1. What kind of painting did the woman prefer at first?
A.One that is simple. | B.One that looks peaceful. | C.One that has beautiful colors. |
A.In the bedroom. | B.In the dining room. | C.In the living room. |
A.The forest painting. | B.The sunrise painting. | C.The mountain painting. |
A.In the classroom. | B.At home. | C.In a store. |
1.投诉问题;
2.解决方案;
3.期待回复。
注意:1.可适当增加细节,以使行文连贯;
2.词数100词左右。
Dear Sir/Madam,
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours sincerely,
Li Hua
1. How many books is the woman buying?
A.Three. | B.Four. | C.Five. |
A.A science teacher. | B.A librarian. | C.A student. |
A.Friday. | B.Saturday. | C.Sunday. |
5 . You are in a department store and you see a couple of attractive young women looking at the sweater. You listen to the conversation.
"I can't believe it—a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover(暗中影响的)marketing.
Undercover marketing is important because it reaches people that 'don't pay attention to traditional advertising. This is particularly true of the MTV generation consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors "perform" in bars and other places where young adults go. Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative. "Look at the traditional advertising. Its effectiveness is decreasing." However, one might ask what "real" is exactly about if young women pretend to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. While you don't know when a conversation you overhear is just a performance.
1. In which section of a magazine is this text more likely to appear?A.Fashion and Life. | B.History and Culture. |
C.Marketing Management. | D.Science and Technology. |
A.Because they are potential buyers. | B.Because they are excellent advertisers. |
C.Because they are interested in traditional ads. | D.Because they get better paid than actors. |
A.Opposed. | B.Supportive. | C.Indifferent. | D.Angry. |
A.Young girls are fond of sweaters. |
B.Traditional advertising is already out of date. |
C.Advertising agencies tend to cheat in their ads. |
D.Undercover marketing appeals to young people. |