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题型:阅读理解-阅读单选 难度:0.65 引用次数:43 题号:17250200

Whether it’s a supermarket or a car commercial, many of the prices you experience are likely to have something in common. Prices are more likely to end in .99 more than any other pair of numbers — and certainly more than the even .00. We probably don’t think twice about buying something for $5.99 or $16.99, but it is a little strange when you think about it. Why aren’t prices just even dollar amounts? Is it a carefully organized marketing plan to get you to spend more?

Well, basically … yes. But there’s really nothing that is carefully planned about it. It’s actually pretty simple. “It’s a type of psychological (心理的) pricing,” says Julie Ramhold, a consumer (消费者) expert. “Because we read from left to right, we pay less attention to the end of the number versus the beginning.” This is especially effective if you’re just quickly reading several prices in a row. Therefore, the first number will definitely stand out to you more.

Of course, we still know that $9.99 is basically ten dollars, not nine dollars. But the $.99 trick takes advantage of the way our brains process prices. When we see a price of $9.99, we associate it as part of the $9-$9.99 range rather than the $10-$10.99 range. “Consumers don’t want to go beyond a certain type, so even a penny less may make a huge psychological difference,” explains Subimal Chatterjee, a successful and respected teaching professor of Marketing at Binghamton University School of Management.

This strategy is especially effective when it’s a change in the number of digits (数位). $99.99 is just inside the two-digits range, so it seems like a score … even though you basically are paying a hundred dollars. And, of course, the sellers are getting the most money they possibly could within that lower range, because 99 cents is only a cent below the higher range.

1. What does the first paragraph say about goods in stores?
A.They are of high quality.B.They are available at a discount.
C.They tend to be priced at $.99.D.They are always in great demand.
2. What strategy is employed when something sells for $9.99 rather than $10?
A.First come first serve.B.Psychological pricing.
C.Small profits but quick returns.D.Buy one and get one free.
3. What is a consumer’s possible reaction to a $99.99 bag?
A.The bag costs not more than $100.
B.The bag is sold at a reasonable price.
C.The price is a lucky number.
D.The price is within the four-digits range.
4. Which is the most suitable title for the text?
A.Sales Strategy Consumers Fail to Realize
B.Buying Habits Most Consumers Share
C.Promotion Plans Stores Have in Common
D.The Real Reason Most Prices End in .99

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文章大意:本文是应用文。文章介绍了一些适合送给观鸟爱好者的礼物。

【推荐1】Here are some things that you can buy as gifts for your friends who are birdwatchers.

A window-mounted bird feeder

One way to guarantee a close-up look at the birds in your garden is to bring them all the way to the house. This bird feeder is solidly built with strong suction (吸) cups that you can tie to your windows, giving you a good view of your winged visitors.

A pair of binoculars

Binoculars are a birdwatcher’s best friend! They work like two small telescopes joined together, allowing you to use both eyes to see distant birds as if they were right in front of you. They’re perfect for spotting feathered friends in the wild, whether the birds are high up in the trees or soaring across the sky. When you peer through them, you get a view that makes every little detail of the birds — their colors, beaks, and even the texture of their feathers.

The Robin: A Biography by Stephen Moss

This beautifully illustrated book draws readers into the mysterious world of Britain’s favourite bird, the red robin — a familiar sight in all winter gardens, but as naturalist Stephen Moss demonstrates, one we hardly know. Combining convincing storytelling with biological fact, Moss guides us through a year in the life of the robin, from the moment it hatches from its egg to its all too timely mortality (死亡) — the robin tends to live a me re 13 months , adding to its precious quality.

A reusable thermal bottle

Every good birding expedition needs a bottle of steaming hot tea. A reusable bottle decorated with lifelike drawings of classic British birds combines a natural aesthetic (美感) with practicality. It can keep not only hot drinks but also cold drinks.

1. What do we know about binoculars?
A.They can attract birds to your house.
B.They show images in black and white.
C.They can provide detailed views of birdwatching.
D.They’re too heavy to carry for birdwatchers.
2. What does The Robin: A Biography tell us about?
A.The lifetime of a bird.B.The death of a bird.
C.The quantity of a bird.D.The birth of a bird.
3. What do the last two gifts have in common?
A.They involve rare birdsB.They attract users with pictures.
C.They are for practical useD.They spread bird knowledge
2024-06-01更新 | 83次组卷
阅读理解-阅读单选(约310词) | 适中 (0.65)
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【推荐2】Top lists are lecturing people on everything from "100 books to read ". Aren't you just tired of being told what to do with your time? Now you have a list to end all lists!
Take a look at the following two examples from the list of "101 things not to do":
Swim with Dolphins(海豚)?

Swimming with dolphins is one of the world’s most profitable tourist activities. However, every dolphin will welcome having their busy, tiring day interrupted by tourists screaming pushing around them in the water.Worse yet, when dolphins get too near to the boats loaded tourists, they could get caught up in ropes and killed by propellers(螺旋桨).

Here’s a little secret. Dolphins look like smiling at you, but actually they’re just opening mouths.
Go to See the Mona Lisa?

There must be something about the mysterious(神秘的) smile. The 6 million people who visit the lady in the Louvre every year can’t all be wrong after all. But they can be quite annoying standing in front of you, holding up their cameras to prevent you from seeing anything. In fact, it is hard for you to see the painting clearly because you have to stay away from it for security reasons. After queuing for hours, many tourists can remain in front of the painting only for 15 seconds most.If the mysterious lady in the picture knew her fate, she wouldn’t just be smiling, she laughing. So, still long to see the Mona Lisa? If you want to find out more about the list, read 101 Tings NOT to Do Before You Die. Visit www.not2dobeforeidie.co.uk and buy the book at a 20% discount.

1. According to the passage, swimming with dolphins________.
A.is the world’s most popular tourist activity
B.gives fun to both tourists and dolphins
C.will make tourists busy and tired
D.can cause danger to dolphins
2. What does the author think about going to see the Mona Lisa?
A.It is wrong to go and see the mysterious smile.
B.It is not as satisfying as expected.
C.Fifteen seconds in front of the painting is enough.
D.Queuing for hours is worthwhile.
3. The list of “101 things not to do” is made most probably because its author_______.
A.thinks it boring to do the things suggested by other lists
B.believes other lists are not humorous enough
C.intends to persuade people to read more lists
D.wants to provide a list different from other lists
4. What is the main purpose of the passage?
A.To advertise a book.
B.To introduce a website.
C.To comment on popular lists.
D.To recommend tourist activities.
2016-11-26更新 | 893次组卷
阅读理解-阅读单选(约310词) | 适中 (0.65)
【推荐3】第三部分 阅读理解(共20小题;
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates,             are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius             to sell it.”
1. Which of the following may trick a shopper into buying a product according to the text?
A.The cost of its package.B.The price of the product.
C.The colour of its package.D.The brand name of the product.
2. The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.
A.attracted the customers stronglyB.caused the customers to lose interest
C.tricked the customers into shoppingD.had weak effects on the customers
3. Which of the following is the key to the success in product sales?
A.The way to promote goods.B.The discovery of a genius.
C.The team to produce a good product.D.The brand name used by successful producers.
4. According to the passage, which of the following statement is true?
A.Making soap is so easy that any fool in the world can make it.
B.Greens, yellows or silver are considered to be healthy colours.
C.25 years ago, the founder of Pears soap was a pretty girl herself.
D.The size of a product can have an effect on the shoppers.
5. Which the following would be the best title for this text?
A.Choice of Good ProductsB.Disadvantages of Products
C.Effect of Packaging on ShoppingD.Brand Names and Shopping Tricks
2016-12-12更新 | 630次组卷
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