Jobs at Apple
Amaze Yourself, Amaze the World
A job at Apple is unlike any other you've had. You'll be challenged. You'll be inspired. And you'll be proud. Because whatever your job is here, you’ll be part of something big.
Every detail matters.
Every piece of packaging. Every swipe of the finger. Every "How can I help you?” Everything. And it doesn’t matter just some of the time. It matters all of the time. That's how we do things at Apple. The result is some of the best-loved products in the world.
Simplicity isn't simple.
Ask anyone here. It's hard work. It means forever asking, “Why is it this way?” and “How can it be better?” It means rethinking every customer experience until the clutter has fallen away — until all that remains is what's essential, useful and beautiful. That might be a new product feature that delights even die-hard fans. It might be a customer support call, or even a display in an Apple store, arranged and lit exactly so.
Creativity from every comer.
When you imagine the creative process at Apple, at first you may not picture someone in HR. Or operations. Or finance. But we expect creative thinking and solutions from everyone here, no matter what their responsibilities are. Innovation takes many forms, and our people seem to find new ones every day.
1. Where will you probably find this passage?| A．In a booklet introducing Apple's management. | B．On the official website of Apple Inc. |
| C．In the help-wanted ads section of a newspaper. | D．In a magazine telling business stories. |
| A．customers' complaint | B．simple question | C．unnecessary part | D．old feature |
| A．die-hard fans with new Apple products | B．a customer support call |
| C．the arrangement of the display | D．the lighting of an Apply store |
相似题推荐
【推荐1】A few years ago, a company called Space Marketing came up with a plan to send a mile–long advertisement into space. To advertising agencies (机构), it would have been “a dream come true”. However, advertising standards agencies finally decided not to allow Space Marketing to go ahead with their plans and they were forced to give them up.
Space may indeed be the final place for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. Apart from the obvious adverts that we see every day on TV, and in newspapers and magazines, there is a whole “other world” of advertising messages for our attention. There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?
Most of the time, we are probably not even aware of (意识到的) these less obvious advertising methods, but that doesn’t mean that they don’t work. Take “product placement”, for example. You are in a cinema, watching the latest Hollywood movie. Look carefully at the make of car your favorite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.
So, whether Space Marketing finally succeeds in sending ads into space or not is perhaps less important than it might seem. This would not change a thing. Our everyday lives are already strongly influenced by advertising whether we realize it or not.
1. What happened to the plan of sending an ad into space?| A．It came to nothing. |
| B．It was a dream come true. |
| C．It had to wait a few years before it was carried out. |
| D．It was supported by the advertising standards agencies. |
| A．By showing research findings. |
| B．By explaining research findings. |
| C．By giving instructions. |
| D．By using examples. |
| A．costs a little |
| B．doesn’t work |
| C．is less obvious than TV ads |
| D．mainly appears in Hollywood movies |
| A．We live in a world of advertising. |
| B．We’ve changed a lot because of advertising. |
| C．Space Marketing leads in the advertising industry. |
| D．Space ads will mark the beginning of a new world. |
【推荐2】Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major US media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States，including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers, with such viewers, these programs don ’t need high ratings to stay on the air.
1. What do we know about sport programs in the US?| A．They are only broadcast during weekends. |
| B．They struggle to attract female viewers. |
| C．They bring more money to the television networks. |
| D．They make weekends dead time for programming. |
| A．travel destinations | B．grocery shopping |
| C．family sports budget | D．expensive purchases |
| A．These programs don ’t make money from advertisements. |
| B．These programs are sponsored to attract rich people. |
| C．These programs charge viewers high channel fees. |
| D．These programs aim at increasing the popularity of the sports. |
| A．Male viewers dominate the TV audience. |
| B．Rich viewers contribute most to television companies. |
| C．Sports are gaining importance in advertising on television. |
| D．Commercial advertisers are the major sponsors of sport events. |
【推荐3】Surf holidays don’t have to mean noisy backpacker hotels and sticky floors. You can also book some truly unique surf stays right here.
The house on an island, Newquay, England
Separated from the mainland and accessed via a suspension bridge, this island is completely isolated (隔绝的) by water. It’s particularly famous for surfing and storm watching. Once on the island, you can pick your own flag from the collection in the house and raise it to let everyone know you’ve arrived.
Sleeps Six, from £ 1,776 for Three Nights.
The eco turf house, Isle of Lewis, Scotland
Folks in the northern hemisphere (半球) have been building such houses since 4,000 BC. Special roofs keep the houses naturally warm. These cottages also attract wildlife. For extra warmth, there’s under-floor heating and fuel-burning stoves. And stay guilt free－a wind turbine 300 metres away provides all the power to these eco houses.
Sleeps two, from £ 600 for two nights.
The inland surf camp, Bristol, England
The Camp at The Wave is minutes from an artificial surf break producing 1,000 perfect waves of varying sizes and shapes an hour. Unlike other surf destinations, you can book your trip for whenever suits you and be guaranteed perfect waves. These tents have a kitchen. There’s also a cafe on site.
Sleeps eight, two-night minimum stay mid-week and three-night minimum stay on weekends. From £ 105.
The coastal carriage, Ceredigion, Wales
The last of its type in existence, this Edwardian original sleeper carriage was built in 1905 for the London and South Western Railway. It used to form part of the Plymouth-Waterloo “boat train”, before it was retired from service in 1931 and transported here. Excellent waves can be found down the coastal path at Tresaith beach.
Sleeps five, from £ 354 for three nights.
1. What can we know about “The house on an island”?| A．It offers flag service. | B．It is surrounded by water. |
| C．It appeals to water skiers. | D．It is accessible by vehicles only. |
| A．The house on an island. | B．The eco turf house. |
| C．The inland surf camp. | D．The coastal carriage. |
| A．The eco turf house, Isle of Lewis, Scotland. |
| B．The coastal carriage, Ceredigion, Wales. |
| C．The inland surf camp, Bristol, England. |
| D．The house on an island, Newquay, England. |
【推荐1】Should Schoolchildren Have Jobs?
When you were in school, the last thing you probably wanted to do was spend your weekends going to work. There was homework to do, sports to play and fun to have. But our parents probably persuaded us to find a job to earn some money and get some life experience. When I was a teenager I had a paper round. I then progressed to a Saturday job in a supermarket.
Today in the UK children are allowed to take part-time jobs from the age of 13. It’s one of those things that is seen almost as a rite of passage（成人仪式）. It’s a taste of independence. Teenagers agree that it teaches valuable lessons about working with adults and also about managing your money.
Some research has shown that not taking on a Saturday or holiday jab could be harmful to a person later on. According to a 2017 study in the UK, employers’ organizations believed that not participating in part-time work at school age caused young adults to be ill-prepared for full-time employment. But despite this, recent numbers have shown that the number of schoolchildren in the UK with a part-time job has fallen by a fifth in the past five years.
So, does this mean that British teenagers are now more afraid of hard work? Probably not. Some experts think that young people feel going out to work will affect their performance at school, and they are under more pressure now to study hard and get good exam results—and a good job in the long term. However, Geoff Barton, general secretary of the Association of School and College Leaders, told BBC News that “Properly controlled part-time work is a good way of helping young people learn skills that they will need in their working lives.” In reality, it’s all about getting the right balance between doing part-time work and having enough time to study and rest.
Many young people actually want to work because it gives them a sense of freedom. One 13-year-old girl, who has a Saturday job in a shop, told the BBC that “I enjoy my job because I’m earning money and it helps my confidence speaking to people and socializing with people.” Did you do a part-time job when you were at school?
1. Employers believe if young adults don’t participate in part-time work at school age, ________.| A．they can’t work on their own |
| B．they can’t manage their money wisely |
| C．they won’t be well-prepared for the job |
| D．they won’t know how to work with others |
| A．more time to rest | B．having enough money |
| C．being afraid of hard work | D．more pressure from school |
| A．have a chance to see the world and meet more friends |
| B．understand their parents and grow up more quickly |
| C．learn skills and be confident to talk to people |
| D．get better grades and perform well in school |
【推荐2】Distinguish Between Work and Home Modes
When working at home, slowly moving from bed to the sofa five minutes before you start can also be your biggest challenge.
* Be realistic
A wide, open day working from home can feel full of possibilities. 145 things on the to-do list? No problem!
*
In the office your day is broken up by everything from meetings to lunch breaks and even toilet breaks, but when you are at home, it can be easy to just work for long, unbroken periods. In order to be productive, you should impose structure on yourself, for example, 45-minute to 60-minute chunks of focused work followed by a short break.
* Take some breaks
It can be difficult to tear yourself away from your laptop, but that doesn't mean you shouldn't take breaks. Leave your desk for lunch and take advantage of being at home to walk the dog for half an hour in the afternoon. You'll return feeling refreshed and more productive for the rest of the day.
* Be sociable
| A．Work in short bursts |
| B．Manage disturbances |
| C．Don't fall into the trap of being over-ambitious |
| D．However, don't forget that you are there to work |
| E．Try to call your friends rather than send messages |
| F．It's hard to maintain concentration in a new environment |
| G．This can be effective to break the day up and keep focused |
【推荐3】You have everything you think you need for your dream job, but could something else be holding you back? You possess hard skills for the job, but you may lack soft skills.
Hard skills are things that are measurable and technical. A master’s degree in business is a hard skill. The ability to speak Spanish is a hard skill. Many specific qualifications for a job are hard skills, such as years of work experience or proficiency (精通) with particular computer programs.
On the other hand, soft skills are harder to define. And they can’t be defined. And they can’t be measured. Soft skills covers a wide range of characteristics that you can work on for a lifetime but some of the most common — and most necessary for success — include being a good listener and speaker, a wise leader, a problem solver, a strong communicator or a team player. It’s also helpful if you can accept feedback, settle conflicts with others, deal with difficult people or be flexible. These soft skills are what many employers desire.
Soft skills benefit you in many ways. Being a good listener, for example, is very helpful if you’re a doctor. Being flexible, a team player and a problem solver help you succeed when dealing with deadlines.
Soft skills are something extra that help a particular person to success. Being able to show you possess them could make a difference in landing a job you’ll love, or being more successful in the job you already have. They make the difference between someone who is just OK at their Job and someone who is outstanding, the person you always want on your team. In general, soft skills make you more likable and more competent.
Soft skills are what can set people apart from each other on resumes or in job interviews, but soft skills don’t come naturally.
1. What’s the best title for the passage?| A．Hard Skills Differ from Soft Skills |
| B．Soft skills Can Be Learnt at School |
| C．Soft Skills Needed in Workplace |
| D．Soft Skills Matter to Your Success at Work |
| A．Having a good command of English. | B．Communicating with others efficiently. |
| C．Being good at expressing oneself. | D．Being able to solve problems. |
| A．They are measurable and technical. | B．They are taught in many universities. |
| C．They are desired by many employers. | D．They are specific job qualifications. |
| A．Why soft skills are important. | B．How soft skills are developed. |
| C．Where soft skills are applied. | D．What the key soft skills are. |
【推荐1】Students, teachers, and local community members are strongly encouraged to register online to receive real-time information of emergency events from Columbia University.
Text message warnings will only be used in rare cases where ongoing events cause an immediate threat or have a significant influence. Possible situations include severe weather conditions, emergency campus closures, crimes in progress that may endanger the community, and major transportation interruptions.
Read instructions on how to sign up for emergency notifications（通知）.
Columbia students
Columbia students can easily register for text message notifications. Simply enter Student Services Online, click on "Text Message Enrollment" and add your cellphone number. Students can register parents or family members by following the instructions for the public below.
Columbia teachers
Columbia teachers can register for text message notifications by following the step by step instructions below:
● Register with your UNI and password at my.columbia.edu.
● Select "Faculty & Staff" at the top of the page.
● Select "Contact Details".
● Click the "+" under "Phone".
● Select "Campus Alert 1".
● Enter your mobile number.
To receive emergency information on additional mobile phones, you may follow the above instructions for "Campus Alert 2" and "Campus Alert 3" for a total of three.
Community/General Public
Community/General Public interested in receiving emergency information from Columbia can sign up by clicking on the "Register" button on the registration page and entering their email and mobile number. Users will receive confirmation code（密码）on their phone and will need to confirm their account via email.
Users can choose not to use the Emergency Text Alert System at any time by texting STOP to 226787, calling 226789 or sending an email to lr27682@.cumc.columbia.edu.
1. Which is a possible situation where a text message will be sent?| A．The temperature will drop slightly tomorrow. |
| B．The campus will be closed during Christmas. |
| C．The main railway system of the city is interrupted. |
| D．A bank robber is being sentenced in the court of the city. |
| A．Selecting Campus Alert. | B．Entering mobile numbers. |
| C．Clicking "+" under "Phone". | D．Selecting "Faculty& Staff". |
| A．By sending an email. |
| B．By texting STOP to 226789. |
| C．By managing information online. |
| D．By making a phone call to 226787. |
【推荐2】When someone mentions Valentine’s Day citybreaks, there are certain places that automatically come to mind, Paris, Rome, Venice. However, there’s a whole wide world out there, so here are a few impressive locations which may not have crossed your mind.
Bled
Located in the Julian Alps, this town is a romantic jewel. There’re loads to explore here, walk around the lake book a horseback tour, or explore the town and castle to experience the history and culture. The natural beauty of the area is astonishing with Lake Bled as the perfect backdrop for photos of the precious memories you make in this beautiful part of the world.
Bellagio
You’ll find this village in the Italian Lakes, the perfect alternative to the busier towns of Como and Lecca. Wander along the beaches,explore the gardens, or simply relax with a romantic meal by the shoreside,admiring the mountains.
Opatija
Looking for an alternative to the Amalfi Coast? Relax in this stunning sea-side town and drink coffee like the locals with a Bijela kava as you watch the world go by. Go on a private walking tour with a local expert guide to discover why it’s called the Pearl of the Adriatic.
Buenos Aires
Known as the Paris of South America, Buenos Aires has it all. Fantastic food, an energetic nightlife, and top-end hotels. Why not get a feel of the Argentisian culture, while sharing some quality time with your partner with a tango lesson? If you prefer to leave it to the professionals, there s always a tango show instead.
1. What do we know about Bled?| A．It offers horseback tours. |
| B．It is a seaside town. |
| C．It has many coffee shops. |
| D．It features beautiful jewels. |
| A．Bled. | B．Bellagio. | C．Opatija. | D．Buenos Aires. |
| A．A history book. | B．A travel magazine. |
| C．A sports newspaper. | D．An academic article. |
【推荐3】English Teacher Needed
We are one of the biggest English teacher agencies in China: we refer lots of foreign teachers/employees to universities or companies daily. We provide this service for teachers for free.
What you need to do is log on our website www. languageteaching. com. cn and register. We will put your resume (简历) on the website except contact detail. There are thousands of potential clients who will view your information daily . Once they choose you’re will contact you. For more details you can also send an email to admin@languageteaching.com.cn
Part-time English Teacher Wanted
We are looking for a part-time English teacher, and the teacher should come from the USA. Canada，the UK, New Zealand or Australia. We would like to have 2 lessons a week, 2 hours each lesson. Please send me your resume with a photo if you are interested. Email : admin @ languageteaching. com.cn.
Private English Teacher Wanted
A senior Chinese manager is looking for a one-to-one English tutor for several hours per week. He would like to learn British pronunciation, so UK natives will be preferred. The tutor should be fairly flexible (灵活的) to suit his busy schedule and be of professional appearance. The pay is to be discussed directly and will be very high for the right candidate. Teaching experience is not a must. If you are interested, please send an email with your background information, pay expectations and a recent picture to dhanyatk@hotmail.com.
1. The purpose of the advertisements is ________.| A．to start a business |
| B．to employ teachers |
| C．to provide the latest jobs |
| D．to help people find a suitable job |
| A．the English teacher agency charges teachers for this service |
| B．you must go online to offer your basic information first |
| C．you may call to get more information about the job |
| D．once you contact the English teacher agency, you will get a job |
| A．be an English language expert from the UK |
| B．speak American English |
| C．have rich teaching experience |
| D．have the ability to deal with changing situations |
