Communication And Public Relations (PR) For Business
The advertising and brand appearance of any organization must include communication skills. One of the really key tasks that could be done would be to interact healthily with customers. That is the meaning of the practice of public relations.
Data And Statistics To Support PR
People may now begin their own private analysis of businesses and their PR skills much more easily thanks to technology. Even if you’re faced with either a great or poor situation, always keep in mind that you should appear as honest as you can be in your PR. Establish a company PR skills using sound, reliable information and then use that information to support those efforts.
Benefits Of Public Relations Efforts
When you set up a new relationship, that individual might give you advice, help you in finding your potential customers, or help you get a promotion. Developing your reputation as a PR expert through networking is another benefit.
Additionally, people will want to cooperate with you if they know that you are employed by a company that provides high-quality work.
Where To Find PR Aid?
Experts can teach PR practices that work to any company. For example, a regularly updated blog post helps communication and improves growth and learning. You can find more information on this blog served for communication teams for large companies.
1. What is important when making private analysis?| A．Finish private analysis on your own. |
| B．Make the analysis easily understood. |
| C．Use honest information to support. |
| D．Remove the poor personal information. |
| A．More potential consumers. |
| B．Reputation as a PR expert. |
| C．Broader commercial cooperation. |
| D．Offers from a high-quality company. |
| A．A website. | B．A magazine. |
| C．A textbook. | D．A report. |
相似题推荐
Biography
When Salinger learned that a car park was to be built on the land, the middle-aged writer was shocked and quickly bought the neighboring area to protect it… The townspeople never forgot the rescue and came to help their most famous neighbor.
J. D. Salinger: A Life by Kenneth Slawenski (Random House, $ 27)
Mystery
“You’re a smart boy. Benny’s death was no accident, and you’re the only one who saw it happen. Do you think the murderer should get away with it?” The boy was staring stubbornly at his lap again.
A thought suddenly occurred to Annika, “Did you... You recognized the man in the car, didn’t you?”
The boy hesitated, twisting his fingers. “Maybe,” he said quietly.
Red Wolf by Liza Marklund (Atria Books, $ 25.99)
Short Stories
She wants to say to him what she has learned, none of it in class. Some women are born stupid, and some women are too smart for their own good. Some women are born to give, and some women only know how to take. Some women learn who they want to be from their mothers, some who they don’t want to be. Some mothers suffer so their daughters won’t. Some mothers suffer so their daughters won’t.
You Are Free by Danzy Senna (Riverhead Books, $ 15)
Humor
Do your kids like to have fun? Come to Fun Times! Do you like to watch your kids having fun? Bring them to Fun Times! Fun Times’s “amusement cycling” is the most fun you can have in the United States right now. Why spend thousands of dollars flying to Disney World when you can spend less than half to that within a day’s drive in most cities?
Happy And Other Bad Thoughts by Larry Doyle (Ecco, $ 14.99)
1. What did Salinger do for his town?| A．He built a car park. | B．He tried to protect its land. |
| C．He wrote some good novels. | D．He rescued many townspeople. |
| A．smart children | B．happy daughters |
| C．different women | D．suffering mothers |
| A．Red Wolf. |
| B．You Are Free. |
| C．J.D. Salinger: A Life. |
| D．Happy And Other Bad Thoughts. |
Free Thursdays, 2-6 pm
The Brooklyn Children’s Museum has something for kids of all ages. With fun, educational exhibits (展览) that teach children about world cultures, history, science and nature, including live animals and a collection of 30,000 historical objects, even parents will enjoy it. There’s also a special area for children under five, with activities for the youngest of youngsters.
New York Hall of Science
Free Fridays, 2-5 pm, and Sundays, 10-11 am
Kids get hands-on experience with science and technology at this place that offers more than 450 exhibits. There are a few worthwhile things to spend money on during your visit: a round of Rocket Park Mini Golf, a turn in the 60,000-square-foot Science Playground and a screening inside the 3-D theater.
Queens County Farm Museum
Grounds free daily (check to see if a ticketed public event is being held)
As the oldest working farm in New York City, the museum feels like a totally different world than Manhattan. Feed and pet animals like sheep, ponies and goats, tour farm buildings from three different centuries, and come back during fall when you can go pumpkin (南瓜) picking. Don’t forget to stop by the store on your way out for fresh fruits and vegetables grown on the farm!
Waterfront Museum and Showboat Barge
Free Thursdays, 4-8 pm, and Saturdays, 1-5 pm
Come tour this large history wooden boat that lies in Brooklyn’s Red Hook, not far from the Fairway Market. Check to see if a performance (表演) is taking place — perhaps a magic‑, music‑ or history-related event that may cost money.
1. Which of the following provides activities specially created for kids under 5?
| A．Brooklyn Children’s Museum. | B．New York Hall of Science. |
| C．Queens County Farm Museum. | D．Waterfront Museum and Showboat Barge. |
| A．On Thursday afternoons. | B．On Saturday afternoons. |
| C．On Friday afternoons. | D．On Sunday afternoons. |
| A．Learn how to plant. | B．Play with farm animals. |
| C．Pick fruits and vegetables. | D．Enjoy lunch made from fresh food. |
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1. What is an advantage of Reco over others?| A．Local expert knowledge. | B．Professional teams. |
| C．The lowest price. | D．A free math course. |
| A．Mauricio E. | B．Manlio G. | C．Susan C. | D．Vasilis. |
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【推荐1】If you post a video online about your perfect home decoration, and your video spreads quickly, you can expect to get comments from people who’ll find something to talk about. But they may argue that your home is so perfect that you must have no time to spend with your children, which may get you down.
If someone leaves a negative comment on your social media account and you choose to ignore or dele this can make it look as though you have something to hide. If you have nothing to hide, it’s fine to choose this action. However, if there’s hint of (一点点) truth in the comment, it may be seemed that you choose to avoid a problem.
What’s more, you can ask the commenter to contact you privately.
| A．However, don’t simply send them direct messages. |
| B．So at this time, it might be best to engage in a reply. |
| C．Then how should we respond to negative comments? |
| D．So when should you actually ignore negative comments? |
| E．And being funny has the same effect as being polite or positive. |
| F．That being said, you probably want to know how to deal with them. |
| G．Each comment needs to be considered on a comment-by-comment basis. |
【推荐2】Cooperation at work is generally considered a good thing.The latest survey by the Financial Times of what employers need from MBA graduates found that the ability to cope with a wide variety of people was what managers have wanted most.However,managers always find ways to balance the benefits of teamwork, which helps ensure that everyone is working towards the same goal.With the dangers of “groupthink”,critics are reluctant to point out a plan 's drawbacks for fear of being excluded by the group.The disastrous Bay of Pigs Invasion of Cuba in 1961 was a classic case of groupthink.Skeptics were unwilling to challenge John F.Kennedy, the newly elected American president.
Modern communication methods prove that cooperation is more frequent.Workers are constantly in touch with each other via e-mail messaging groups or mobile calls .However, does that develop, or lower performance? A new study by three American academics, tried to answer this question They set a logical problem( designing the shortest route for a travelling salesman visiting various cities ) Three groups were involved: one where subjects acted independently; another where they saw the solutions posted by team members at every stage; and a third where they were kept informed of each other' s views only intermittently.
The survey found that members of the: individualist group.reached the: premier solution more often than the constant cooperators but had a poorer average result The intermittent cooperators found the right result.as often as the individualists, and got a better average, solution.When it comes: to: perfect generation, giving: people a, bit of space to, a solution seems to be a great idea.Occasional cooperation can.be quite beneficial: most people have benefited from a colleague’s brainwave or (just as often)wise advice to avoid a, particular course of action.
Further clues come from.a book, Superminds, by.Thomas, Malone of the Massachusetts Institute of Technology. He says that three factors determine the collective intelligence of cooperating groups: social intelligence (how good people were at rating the emotional states of others); the extent to which members took part equally in conversation (the more equal, the better). and the cooperation of women in the group( the higher, the better Groups ranked highly in these areas cooperated far better than others did.
In short, cooperation may be a helpful tool but it does not work in every situation .
1. The author uses the example of The Bay of Pigs Invasion of Cuba in Paragraph 1 to__________.| A．prove that team players are skilled at communication. |
| B．prove that critics are unwilling to challenge anybody. |
| C．show that teamwork cannot always improving a situation. |
| D．show the danger of groupthink is not very serious. |
| A．those who do not cooperate but obtain the best solution. |
| B．those who are never informed of others’ views. |
| C．those who cooperate with others occasionally. |
| D．the constant cooperators with a poor average result. |
| A．Group members cooperating all the time. |
| B．Group members in a good emotional state. |
| C．Equal distribution of men and women. |
| D．Equal participation in the communication. |
| A．The meaning of teamwork. |
| B．In what ways teamwork operates. |
| C．Cooperation is, a useful tool. |
| D．Situations where teamwork works. |
【推荐3】The quick action of Nick helped five people escape a fire on Hope Road. Nick said he usually left his house about 5:30 a.m. to do morning exercises, but that day he decided to stay at home to get his daughter ready for school. As he looked at his neighbor’s house, he realized that it was on fire. “I saw smoke and flames and ran over and started beating on the side of the house shouting, ‘Your house is on fire! Your house is on fire!’” Nick remembered it was at about 9 a.m. that the firefighters put out the fire.
Beverly Penny and her husband, Clark, along with their younger daughters, were sleeping in the living room, next to the kitchen, when they heard Nick beating on the walls. She opened the bedroom door and black smoke came in. She managed to get her kids out. Her dog tried to hide under the bed, but Penny caught it by the leg and threw it out of the door. However, chickens in one of the rooms weren’t so lucky.
Firefighters got the call at about 7:05 a.m. “When we arrived with our fire trucks, there were heavy flames outside on the house,” Jerry said. He called Nick a hero, saying that without his quick responses(回应) the result could have been much worse. “The firefighters were fast,” Nick said. “They arrived here within about three minutes.”
“They did a great job, and I can’t thank them enough,” Penny said, then looked at what remained in the house and shook her head as tears rolled down in her eyes. “Everything I have is gone. Luckily nobody was hurt in the fire.” She said the fire could have been caused by an electrical problem. “We’ve been having problems with mice, so that we could have had something to do with it,” she added.
1. What do you know about Nick?| A．He left house at 5:30 am that day. |
| B．He has a son who goes to school. |
| C．He lives next to Beverly Penny. |
| D．He had a day off on Thursday. |
| A．Clark got hurt in the fire. |
| B．Penny’s dog saved her kids. |
| C．Penny’s dog was killed in the fire. |
| D．Penny’s chickens were killed in the fire. |
| A．At about 5:30 am. | B．At about 7 am. |
| C．At about 8 am. | D．At about 9 am. |
| A．Jerry is a firefighter | B．Jerry found the fire |
| C．Jerry called the police | D．Jerry helped Nick escape the fire |
| A．Her dog. | B．Her husband. |
| C．Her chickens. | D．Some mice. |
【推荐1】This year, high school students in Chicago are feeling upset for the loss of graduation ceremonies (毕业典礼) and everyday joys because of COVID-l9. The best way to deal with your sadness and feel useful to your community is to volunteer online. Here are three ways you can offer help.
Online Volunteers
Becoming an online volunteer for the Red Cross can allow teenagers to make a contribution in the hard time. This can involve actions like sharing the Red Cross content across social media or organizing an online donation. Points of Light, an online volunteer service organization, can offer you a lot of jobs including writing letters to health care workers, or organizing food donations for needy families in your area.
Online Teachers
Children from poor families have suffered great educational losses during COVID-19. Teensgive.com allows students many chances to teach children under 12 online. Schoolonwheels.com allows students aged 16-18 to provide teaching services to children above 12 through the Internet. Those aged 12-15 can also volunteer for Subjectlover.com, but must be accompanied (陪同) by a parent. Learntobe.com is a place for connecting college helpers and children in need online.
Online Translators
If you can speak two languages, there are plenty of ways in which you can help just right from your computer. Some communities need some COVID-19-related papers translated from English to French. You could offer your help. You could also consider joining the army of TED Talk translators who work on subtitling (添加字幕) the videos. A number of chances can also be reached through Translators Without Borders.
During this hard time, you can start where you are, use what you have and do what you can to make a difference.
1. Which of the following is probably an online volunteer job for the Red Cross?| A．Organizing an online donation. | B．Filming videos. |
| C．Preparing food for the poor. | D．Helping to write letters. |
| A．Schoolonwheels.com. | B．Learntobe.com. |
| C．Subjectlover.com. | D．Teensgive.com. |
| A．subtitling videos | B．using social media |
| C．translating stories | D．teaching children online |
| A．To update different websites. |
| B．To show benefits of volunteering. |
| C．To introduce online volunteer work. |
| D．To share some volunteer experiences. |
【推荐2】Share with us!
Would you like to have your writing published in this magazine?
Then let us know! We pay for stories, anecdotes and jokes:
Anecdotes and jokes
$ 50
What’s made you laugh recently? A funny sigh? A colleague’s behavior? Got a joke? Send it in for Laughter is the Best Medicine !
Email :Juliet@ sws.com
Smart Animals
Up to $ 100
Send us a tale about the strange behavior of unique pets or wildlife in up 300 words.
Email: audry @ sws.com
Power of love
Up to $ 150
Acts of generosity can change lives or just give you that warm feeling full of love. Share your moments in 100-500 words.
Email : susan @ sws.com
My story
$350
Do you have an inspiring or life-changing story to tell? Your story must be true, unpublished , original and 800-1000 words.
Email : nanjc @ sws.com
1. How much will the magazine pay for a joke to be published?| A．$50 | B．$ 100 | C．$ 150 | D．$ 350 |
| A．Anecdotes and jokes | B．Smart Animals |
| C．Power of love | D．My story |
| A．Email :juliet@ sws.com | B．Email: susan @ sws.com |
| C．Email : audry @ sws.com | D．Email : nanjc @ sws.com |
| A．describe strange behavior. | B．contain less than 800words |
| C．be real and original | D．be published before |
【推荐3】Find the perfect way to keep fit with these websites
www. activelife. co. uk
This site is perfect for those who like to combine living a healthy lifestyle with enjoying the countryside. You can get a list of locations that offer routes for cycling. There is also information on cycling competitions in Britain.
www. swavedon. com
Swavedon is a national park with a lake, which offers many different ways of keeping fit in the great outdoors. There are three cycle routes around the lake and several woodland walks.
www. fitnet. co. uk
Steve Amos started this site for busy people wanting to keep fit. Fill in a questionnaire (调查表) and Steve will create a fitness programme for you. Although Steve's fee is high, you can email him for advice whenever you want. Besides, Steve has designed many fitness clothes, which anyone can order.
www. fitnessonline. co. uk
This is a free government website that encourages people to keep fit. It gives diet advice, and allows you to work through a fitness programme without leaving your house. It also offers advice on equipment to buy and has a chat room, where you can compare experiences with others.
www. sportsarena. co. uk
This website tells you how you can keep fit at this group of London sports centres. You don't have to be a member—these centres run a pay-as-you-go system. They all have a pool and gym. The website includes information about locations, opening times and prices.
www. NAG. co. uk
The National Athletics Group is a site for people interested in athletics. It allows you to find out where your nearest athletics club is and provides information about races and other athletics events around the country. There is a popular chat room where athletes exchange (交流) suggestions and ideas.
1. Which of the following websites has information on cycling competitions?| A．www. sportsarena. co. uk. |
| B．www. activelife. co. uk. |
| C．www. swavedon. com. |
| D．www. fitnet. co. uk. |
| A．He always helps people for free. |
| B．He started the site to sell fitness clothes. |
| C．He is unwilling to answer people's emails. |
| D．He offers personalized and convenient services. |
| A．Search for the best gym. |
| B．Buy sports equipment they need. |
| C．Communicate with other athletes. |
| D．Find information about indoor sports. |
