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题型:阅读理解-阅读单选 难度:0.65 引用次数:45 题号:17959928

My mother was a cook. Through her I learned to appreciate how a handful of ingredients could create delicious, nutritious meals on tight budgets. And in our home, nothing was ever wasted, as we shopped for food needs as opposed to wants.

I talk about all this because I’m absolutely shocked by the price of groceries. And, as someone who has been writing about the food industry for decades, and having weathered the economic depression when the price was also high—I have never seen things as bad as they are today.

Just recently, I couldn’t bring myself to purchase three small potatoes for almost $7. I saw cucumbers for $3.99 EACH. Some stores had grapes at a ridiculous $6.99 a pound. Add to that the alarming increase in everyday food, like coffee, milk and dairy, no wonder everyone is feeling the pinch(拮据).

I went shopping on the weekend, and came out with $186 worth of food in three grocery bags. I returned two items immediately. I purchased a liter of milk that had been marked down 50%—but I didn’t catch in time that the cashier forgot to ring in the discount, and charged me full price.

As I just feed my husband and myself, I can afford to purchase more organic proteins, like chicken. But I can also appreciate not every family can afford to do so, which is my major concern.

Can the increase of food prices be slowed down or even stopped? With the increasing consumer demand for foods not in season or readily available, plus people looking for fast convenience, I do believe the answer lies within us: We need to take back control over the foods we eat. Stop listening to all the hype (宣传) that convenience is better than cooking creativity, and just get back to basics.

People need to go back to basics, learn some fundamental kitchen essentials and truly be mindful of cooking practices. Just as an old saying goes, if you give someone a fish, they’ll eat for a day, but if you teach someone to fish, they’ll eat forever.

1. What might be the author?
A.A cook.B.A writer.C.A publisher.D.A businesswoman.
2. Why did the author return two items when shopping?
A.They cost too much.B.She took the items by mistake.
C.The cashier made a mistake.D.She found they were of no use.
3. How does the author feel about the current situation?
A.Puzzled.B.Helpless.C.Angry.D.Worried.
4. What is the author’s advice according to the text?
A.Do more cooking at home.B.Control food consumption.
C.Purchase more organic proteins.D.Learn to fish if you like eating fish.

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【推荐1】A stay-at-home parent is a parent who stays at home to raise children rather than going to work outside the home.     1     Today, however, some stay-at-home parents are fathers.

Many parents wish to stay home with the kids once they start a family.     2     Often both parents must work outside the home to earn enough income to support the family. If one parent earns enough, then the other parent often has the option of being a stay-at-home parent. But this often means giving up some potential income.

    3     For example, some parents choosing to be at home, especially the mothers, will provide day care not only for their own children but also for others’. Those can be the kids of their neighbors and friends. Thus, people can earn an income from home while looking after their own children.

A stay-at-home parent may also run a business from home and accompany the children full-time, too. However, it can be challenging. And income from a home business may not be steady at first.     4    

Luckily, now more and more companies give employees the option to work from home.     5     Studies have shown the love for the company and the company’s productivity (生产率) tend to increase when those wanting to work from home are given that option.

A.Yet not all companies have the choice.
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【推荐2】What goes on in our brains when we decide to hit the share button, and what makes something go viral? Since the dawn of the Internet, businesses, media outlets and influencers alike have been trying to answer these questions. Now, researchers have come one step closer to cracking this mysterious model by shining a light on the neuroscience (神经科学) of viral content.

“Our study finds a way to obtain brain signals that would predict how much information gets shared.” said Emily Falk, professor of communication, psychology and marketing and Hang-Yee Chan, a lecturer of communication.

Their new study, published in Proceedings of the National Academy of Sciences on October 23, investigated both the U. S. and the Netherlands using a broader range of news categories—including health and climate change.

“When we see greater activation of regions that track self-relevance (Is it important to me) and social-relevance (Is it important to people I know), the news articles are more likely to be shared widely,” Falk and Chan said. By studying these brain responses, the team managed to build a value-based model to accurately predict how widely the articles would be shared online. This link between brain activity and sharing was seen in both the American and Dutch participants, suggesting that this model is accurate across cultures.

“Seeing how people’s brains react inside the scanner gives us insight into why people ultimately share information nowadays,” Chan said. “If we understand these signals, we might be able to use that knowledge to help important news get shared and stop misinformation from going viral.” It is also helpful for content creators to maximize their reach. “Our current study demonstrates how tapping into the brain would help content creators optimize their messages’ influence,” Falk and Chan said. “We are interested in building on these results to develop ways to counter harmful information and false news, in addition to spreading high-quality content.” “A lot of our most pressing problems in society are influenced by the decisions people make, and the decisions we make are influenced by the news. What you share matters, and so understanding why you share it matters, too.”

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【推荐3】You’re watching your favorite TV show when a commercial (广告) break starts. First you see an ad for candy. Then there’s one for fast food. In response, your stomach growls (咕咕直叫).

Suddenly, all you can think about is how much you need a snack. If that sounds familiar, you’re not alone. Researchers from McMaster University in Canada studied the effects of junk food ads.

The researchers examined the effects of advertising junk food on more than 6.000 kids through TV commercials and other types of media. They found that kids made unhealthy food and drink choices as quickly as 30 minutes after seeing the ads.

“There is too much unhealthy food advertising out there, which appears repeatedly,” says Behnam Sadeghirad. He’s one of the researchers who led the study. “This is dangerous for younger children because they lack self-discipline and don’t know the advertised foods are healthy or not.”

Food and drink ads are everywhere, from TV to the Internet. Companies want to make sure you know about their products. They spend nearly $1.8 billion a year on food ads aimed at kids, according to a report. The Nielsen Company tracked the number of food ads that kids saw in 2015.

It found that kids watched nearly 12 food ads on TV each day. Most of these ads weren’t for healthy foods. In fact, on average, kids saw only one ad per week for fruit and vegetables. Instead, most of the ads were for fast food, candy and sugary drinks.

Jennifer Harris, a professor at the University of Connecticut, says this is a big part of the problem. “Unhealthy foods are not things we should be encouraging kids to eat more often,” says Harris." But unfortunately those are the products being advertised to them the most.”

Health experts say it’s OK to treat yourself to a cookie once in a while. But what can you do to keep from having an unhealthy snack every time you see an ad for junk food? Harris says it’s important to learn to spot the techniques companies use in their ads. “What kids can do is notice what’s going on,” says Harris. “Think about, ‘Are these the products that are really good for my physical health?’”

1. What did researchers from McMaster University find?
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B.Eating while watching TV is unhealthy for kids.
C.Food ads are more attractive than other types of ads.
D.There are many commercial breaks during TV shows.
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A.Food ads are everywhere.
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C.It’s hard to avoid seeing junk food ads on TV.
D.Companies spend large amounts of money on ads.
3. What advice does Harris give in the last paragraph?
A.Get wise to ads.
B.Stay away from cookies.
C.Never see junk food ads.
D.Find products of good quality.
4. What’s the best title of the text?
A.Attack of junk food ads
B.Tricks of the trade
C.Advertising of junk food
D.The effect of media on children
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