Modern advancements in digital and online technology are changing the art market. Online events are becoming more popular than ever as they can be attended by anyone from anywhere. At the heart of this online art world are OVRs.
Before going into how OVRs are shaping the art world, it’s important to understand what they are. An OVR is an Online Viewing Room that allows art enthusiasts to take part in events through their computer screens. OVRs transmit galleries and events to art lovers through live feed which can be viewed from anywhere in the world!
OVRs enable art to travel across the world, without ever leaving the studio! This increases the number of possible collectors and buyers that will be able to view new pieces.
Online viewings also meant that the art market could continue to function and exhibit art, even with lockdown restrictions. Although many events were cancelled, a study showed a 41% of wealthy people bought work at a fair in 2020, while 45% did it through an online viewing room.
Besides, OVR displays can be changed easily and updated at any time. This means that viewers can easily stay on track with the latest works and view updated displays as regularly as they would like.
While OVRs may be practical, many enthusiasts say that the online viewing platforms don’t provide the full gallery experience, and this is their main problem. Physical art shows allow enthusiasts to network with new people, discuss and see the art in real life before making a decision to buy.
So, will OVRs continue to rise? Probably yes: OVRs are likely to play a big role in future art sales. This is because online viewing platforms bring a number of benefits to art lovers. However, the interactive aspect of viewing art cannot be fully replaced by OVRs, so expect a combination of the physical and the digital art world.
12. What is the author’s main purpose in writing paragraph 1?
A.To bring up the topic of the text. | B.To list some interesting examples. |
C.To express the main idea of the text. | D.To introduce a problem to be solved. |
13. What do the percentages in paragraph 4 show?
A.The art market is easily affected by accidents. |
B.OVRs are more effective than face-to-face events. |
C.OVRs help the art market to survive during lockdown. |
D.People involved in art sales are mostly from wealthy families. |
14. What does the last but one paragraph mainly talk about?
A.The future of OVRs. | B.The history of OVRs. |
C.The popularity of OVRs. | D.The disadvantages of OVRs. |
15. Which of the following would the author most probably agree with?
A.OVRs will coexist with the physical art world. |
B.OVRs will gradually replace face-to-face art events. |
C.OVRs will create an interactive atmosphere for art lovers. |
D.OVRs will make up more than half of the future art market. |