From chocolate toothpaste in the Philippines to salt and vinegar potato chips in the UK, products popular in one place often receive a cool reception elsewhere. It of course poses a challenge to food companies seeking to export their brands.
The snack-food company Frito-Lay addresses the issue by discovering the best-loved flavours in each of their markets. So while cheese, spicy chilli and barbecue are popular flavours in the USA, Turkey goes for yogurt. The French prefer olive and Japan likes sushi flavours. But all of them are sold under the globally familiar Doritos brand. Frito-Lay’s understanding of local tastes around the world-and the successful adaptation of their product-has made Doritos one of the world’s most popular snack foods.
Everyone everywhere loves ice cream, it seems. The Anglo-Dutch food giant Unilever sells it in over 40 countries. The company used to sell their ice cream under a lot of different brands, which created the sense that the companies were local. In 1998, the company launched the ‘Heartbrand’ logo (标志) to increase international brand awareness, but kept the familiar local names for the ice cream products. This helped avoid the problem of some names not sounding good in other languages. So in Bulgaria and Greece, you buy Algida, but in China, Malaysia, Singapore and the UK, it’s Wall’s.
There are some products that will always remain at home, such as the durian (榴莲), known as the ‘the king of fruits’ in its homeland of Southeast Asia. The fruit’s most notable feature is its strong smell, described by some as that of rotten onions and by others as old gym socks, though it is said to taste delicious by its fans. Though some durians are grown outside of Southeast Asia, the only place the fruit enjoys any wide popularity at all is in Southeast Asia and even there, some people can’t stand it! So don’t expect to see durians in your local supermarket any time soon.
1. What does the underlined word “It” in paragraph I refer to?A.The snack culture. |
B.The cold welcome. |
C.The food preference. |
D.The global popularity. |
A.They provide chips of high quality. |
B.They make snacks to suit local tastes. |
C.They unite markets of different countries. |
D.They use advertising to build new brands. |
A.Anglo-Dutch. | B.Algida. | C.Heartbrand. | D.Wall’s. |
A.Durians’ sales dilemma. |
B.Durians’ nutritional value. |
C.Durians’ smell problems. |
D.Durians’ attractive features. |
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【推荐1】Some of the world’s most significant problems never hit headlines. One example comes from agriculture. Food riots and hunger make news. But the trend lying behind these matters is rarely talked about. This is the decline in the growth in yields of some of the world’s major crops. A new study by the University of Minnesota and McGill University in Montreal looks at where, and how far, this decline is occurring.
The authors take a vast number of data points for the four most important crops: rice, wheat corn and soybeans. They find that on between 24% and 39% of all harvested areas, the improvement in yields that took place before the 1980s slowed down in the 1990s and 2000s.
There are two worrying features of the slowdown. One is that it has been particularly sharp in the world’s most populous countries, India and China. Their ability to feed themselves has been an important source of relative stability both within the countries and on world food markets. That self-sufficiency cannot be taken for granted if yields continue to slow down or reverse.
Second, yield growth has been lower in wheat and rice than in corn and soya beans. This is problematic because wheat and rice are more important as foods, accounting for around half of all calories consumed. Corn and soybeans are more important as feed grains. The authors note that “we have preferentially focused our crop improvement efforts on feeding animals and cars rather than on crops that feed people and are the basis of food security in much of the world.”
The report qualifies the more optimistic findings of another new paper which suggests that the world will not have to dig up a lot more land for farming in order to feed 9 billion people in 2050, as the Food and Agriculture Organization has argued.
Instead, it says, thanks to slowing population growth, land currently ploughed up for crops might be able to revert to forest or wilderness. This could happen. The trouble is that the forecast assumes continued improvements in yields, which may not actually happen.
1. What does the author try to draw attention to?A.Food riots and hunger in the world. | B.News headlines in the leading media. |
C.The decline of the grain yield growth. | D.The food supply in populous countries. |
A.Their self-sufficiency is vital to the stability of world food markets. |
B.Their food yields have begun to decrease sharply in recent years. |
C.Their big populations are causing worldwide concerns. |
D.Their food self-sufficiency has been taken for granted. |
A.They fail to produce the same remarkable results as before the 1980s. |
B.They contribute a lot to the improvement of human food production. |
C.They play a major role in guaranteeing the food security of the world. |
D.They focus more on the increase of animal feed than human food grains. |
A.The growing population will greatly increase the pressure on world food supplies. |
B.The optimistic prediction about food production should be viewed with caution. |
C.The slowdown of the growth in yields of major food crops will be reversed. |
D.The world will be able to feed its population without increasing farmland. |
【推荐2】Alongside air and water, food is a necessity for human beings to survive and thrive. But it’s a lot more than that. As Mariette Dichristina of Scientific American wrote: “The most intimate (亲密的) relationship we will ever have is not with any fellow human being. Instead, it is between our bodies and our food.”
Nowadays, for most people in the world’s wealthiest countries, food is a hobby, an enthusiasm, and even something fashionable.
Turn on the TV in the US, UK or France, and you’ll find at least one channel feeding this popular obsession.
And most of us know at least one person who thinks of themselves as a “foodie”. It’s almost impossible nowadays to check our social media apps without at least two or three photos of delicious meals appearing on our screen.
But behind the fancy recipes and social media bragging (夸耀), many of us forget how much we take food for granted. This is why World Food Day is held each year.
Take Kenya for example. This east African nation has been suffering terrible droughts. The result is that people are beginning to starve. Children in particular are suffering, with some of them even dying.
This may seem shocking to know, especially as many cultures outside of Africa think of food in a completely different way. But even in the UK, families on low incomes are forced to use food banks—European organizations that hand out donated food to those who can’t afford to pay for it themselves.
So what can we do on World Food Day? One good way to spend it would be to feel humble and appreciate what we have. After all, food is essential for survival, but not everyone is as lucky as we are when it comes to dinner time.
1. According to Mariette Dichristina, what has the closest relationship with us?A.Air. | B.Water. |
C.Food. | D.Human beings. |
A.Delicious food. | B.A person fond of food. |
C.A social media app. | D.A photo of delicious meals. |
A.Poor people in the UK. | B.Poor people in Africa. |
C.Starving children in Kenya. | D.People in the drought-stricken. |
A.Treat Food as a Hobby | B.Time to Appreciate Food |
C.Food Shortage in Some Countries | D.How to Spend World Food Day |
The US government is especially worried about the problem. That’s why the Food and Drug Administration (FDA) is studying the health effects of caffeine on young people. Studies show that too much caffeine can make people nervous and unable to sleep. What’s more, caffeine is habit-forming. Those who consume it regularly and stop suddenly may experience headaches and feel tired.
One of the biggest concerns is the large amount of caffeine added to so-called energy drinks, like Red Bull. A 12-ounce can of cola has about 35 milligrams of caffeine. A similar serving of Red Bull contains more than three times that amount.
The Institute of Medicine is also working on caffeine-safety measures. “Teenagers should not drink beverages that contain caffeine. They should be aware of caffeine’s effects on health and on how the brain works. Take, for example, teenagers who consume caffeine to stay awake and study for a test. They will remember less of what they just studied,” said Stallings, a member of the institute.
Companies that make products with added caffeine claim they do not advertise them to kids. However, there is no law to stop children from buying them. So the FDA needs to set limits on caffeine, especially in energy drinks. As for added caffeine in foods, the government should just say no. If not, the amount of caffeine should be printed on food labels to remind consumers. The government must do that.
Doctors say kids should avoid caffeine. If you need extra energy, try these natural boosters: eat right, exercise, and get plenty of sleep.
1. What is the US government particularly concerned about?
A.The fact that coffee contains caffeine. |
B.The practice of adding caffeine to foods. |
C.The measures of avoiding caffeine’s effects. |
D.The practice of using caffeine to make chocolate. |
A.caffeine’s effects on health |
B.teenagers’ addiction to caffeine |
C.drinks which contain much caffeine |
D.people’s concern about teenagers’ health |
A.the measures of protecting teenagers from caffeine’s effects |
B.the process of the government’s controlling the use of caffeine |
C.the government’s responsibility of taking care of teenagers |
D.the risk of buying products containing caffeine nowadays |
A.headaches and feeling tired are common in teenagers |
B.food makers don’t add much caffeine to many products now |
C.caffeine is good and useful for teenagers’ study |
D.getting enough sleep can make people energetic |
【推荐1】With more than two million videos on YouTube, cats are one of the most searched things on the Internet. A new exhibition called “How Cats Took Over The Internet” opened at the Museum of the Moving Image in New York. It looked at the history of how cats rose to Internet fame, and why people like them so much.
Almost half of all original YouTube videos are of people ’s pets, and around 26 billion views are just for cats, making them the single most popular category. Some cats have become famous and earned millions of pounds after their owners posted their pictures online.
So how did cats become so popular?
Since the Internet became widely used in the 1990s, people have been sharing pictures of their cats via email. In 2005 one of YouTube’s co-founders Steve Chen posted a video of his cat called Pyjamas playing with a rope, making him the first person to upload a cat video to YouTube.
In 2007 Eric Nakagawa and Kari Unebasami started a website sharing funny pictures of cats, The site quickly became popular, and users were able to upload pictures of their cats with writing over the top. It now has over 100 million views a month and has created a whole new form of communication on the Internet.
Why cats? A scientific study has proved that looking at videos of cats can improve people's mood. Assistant professor Jessica Gall Myrick from Indians University, America, asked 7,000 people how they felt before and after watching videos of cats. The results showed that people felt happier after watching videos of cats, and that they felt less anxious.
The Internet has also been responsible for creating a number of famous cats such as Grumpy Cat, Lil BUB and Maru. They have appeared on lots of TV shows, advertisements and film festivals, and even have their own brands. Lil BUB even has her own charity, and has raised around $130, 000 for pets with special needs.
1. What’s true about cats according to the text?A.Their fame is related to the widespread of the Internet and a relative website. |
B.Cat videos take up half of all the original YouTube videos. |
C.They are the first to be filmed among all the animals throughout the world. |
D.They earned millions with their videos in the 1990s. |
A.To improve people's mood and reduce people's anxiety. |
B.To ask about people's present feelings and living conditions. |
C.To find the effect of watching cat videos on people's mood. |
D.To help people live their life to the fullest. |
A.She has the most videos online. | B.She is popular at home and abroad. |
C.She has her own brands. | D.She has her own charity. |
A.Cats become celebrities | B.Cat videos rule the Internet |
C.Watching cat videos counts | D.Cats’ contributions to the world |
【推荐2】Dating back to the very first years of European settlement, Maine’s small villages are both historically interesting and rich in natural beauty.
Kennebunkport
Situated in York County, the town of Kennebunkport is a popular summer destination, and tops our list of the most charming small towns in Maine. First making its fortunes on shipbuilding, this industry soon gave way to tourism once northeastern city-dwellers (城市居民) discovered just how beautiful this slice of coastline truly was. Boating trips and fishing are popular here.
Camden
Self-described as “The Jewel of the Maine Coast”, Camden is a small town that’s very popular with northeastern city-dwellers, who visit in summer to kick back and relax in its truly charming setting. Surrounding the handsome brick-built Camden Public Library is a picture-perfect park, where visitors can picnic and chill out.
Greenville
The town of Greenville is situated on the southern shore of Maine’s largest lake, Moosehead Lake. Naturally, the main activities at this lake-side town are water-based. Visitors can go boating on the calm waters of Moosehead Lake or abandon themselves to a spot of fishing. Aside from that, visitors can hike to the top of Mount Kineo for some supreme views of the surrounding area.
Stonington
People are attracted to Stonington for its picturesque setting, which lends itself to boating in the calm bay or exploring the islands between here and Isle au Haut. Besides tourism, however, Stonington is a huge player in the fishing and lobster (龙虾) industries, leading the state per pound and dollar of catch and sales.
1. What can visitors do at Kennebunkport?A.Enjoy boating trips. | B.Learn to build ships. |
C.Picnic in the park. | D.Enjoy lobster. |
A.Kennebunkport. | B.Camden. | C.Greenville. | D.Stonington. |
A.They are both coastal towns. |
B.They are both popular in summer. |
C.They both have developed the fishing industry. |
D.They both have unique and attractive libraries. |
【推荐3】Zero-emission large passenger aircraft powered by hydrogen will be technically available in five years, according to Airbus, but they will not enter service for at least a decade as the price of the fuel needs to come down.
The prediction comes from Glenn Llewellyn, vice-president of zero-emission technology at the pan-European plane-maker. He said that while Airbus planned to demonstrate hydrogen-powered aircraft in 2025, over the next 10 years, hydrogen won't be more economic than the fossil fuel equivalent. “To make real emissions free hydrogen-powered planes, which give out only water and heat, their fuel needs to come from hydrogen produced via renewable sources such as wind and solar,” he added. Another barrier is building up the ecosystem that hydrogen aircraft will need”.
However, Mr Llewellyn predicted that there was enough interest in the sector to make this happen. In an interview, Mr Llewellyn said, “We already see massive increases in the amount of renewable energy being produced across the world. Wind energy production has multiplied by two over the last five years and solar energy production has multiplied by four.” He added, “There are a number of independent institutes that have mapped out how hydrogen costs can come down over the next decades. We see a 30% reduction in renewable hydrogen costs in 2030 compared to where it is today, and a 50% reduction in renewable hydrogen costs by 2050. They are exactly the kind of cost figures that are interesting for us, because it makes zeroemission aircraft commercially viable (可行的)in the 2030s.”
Last month UK-based Zero A via conducted the world’s first flight of a commercial - grade aircraft powered by hydrogen. A few days before, Airbus announced a series of design proposals for hydrogen-driven aircraft, including a “blended wing” concept that provides greater storage capacity. This design could be key to hydrogen-powered aircraft as the fuel is less energy dense (密度大)than conventional fuel and so requires more space to match performance of existing airplanes.
1. Which can be the suitable title for the text?A.A prediction about Zero-emission aircraft. |
B.Zero-emission large aircraft will be available. |
C.How Zero-emission large aircraft will be made. |
D.The barriers to make Zero-emission large aircraft. |
A.The future to make hydrogen-powered aircraft. |
B.The importance to make hydrogen-powered aircraft. |
C.The problems to make hydrogen-powered aircraft. |
D.The possibility to make hydrogen-powered aircraft. |
A.Space. | B.Ability. | C.Place. | D.Capability. |
A.Cautious. | B.Negative. | C.Doubtful. | D.Positive. |
【推荐1】Born in the 1950s, shopping malls were once the symbol of the U.S. consumer culture, but many are now dying out.
Dying shopping malls can be found across the United States, often in middle-class suburbs. Economic decline in certain areas together with an upward trend towards online shopping and new forms of urban shopping centers have pushed the once seemingly unbeatable shopping malls into decline. It is estimated that 15 to 50 percent of shopping malls may close in the coming decades.
American shopping culture follows its housing culture. Numerous shopping malls were therefore born after the Second World War, as Americans with cars and fat wallets moved to the suburbs. U.S. shopping malls were built at a rapid pace as shoppers fled cities, peaking in the mid-1990s when they were being built at a rate of 140 a year. Thus, too many shopping malls are left though construction has gradually decreased since then.
Currently, there are around 1,500 shopping malls across the U.S. Most share a handful of similar feature. They usually contain two or three stories of stores separated by walkways. Food courts serve pizza and other fast food. Parking lots are big enough to easily misplace a car.
Shopping malls in Europe might contain grocery stores or childcare centers, while those in Japan are often built around mass transit (交通枢纽). But the suburban American shopping malls are hard to get to and mainly sell clothes and gifts.
As many shopping malls became redundant (过剩的), leaders in many U.S. towns who once fought for malls now struggle with how to transform them to new uses. Highland Mall in Texas is being transformed into a community college campus, and Lakeland Mall in Florida now houses a megachurch (大型教会). Others have been redeveloped to include housing, offices and even green space. However, it is hard to imagine every shopping mall meeting the demands for such transformations.
1. What is this passage mainly about?A.The introduction to American consumer culture. |
B.The changes in Americans' shopping habits. |
C.The growth of American shopping centers. |
D.The decline of American shopping malls. |
A.After the Second World War | B.In the mid-1990s. |
C.After mass transit appeared. | D.In the 2000s. |
A.They make them look different from each other. |
B.They make them more accessible to the public. |
C.They change them to serve other purposes. |
D.They move them to the urban areas. |
A person’s age no longer tells you anything about his/her social position, marriage or health. There’s no longer a particular year in which one goes to school or goes to work or gets married or starts a family. The social clock that kept us on time and told us when to go to school, get a job, or stop working isn’t as strong as it used to be. It doesn’t surprise us to hear of a 29-year-old university president or a 35-year-old grandmother, or a 70-year-old man who has become a father for the first time. Public ideas are changing.
Many people say, “I am much younger than my mother or my father was at my age.” No one says “Act your age.” any more. We’ve stopped looking with surprise at older people who act in youthful ways.
1. It can be learned from the text that the aging of the population in America _______.
A.has made people feel younger. |
B.has changed people’s social position. |
C.has changed people’s understanding of age. |
D.has slowed down the country’s social development. |
A.a society | B.America |
C.a place | D.population |
A.be active when they are old. |
B.do the right thing at the right age. |
C.show respect to their parents young or old. |
D.take more physical exercises suitable to their age. |
【推荐3】When landing at Soekarno-Hatta International Airport in Jakarta , Indonesia, tourists are often surprised to see many billboards advertising Chinese companies such as smartphone maker Oppo.
Walking into high-end shopping malls in Jakarta, consumers also notice that Chinese brands are spotlighted. In Plaza Indonesia, which houses international luxury brands such as Louis Vuitton and Chanel.
Oppo also has a well-designed store. Such a noticeable presence showcases the popularity of Oppo in Indonesia —an example of how Chinese companies are cager to explore the biggest economy in the Association of Southeast Asian Nations.
According to statistics from the Indonesia n government. Chinese companies’ direct investment in the country reached $8.23 billion in 2022, a year-on-year jump of 160 percent, reaching a record high and ranking as the second-largest source of foreign investment in Indonesia US investment bank Goldman Sachs also forecasted in a report that Indonesia will become the world’s fourth-largest economy by 2050 To turn such rosy prospects into reality. Chinese companies are scrambling to better localize their products, management teams and marketing strategies.
Oppo for instance, is now booming in on the high-end smartphone market after the company beat Samsung as the top smartphone brand in Indonesia in the second quarter with a market share of 20 percent The success is attributed in part to Oppo’s strategy of opening well-designed stores with competitive products in high-end shopping malls.
1. What surprises tourists when they arrive at Sockarno-Hatta International Airport in Jakarta?A.The large population of Indonesia |
B.The popularity of Oppo smartphones. |
C.The number of luxury brands in the shopping malls. |
D.The Chinese companies advertised on bllboards. |
A.Because it reduces costs and increase profits. |
B.Because it establishes a dominant market position. |
C.Because it shows the spotlight and popularity of Oppo. |
D.Because it meets the expectation of the Indonesian consumers. |
A.To obey Indonesian regulations and policies. |
B.To better understand the local culture and customs. |
C.To compete with other foreign companies operated in Indonesia. |
D.To increase their market share and appeal to Indonesian consumers. |
A.Opening well-designed stores with competitive products resulted in Oppo’ success. |
B.Oppo in Indonesia is beaten by Samsung as the top smartphone brand. |
C.Oppo plans to invest high-end shopping malls in Indonesia. |
D.Oppo is becoming more and more popular because of its cheap price. |