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题型:完形填空 难度:0.65 引用次数:142 题号:16000971

One factor that can influence consumers is their mood slate. Mood may be defined __________ a temporary and mind positive or negative feeling that is generalized and not tied __________ any particular circumstance. Moods should be ___________ from emotions which are usually more intense, __________ to specific circumstance, and often conscious. __________ a sense, the effect of a consumer’s mood can be thought of in __________ the same way as can our reactions to the __________ of our friends — when our friends are happy and “up”, that tend to influence us positively, __________ when they are “down”, that can have a __________ impact on us. Similarly, consumers operating under a __________ mood state tend to react to stimuli (刺激因素)in a direction __________ with that mood state. Thus, for example, we should expect to see __________ in a positive mood state evaluate products in more of a __________ manner than they would when not in such a state. ___________ , mood states appear capable of __________ a consumer’s memory.

Moods appear to be __________ influenced marketing techniques. For example, the rhythm, pitch and __________ of music has been shown to influence behavior such as the __________ of time spent in supermarkets or __________ to purchase products. In addition, advertising can influence consumers’ mood which, in __________ , are capable of influencing consumer’s reactions to products.

1.
A.withB.aboutC.asD.by
2.
A.upB.toC.underD.over
3.
A.dividedB.derivedC.descendedD.distinguished
4.
A.referredB.relatedC.attachedD.associated
5.
A.InB.OnC.ByD.Of
6.
A.thusB.stillC.muchD.even
7.
A.behaviorB.gestureC.signalD.view
8.
A.forB.providedC.unlessD.but
9.
A.relativeB.negativeC.sensitiveD.decisive
10.
A.fixedB.grantedC.givenD.driven
11.
A.insistentB.resistantC.persistentD.consistent
12.
A.retailersB.consumersC.businessmenD.manufacturers
13.
A.casualB.seriousC.favorableD.critical
14.
A.MoreoverB.HoweverC.NeverthelessD.Otherwise
15.
A.liftingB.raisingC.cultivatingD.enhancing
16.
A.rarelyB.readilyC.currentlyD.cautiously
17.
A.volumeB.speedC.stepD.band
18.
A.extentB.scopeC.amountD.range
19.
A.capacitiesB.facilitiesC.intentionsD.reflections
20.
A.turnB.depthC.totalD.detail
【知识点】 情绪 购物选择 说明文

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