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题型:阅读理解-阅读单选 难度:0.65 引用次数:46 题号:17776911

Home party marketing originated in America in the early last century. At that time, direct selling had become a very common part of American life. Door-to-door salesmen would travel throughout the country selling anything from sewing machines to cure all medicines. In 1931, a man named Frank Stanley Beveridge who had dug enough gold by doing this selling started a company called Stanley Home Products. The company sold cleaning supplies to housewives.

Soon after Mr. Beveridge began his company, one of his salesmen began selling Stanley products at home parties. The salesman would organize a Stanley Party where he could give a cleaning demonstration(演示) to a room full of guests. It allowed him to sell Stanley products to many different customers at once, and it proved to be much more effective than standard door-to-door sales. The practice quickly became the main marketing strategy of Stanley Home Products.

Next, during the 1940s, many housewives started selling Stanley products to make extra money for their families. The job was perfect for housewives because Stanley sellers could work from home and set their own schedules. A single mother named Brownie Wise took full advantage of this opportunity and quickly became one of Stanley’s top sellers.

Not long after that, she started her own direct selling business called Tupperware Patio Parties, which focused on selling a new type of plastic food container, Tupperware, using the Stanley home party system. Wise had realized Tupperwvare was perfect for the home party system. She could show her customers its patented airtight seal, and she could also take away their anxiety about the safety of plastics -- a fairly new invention at the time. Wise’s company was very successful, and it was soon selling more Tupperware than department stores.

Today, many other companies have adopted home party marketing plans. So, next time you leave your friend’s party with a hundred dollars’ worth of new Tupperware or jewelry, you can thank Frank Stanley Beveridge and Brownie Wise for your unintended purchase.

1. When did home party marketing originate in America?
A.In the early 19th century.
B.In the late 19th century.
C.In the early 20th century.
D.In the late 20th century.
2. What do we know about Frank Stanley Beveridge?
A.He was an inventor of many home products.
B.He was an experienced door-to-door salesman.
C.He was the president of Tupperware Patio Parties.
D.He was the first person to organize a Stanley Party.
3. Why was being a home party seller a perfect job for housewives?
A.They liked holding parties at their house.
B.They could make some money quickly.
C.They needed hardly any pre-job training.
D.They could work under a flexible schedule.
4. According to Wise, why was Tupperware perfect for the home party system?
A.It was liked by party organizers.
B.It required a demonstration.
C.It sold badly in department stores.
D.It was especially made for the system.
5. This text is organized in the pattern of ________.
A.time and events
B.comparison and contrast
C.cause and effect
D.argument and explanation
【知识点】 说明文 市场与经济

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文章大意:这是一篇说明文。文章主要介绍了一项关于拖延症的最新研究,研究表明拖延鼓励创造性思维。

【推荐1】Although we’re often told that procrastinating (拖延) in college is harmful and that leaving our assignments to the last minute can lead us to feel more stressed, I like to wait before starting any assignment, since I tend to overthink and want to make it perfect. When I procrastinate, it’s not out of laziness, but rather, a desire to be efficient.

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While procrastination might work well for some students, it may lead to increased levels of anxiety for others. One college student, Amanda, says, “If I procrastinate or struggle with assignments, it affects my mental health by making me feel trapped and anxious.” Not only can procrastination cause anxiety for students, but trying to finish an assignment in a hurry can also negatively impact their grades — and lead them to make small, careless mistakes — which can lead to even more anxiety.

It’s important to point out that there’s a difference between casual procrastination and chronic (长期的) procrastination. Chronic procrastination, distress over academics, or lack of motivation can often lead to more serious mental health outcomes such as anxiety, depression and low self-esteem. If you struggle with managing schoolwork to the point where it affects your grades and interpersonal relationships over a long time, you might have to visit your school counselor or the academic resource center.

Everyone has different styles of working and managing their time, and when it comes to procrastinating in college, it’s always good to reflect on whether it’s helping or hurting. Figuring this part out can take a while, so make a note of how you’re completing your assignments and start writing down how you feel. Prioritize self-care whether you start your assignment the week before its due date or the day before.

1. How does the author bring up the topic of the text?
A.By citing a fact.B.By offering a piece of news.
C.By describing her experiences.D.By showing research findings.
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A.Procrastinators are good time planners.
B.Procrastinators usually work efficiently.
C.Procrastination encourages creative thinking.
D.Procrastination affects people’s mental health.
3. What are heavy chronic procrastinators advised to do?
A.To seek support from professionals.
B.To talk about the problems with friends.
C.To reflect on their way of managing time.
D.To break their habit of delaying doing things.
4. What’s the author’s attitude towards procrastination?
A.Favorable.B.Contradictory.C.Opposed.D.Objective
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【推荐2】According to a recent article in The Wall Street Journal, we might all be braggarts (大话王) in this competitive society addicted to social networking.

Take a close look at your social-networking sites. Do you like to post photos of yourself in restaurants to show others what an exciting life you have? Or do you like to write about how happily in love you are? Or perhaps you are of the subtle type who constantly complain about jobs but really just want to impress others with your important position.

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“We are expected to be perfect all the time. The result is that more and more people are carefully managing their online images,” says Elizabeth Bernstein, a columnist with the Wall Street Journal.

But the issue is not limited to the Internet. In a fiercely competitive job market we must sell ourselves on multiple platforms and show that we are better than others. In fact, we have become so accustomed to bragging that we don’t even realize we are doing it, says Bernstein. This is harmful to our relationships and puts people off.

Bernstein talked to some experts who said that people brag for all sorts of reasons: to appear worthy of attention; to prove to ourselves we are doing fine and that people who said we would fail are wrong; or simply because we’re excited when good things happen to us.

“Feel sorry for them, because they’re doing this unconscious, destructive thing that won’t help them in the long run,” said Professor Simian Valier, a research psychologist at Washington University.

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【推荐3】Scientists have invented a process that can turn non-recyclable glass into everything from tires to toothpaste. Currently, only a small amount of glass is actually recyclable. Because of the effort that is required to sort and separate the smaller parts, they tend to be discarded or sent to the landfill — but researchers from the university of Queensland have come up with a way to turn mountains of non-recyclable glass into useful items.

Researchers said that glass can be broken into silica (二氧化硅) which can be used to make products such as glue, cleaner and coatings. Tom’s of Maine, famous for its natural toothpaste , for instance, uses silicon either as a thickener for its toothpaste or as a whitening agent.

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Unlike traditional methods of producing liquid silicate, the researchers’ technique requires relatively little energy, which also makes it far cheaper.

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The university’s commercialization company unique quest is now seeking partner companies that are interested in taking the technology to market.

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