【推荐3】Public service advertising is designed to inform the public on issues that are frequently considered to be in the general best interests of the community at large. Typically, it reflects a political viewpoint, philosophical theory, religious concept or humanitarian notion (人道主义观念). It is also commonly referred to as a public service announcement (PSA) or a community service announcement (CSA). The ads are usually broadcast on radio or television, but may also appear in newspapers or magazines. They are common in industrialized countries throughout the world.

PSAs are commonly aimed at changing public attitudes by raising awareness about particular issues. Health, conservation and safety themes are prevalent in many PSAs. The public service advertising campaigns are often sponsored (赞助) by trade associations, civic (市政的) organizations, non-profit institutions or religious groups.

Most public service advertising involves joint efforts of the private and public sectors (部门). Non-profit groups and government agencies commonly team up with private mass media, promotion and advertising firms to produce spots for radio, television and print media. Most commonly, the non-profit agency creates the message and an advertising firm develops the campaign, polishes it to meet industry standards and plans its distribution, all free of charge. Television and radio stations usually broadcast these ads at no charge, and magazines and newspapers usually publish them for free as well.

In recent years, it has become commonplace for U. S. television stations to feature public service advertising spots immediately following a broadcast that has focused on an issue considered sensitive and of concern to many members of the general public. These PSA broadcasts generally offer addresses, Web sites and toll-free telephone numbers for information sources. Some of the topics focused on in the PSAs have included child abuse, AIDS and civil rights.

【推荐1】2023 Youth Writing Contest: Competition Finals!

We received over 430 submissions from 30 cities across the Mainland for our 2023 Youth Writing Contest, exceeding all our expectations!

The next step? Having finalists read their work live at our Live Reading Party in Shanghai. Can’t make it to Shanghai? No problem! You can join us via Tencent Meeting to read your story to our audience and judges.

We’ve narrowed down the pack down to 35 finalists, who have been notified via email—so please look out for an email from That’s Marketing!

If you have not received an email, it means you have not been selected as a final ist this year, but some really good entries just missed out, so we encourage you to try again next year!

We’d like to invite everyone—those who submitted works, those who considered doing so and those who are simply interested to join us—from 2—6 pm on Sunday, November 19 at Lounge by Topgolf, Shanghai, to celebrate our country’s budding writers and poets.

Each finalist will read his or her piece aloud in front of an audience and panel of judges(in person or via Tencent Meeting). Our esteemed judges will then pick three winners in each of the three age categories, with the winning submissions to be published in the January 2024 issue of Urban Family magazine.

Finalists and one other family member will be given FREE tickets! If you’d like more, you can purchase them for just RMB 50 (which includes free flow soft drinks). Click below to purchase these very limited tickets.

【推荐2】Italy has more must-see sights than you could squeeze into a lifetime. With so much to do and see, most visitors can’t wait to wander around, taking in everything. Fortunately, getting around this slender, boot-shaped country is easy, thanks to superb transport services. Here’s what you need to know about getting around in Italy.

Travel by train for the stunning views in Italy

Italy boasts an extensive rail network spanning the length of the country, meaning most major cities-including Rome, Florence, Naples, Bologna and Palermo-are connected by regular train services. Best of all, you can sit back and soak in the gorgeous scenery in between them.

Buses are the most inexpensive way to explore Italy

Though slower than trains, buses are a cheaper form of transport in Italy, and they provide access to smaller towns and villages not served by Italy’s rail network. Buses are run by private companies with a web of routes that stretches to most places of the country.

Getting around by car means maximum freedom

Having a private vehicle in Italy means you can travel at your own pace and visit regions with minimal public transport, which is particularly handy in the mountains. Parking can be hard to find in urban areas and local drivers have a reputation for being impatient and quick to use their horns.

Cycling is a great way to explore the countryside in Italy

Cycling is a great way to explore every comer of villages and backroads in the countryside. It’s very popular in northern Italy, including in the Alps and Dolomites, but less so in the south. Bikes are not allowed on motorways but they can be carried on some ferries, and on regional trains displaying the bicycle logo.

Click here to get more information about traveling in Italy.