1 . When you were looking for a reliable，honest auto mechanic（机修工），how did you find him？Before you went into that restaurant you recently tried，how did you know that it served great food？If you are like most people on the planet，you want to lower your risk of a big ugly surprise so you asked people you trust to refer to a business they trust. Marketers（营销人员）call this friendtofriend recognition of a business “wordofmouth”（口碑）advertising.
When you do a great job for your customer or a bad job，people are going to talk about your business. Unfortunately，because we humans seem to feel negative emotions more intensively（强烈地） than positive ones，we're more likely to tell more of our friends about bad experiences with a business than positive ones. Understand this：Customers believe their own experience. You can't make them believe that your company is wonderful when they felt they were treated badly.
So，to get positive wordofmouth going for your business in this servicebased economy，you've got to do a really outstanding job for everyone，exactly.
And when you do，you build a great reputation (名声). That takes time. But it forms a close link with your customers in a way that no advertising and no promotional（促销的）coupon(优惠券) ever could.
The good news is that because there are so many different businesses chasing after（追赶）your customers' money，people want to know whom they can trust. So people are going to be talking about you create a free sales force for your business—— an army of delighted customers who tell everyone that they know how good your company is to do business with. That's a great antidote (解药) to nonconfidence.
1. According to the passage，whether we go to a place or not depends on ________.
2. The underlined word “refer to”in the first paragraph probably means ________.
3. The passage says that customers won’t believe the services are good until__________.
4. The underlined word “nonconfidence”in the last paragraph probably means ________.
5. What is the main topic of this passage?
When you do a great job for your customer or a bad job，people are going to talk about your business. Unfortunately，because we humans seem to feel negative emotions more intensively（强烈地） than positive ones，we're more likely to tell more of our friends about bad experiences with a business than positive ones. Understand this：Customers believe their own experience. You can't make them believe that your company is wonderful when they felt they were treated badly.
So，to get positive wordofmouth going for your business in this servicebased economy，you've got to do a really outstanding job for everyone，exactly.
And when you do，you build a great reputation (名声). That takes time. But it forms a close link with your customers in a way that no advertising and no promotional（促销的）coupon(优惠券) ever could.
The good news is that because there are so many different businesses chasing after（追赶）your customers' money，people want to know whom they can trust. So people are going to be talking about you create a free sales force for your business—— an army of delighted customers who tell everyone that they know how good your company is to do business with. That's a great antidote (解药) to nonconfidence.
1. According to the passage，whether we go to a place or not depends on ________.
| A．business fames | B．associates' recommendation |
| C．particular recognition | D．media assistance |
| A．说明 | B．提及 | C．提供参考 | D．适用于 |
| A．they get some promotional coupons |
| B．the business chase after their money |
| C．they themselves are treated well |
| D．they see the advertisement is good enough |
| A．service imperfection | B．service advertisement |
| C．customers' protection | D．customers' distrust |
| A．A company can rely on its associates to survive. |
| B．A person should rely on his friends for business. |
| C．Advertising can make customers believe it's wonderful. |
| D．A good name will bring you money. |
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2 . New Zealand fishermen caught what may prove to be a world-record-breaking colossal squid (巨大的鱿鱼).
In the cold, dark waters of the Antarctic hides a creature with eight arms, two super long tentacles (触须) and eyes as big as dinner plates. Sound like something out of a science fiction movie? Think again.
On February 21, New Zealand fishermen landed a colossal squid the length of a school bus. They had been fishing with long lines for Chilean sea bass (黑鲈) in the waters off the coast of New Zealand when they caught the rare squid. With two hours of hard work, the crew skillfully pulled the creature into a net and dragged it aboard their ship.
Scientists estimate (估计) that the animal weighs about a half ton and is about 40 feet long. That would make this colossal squid the biggest on record.
First identified in 1925 after two tentacles were found in a whale’s stomach, the colossal squid has long been a mystery. The animals are not easy to observe because they can go down to ocean depths of 6,500 feet. What scientists do know from studying the bodies of a half dozen colossal squids is that they are fierce hunters.
The recently captured colossal squid has been frozen to keep it for scientific study. It will be transported to New Zealand’s national museum, Te Papa, in the capital city of Wellington. Experts believe it to be the first adult male ever caught undamaged. Scientists hope to learn more about the colossal squid’s diet, behavior and reproductive (繁殖) patterns.
“Scientists will be very interested in this amazing creature,” said New Zealand Fisheries Minister Jim Anderton. “It adds immeasurably to our understanding of the marine environment.”
1. Why is it usually difficult for experts to observe the squid?
2. What can be inferred from the passage?
3. What’s the purpose of catching such a huge squid?
4. What would be the best title for the passage?
In the cold, dark waters of the Antarctic hides a creature with eight arms, two super long tentacles (触须) and eyes as big as dinner plates. Sound like something out of a science fiction movie? Think again.
On February 21, New Zealand fishermen landed a colossal squid the length of a school bus. They had been fishing with long lines for Chilean sea bass (黑鲈) in the waters off the coast of New Zealand when they caught the rare squid. With two hours of hard work, the crew skillfully pulled the creature into a net and dragged it aboard their ship.
Scientists estimate (估计) that the animal weighs about a half ton and is about 40 feet long. That would make this colossal squid the biggest on record.
First identified in 1925 after two tentacles were found in a whale’s stomach, the colossal squid has long been a mystery. The animals are not easy to observe because they can go down to ocean depths of 6,500 feet. What scientists do know from studying the bodies of a half dozen colossal squids is that they are fierce hunters.
The recently captured colossal squid has been frozen to keep it for scientific study. It will be transported to New Zealand’s national museum, Te Papa, in the capital city of Wellington. Experts believe it to be the first adult male ever caught undamaged. Scientists hope to learn more about the colossal squid’s diet, behavior and reproductive (繁殖) patterns.
“Scientists will be very interested in this amazing creature,” said New Zealand Fisheries Minister Jim Anderton. “It adds immeasurably to our understanding of the marine environment.”
1. Why is it usually difficult for experts to observe the squid?
| A．Because it moves too fast. |
| B．Because it is too large. |
| C．Because it is very dangerous. |
| D．Because it can go down to deep ocean. |
| A．The squid is from a science fiction story. |
| B．The fishermen often meet colossal squids. |
| C．Scientists know much about the colossal squid. |
| D．The fishermen had some difficulty catching the large squid. |
| A．To make it into food. |
| B．To set a world record. |
| C．To do research on it. |
| D．To display it for visitors. |
| A．The biggest squid ever found |
| B．Scientific research on squid |
| C．The lifestyle of the colossal squid |
| D．How the fishermen caught the squid |
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