The pandemic has given a big push to all forms of digital communication. A workplace dominated by time on screens may seem bound to favor newer, faster and more visual ways of transmitting information. But an old form of communication — writing — is also flourishing (蓬勃).
The value of writing is highly valued in management thinking. “The discipline of writing something down is the first step towards making it happen, ” said Lee Iacocca, a giant of the American car industry. Jeff Bezos banned slides from meetings of senior Amazon executives (主管) back in 2004, in favor of well-structured memos (备忘录).
The move to remote working has strengthened the value of writing. When tasks are being handed off to colleagues in other locations, comprehensive documentation is crucial. When new employees start work on something, they want the back story. When old hands depart an organization, they should leave knowledge behind.
Software developers have already worked out the value of the written words. A research programme from Google into the ingredients of successful technology projects found that teams with high quality documentation deliver software faster and more reliably. Gitlab, a code hosting platform whose workforce is wholly remote, describes its secret of success as “textual communication”.
The deep thought and the discipline required by writing are helpful in other contexts, too. “Brain writing“ is a brain storming technique, used by Slack among others, in which participants are given time to put down their ideas before discussion begins.
Writing is not always the best way to communicate in the workplace. Video is more memorable; a phone call is quicker; even PowerPoint has its place. But for the structured thought it demands, and the ease with which it can be shared and edited, the written words are made for remote work and will flourish in the post-pandemic workplace.
1. Why are Lee Iacocca and Jeff Bezos mentioned in paragraph 2?A.To support an idea. |
B.To introduce a topic. |
C.To draw a conclusion. |
D.To make a comment. |
A.The tasks are handed over quickly by telephone. |
B.An expert colleague gives an experience-sharing lecture. |
C.The new comer broadens his company knowledge through the Internet. |
D.A code hosting platform succeeds mainly by textual communication. |
A.Doubtful. |
B.Objective. |
C.Grateful. |
D.Humorous. |
A.A phone call or a letter? Think twice |
B.Video conference will fade away in new situations |
C.Writing will flourish in the post-pandemic workplace |
D.Digital information or written messages? It depends |
相似题推荐
【推荐1】British historian Jacob Bronowski once wrote, “Man masters nature not by force, but by understanding.” This is especially for extreme climber Alex Honnold, who climbed California's El Capitan by himself, without any safety ropes(绳子), in 2017. The New York Times called it“one of the greatest athletic feats(功绩)of any kind, ever.”
Now you can watch him do it. The documentary Free Solo, which hit Chinese mainland cinemas on Sept 6, shows Honnold’s brave journey up the 914-meter high mountain. The film won the 2019 Academy Award for Best Documentary Feature in February. In it, Honnold gives us some useful advice:“You’ll always feel fear, but over time you’ll realize the only way to truly manage your fear is to broaden your comfort zone. It means that challenging yourself is important.”
In fact, free climbing requires perseverance, control, and concentration. “I’m not thinking about anything when I’m climbing,” Honnold said, “I’m focused on doing what’s in front of me.” This strong focus on the present is a sort of meditation (冥想) that we can use in our daily routines.
While the documentary seemingly praises extreme athletes for pushing the limits of human potential, some are concerned about Honnold risking his own life. “His deed puts great stress on his loved ones, even when he succeeds,” Climbing Magazine noted.
Free Solo seems to say that with enough courage and dedication, one can achieve any goal. However, the movie may also be viewed as the disturbing story of a climber who went against all better judgment and got away with it.
1. What do we know about Free Solo?A.It won an Academy Award in 2017. |
B.It was adapted from a book about mountain climbing. |
C.It introduces famous extreme climbers around the world. |
D.It shows how Honnold climbed El Capitan without any protection. |
A.He practices meditation regularly. |
B.He does different exercises to help him relax. |
C.He keeps taking on new challenges. |
D.He asks experienced climbers for advice. |
A.They believe he should value his own life. |
B.They think he will reach even greater achievements. |
C.They think he should have done more training. |
D.They see him as an idol. |
The Benefits of a Summer Job
Have you ever had a summer job? For many young people, summer is an exciting period where education stops and fun begins.
The concept of students and younger members of society being gainfully employed over the summer period is not a new one. And there are opportunities out there for those who want to earn.
A.Summer and Saturday jobs prepare young people for successful careers in later life, teaching vital soft skills. |
B.Students take summer jobs mainly to cover their tuition and this practice is highly appreciated by their parents. |
C.That said, holidays, festivals and time spent with friends cost money. |
D.This move comes at a time of apparent need. |
E.Soft skills are so essential to students’ future career that they have to take summer jobs to acquire them. |
F.Vacancies can range from roles as boring as fry cook, to seasonal work at a theme park. |
【推荐3】Many young people would like to make a booth(货摊)to do business on the street in the name of entrepreneurship(创业精神)and sell lemon. It might seem like an easy sell-kids offering cool drinks. Some entrepreneurs offer their tips on how to make money from this.
Joe Mansueto, founder of the investment company Morningstar, sold lemonade as a kid. "You should always pay attention to customers," he said. "When somebody's walking down the street, get out from behind the booth, greet them, talk to them and just make friends with them to attract more customers."
However, his two sons decided to sell a different drink. When they were 8 and 10, his boys sold cocoa outside their home. The great thing about business is that there are really no rules. You can be creative and try something different, Mansueto said.
But it wasn't enough for US representative Mike Quigley and his older brother to sell drinks. They sold old books at the booth and would rent them out for customers to read while they enjoyed their drinks.
Adam Ochstein, founder of StratEx Partners, a human resources service company, gave frequent visitors cards which were printed with a lemon. Every five drinks, customers got one card which allowed them to pay less than half of the next drink. However, they didn't price the drinks. "If you want to give nothing, give nothing. If you want to give $2, give $2. I think we had let the adults give more money than they probably would like to, "Today, he suggests kids use social media for marketing. He said, "It can tell people where the booth is going to be and what unique specials you're running."
1. What is paragraph 2 mainly about?A.How to set up a big company. |
B.How to attract more customers. |
C.How to make friends with others. |
D.How to tell apart rich customers. |
A.By selling cocoa outside their home. |
B.By renting used books to the customers. |
C.By making friends with his customers. |
D.By lending new books to his customers. |
A.Giving visitors free drinks |
B.Giving visitors cards with a lemon |
C.Taking advantage of social media |
D.Allowing customers to pay less money |
A.Street business | B.Marketing fashion |
C.Service culture | D.Social activities |
【推荐1】Hardly a day goes by without a company telling us in its beautifully crafted advertising how much it contributes to the environment on our behalf. Flowers grow out of power-station chimneys; SUVs are presented in natural habitats; oil companies use sunny, friendly logos and promise cleaner technologies- although, in fact, they fail to make enough investment in renewable or alternative energy sources. Statistics are made up, and the tiniest ecological improvements are overstated in multi-million-dollar advertising campaigns, while in the meantime the greedy side of the business continues.
This is known as greenwashing, which means “making things that are not green look green”. The phenomenon has long existed since the first Earth Day in 1970, when companies spent $300 million advertising themselves as green companies—many times more than the money they actually spent on research into pollution reduction itself. And the trend continued over the following decades when some of the planet’s worst polluters tried to pass themselves off as eco-friendly. As the public’s environmental awareness grew, so too did the experience of corporate public relations strategies, and advertisers found ever- more-creative ways to use a green curtain to hide dark motives.
Of course, some businesses are genuinely committed to making the world a better, greener place. But when a company spends more time and money claiming to be “green” than actually adopting business practices that minimize environmental impact, it is clear that, for them, environmentalism is little more than a convenient slogan(口号). Their message is “buy our products and you will end global warming, improve air quality and save the oceans”. At best, such greenwashing pushes the fact to its limits; at worst, it helps conceal deception.
And what about today s consumers? Few of them are truly well-equipped to make informed decisions about what is true. Greenwashing is only possible because consumers often believe what they are being told-why else would companies do it? More information and greater awareness are essential. Analysing the tricks used by advertisers should be part of every school curriculum. Non- governmental organisations can spread the word. Consumer groups can punish the greenwashing companies. But it is not enough. Legally enforceable systems must be put in place.
So what is already being done about planned attempts to pull the wool over consumers’ eyes? In the United States, the Federal Trade Commission is taking action against misleading advertising claims. France has published Green Claims Guidance, stressing that “an advertisement must avoid conveying a message contrary to the accepted principles of sustainable development”. All of these surely are the heart of the matter: the true impact of advertising is the promotion of unsustainable lifestyles. And therein lies the real danger to our planet, a danger which cannot be ignored any longer.
1. What can we learn about greenwashing?A.It is an ecological concept. |
B.It is a marketing technique. |
C.It is an awareness campaign. |
D.It is an advertising innovation. |
A.Hide the truth. | B.Raise the risk. |
C.Expose the weakness. | D.Break the limit. |
A.They are lacking in legal knowledge. |
B.They have encouraged greenwashing. |
C.They may question consumer groups. |
D.They tend to make sensible decisions. |
A.Actions to fight false advertising. |
B.Ways to protect customers’ interest. |
C.Attempts to solve environmental problems. |
D.Proposals to ensure sustainable development. |
【推荐2】Meetings. Answering emails. Ever feel too busy at work to get any actual work done? According to a new report from Microsoft, our workplaces have a serious productivity (生产率) problem. 64% of 31,000 employees surveyed struggled with having the time and energy to do their job. Subjects said that countless meetings were their number one productivity killer. Other reports also supported Microsoft’s study. A report from EY-Parthenon found American worker productivity decreased by 2.7% in the first quarter this year compared with the same period last year, marking the fifth quarter in a row that worker productivity has dropped.
Unsurprisingly, Microsoft, with its enormous investment (投资) in Al tools, says Al is the solution. Never mind that it was Microsoft’s own technology — Teams, Office, Outlook — that promised productivity savings and delivered the opposite. Should we still put faith in Microsoft to solve the problem with new tools that will “rethink workdays” and “protect focus time for creative work”?
So what is the answer to the productivity puzzle? Big companies need to look no further than small businesses, which have been showing how to be productive. Visit a business with fewer than 100 employees and you will find people there at their desks, behind counters, or in front of machines. There are fewer formalized meetings. Employees can make their own choices. Decisions are made without committees. Investments are made with more of a gut (直觉的) feeling. Technology is used when it is clear that it can save time and make money.
Microsoft would have you believe that buying its Al technology will solve productivity issues. However, what is the problem is not too little technology but how to use it in a smart way.
1. Which leads most to the productivity problem?A.Work atmosphere. | B.Co-worker relationship. | C.Office facilities. | D.Meeting overload. |
A.Supportive. | B.Careful. | C.Negative. | D.Uncertain. |
A.Rules. | B.Committees. | C.Investment. | D.Flexibility. |
A.Improving productivity calls for more than technology. |
B.The development of Al will solve productivity issues. |
C.Big companies have a promising future in the Al field. |
D.Small businesses should make more use of technology. |
【推荐3】Nowadays high schools are faced with a very controversial issue whether or not community service hours are needed to graduate. High schools are arguing that 40 hours of community service are needed to graduate, but many upset students are voicing protests to this demand.
Supporters of the community service project argue that while high school students are participating in community service, they will become better aware of what the real world is like. Students will learn valuable life lesson by doing community service.
Another idea that the protestors give about this community service issue is time restriction. When a student goes to school full time, he is involved in after-class activities and also works. The time that is needed to participate in a community service project may place quite a burden on the student.
In my opinion, community service is a wonderful thing that everyone should be required to do at some point in their life, but are high school students mature and responsible enough to take on community service projects at this stage in their life?
A.Protestors have struck back with a very solid argument. |
B.A final controversial issue that appears is transportation. |
C.Students will feel good about themselves for helping others in need. |
D.Unless the school offers a means of transportation for the students there really is no solution to this problem. |
E.Both sides have solid arguments about why community service should or should not be forced upon students. |
F.Students will in the future look back at the community service projects that they were forced to do throughout high school. |
G.Supporters argue back that high school students only need to fulfill 40 hours of community service throughout 4 years. |
【推荐1】Ultrasound(超声)is used widely in medical imaging, but in recent years scientists have started developing it for another use: stimulating nerves to treat disease. In two new studies in mice, researchers focused the sound waves on nerves in the spleen(脾)that communicate with the immune system, reducing symptoms. If the approach proves safe and effective in people, it could serve as a treatment for diseases such as arthritis(关节炎).
In one study, led by scientists at the Feistein Institute and GE Research, mice receiving a few minutes of ultrasound treatment to the spleen nerve had a diminished symptoms to an injected(注射)poison. In another study, researchers at the University of Minnesota and their colleagues reduces symptoms of arthritis in mice by stimulating their spleen nerves for 20 minutes every day for a week. “Zeroing in on the spleen may provide a more precise approach than focusing on the vagus nerve(交感神经), which connects with the immune system via a second nerve that stimulates the spleen.” says Hubert Lin, lead author of the latter study. “When we’re targeting the spleen we have less of an effect all over the body.”
“Little is known about how repeated ultrasound affects the spleen or whether it has other harmful effects,” says neuroscientist Denise Bellinger of Loma Linda University, who was not involved in either study. An ongoing clinical trial aims to assess the treatment’s safety in humans with arthritis. A bigger unknown is how ultrasound activates in general. Scientists are now exploring the use of ultrasound on other parts of the nervous system, including the brain. “We know how to control nerves with electricity, and we’ve been doing it for more than 100 years,” neuroscientist Kevin Tracey says, “But the idea of controlling nerve signals with ultrasound is a brand-new field.”
1. What do scientists expect of the new application of ultrasound?A.It'll be applied in medical imaging |
B.It'll be used to activate nerves to treat disease. |
C.It’ll be applied in spleen transplantation. |
D.It'll be employed to rebuild immune system. |
A.Complicated. | B.Worsened. |
C.Decreased. | D.Associated. |
A.Side effect. | B.Time length. |
C.The procedure. | D.The cost. |
A.Assessing the treatment' s safety on humans. |
B.Activating nerves in general with ultrasound. |
C.Exploring the use of ultrasound on the brain. |
D.Controlling nerve signals with ultrasound. |
【推荐2】You can tell the man sitting next to you in the movie theater is a smoker, you can smell it on his clothes. But since he's not lighting up and smoking your way, it's OK, right? Not at all. A new study out of Yale University says thirdhand smoke is also dangerous.
Thirdhand “smoke” isn't actually smoke at all. It's the tobacco contaminants (烟草污染物) that stick to walls, bedding, carpet and even a smoker's body and clothes.
Science has known about the environmental pollution caused by smoking for years, leading to the creation of smoking and non-smoking rooms at hotels, restaurants and the like. But thirdhand smoke has also been found in environments that were not known to be polluted by smokers, leading researchers to ask how that could happen.
To find out, Professor Gentner and his students set up an experiment in a movie theater that had not allowed smoking for more than 15 years. They supplied fresh air into the theater, making sure no smoking or other pollutants entered it. Special equipment measured the elements in the air before and after moviegoers arrived.
The team saw a sharp increase in levels of dangerous chemicals. As people came into the theater, the concentrations (浓度) went up, and then dropped over time. But they didn't completely disappear after the audience left. In many cases, the lasting pollution was noticeable the following day in the empty theater. Pollution happened where smoking had never occurred. Even more worrying: the harm of it could equal that of smoking 10 cigarettes by the end of the movie.
“If future research has the same findings on thirdhand smoke, it means that smokers could potentially still do harm even if the act of smoking took place in a different space.” said Narula, a doctor who was not involved in the research. “And the only way to be free from thirdhand smoke is nothing short of banning (禁止) smoking everywhere.”
1. What do we know about thirdhand smoke?A.It is the main factor of environmental pollution. |
B.It causes much less harm than smoking cigarettes. |
C.It's the remains of harmful chemicals from smoking. |
D.It does not occur in an environment without smokers. |
A.Add some background information. |
B.Introduce the procedure of the experiment. |
C.Provide some research data for the readers. |
D.Make a summary of the previous paragraph. |
A.Concentrations. | B.People. | C.Levels. | D.Dangerous chemicals. |
A.Smokers should keep away from non-smokers. |
B.The harm of thirhand smoke remains to be proved. |
C.Future research will hardly produce the same result. |
D.There is no way to remove the harm of thirdhand smoke. |
【推荐3】What defines an eco-house? There are two features to take into consideration. Firstly, the energy efficiency and carbon emissions associated with running the house, and then the type of construction materials used, their associated emissions and the raw materials required.
At Baufritz, we have won awards relating to the sustainability of our houses. This is because as a company we had decided to put environmental stewardship at the core of our values way back in the 1960s. So how do we do it?
Heating is the biggest emissions factor for any house. It is really rather simple to solve this problem — make a house extremely energy efficient and this will no longer be a factor. Ultra low energy houses have become known as Passive houses, where a certain set of design characteristics help to improve efficiencies. You need a very high level of insulation in the walls and roof. Glass should be suitably positioned to optimize solar gaintucmrr (heat from the sun). The house needs to be very well engineered so no heat is lost through cracks or poorly fitted windows and doors. At Baufritz we manufacture Kit houses, and use Modern Manufacturing Methods in our factory to engineer our houses in such a way that leaks are minimized.
We have also developed “HOIZ” insulation. Manufactured from natural wood waste products, HOIZ is placed between the inside and outside layers of our timber framed houses to create the highest level of insulation. Our windows and doors use triple glazing to minimize heat loss. Overheating is one of the biggest challenges Passive houses face and our architects use some very clever ventilation systems to manage internal environmental conditions. All houses still have energy-consuming appliances, but with the addition of solar for both electricity generation and water heating, the carbon footprint of the homes we produce are further reduced.
Embedded carbon in building manufacturing materials such as concrete, as well as a historic tendency to send materials to landfills, results in a high carbon footprint and natural resource exploitation. Baufritz addresses this problem in a number of ways. Our primary manufacturing material is wood. We source from sustainable certified forests where felled trees are replanted. In fact, we believe all building materials should be as natural as possible. We say no to PU construction foams, chemical insulation materials, toxic adhesives and laminate flooring. A house constructed using only natural materials creates a healthy living environment for its residents. As all our houses are manufactured in our state-of-the-art factory, waste is kept to an absolute minimum. At the end of their life-cycle, our houses can also be recycled. Today, demolition(拆除)firms clearing the site for the new build are able to recycle nearly all of the building materials, therefore closing the manufacturing loop.
My house is old, so why is this relevant? There are still lots of things which can be done. Improve your insulation. When your appliances expire, replace based on efficiency. Consider heat pumps instead of gas boilers and explore solar to deliver electricity and water heating. By designing and building houses to ultra low energy standards, and by using natural sustainably sourced materials and recycling the waste products from our manufacturing processes, we are able to deliver Carbon Neutral Houses. This means that the total carbon footprint throughout the life-cycle of each house is zero, which is why we call ourselves eco-house pioneers. All houses are prefabricated at our state-of-the-art factory in Erkheim, Germany, and then assembled on site.
1. According to the passage, which of the following is NOT associated with the sustainability of eco-houses?A.The raw materials used. |
B.Energy efficiency of the house. |
C.Carbon emissions released by house designers. |
D.Construction materials used and their emissions. |
A.fail to optimize solar gain |
B.need to be carefully engineered to trap heat |
C.use more energy-consuming appliances than Kit houses |
D.could have less comfortable environmental conditions inside them |
A.House recycling is an additional service provided free by Baufritz. |
B.Building materials are obtained from factories to ensure their quality. |
C.Man-made materials are applied to reduce their impact on the environment. |
D.The houses are all manufactured in their factory so as to reduce costs and waste. |
A.argue for the necessity of eco-houses |
B.advertise Baufritz, an eco-house builder |
C.explain the underlying values of eco-houses |
D.expand people’s knowledge of what eco-houses are |