Disneyland’s opening day, July 17, 1955, was a terrible experience. Rides broke down. Restaurants ran out of food and drink and drinking fountains were in short supply... All in front of a national audience of 90 million, then the largest live broadcast in television history on a day that would be known in Disney history as Black Sunday.
But Disney’s story actually started two decades earlier with what Walt Disney called “Daddy’s Day”. On Saturdays in the 1930s and 1940s, Disney would take his two daughters to ride the Griffith Park merry-go-round, which they’d enjoy while he sat on a bench dreaming of ways for families to have fun together. Disney disliked the amusement parks they often visited, seeing them as dirty, unimaginative places run by rude employees.
He thought he could do better. In 1939 he asked two animators (动画片制作者) at his movie studio to work on a plan for an amusement park. By 1952 the idea had expanded into a $1.5 million amusement park proposal that he presented to Burbank. The City Council, which feared such a project would create a carnival (嘉年华) atmosphere, rejected the proposal. Disney counted the rejection as fortunate setback. By now, his dream for a theme park had gone beyond the space available in Burbank. He searched locations throughout Southern California. A 160-acre orange garden, 22 miles south of Los Angeles, was soon selected.
The ABC television network offered $5 million in loans and investments if Disney agreed to produce and host a one-hour weekly show called "Disneyland". The deal amounted to months of free advertising for the park and allowed Disney to introduce TV audiences, particularly kids, to the park.
Disneyland opened then. The 5,000 expected guests increased to 28, 154, thanks to fake tickets. After the madness of opening day, Disney and his new park were criticized in the press. The media predicted a quick and early end. But the public didn’t listen. Visitors arrived in large groups, and within weeks Disneyland was a success.
Over sixty years later, Disneyland’s popularity continues to grow, with total overall attendance topping 700 million and showing no signs of slowing down.
4. What mainly led to Walt Disney’s plan to build his own amusement park?
A.His ambition to expand beyond the movie industry. |
B.His animators’ suggestion on an entertainment plan. |
C.His wish to create a better place for family recreation. |
D.His daughters’ unpleasant experience in the Griffith Park. |
5. By “Disney counted the rejection as a fortunate setback” in paragraph 3, the author means the rejection ________.
A.brought good luck to Disney and his park |
B.contributed to the difficulty of opening the park |
C.was viewed as a financial obstacle to the design of the park |
D.presented Disney with a favorable opportunity to rethink his plan |
6. What can be learned about Disneyland from the passage?
A.Everything went on smoothly before it opened. |
B.It spent $5 million on advertising for its opening. |
C.People’s enthusiasm for it increased despite criticism. |
D.Only invited guests could get into it on its opening day. |
7. Which is the best title for the passage?
A.Disneyland: How It All Began | B.Disneyland: An Overnight Success |
C.Disneyland: How It Developed | D.Disneyland: A Park with a Long History |