1 . The halo effect is a cognitive bias (认知偏见) that affects our opinions of quality in products, brands, businesses or people. It describes our tendency to judge a wider concept on our experience of a single moment or interaction. That is, your experience of using a product may colour your impression of an entire brand.
This is a very surface-level, quick-fire response that’s deep in our mind. If we see a good or bad quality, we really can’t help thinking this “thing” must flow through to the rest of the person, business or brand. Marketers understand this and have been using it against you for years.
Advertisers want to back winners, especially those on big stages. The Olympics, the World Cup and the Super Bowl all attract huge amounts of advertising spend. Why? Because when sports stars win big, they create huge amounts of feel-good factors and a brand can use the halo effect to project some of those feel-good factors onto themselves.
Studies have shown that when a product has a label that it is either fair trade, sustainably sourced or organic in nature, it will receive higher ratings in customer satisfaction and people will pay more for it. In a blind taste test though, that’s not necessarily the case. The product could be considered poor in taste or quality, but the act of adding a certain label to the packaging increases people’s liking for it.
The halo effect is a bias we cannot escape. It is in action everywhere in the modern world. Every high-end product you experience leaves a lasting impression and every advertisement that catches your eye is looking to direct your attention towards something you may not have otherwise been interested in. As a consumer, be careful. There are businesses that will go to any extent to influence your behaviour. Next time you find yourself really wanting something, stop and ask yourself why.
1. How does the halo effect influence our opinions?| A．It helps us see things in a better way. | B．It deepens our understanding of things. |
| C．It stops us from jumping to conclusions. | D．It works on us through former experience. |
| A．To use halo effect to attract more audience. |
| B．To contribute to the development of sports. |
| C．To connect their brands with positive emotions. |
| D．To drive sports stars to create feel-good factors. |
| A．It leads to false advertisements. | B．It results in incorrect judgments. |
| C．It ensures the quality of products. | D．It improves environmental protection. |
| A．To warn of unplanned buying. | B．To summarize the halo effect. |
| C．To expose the influence of advertising. | D．To show modern marketing strategies. |
2 . The middle class in Uganda is on the increase. So is the country’s tourism industry. The growth of restaurants and high-end hotels is evidence that both foreigners and Ugandans are spending money. But the owners of these businesses have often had to turn to other countries to find executive chefs (行政总厨) . The reason: a lack of well-trained chefs and other assistants at Ugandan restaurants. Slowly but surely, this is changing.
Uganda has a problem not normally found in a low-income country. It has a shortage of local chefs. In recent years, the number of restaurants and tourism-related businesses has risen. As a result, the demand for well-trained cooks and other assistants has grown. But experienced chefs are difficult to find. Jean Byamugisha is in the Uganda Hotel Owners Association. “The biggest challenge is capacity building. People really need a lot of training, especially now that we are competing to reach East African level.”
To meet the need, many restaurants have turned to neighboring countries for help. Enock Alumasi is from Kenya. He saw that Uganda had a lack of top chefs. So he helped set up the Impact Chefs Academy in 2013. The academy is the only school in Uganda that offers a full training program for chefs. It offers a number of program-starting with one-week courses for those who already have a career in the restaurant industry, to a year-long training program.
One recent day, several students were learning the different ways to fry an egg. This may sound like something that comes naturally to a chef. But some workers have never cooked an egg before. Brian Kazibe has worked as a chef. He says that some trainees have learned about five different areas of restaurant operations over three months. “By the time they get to the kitchen,” he says, “they only remain for two or three weeks, which is not really enough for them.”
The Impact Chef’s Academy has trained more than 3, 000 people in the past two years. Jean Byaugisha says that the need is still growing. “The impact is not yet felt. One week’s training for a chef is too short. We need somebody who can come for two months, six months, nine months and train the chefs and release somebody who can actually come to the restaurant or a hotel and prepare a meal that everybody will fall over themselves to pay for.” However, the academy has gotten a taste of success; it looks forward to expanding.
1. What can be inferred from the first two paragraphs?| A．Uganda is a high-income country now. |
| B．Tourism is Uganda’s main source of GDP. |
| C．Visitors go to Uganda mainly for its foods. |
| D．Uganda’s economy develops at a high speed. |
| A．It mainly trains students to fry eggs. |
| B．It provides courses different in length. |
| C．It employs teachers from neighboring countries. |
| D．It was set up by Enock Alumasi in Kenya in 2013. |
| A．has gained success to some extent |
| B．has trained enough experienced chefs |
| C．has set up a series of chain training schools |
| D．has only opened short-term classes for 3 months |
| A．How to solve the difficulties in Uganda. |
| B．Handling lack of excellent chefs in Uganda. |
| C．The setting up of the Impact Chef’s Academy. |
| D．The expanding of the middle class in Uganda. |
提示：food waste, water waste，eat up,...
要求：
1.语句通顺，意思连贯，语法正确，书写规范。
2.根据提示进行写作，并作适当发挥。
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4．80词左右（文章开头已给出，不计入总词数）
Saving is the traditional virtue of our Chinese nation. However, all kinds of waste in life can be seen at times
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4 . By now, we are all aware that social media has had a tremendous influence on our culture, in business, on the world-at-large. Social media websites revolutionized the way people communicate and socialize on the Web. However, aside from seeing your friend’s new baby on Facebook, or reading about Justin Bieber’s latest conflict with the law on Twitter, what are some of the real influences?
Social networks offer the opportunity for people to re-connect with their old friends and acquaintances, make new friends, share ideas and pictures, and many other activities. Users can keep pace with the latest global and local developments, and participate in campaigns and activities of their choices. Professionals use social media sites like LinkedIn to enhance their career and business development. Students can work together with their peers to improve their academic and communication skills.
Unfortunately, there are a few downsides too to social networking. If you are not careful, immoral people can target you for cyber bullying and disturbance on social sites. School children, young girls, and women can fall victim to online attacks which can create tension and suffering. If you are a victim of cyber bullying, do not take it lying down, but try to take appropriate legal action against the attacker.
Many companies have blocked social networks as addicted employees can distract themselves on such sites, instead of focusing on work. In fact, studies show that British companies have lost billions of dollars per year in productivity because of social media addiction among employees.
Also, what you carelessly post on the Internet can come back to trouble you. Revealing (泄露) personal information on social sites can make users vulnerable (易受伤害的) to crimes like identity theft, stalking, etc. Many companies perform a background check on the Internet before hiring an employee. If a potential employee has posted something embarrassing on social media, it can greatly affect their chances of getting the job. The same holds true for our relationships too, as our loved ones and friends may get to know if we post something undesirable on social networks.
Social media has its advantages and drawbacks as each coin has two sides. It is up to each user to use social sites wisely to enhance their professional and social life, and exercise caution to ensure they do not fall victim to online dangers.
1. Paragraph 2 mainly shows that social networks ________.| A．help students finish their homework | B．offer professionals good chances |
| C．benefit users in various ways | D．guide users to make right choices |
| A．forbid the use of social networks during work time |
| B．avoid posting embarrassing information |
| C．refuse to hire potential addicted employees |
| D．take legal action against the attackers |
| A．share experiences in using social media | B．remind people to wisely use social media |
| C．provide some advice on social problems | D．raise public awareness of social problems |
A． | B． |
C． | D． |
