1 .
Directions: Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.
A. aired;B. insured;C. operation;D. streaming;E. equivalent F. driver;G. wide-ranging;H. involved;I. additional;J. injected;K. brand |
Japan's Prime Minister and the International Olympic Committee agreed to postpone the Summer Olympics until 2021 because of the coronavirus outbreak.
The decision, announced Tuesday, has 1 ramifications for the sports world as well as for NBC, the network that has become synonymous with the event.
The Olympics, which were scheduled to take place from July 24 to August 9 in Tokyo, are both a global athletic competition and a major television event in which NBC and its parent company, Comcast (CMCSA), are heavily invested.
NBC has 2 every summer Olympics since 1988. Postponing this year's games disrupts multiple pans of NBC, from its ad revenue business to the promotion of Peacock, the, network's new 3 service. “This is significant to NBC because They've built their 4 around it. They're the network of the Olympics, said Jay Rosenstein, a former vice president of programming at CBS Sports. "The peacock is intertwined with the rings.” Rosenstein added that nearly every part of NBC is 5 with putting together the games, including its sports, news and cable divisions.
Japanese PM and IOC chief agree to postpone 2020 Olympics until 2021. "This is much more than just a two-week 6 for them. They have to prepare for it for years. Pausing and restarting it is a big challenge, Rosenstein told CNN Business. 'It's also a(n) 7 challenge because the Beijing Winter Games in 2022 would likely only be six months later now."
Patrick Crakes, a media consultant and former Fox Sports executive, said that the Olympics are a “top-five investment for Comcast." "Every two years the whole company goes all in to present one of the world's unifying premiere events,” M Crakes told CNN Business, Ulf’s 8 to turning around an aircraft carrier to do all this again next year.
The games are a huge advertising and ratings 9 . NBC Sports announced that it exceeded $1.2 billion in ad sales for the upcoming Olympics - a new record for the games.
Brian Roberts, Comcast’s CEO, said earlier this month that he was "optimistic" that the Olympics would lake place as scheduled, but added that the company is 10 if the games are interrupted or canceled by the outbreak.