1 . In the worsening economic environment, restaurants a returning to sharing menus to stop hard up customers from cutting back on starters and desserts.
Expenses in restaurants have fallen by 14 percent, from £ 25.38 to £ 21.80 per head, in part because customers are having main courses only and skipping starters and desserts, the research firm Lumina Intelligence has found. This is also hitting receipts from drinks, with the number of meals including alcohol falling from 38.5 percent to 33.9 percent. “To increase profit, restaurants are introducing sharing dishes across courses, including starter and dessert dishes, to encourage customers to spend more,” according to Lumina Intelligence.
Linden Stores, a restaurant that is owned by Laura Christie and her husband and was relocated to the village of Audlem from London in 2020, started a whole new menu of modern British food, with two people sharing seven dishes recently. And, for Christie, it was really a bolt out of the blue. “I wasn’t expecting it to be such a hit,” said Christie. “It was quite a new idea for people. We’re in a small village but it turned out we were breaking more boundaries than we’d thought with this sharing concept.”
Linden Stores is not alone in rethinking its menu to make sharing food more commonplace. A large number of restaurants are following this, among which is El Pastor, a group of Mexican restaurants in London. Actually, stealing your partner’s dessert is a time-honoured restaurant tradition, but restaurant owners are increasingly offering two spoons as a matter of course as sharing food become the latest way for the hospitality industry to fight the recession (经济萧条).
Sharing works because restaurants have become less formal, Christie believes. “It makes people feel like they’re getting more of an experience. Sharing food offers a delicious and exciting way to put together history, culture, and love. It helps save diners’ spend per head. It also helps with the efficiency of restaurants, because you know what you’re having to prepare and you need fewer people to deliver it because you know, ahead of time, what you’re doing.”
1. What does the author intend to do in paragraph 2?A.Add some background information. | B.Describe people’s new food preference. |
C.Introduce a new topic for discussion. | D.State restaurants’ effort to make a profit. |
A.Christie had a clear vision of what she really wanted to do. |
B.Christie was shocked by the reaction to sharing menus. |
C.Christie was in a totally disturbed state of mind. |
D.Christie found it hard to encourage innovation. |
A.To explain the tradition of sharing food. | B.To prove the success of Linden Stores’ reform. |
C.To present attempts at fighting the recession. | D.To show sharing menus’ popularity with restaurants. |
A.Food is a vital element of culture. | B.Advance preparation makes a big difference. |
C.Sharing menus is a win-win thing. | D.Food sharing helps people bond together closely. |
2 . A McDonald's restaurant has been rated one of the worst in the UK, out of 1,300 of the chain's outlets. The restaurant in question is in Kingswinford near Dudley, and Birmingham Live reports it has attracted a rating of just two.
Setting
As I walked into the restaurant itself. I noticed it was fairly busy for nearly 11:30 a. m. on a Tuesday in January. It looked clean and well organized. I didn't see any messy tables, or food left lying around. The outside was also tidy - no overflowing bins or rubbish dumped.
Service
There was no one serving behind the counter when I arrived at the restaurant, only those handing out the orders.
Having read reviews on TripAdvisor about items being missed from orders and cold food, I wasn't holding out too much hope.
Overall
So I headed to the Kingswinford branch full of fear of what might be in store after reading the overwhelmingly terrible reviews on TripAdvisor.
A.But is it really that bad? |
B.Would the restaurant be messy? |
C.For first impressions, it didn't seem too bad. |
D.But, I have to be honest, I was pleasantly surprised. |
E.So I had to use the self-service screens, which was no big issue. |
F.Even the most latest reviews from December are very negative. |
G.Yet within minutes, I was being presented with a large tray of food. |
3 . I still remember my first time going to the canteen.
When I stood in the doorway, I realized I had to act fast or I would be left behind.
As I was pushed along the line, I saw dishes I didn’t recognize and as people cut in line and picked up dishes left and right.
I have been at my company for over a year and a half. I
I am still getting used to eating lunch at “lunch time”, but I think the schedule definitely helps keep me on track during the day. I wish there was something like this at offices in my hometown.
A.I was not very familiar with the local food or restaurants in China. |
B.only being open a few hours per day. |
C.I noticed things at lunchtime were a bit different. |
D.I felt that I needed to make some quick decisions. |
E.The canteen reminded me of my school lunch room. |
F.And now I am glad to say I am more confident in the canteen. |
G.I thought I had missed a fire drill or an emergency evacuation. |
4 . How to Order Coffee at Starbucks
Learning how to order coffee at Starbucks can be tricky, and if you think that ordering coffee at Starbucks is confusing, you are not alone.
For ordering basic coffee, beyond specifying the size you want, you will need to tell the server whether you want regular or decaffeinated (脱去咖啡因的)coffee.
When you order, say the size you want first, then give the name of the drink, and finally add the special instructions last.
A.Starbucks is often a very busy place |
B.Starbucks offers all kinds of coffee |
C.Otherwise,they will assume that you want regular |
D.Sometimes they will write your name in short forms |
E.The ordering process is complicated because they use terms to describe drink size |
F.Finally, if you are very particular about the freshness of your coffee, ask in advance |
G.Your name will immediately be written on your cup and called out when, your drink is ready |
5 . I still remember my first time going to the Chinese company's canteen. When I stepped onto the elevator, each one was full of people.
When I stood in the doorway, I realized I had to act fast or I would be left behind.
As I was pushed along the line, I saw dishes I didn't recognize and as people cut in line and picked up dishes left and right,
I have been at my company for over a year and a half.
I am still getting used to eating lunch at "lunchtime", but I think the schedule definitely helps keep me on track during the day. I wish there were something like this at offices in my hometown.
A.I thought I had missed a fire drill. |
B.There was no emergency; it was just lunchtime. |
C.I noticed things at lunchtime were a bit different. |
D.I felt that I needed to make some quick decisions. |
E.The canteen reminded me of my school lunchroom. |
F.And now I am glad to say I am more confident in the canteen. |
G.I was not very familiar with the local food or restaurants in China. |
6 . Social media promotion (促销) has become so important nowadays that businesses are offering freebies to anyone with a certain following on popular social networks. Case in point, this Milan-based restaurant that offers free sushi to people with a bit of influence on Instagram.
Matteo and Tomaso Pittarello, the owners of the “This Is Not a Sushibar” restaurant in Milan, are well aware of the potential (潜力) of social networks like Instagram, and they’re more than willing to give away some sushi, if it means getting some exposure (曝光). At their restaurant, people have the classic payment choices-cash or card-plus a novel one, paying in Instagram followers. ① The idea is pretty simple: the more followers you have, the more you can eat without having to spend a cent.
It makes sense that Instagram stars with hundreds of thousands or even millions of followers get the most free food, but even a few 1,000 followers on the photo-sharing platform will get you a free bit to it Customers who have between 1,000 and 5,000 followers will get a free sushi plate. 5,000 to 10,000 followers get you two free plates, 10,000 to 50,000, four free dishes, 50,000 to 100,000 followers, eight dishes, and people with 100,000 Instagram followers get a free full lunch or dinner.
② Just having a lot of followers isn’t enough, customers also have to publish a post on their Instagram account and tag @thisisnotasishibar and include the hashtag #thisisnotasushibar. will only receive their free sushi after showing the publish post at the counter.
③ “Today, advertising (广告) on social networks and, in particular, Instagram, is what works best,” the Pittarello brothers said, adding that the aim of their Instagram payment method is twofold--by involving Instagrammers both big and small, the business will get bigger exposure, and it will also make customers feel engaged in the project.
“This Is Not a Sushibar” introduced the payment alternative (选择), but we’ll have to wait and see how long it will exist for. ④ . Without a set limit of daily Instagram payments, I think the restaurant may start recording losses pretty soon. After all, 1,000 followers on Instagram are not that hard to get, and people will rarely say no to a free lunch.
1. The underlined word “novel” in paragraph 2 is closest in meaning to ________.A.free | B.new |
C.fun | D.easy |
A.Customers prefer to pay by Instagram rather than in cash or by bank card. |
B.Thousands of Instagram users have enjoyed the restaurant’s free sushi. |
C.The Pittarello brothers don’t want to advertise through traditional media. |
D.Asking customers to publish a post benefits both businesses and customers. |
A.① | B.② |
C.③ | D.④ |
A.Concerned. | B.Optimistic. |
C.Supportive. | D.Objective. |