The history of advertising has always been closely linked with     1     of the mass media. From the ancient simple advertisements painted on outdoor signs to the     2     , interactive ones in smartphone apps, advertising and the mass media have developed hand in hand. As media channels have grown in number and type,     3     have advertisements.

    4     on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into     5     their products or services. A common technique to make an impact is to create a     6     slogan. Slogans use simple but     7     language to make us remember the product or service being advertised. Some of these slogans may also appeal to our     8     . For example, a slogan may connect a fine china teapot it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to get     9     ? A slogan     10     communicates an idea effectively can boost sales and even become part of popular culture.

The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them. Such advertisements have gone through a process of change over the years. The classic advertisements are ones that give information about    1    (find)certain products. However, this kind of advertising might not be     2    (suit)in direct competition. At present, large budgets are applied to advertisement designing. In order to stand     3    , many new concepts like freedom and many new     4    (approach)like using humour appear in modern advertisements. By doing this, they hope to make people    5    (forget)that someone is trying to sell them something!     6    , not all advertising is about selling products and services for a profit. Some advertisements nowadays aim     7    (make)contributions to society and welfare. Some public advertisements encourage citizens to participate    8     improving their neighbourhood, protecting the environment, and     9    (help)other people. They have helped to make our society a     10    (good)place for everyone.

The 73rd Frankfurt Book Fair will take place in Frankfurt, Germany, from Dec 20 to 24. Frankfurt Book Fair is one of the most important     1     (platform) for Chinese publishing industry     2     (export) copyright (版权).

China National Publications Import & Export (Group) Corporation (CNPIEC) is helping 51 Chinese publishing companies to participate in     3     combination of offline and online ways,     4     (exhibit) 1,007 titles and 1,495 volumes     5     high-quality publications. Last year, it     6     (hold) online due to the COVID-19 pandemic. This year’s book fair will be based on offline exhibitions,     7    (combine) with online platforms. Publishers from more than 60 countries and regions have confirmed their     8     (participate) in the exhibition.

In addition to President Xi Jinping’s important works, CNPIEC will display published works,     9     introduce traditional Chinese culture, contemporary literature and children's picture books.

During the fair, Chinese publishers will hold 59 activities both online and offline,     10     (include) book recommendation, Sino-foreign copyright trade fair, and new book promotion.

Advertising gives useful information about which products to buy. But modern advertising gives more than     1     facts about products and services.   Today's advertisements try to get consumers to buy certain brands.   Writers of advertising are so skillful     2     they can sometimes persuade a consumer     3    （buy） a product that they might not need.

For example, you probably do not need the newest cereal in the supermarket, because there are probably many cereal brands     4     your kitchen shelves. But if you see ads about a new cereal that is your extra﹣tasty and     5    （have） a free prize in the box, you may want     6    . Advertising must get attention. To be     7    （effect）, it must be exciting, entertaining, or provide some pleasure. The secret of     8    （write） good advertising copy is to offer a good idea as well as a product. The idea is     9     the advertisement is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it     10    （offer） strength and energy.

Ocean Park Hong Kong is one of Hong Kong’s greatest tourist     1     (attract). Because the park isn’t run for profit, it is much more suitable for education and wildlife conservation research. And     2     (compare) with other theme parks, it takes better care of the animals. In addition, you will find prices there fairly reasonable considering the size and the quality. Therefore, since its opening, the park     3     (draw) a large number of visitors.

    4     (cover) about a square kilometer on the southern side of Hong Kong Island, the theme park is conveniently close to downtown. As the park attracts large crowds every day, try to be there     5     the park opens at 10 in the morning and avoid the busy holidays and weekends. It is also recommended that tickets     6     (buy) online in advance.

Hong Kong is a unique city in the world     7     you can buy one card to pay for public transport and all your purchases.     8     card is available at the ticket windows of any subway station in Hong Kong, with which then you can pay for things in the park. And you can add money as you wish and have     9     returned to a station window for the remaining money back.

Wish you an     10     (enjoy) day in Hong Kong’s most popular theme park.

Shanghai Disneyland Park, located in Chuansha New Town of Pudong New Area, was     1    (official) confirmed (证实) to open     2     June 16^th, 2016. Shanghai Disneyland,     3     is the sixth in the world and the second in China after Hong Kong Disneyland, creates many records among the Disney parks.

Tourists can choose goods and enjoy tasty snacks while they are     4     (walk) around. In addition, they are sure to have a chance     5     (hug) Mickey Mouse, Minnie Mouse as well as take photos with these lovely friends.     6     is more important is that whether you are old or young, you can surely have great fun here. With inspiring music, the movie figures (人物) put on     7     (interest) performances (表演) on the street and give guests an unforgettable great time.

It is obvious that with its exciting     8     (attract), Shanghai Disneyland will be     9     great success in the world. If you plan to visit the park during the summer holidays, please book a ticket in advance. Millions of people     10     (pay) a visit to it in the past few months.