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题型:阅读理解-阅读单选 难度:0.65 引用次数:112 题号:18072010

From chocolate toothpaste in the Philippines to salt and vinegar potato chips in the UK, products popular in one place often receive a cool reception elsewhere. It of course poses a challenge to food companies seeking to export their brands.

The snack-food company Frito-Lay addresses the issue by discovering the best-loved flavours in each of their markets. So while cheese, spicy chilli and barbecue are popular flavours in the USA, Turkey goes for yogurt. The French prefer olive and Japan likes sushi flavours. But all of them are sold under the globally familiar Doritos brand. Frito-Lay’s understanding of local tastes around the world-and the successful adaptation of their product-has made Doritos one of the world’s most popular snack foods.

Everyone everywhere loves ice cream, it seems. The Anglo-Dutch food giant Unilever sells it in over 40 countries. The company used to sell their ice cream under a lot of different brands, which created the sense that the companies were local. In 1998, the company launched the ‘Heartbrand’ logo (标志) to increase international brand awareness, but kept the familiar local names for the ice cream products. This helped avoid the problem of some names not sounding good in other languages. So in Bulgaria and Greece, you buy Algida, but in China, Malaysia, Singapore and the UK, it’s Wall’s.

There are some products that will always remain at home, such as the durian (榴莲), known as the ‘the king of fruits’ in its homeland of Southeast Asia. The fruit’s most notable feature is its strong smell, described by some as that of rotten onions and by others as old gym socks, though it is said to taste delicious by its fans. Though some durians are grown outside of Southeast Asia, the only place the fruit enjoys any wide popularity at all is in Southeast Asia and even there, some people can’t stand it! So don’t expect to see durians in your local supermarket any time soon.

1. What does the underlined word “It” in paragraph I refer to?
A.The snack culture.
B.The cold welcome.
C.The food preference.
D.The global popularity.
2. Why is Frito-Lay so successful?
A.They provide chips of high quality.
B.They make snacks to suit local tastes.
C.They unite markets of different countries.
D.They use advertising to build new brands.
3. What is Unilever’s ice cream called in Singapore?
A.Anglo-Dutch.B.Algida.C.Heartbrand.D.Wall’s.
4. What is the last paragraph mainly about?
A.Durians’ sales dilemma.
B.Durians’ nutritional value.
C.Durians’ smell problems.
D.Durians’ attractive features.

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【推荐1】Some of the world’s most significant problems never hit headlines. One example comes from agriculture. Food riots and hunger make news. But the trend lying behind these matters is rarely talked about. This is the decline in the growth in yields of some of the world’s major crops. A new study by the University of Minnesota and McGill University in Montreal looks at where, and how far, this decline is occurring.

The authors take a vast number of data points for the four most important crops: rice, wheat corn and soybeans. They find that on between 24% and 39% of all harvested areas, the improvement in yields that took place before the 1980s slowed down in the 1990s and 2000s.

There are two worrying features of the slowdown. One is that it has been particularly sharp in the world’s most populous countries, India and China. Their ability to feed themselves has been an important source of relative stability both within the countries and on world food markets. That self-sufficiency cannot be taken for granted if yields continue to slow down or reverse.

Second, yield growth has been lower in wheat and rice than in corn and soya beans. This is problematic because wheat and rice are more important as foods, accounting for around half of all calories consumed. Corn and soybeans are more important as feed grains. The authors note that “we have preferentially focused our crop improvement efforts on feeding animals and cars rather than on crops that feed people and are the basis of food security in much of the world.”

The report qualifies the more optimistic findings of another new paper which suggests that the world will not have to dig up a lot more land for farming in order to feed 9 billion people in 2050, as the Food and Agriculture Organization has argued.

Instead, it says, thanks to slowing population growth, land currently ploughed up for crops might be able to revert to forest or wilderness. This could happen. The trouble is that the forecast assumes continued improvements in yields, which may not actually happen.

1. What does the author try to draw attention to?
A.Food riots and hunger in the world.B.News headlines in the leading media.
C.The decline of the grain yield growth.D.The food supply in populous countries.
2. Why does the author mention India and China in particular?
A.Their self-sufficiency is vital to the stability of world food markets.
B.Their food yields have begun to decrease sharply in recent years.
C.Their big populations are causing worldwide concerns.
D.Their food self-sufficiency has been taken for granted.
3. What does the new study by the two universities say about recent crop improvement efforts?
A.They fail to produce the same remarkable results as before the 1980s.
B.They contribute a lot to the improvement of human food production.
C.They play a major role in guaranteeing the food security of the world.
D.They focus more on the increase of animal feed than human food grains.
4. What does the Food and Agriculture Organization say about world food production in the coming decades?
A.The growing population will greatly increase the pressure on world food supplies.
B.The optimistic prediction about food production should be viewed with caution.
C.The slowdown of the growth in yields of major food crops will be reversed.
D.The world will be able to feed its population without increasing farmland.
2021-02-24更新 | 133次组卷
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【推荐2】Alongside air and water, food is a necessity for human beings to survive and thrive. But it’s a lot more than that. As Mariette Dichristina of Scientific American wrote: “The most intimate (亲密的) relationship we will ever have is not with any fellow human being. Instead, it is between our bodies and our food.”

Nowadays, for most people in the world’s wealthiest countries, food is a hobby, an enthusiasm, and even something fashionable.

Turn on the TV in the US, UK or France, and you’ll find at least one channel feeding this popular obsession.

And most of us know at least one person who thinks of themselves as a “foodie”. It’s almost impossible nowadays to check our social media apps without at least two or three photos of delicious meals appearing on our screen.

But behind the fancy recipes and social media bragging (夸耀), many of us forget how much we take food for granted. This is why World Food Day is held each year.

Take Kenya for example. This east African nation has been suffering terrible droughts. The result is that people are beginning to starve. Children in particular are suffering, with some of them even dying.

This may seem shocking to know, especially as many cultures outside of Africa think of food in a completely different way. But even in the UK, families on low incomes are forced to use food banks—European organizations that hand out donated food to those who can’t afford to pay for it themselves.

So what can we do on World Food Day? One good way to spend it would be to feel humble and appreciate what we have. After all, food is essential for survival, but not everyone is as lucky as we are when it comes to dinner time.

1. According to Mariette Dichristina, what has the closest relationship with us?
A.Air.B.Water.
C.Food.D.Human beings.
2. What does the underlined word “foodie” in Paragraph 4 probably mean?
A.Delicious food.B.A person fond of food.
C.A social media app.D.A photo of delicious meals.
3. Who can get help from food banks?
A.Poor people in the UK.B.Poor people in Africa.
C.Starving children in Kenya.D.People in the drought-stricken.
4. What’s the best title for the text?
A.Treat Food as a HobbyB.Time to Appreciate Food
C.Food Shortage in Some CountriesD.How to Spend World Food Day
2019-04-15更新 | 137次组卷
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【推荐3】You may have heard adults say they are uncomfortable in the morning without a cup of coffee. One reason they may feel that way is that coffee contains caffeine(咖啡因). Caffeine appears naturally in coffee, tea, and cocoa beans, which are used to make chocolate. But now food makers are adding it to many products, from potato chips to water.
The US government is especially worried about the problem. That’s why the Food and Drug Administration (FDA) is studying the health effects of caffeine on young people. Studies show that too much caffeine can make people nervous and unable to sleep. What’s more, caffeine is habit-forming. Those who consume it regularly and stop suddenly may experience headaches and feel tired.
One of the biggest concerns is the large amount of caffeine added to so-called energy drinks, like Red Bull. A 12-ounce can of cola has about 35 milligrams of caffeine. A similar serving of Red Bull contains more than three times that amount.
The Institute of Medicine is also working on caffeine-safety measures. “Teenagers should not drink beverages that contain caffeine. They should be aware of caffeine’s effects on health and on how the brain works. Take, for example, teenagers who consume caffeine to stay awake and study for a test. They will remember less of what they just studied,” said Stallings, a member of the institute.
Companies that make products with added caffeine claim they do not advertise them to kids. However, there is no law to stop children from buying them. So the FDA needs to set limits on caffeine, especially in energy drinks. As for added caffeine in foods, the government should just say no. If not, the amount of caffeine should be printed on food labels to remind consumers. The government must do that.
Doctors say kids should avoid caffeine. If you need extra energy, try these natural boosters: eat right, exercise, and get plenty of sleep.
1. What is the US government particularly concerned about?
A.The fact that coffee contains caffeine.
B.The practice of adding caffeine to foods.
C.The measures of avoiding caffeine’s effects.
D.The practice of using caffeine to make chocolate.
2. Red Bull is listed in the third paragraph as an example of _____.
A.caffeine’s effects on health
B.teenagers’ addiction to caffeine
C.drinks which contain much caffeine
D.people’s concern about teenagers’ health
3. Paragraph 5 is mainly about _____.
A.the measures of protecting teenagers from caffeine’s effects
B.the process of the government’s controlling the use of caffeine
C.the government’s responsibility of taking care of teenagers
D.the risk of buying products containing caffeine nowadays
4. The author may agree that _______.
A.headaches and feeling tired are common in teenagers
B.food makers don’t add much caffeine to many products now
C.caffeine is good and useful for teenagers’ study
D.getting enough sleep can make people energetic
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