1 . Music influences your emotions. In turn, your emotions influence your behavior. One of these is your food intake.     1     What does science say about this subject?

Researchers at the University of Arkansas studied how music influences people when they eat in a restaurant. For the study, they used four types of music: jazz, classical, rock, and hip-hop. Their results showed that people had more appetite when they listened to jazz music while they ate.     2     This has a lot to do with emotions. For instance, when you listen to music with harmonic rhythms like jazz, you feel happier. This increases your appetite.

However, another study published in Psychological Reports suggests it isn’t only increased appetite that causes people to eat more.     3     A more stimuli-filled environment makes you eat more. In fact, they tend to urge you on to eat and even “encourage” you to eat faster. On the other hand, if the atmosphere in the restaurant is relaxed, you’re likely to feel more relaxed and spend more time enjoying yourself. For this reason, you’ll tend to eat less.

Besides, the study conducted by the Journal of the Academy suggests that the volume of music can also have an effect on how you eat. More specifically, the study states that, with low-volume music, you eat better because you make healthier choices. On the other hand, the study claims that music at high volume increases stimulation and stress.     4    

For this reason, restaurants should consider the fact when thinking about the optimization of their products and services.     5     They equip themselves with the technology needed to provide memorable experiences through music, greatly strengthening their relationship with the customer.