【推荐2】Advertising campaigns make up a major part of an organization's budget. Not all advertising seeks to increase a company's profits; the aim of some advertising campaigns is to increase people's knowledge about their general health. Whatever the aim of the advertising campaign, it needs to result in value for money. Getting the help of an advertising agency is a good way to naked that money is well spent. Take for example the following advertising campaign, which turned out to be a real winner for everyone.

Diabetes（糖尿病）is a deadly disease. Millions of people around the world have diabetes. Unfortunately, a large percentage of these people don't even know they have it. The Diabetes Association asked one advertising agency to tell the public danger of untreated diabetes and to encourage them to take advantage of a free diabetes check programme. The agency put together a campaign, giving shocking pictures and facts hut the disease that would make people think seriously about their health.

The agency decided that, by getting people's quickly and directly, the messages in the campaign would not be missed. The campaign used TV, posters and radio to show the dangers of untreated diabetes, such as blindness, kidney disease, heart disease and nerve disease.

As a result of the campaign, the Diabetes Association reported a huge increase in the number of phone calls it received, which led to the results they were hoping for; more requests to free diabetes checks. As an added reward, the campaign also won the advertising agency an Advertising Excellence Award.

The advertising agency chose to give people the truth about diabetes. Their message wan cold and direct, but got the right results. People were encouraged to do something positive about their health, and book a free health check. This campaign shows what good advertising all about-results.

1. What is the aim of the advertising campaign?

A．To increase the Diabetes Association's profit.

B．To popularize the public's knowledge about diabetes.

C．To win an award for the advertising agency.

D．To call for free diabetes check programme.

2. What does the author intend to do in paragraph 2 and 3?

A．To stress the danger of diabetes.

B．To introduce the knowledge of diabetes.

C．To explore the effective ways of the advertising campaign.

D．To show the satisfying results of the advertising campaign.

3. What is the best title of the passage?

A．The Diabetes Association.	B．A Real Winner
C．The Advertising Excellence Award	D．The Danger of Diabetes

【推荐3】Five TV Programmes That Suits You

The World Around Us

Channel: C8

A study of the ancient Egyptian pyramids (金字塔)and the area around the River Nile in Egypt. The filming of this programme is a work of art as it is so thoughtfully done. As well as the obvious camels, there are also many other desert animals and plant life.

Time: Every Friday at 8：00 p. m.

Summer Holidays

Channel: M6

Some of the best summer holidays are on offer this year. Tonight's programme shows a weekend in Disneyland in Paris, cheap sailing holidays in the Mediterranean and a shopping and sightseeing trip to New York.

Time: Every Saturday at 7：00 p. m.

The Creative Mind

Channel: C4

As one of the most popular programmes on TV at the moment, The Creative Mind has different artistic themes from exhibition reviews, information about major and smaller museums, and interviews with artists, writers, actors and musicians.

Time: Every Wednesday at 10：00 p. m.

Prepared for Special Moments

Channel: TF1

The fun cookery programme that offers lots of exciting ideas from children's birthday parties to the candlelit（烛光的）dinner for the boss and his wife. It is easy to follow the instructions that show you how to make your dinner party a little bit special.

Time: Every Friday at 7：00 p. m.

Born to Run

Channel: W9

An interesting story of a young man with learning difficulties who overcame the problems in his life, through his great talent for sports. This is a true story of how one person made the most of his life and also helped many other people with similar problems.

Time: Every Sunday at 8：00 p. m.

1. Which channel should you turn to if you are very interested in wildlife?

A．C4.

B．M6.

C．C8.

D．W9.

2. Which programme is suitable for those who like watching TV interviews?

A．The World Around Us.	B．The Creative Mind.
C．Summer Holidays.	D．Prepared for Special Moments.

3. Which of the following words can best describe the hero of Born to Run?

A．Satisfied.

B．Humorous.

C．Selfish.

D．Strong-minded.

【推荐3】Summer is coming and you might be delighted in the stories and images these summer picture books bring.

Sun, Sun by Brad Gray

For this rhyming celebration of fun in sun, all your family needs to take in summer’s very best. Life-like illustrations light the senses and bring back memories of summer’s past and dreams of the summers to come.

Available from Amazon, $9.99

When We Go Camping by Margriet Ruurs

What goes into camping? Setting up tents and looking at stars? Sure, but there’s also so much more! Get to know nature and all the mystery and wonder she brings as a family goes on an outdoor adventure. As educational as it is fun, this image-rich story will lead your child to explore deeper into the woods than ever before.

Available from Amazon, $ 8.93

The Watermelon Seed by Greg Pizzoli

Ever wonder what would happen if you swallowed a watermelon seed? A crocodile has wondered (and worried) about it quite a bit! Will he grow a watermelon in his belly? Will he sprout crazy vines (藤)? He’s not quite sure, but when the concerned crocodile accidentally swallows a seed, his imagination takes over and amusement arises!

Available from Amazon, $ 9.95

Three Little Words by Amy Novesky Dory

“Just keep swimming!” message of perseverance is perfect for anyone who has ever felt like they were drowning. Follow Dory’s an unforgettable adventure as she finds her way in this beautiful water color adventure of friendship and survival.

Available from Amazon, $ 12.06

1. Which book do you buy if you enjoy sleeping outdoors?

A．Sun, Sun

B．When We Go Camping

C．The Watermelon Seed

D．Three Little Words

2. What troubles the crocodile in The Watermelon Seed?

A．A plant might grow in his body.

B．He shouldn't have eaten the watermelon.

C．A seed won't come out of his stomach.

D．He doesn't know how to take care of the plant.

3. What message does Three Little Words give its readers?

A．Swimming is dangerous.	B．Adventure is interesting.
C．Never give up.	D．Swimming is useful.

【推荐1】The Mogao Caves of Dunhuang, a treasure house of art of China, has been spanning over 1,000 years. The art inside here covers more than ten major genres, such as architecture, stucco sculpture, wall paintings, silk paintings, calligraphy woodblock printing, embroidery, literature, music and dance, and popular entertainment. But all these only existed because of one man’s   vision.

In 366 A.D., a monk named Le Zun looked across the river at dawn and saw a thousand Buddhas appear on the golden cliff face of Mingsha mountain along the old Silk Road. The caves were then built by monks and mostly sponsored by people such as wealthy merchants, foreign dignitaries, as well as Chinese emperors.

But when trade in the Silk Road stopped, Dunhuang was soon forgotten and eventually, the Mogao caves were abandoned. The site however was still used as a place of worship by the local people of the 20th century when there was renewed awareness in its presence once more.

Most of the discoveries came from a Chinese Taoist monk named Wang Yuanlu who appointed himself as the guardian. The caves at that time were badly ignored, but Monk Wang recognized their value and instituted a program of restoration, funded by whatever donations he could gather.

He then made one of the great discoveries in Chinese archaeology: an amazing cache, of over 50,000 documents and paintings, which had been hidden in Mogao Cave #17. The cave #17 came to be known as the Library Cave, which was walled up sometime early in the 11th century. A number of theories have been proposed as the reason for sealing the cave. One theory was that the cave had become a waste storeroom for precious, damaged and used documents and holy equipment and then sealed perhaps when the place came under threat. Another suggestion is that the cave was simply used as a book storehouse for documents which accumulated over a century and a half, then sealed up when it became full. Others suggested that the monks hurriedly hid the documents in advance of an attack by invaders.

1. What is the second paragraph mainly about?

A．The legend of Mogao Caves.	B．The end of the old Silk Road.
C．The discovery of Mogao Caves.	D．The development of the Silk Road.

2. What did Wang Yuanlu do to restore the caves?

A．He evaluated their value.	B．He raised donations in different ways.
C．He sent guards to protect them.	D．He persuaded government to do repairs.

3. What does “walled up” in the last paragraph mean?

A．Sealed.	B．Built.
C．Hidden.	D．Discovered.

4. Why is Mogao Cave #17 considered a great discovery?

A．It used to be a library for monks.	B．It stored valuable historical materials.
C．It had a history of over 1000 years.	D．It was deserted for mysterious reasons.

【推荐2】Enter for a Chance to Win a Montana Adventure

Imagine yourself hiking on the same route that Lewis and Clark once explored, fly fishing and white-water rafting in beautiful lakes and rivers, learning how to speak Blackfoot, digging for ancient dinosaur remains, and standing at the edge of a 6,000-year-old glacier in Glacier National Park. You have the chance to do all of this and much more with the National Geographic Kids Hands-On Explorer Challenge Expedition Team. The Hands-On Explorer Challenge is heading west in 2020 to Montana.

HIKE!

Montana is the home of many species of plants and animals. Follow in the footsteps of legendary explorers and get a close-up view of waterfalls, wildflowers, and wildlife.

DIG !

Some of the most important dinosaur discoveries have been found in Montana. You'll discover treasures yourself as you dig for ancient dinosaur remains in Montana's High Plains.

CULTURE !

Montana has eleven Native American tribes-each one filled with a unique heritage and lots of rich traditions. View the world as they see it through their dances, songs, food, games, and languages.

HOW TO ENTER

1. Write an original, personal essay in English of no more than 300 words telling us how you explore your world and what it is about exploration that inspires and excites you.

2. Take a photograph of what, where, or how you explored the subject of your essay.

3. Enter by January 7, 2020. Open to kids who will be ages 9-14 as of July l, 2020.

4. Send your entry form, essay, and photo (as described in the Official Rules) to: NG Kids Hands-On Explorer Challenge, National Geographic Kids magazine/CDH, 1145 17th Street NW, Washington, D. C. 20036.

FOR MORE INFORMATION, GO TO

KIDS. NATIONALGEOGRAPHIC. COM/KIDS/CONTESTS/EXPLORER-TRIP-2020.

1. What is true about Montana?

A．Lewis and Clark used to live there.

B．Many dinosaurs have been discovered there.

C．Its Native American tribes share the same culture.

D．It is home to many species of plants and animals.

2. If you want to enter the contest you must

A．be over 14 years old

B．send a photo with your essay

C．have rich exploration experience

D．write an English article over 300 words

3. What is the purpose of the passage?

A．To provide travel information.

B．To describe Montana's scenery.

C．To announce a kid competition.

D．To suggest some outdoor activities.

【推荐3】When it comes to travelling around Europe, it's important to have a budget in mind. Here are some tips for getting the most out of Germany while saving your money.

Transport

Transport is “the big one” and cycling may be the cheapest alternative among all the modes(方式) of transport.

Tom Bourlet, a Brighton-based travel blogger at Spaghetti Traveller, talked to us about transport in Germany and advised that slower, regional(区域的) trains will be more affordable in comparison to those that are high-speed.

He continued, “If choosing a train journey, buy the ticket several months in advance to get a great offer.”

If you intend to use the Eurostar train, keep in mind that you can save money by buying tickets at least a week in advance. Shopping around can also offer reduced prices. A daily or weekly card for a train or a bus may also be worth investing in. Bourlet continues, “While the trains run like clock-work with high efficiency, the buses run relatively slowly, often arriving late to their destination.”

Ask a travel agent

In an age of technology, we don't always consider going to a travel agent when booking on holiday. If you do, ask them for recommendations, they can give you insider tips. Make sure that they are aware of your set budget before signing up to anything.

Food

Region to region, Germany's cuisine will differ slightly. As a general rule, outside the city centre will be cheaper—the further you go, the less expensive it is. Bear this in mind when setting a daily budget for your meals.

Landmarks

Make sure you book your tickets for the landmarks before your trip as there's likely to be a discount when you do this. You may also want to consider a guided tour which is often free.

Before you go

Make sure you buy currency before you leave. This could prevent you being charged extra for withdrawing money and you're more likely to get a good exchange rate.

1. Which transport is probably the cheapest to travel in Germany?

A．Regional trains.	B．High-speed trains.
C．City buses.	D．Bicycles.

2. What can we know about the Eurostar train?

A．It runs relatively slowly.

B．The meals on it must be expensive.

C．Travelers can enjoy a discount when shopping around.

D．Booking tickets three days in advance may save your money.

3. In which section of a website may the text appear?

A．Travel.	B．Lifestyle.
C．Science.	D．Entertainment.

【推荐1】When our ancestors were peasants in the earliest days of agriculture, the daily schedule was: work in field all day, eat midday meal in field, continue working in field. Today, after centuries of human advancement, it goes something like: work in coffee shop all day, buy and eat lunch there, continue working on laptop until the sun sets. Though it may seem like the tech boom and gig economy(临时工经济) led the way in this modern mobile work style, working and dining have always been closely connected. In major cities like New York, Washington D.C., Sydney and Hong Kong, restaurants are changing into official co-working spaces during off-peak hours.

Dr. Megan Elias, director of the gastronomy program at Boston University, says food and business have been linked since as far back as the ancient Sumer (who established civilization as we know it around 4000 B.C.) “What we think of as street food has always been part of human civilization,” she says. “There have always been marketplaces where humans came together to conduct some kind of business — like trading grain, trading animals or building houses. As long as there have been marketplaces, people have been eating at them while also doing business.”

The first example of a brick-and-mortar “restaurant” came during the merchant economy in the 15th and 16th centuries, according to Elias. During this stage in European, African, and East and South Asian history, inns allowed merchant businessmen to rest — and of course, eat — throughout their travels. During the colonial era of the 1600s and 1700s, concrete examples of American restaurants emerged as “Coffee Houses”. Coffee Houses were places that had newspapers, which at the time were very small and commercial,” author and social historian Jan Whitaker explains.

Coffee houses remained tradesman staples throughout the early 19th century, with simple menu items like rolls and meat pies. More “grand meals,” as Elias calls them, were still taking place within homes for non-traveling folk. But, when the U.S. began industrializing in the 1840s and people stayed near workplaces during the day, eating establishments popped up around factories.

“Industrialization of the city is also restaurantization of the city,” Elias says. “Places sprung up to serve a business lunch crowd and an after-work dining crowd again, still doing business.”

1. Why does the author mentioned our ancestors in paragraph1?

A．To lead in the topic of the passage.

B．To present examples in the ancient times.

C．To raise questions on working style.

D．To remember ancestors’ working style.

2. When did restaurants begin to provide not only eating but sheltering?

A．Around 4000 B.C.	B．In the 15th and 16th centuries.
C．During the 1600s and 1700s.	D．In the early 19th century.

3. What can we learn about Coffee houses?

A．Newspapers were produced there first.

B．The food served there was limited at first.

C．They were especially popular around factories.

D．It was a perfect place for entertainment and eating.

4. What can be best title of the text?

A．The Function of Eating out.	B．The Slow Formation of the Modern City.
C．The Evolution of the Restaurant.	D．The Age of More Work, Less Eating.

【推荐2】At the Santos family’s apartment in Sao Paulo, Brazil, the doorbell is constantly ringing. All the friends and neighbors are there to hear what happened to two-year-old Carmelita. Her mother has tears in her eyes, but they are tears of relief, of thankfulness. Her Carmelita is smiling shyly, safe in her father’s lap.

The story could easily have ended very differently, not so happily. It all started this morning just before noon. Mrs. Santos was returning from the supermarket with her daughter and a friend, their neighbor. They stopped on the stairway of their building at their fifth-floor apartment. The neighbor opened her door first, and little Carmelita ran past her. She knew the apartment well, since she had visited it many times. The friend put down her keys and shopping bags, and turned back a moment to Mrs. Santos.

At that moment, there was a sudden gust of wind and the door to the apartment slammed shut. Carmelita was inside, alone.

Then the friend remembered that she had left her kitchen window open. She and Mrs. Santos rushed to the Santos apartment and telephoned the police. But there was no time to get help in opening the neighboring apartment. They could see that Carmelita was already leaning out of the kitchen window. She had climbed onto a chair, and soon she was climbing out onto the window sill(窗台).

Mrs. Santos called to Carmelita to go back inside. But the little girl did not understand the danger and did not want to go back. She only waved to her mother.

Then she lost her balance and her feet slipped off the window sill. She managed to hold on for a while with her hands, but she began to be afraid. Her mother screamed for help, and now Carmelita was crying desperately.

And then she could hold on no longer. Several people had run out into the street on hearing all the screaming. They saw the child hanging onto the window sill and got ready to catch her. Down she fell, five long stories and landed safe and sound in the arms of three strong men. They were Luis, Augusto, and Alfonso Nunes, father and sons. When they heard the screams, they ran from their auto repair shop across the street.

“I never thought we’d do it,” said Alfonso afterwards. “But I kept thinking, if we don’t catch her, she’ll die and I’ll feel sad and guilty all my life.”

All the neighbors want to shake hands with the three heroes. Carmelita’s parents cannot believe how close they came to losing their daughter. And how lucky they are to have her still.

1. Who saved Carmelita eventually?

A．The neighbors in the building.	B．Men of an auto repair shop.
C．Mrs. Santos’ friend.	D．The nearby policemen.

2. What can we learn from the story?

A．Carmelita waved to her mother because her mother smiled at her.

B．Carmelita was left alone in the apartment due to her father’s mistake.

C．Carmelita couldn’t hold on the window sill for she was frightened and weak.

D．Carmelita was rescued before she was falling from the window sill.

3. From what Alfonso said, we can tell that he was __________.

A．strong-willed.	B．humorous.
C．intelligent.	D．responsible.

4. What’s the title of the passage?

A．An Unexpected Danger	B．An Amazing Rescue
C．A Naughty Girl	D．A Careless Mother

【推荐3】On a bright early summer morning, many young swimmers gather at a local swimming pool in the state of Maryland. They are members of a competitive summer swim team, and that’s a regular part of their daily life. As they train and cut seconds off their times, which makes them closer to the championship in the following large-scale (大规模的) competitions, they are getting lots of physical exercise and vitamin D from the sun. However, the benefits of belonging to a sports team are not just honor or health related. You can learn useful life skills.

Paul Waas, coach of the swim team, explains, “The discipline (自制力) comes into play when you’re talking about concentrating on the details that your coaches are saying as it makes you faster rather than going up and down the pool the same way you have every time. When you focus on what you’re doing right and what you can do better, then you’ll see the improvement.”

Besides, there is also responsibility, goals and workings within a group. Again, here is Coach Waas. “It’s really great! It’s so fun to watch from year to year. I’ve had kids who as 7-year-olds on the team could barely pay attention in practice and were only interested in who was going first. Now they’ve come back as 8-year-olds, having set some goals and having things that they want to achieve. These skills can help them a lot.”

But playing the sports is not without harm. Some can be hard on the body. Young athletes suffer serious injuries that follow them into adulthood. Coach Waas says that in fact, swimming is different from most others. First, it poses a lower risk of injury. The second one relates to how swim teams are structured. Actually, children are not the only ones who can benefit. Adults can also benefit from team sports.

1. Why do the swimmers gather at a swimming pool in the early morning?

A．To obtain vitamin D from the sun.	B．To build practical skills for future.
C．To join in a large-scale competitive.	D．To carry out their routine practice.

2. What do Paul Waas’ words imply in paragraph 2?

A．Swimmers should concentrate on details.

B．Members get disciplined and focused in the team.

C．Coaches play a key role in layers’ improvement.

D．Most swimmers enjoy sinning in the same way.

3. What happens to the kids after a year’s training?

A．They are more aware of what to do.	B．They pay less attention to training.
C．They devote more time to practice.	D．They care more about who goes first.

4. What does the author want to convey in the text?

A．Exercise benefits everyone.	B．Swimming is better than other sports.
C．Team sports teach life lessons.	D．Physical exercise should be a habit.