1 .     1    Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces.    2    .

Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses.    3    The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.

    4    No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.

    5    The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion-like celebrity-has always been temporary.

A．Today, celebrities face even more severe embarrassment

B．It is the celebrity effect, rather than the quality of the products that appeals to the consumers

C．Celebrity has become one of the most important representatives of popular culture

D．The public’s taste of fashion is not always constant and easy to predict

E．Today they’re started by first-class stars whose products enjoy equal fame with some world top brands

F．However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal

G．As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own

2 . Despite his knee and finger injuries, Kobe Bryant ignores his pains as the NBA season nears. He is leading the Los Angeles Lakers in their attempt to win a third NBA championship in a row, as they did at the beginning of the century. The Los Angles Lakers superstar has the perfect record since his start in 1996. He has five NBA championships, 12 NBA All-Stars and a gold medal at the Beijing Olympics.

But along with the awards, there has long been talk about Bryant. People say he is a selfish player with only a few friends. He won three NBA championship titles with Shaquille O’Neal, but rather than becoming friends, they couldn’t get along       well with       each other. Lakers Coach Phil Jackson still remembers a talk he and Bryant had. “I talked to him a little bit about leadership and his ability to be a leader, and he said he was ready to be a captain ” Jackson told ESPN. “ But I said no one was ready to follow him. Bryant’s path of self-discovery took him Light years. O’Neal left the Lakers in 2004. Bryant went on to lead the team to victory last year and again this summer. Last week,       NBA rookies(新秀）voted Bryant their favorite player.

Mark Medina, sports reporter with the Los Angles Times has seen Bryant grow. “ Kobe has been improving

his relationship with teammates and accepts that sometimes less       is more,” he wrote. “ He has learned that he has to give to get back in return. And so he has become a giver rather than a demanding leader. That has been great for him and great to watch,” Jackson told Medina. Bryant has shown through talent       and       hard work that others can follow his lead.
1. What can we know about Kobe and O’Neal?

A．They were in conflict.	B．They were good friends.
C．They envied each other.	D．They often helped others.

2. What can we learn from Jackson’s words?

A．He didn’t like Kobe or O’Neal.

B．Kobe had no talent for leadership.

C．Kobe’s leadership should be improved.

D．Kobe’s teammates preferred O’Neal to him.

3. Kobe developed his relationship with his teammates by      .

A．inviting O'Neal to come back	B．learning to become a giver
C．winning the trust of the coach	D．turning a demanding leader

4. What may be the best title for the passage?

A．A grown-up NBA star

B．A hard-working NBA star

C．The high praise from Kobe’s coach

D．The relationship between two NBA stars

3 . The four famous rock stars were due to arrive at any moment and a large crowd of young people had gathered at the airport to welcome them.The police found it difficult to keep the crowd under____after the plane landed and the performers appeared.They smiled and waved____at everybody.Dressed in pink shirts and light blue trousers,and with their long hair and their musical instruments____their shoulders,the four young men looked very much____.

In spite of the large number of policemen____,it was clear that the group would not be able to get to their waiting car____.Word had got out that they had written a new song which would be____when they performed at the grand hall that evening.They were now____with crying of “Play something! Play your new song!”

Even the police looked____when the young men unfolded their instruments and prepared to do one of their numbers as the____for getting out of the airport.The crowd settled down and listened to the first____of the new song. As soon as it was over,there was a great burst of applause and then everyone started____and shouting like crazy. Several young women fainted and had to be carried away by the____unit which was standing by.Greedy for more, the crowd____a repeat performance.Once again the performers gave in,but when the crowd requested still another song,the group cheerfully but firmly____.

Now closely surrounded by the police,they put away their____and stared towards their car which was some distance away.The crowd pushed forward,but the policemen,____arm in arm,prevented anyone from getting through. It took the singers a long time to reach their____.Finally,however,they got in and were just about to drive away when a young woman,who had____to get past the police,jumped onto the roof of the car.She shouted loudly as two policemen____her away and the car began moving slowly through the cheering crowd.

1.

A．control

B．power

C．rule

D．care

2.

A．straight

B．cheerfully

C．seriously

D．directly

3.

A．behind

B．over

C．across

D．at

4.

A．ashamed

B．alone

C．alike

D．alive

5.

A．present

B．strict

C．pleasant

D．careful

6.

A．happily

B．cheaply

C．properly

D．easily

7.

A．received

B．kept

C．known

D．heard

8.

A．screamed

B．greeted

C．addressed

D．called

9.

A．surprised

B．pleased

C．worried

D．puzzled

10.

A．excuse

B．thanks

C．price

D．present

11.

A．scene

B．performance

C．sound

D．sight

12.

A．jumping

B．running

C．singing

D．dancing

13.

A．fire

B．work

C．club

D．rescue

14.

A．made

B．suggested

C．demanded

D．waited

15.

A．gave out

B．gave in

C．turned down

D．turned up

16.

A．shirts

B．instruments

C．luggage

D．hair

17.

A．stood

B．walked

C．looked

D．locked

18.

A．hotel

B．theatre

C．top

D．car

19.

A．managed

B．failed

C．planned

D．started

20.

A．dragged

B．pushed

C．shot

D．swept

4 . About 25 million people play soccer in the U.S.,    1    is almost 10% of the total population. Many of these players are young people, and soccer’s    2    (popular) has grown over the years in part because children as young as five years old can play on    3    (organize) teams.    4    contrast, most baseball and basketball leagues don’t start until ages seven    5    eight. Also, most parents want to sign their kids up for soccer teams because the sports    6    (consider) very sage,    7    (like) baseball and basketball. Most    8    (importance), the culture of youth soccer in America places greater importance on teamwork than being    9    (compete). Because of this, players of all skill levels are able to be part of    10    team.

5 . Two weeks after the conclusion of the hit show Chinese Poetry Competition, a new program, Readers, has become a nationwide stir.     1    (broadcast) on CCTV over the weekend, it is arousing fresh     2    (enthusiastic) for literature in China.

The weekly talk show, produced and hosted by famous TV personality Dong Qing,     3    (invite) people from all walks of life     4    (read) aloud parts of poems, essays and books that they like or wrote. The participants also share stories from their own life explaining     5    particular pieces touched their hearts or shaped their lives.

Five days after     6    (it) first show on CCTV-1 on Saturday, Readers has been rated 9.2 points out of 10 on Douban, one of China’s most popular review sites. Internet     7    (use) have praised it as a breath of fresh air among variety shows in China, a refreshing change from the usual dance and singing shows that dominate live television.

But the success of these programs is just like a vane, through which we can see that there is     8    huge demand of cultural show in the public. In today’s television world     9    reality shows have dominated, this is very     10    (encourage).

6 . 根据短文内容，从短文后的选项中选出能填入空白处的最佳选项，选项中有两项为多余选项。

Lost in the PostHow would you feel if the letter you penned carefully and posted to your favorite star ended up in the recycling bin? That's where unopened fan mail sent to singer Taylor Swift was found in Nashville.     1    Swift’s management said it was an accident, but dealing with piles of letters is a burden for most public figures. According to the BBC reporter Jon Kelly, at the height of his fame, Johnny Depp was said to receive up to 10,000 letters a week.     2    The dawn of the digital age in which public figures with a Twitter account can be messaged directly has made the process easier. The White House says it deals with 20,000 messages addressed to President Barack Obama each day.Some celebrities don’t want letters. In 2008, Beatles drummer Ringo Starr said that he would throw them out because he was too busy.     3    Robert Pattinson, star of the Twilight films, claims that he reads tonnes and tonnes of letters from fans, which takes up almost all his free time.Many artists, however, outsource(外包) the task of opening, reading and replying. Sylvia “Spanky” Taylor, 58, has run a service in California that does just that since 1987.     4    Most letters are simply declarations of affection and admiration, she says. A few ask for money. A small number contain threats which require her to contact the celebrity’s security team and law enforcement.The biggest problem for Taylor is working out how to deal with the correspondence(通信). Presents such as soft toys are sent to local hospitals, and most of the letters just get shredded and recycled.    5    For some, this is enough, according to Lynn Zubernis, an expert at West Chester University. She says that the relationship between fan and celebrity may exist only in the mind of the former but it comes from a deeply-rooted human need for community.

A．This incident has caused a wide public concern about how the public figures deal with the letters or mails from the fans.

B．She and her staff deal with up to 20,000 items of mail a month on behalf of 26 celebrities

C．Accordingly, the correspondence problem has been difficult for the computer to automate.

D．Typically, correspondence is acknowledged by a photo with a printed “signature”.

E．How could he have enough time to skim through these letters one by one?

F．In fact, there is no alternative to deal with the problem.

G．Others do attempt to get through it themselves.

7 . 语法填空。
It is becoming increasingly hard to avoid watching reality television in China，such as the Voice of China，China’s Got Talent，or Super Boy．In America，Big Brother (broadcast)five days a week．Survivor Finale appears on the front page of the New York Post after gaining ratings(收视率)that are much (high)than NBA．Americans seem addicted to reality television programs ordinary people compete in weeks—long contests while being filmed 24 hours a day．But why?
One of the most commonly repeated “(true)”about reality TV viewers is that they watch in order to talk with friends about the show，but the explanation is quite (correct)．
In fact fans of the shows have much stronger desire for status．They are much more likely to agree with statements such as “Reputation is important to me”．It represents a means to get attention．And more attention increases one’s sense of (important)．We think we are important if others pay attention to us and unimportant if (ignore)．
Ordinary people can watch the shows，see people like(them)and imagine that they also could become famous by being on television．is the reality TV show that gives them a sense of being a star in crowd．

8 . As we know, many teen celebrities(名人) feel and think that having a slimmer figure can do great good to them. But, does size really matter? Are teenage fans trying hard to become like their celebrity idols(偶像)? Do celebrities really have the power to influence people, especially teenagers?
For the longest time, many parents blame teen idols for influencing the way their kids act. Have you noticed how teens idolize the celebrities these days? Even, their personal affairs are being followed by kids these days. Take for example the case of Lindsay Lohan of Mary Kate Ashley. They are definitely famous teen stars. But, since they are trying to project an image to satisfy a lot of people in show business, their health and body suffer. Many kids are aware of this problem. But they are easily influenced by these celebrities to exercise and eat less.
It is a fact that the media, and especially famous teen celebrities, can influence people powerfully. But teenagers are easily influenced because teenage years are the period when our personality and identity developments take place. Teens watching TV shows and reading magazines are easily pulled into the dieting and harmful eating habits because the media have some ways to pull these acts. They use thin models and celebrities to endorse(做广告宣传) products or to star in an up-and-coming shows or movies. With fierce competition, celebrities are forced to eat less and do extreme exercise routines to get the roles or offers that come their way.
Living in today’s time and generation is a bit disturbing to a lot of parents. Media, especially as well as the celebrities, have a very powerful influence to drive teenagers to good or bad. It’s good that we can control ourselves to avoid bad things from happening. If not, parents should really be aware and guide their teens to determine what’s in and what’s out.
1. From the passage we can find Lindsay Lohan        .

A．doesn’t get any exercise

B．lives a rich and happy life

C．lives an unhealthy lifestyle

D．sets a good example for teenagers

2. According to the writer, why are teenagers easily influenced by some TV shows?

A．They are tired of school.

B．Their celebrity idols appear in many TV shows.

C．They have nothing to do in their spare time.

D．They’re in their development period.

3. Many celebrities have to be on diet ______.

A．to keep a slim size

B．to survive under pressure

C．to keep healthy to face competition

D．to satisfy their teenage fans

4. What’s the title of the passage?

A．Parents’ responsibilities.

B．Bad influences of celebrities.

C．Advice on self-control.

D．Media’s bad influences.

9 . 信息匹配 阅读下列应用文及相关信息，并按照要求匹配信息。
首先，请阅读以下有关音乐会的信息。

A. Raymond’s Solo Concert: Raymond, the talented singer who shifts freely between musical, folk songs and hip hop, is to give a solo concert this weekend. The event will be part of the Asian tour promoting his new album. His concert has very high ticket prices, but his fans have bought tickets worth one million yuan in just four days.

Place: Grand Theatre

Time: 8:30 – 10:30 pm, January 6

Price: 380 – 2,000 yuan

Tel: 7322-3411

B. Prince of the Piano: Clayderman has established a truly international career as a best selling recording artist and concert performer. He has recorded over 1,000 melodies and created a "New Romantic" style through a repertoire which combines his 'trademark' originals with classics and pop standards. In fact, despite his natural shyness and reserve, he is completely in his element on stage; a Richard Clayderman concert is a real 'Spectacular'.

Place: The Great Hall of the People

Time: 8:00 – 10:00 pm, January 7

Price: 180 – 1680 yuan

Tel: 7310-5266

C. Live Music: Audiences in the city will be able to make a date with one of the most famous German Orchestras on the evening of Jan. 27 at Century Center. Conducted by Florian Stubenvoll, the orchestra will perform 11 classics including Beethoven's "Fledermaus Ouverture," Mozart's "Symphony No. 40," and four pieces by Johann Strauss.

Place: Century Theatre

Time: 8:00 – 10:30 pm, January 10

Price: 120 – 680 yuan

Tel: 7988-7311

D. Jazz Night: Enjoy real American jazz from Herbie Brown, the famous trumpet player. He’s coming with his new 7–piece band, Herbie’s Heroes. Herbie is known to play well into the early hours, so don’t expect to get much sleep. This is Herbie’s third visit to China. The first two have been sold out, so get your tickets quickly.

Place: The Jazz Club

Time: 10:00 pm till late! January 7, 9, 11

Price: 100 – 200 yuan,

Tel: 7599-7862

E. Scottish Dancing: Want to get your body some exercise while enjoying live music? Take your partner here and get ready to dance till you drop. Scottish dancing is fun and easy to learn. There will be instructors demonstrating the dances. The live band is also excellent.

Place: Jack Stein’s

Time: 7:30 – 10:00 pm, January 5 – 7

Price: 70 yuan including one drink

Tel: 7832-1788

F. Beijing Rocks: “The Night of Chinese Rock” is set to bring rock fans special performance. Eight Chinese rock bands will perform at the concert, including older generation bands, middle generation and some recent arrivals. The audience can even decide what songs they want to hear, which is sure to bring a storm.

Time: January 8, 9

Place: Worker’s Stadium

Time: 8:00 – 11:30 pm, January 4

Tel: 7633-0640

Price: 90 – 680 yuan

请阅读以下观众的信息，然后匹配与其适合的音乐会。
1.    1     Mike and his girlfriend are both university students. The coming Sunday (January 6) is his girlfriend’s birthday. As both of them are music fans, Mike would like to take his girlfriend to enjoy some live music and learn something new.
2.    2     Joey and his friends always enjoy their weekend by attending late night activities. However, he hasn’t joined them for a long time because he has been working for a couple of weeks. This weekend he wants to have some fun and excitement with his friends, who are interested in western music.
3.    3    Alice is a college student who studies music, and playing the piano is her favorite. Her parents approve of her attending concerts and pay for the tickets. As a result, she doesn’t care much about how much the ticket might cost.
4.    4     Tracy is interested in a variety of music. Like most of the other university students, she has a part-time job. She would like to amuse herself by attending concerts. Since she does not earn much, she can only afford a ticket that costs no more than 100 yuan.
5.    5     Sallyjoys listening to foreign music in her spare time. She would like to attend concerts performed by foreign bands or orchestras whenever it’s possible. But according to the school rules, she has to return to her dormitory before 11:00 pm.