Domestic cosmetics (化妆品) firms find products that have traditional Chinese culture attract enouger shoppers better. With buying power    1     (rise) among young, domestic brands are winning hearts of heritage-minded consumers with guochao (国潮).

In one case, brands are embracing solar term (节气), a concept based on China’s ancient calendar     2     divides the year into 24 periods. This type of marketing is used to inject a sense of nature     3     beauty routines.

Grain Rain (谷雨), a Chinese skincare brand,     4     (inspire) by the eighth solar term, guyu, which starts around April 20. It uses the solar term’s traditional association with picking herbs.    5     (stress) the label’s herbal skincare branding.

Generation Z, a major consumer group, is being affected by the country’s cultural renaissance and the development of the internet. They are    6     (independent) in their choices and have a greater sense of national identity, while expressing confidence in     7     (they) by using Chinese brands, marketing experts said.

With the rise of guochao, and the influence of the expansion of China’s manufacturing ability, consumers are showing an increased    8     (prefer) for domestic cosmetics brands, according to a recent report. Although China’s high-end cosmetics market has been dominated for a number of years by international brands, the market influence of homegrown brands has been.    9     (rapid) rising. Especially, in China’s smaller cities,    10     rate of domestic cosmetics excels 90 percent.