Men’s sport has for decades benefited from what investors call a “flywheel effect”. Big broadcast and sponsorship deals throw money into the game readily.
Women’s sport has long suffered the opposite phenomenon.
The flywheel may, at last, be starting to turn round.
One big change is that several big rights-holders, including FIFA and World Rugby, now sell, sponsorship rights for women’s events, separately, rather than bonded with the men’s tournaments.
A.Start with viewing figures. |
B.Money is starting to follow eyeballs. |
C.Many associations fund the women’s sports. |
D.Some think sponsors get a better deal with women’s sports. |
E.Broadcasters have unwillingly shown it without being sure that people will watch. |
F.That attracts more players and raises the level of play, which helps attract more viewers. |
G.That forces buyers and sellers to think about exactly how much such rights might be worth. |
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【推荐1】The UK has many strange traditions.
One of the most famous pancake races is the Rehab Parliamentary Pancake Race. This takes place on the morning of Shrove Tuesday in London, outside the Houses of Parliament.
Another important aspect of the race is the official starter.
A.One of those is pancake racing. |
B.The race is a competition between two teams. |
C.That is the person chosen to announce the start of the race. |
D.Rome schools or businesses hold special Pancake Day events. |
E.And as well as a bit of fun, the race is also held for a good cause.(事业) |
F.Pancakes in the UK are large and thin and can be topped with juice. |
G.In a typical pancake race, contestants have to run holding a frying pan with a pancake in it. |
【推荐2】Thirteen, for me, was a challenging year. My parents divorced and I moved to a new town with my father, far from my old family and friends. I was terribly lonely and would cry myself to sleep each night. To ease my sadness, my father purchased an old horse for me at a local auction. I named him Cowboy.
Cowboy was undoubtedly the ugliest horse in the world. But I didn’t care. I loved him beyond all reason.
I joined a riding club and suffered rude comments and mean snickersabout Cowboy’s looks. I never let on about how I felt, but deep inside, my heart was breaking. The other members rode beautiful, registered horses.
When Cowboy and I entered the events where the horse is judged on appearance, we were quickly shown the gate. No amount of preparation and love would turn Cowboy into a beauty. My only chance to compete would be in the speed events. I chose the jumping race.
One girl named Becky rode a big brown horse in the race events. She always won the blue ribbons. Needless to say, she didn’t feel threatened when I competed against her at the next show. She didn’t need to. I came in next to last.
The stinging memory of Becky’s smirks(得意的笑) made me determined to beat her. For the whole next month I woke up early every day and rode Cowboy five miles to the arena. We practiced running and jumping for hours in the hot sun and then I would walk Cowboy home totally exhausted.
All of our hard work didn’t make me feel confident by the time the show came. I sat at the gate and sweated it out while I watched Becky and her horse charge through the course and finish in first place.
My turn finally came. I put on my hat, rubbed Cowboy’s neck and entered the arena. At the signal, we dashed toward the first fence, jumped it without trouble and raced on to the next one. Cowboy then flew over the second, third and fourth fences like a bird and I turned him toward the finish line.
As we crossed the line the crowd was shocked into silence. Cowboy and I had beaten Becky and her fancy horse by two seconds!
I gained much more than a blue ribbon that day. At thirteen, I realized that no matter what the odds, I’d always come out a winner if I wanted something badly enough to work for it.
1. The underlined expression “shown the gate” (paragraph 4) most probably means “_________”.A.told how to enter the arena | B.shown how to make the horse beautiful |
C.removed from the competition early | D.told to enter the timed-speed events |
A.He was an inexperienced rider. |
B.He believed he was unpopular with the crowd. |
C.He had not practiced enough. |
D.He thought his horse wasn’t as good as the others. |
A.Life can sometimes be unfair. |
B.Anything is possible if one tries hard enough. |
C.A positive attitude will bring success. |
D.One should not make judgments based on appearance. |
A.A Run to Remember | B.A Horse’s Tale |
C.Neck and Neck | D.A Difficult Age |
【推荐3】Two years ago, Beijing became the first city ever to hold both Summer and Winter Olympic Games after winning the 2022 Winter Olympics bid with co-host city Zhangjiakou, bringing snow and ice sports into public spotlight. Now, let’s take a look at some of the most popular events in the Winter Olympic Games.
Figure skating
Figure skating is one of the most popular sports at the Winter Olympics, in which ice skaters, singly or in pairs, perform freestyle movements of jumps, spins, lifts, and footwork in a graceful manner. The figure skating competition is one of the strongest at the Winter Olympics-one slight error, and a competitor’s chance of a medal goes up in smoke. To win the game, the skater has to be perfect.
Curling
Curling is one of the most unique sports at the Winter Olympics-a winter sport played by two teams of four players on a rectangular sheet of ice. The two teams take turns to slide large round flat stones towards a target. Members of each team use brooms to sweep the surface of the ice in the path of the stone to control its speed and direction. And while curling may be a “slow” sport, it’s still full of skill and excitement!
Snowboarding
Snowboarding is a popular winter sport that involves sliding downhill on snow with a snowboard firmly attached to a rider’s feet. The sport is said to have been inspired by surfing, skiing and skateboarding.While snowboarding is one of the newer events-first included at the 1998 Winter Olympics, it has become one of the most popular and exciting sports at the Winter Olympics.
Ice hockey
Ice hockey is a game between two teams who wear skates and compete on an ice rink (溜冰场). Each team usually has six players. The object is to push the puck (冰球) past a goal line and into a net guarded by a goalkeeper. Ice hockey is popular for its speed and frequent physical contact. Worldwide there are more than a million registered Ice hockey players performing regularly in leagues.
1. Which of the winter sports mentioned above involve team work?A.Figure skating and Curling. |
B.Snowboarding and Figure skating. |
C.Curling and Ice hockey. |
D.Snowboarding and Ice hockey. |
A.graceful and perfect | B.inspiring and exciting |
C.skillful and defensive | D.calm and fashionable |
A.Minor mistakes can be ignored in Figure skating. |
B.The curling ice path is brushed to help the stone slide. |
C.Snowboarding originated from skiing, surfing and shooting. |
D.Over a million become Ice hockey league members each year. |
【推荐1】It’s becoming increasingly vital for individuals to cultivate strong critical thinking skills. Critical thinking involves analyzing information and evidence in a clear, logical, and unbiased way. It’s the ability to ask relevant questions, evaluate information, and come to well-reasoned conclusions.
One of the key benefits of critical thinking is that it can help us make better decisions. By analyzing information carefully, we can avoid making hasty or impulsive decisions that we may later regret. Instead, we can make well-informed choices that are backed by evidence and logical reasoning.
Critical thinking is also essential for academic success. College and university courses require students to read and analyze texts, synthesize information from different sources, and present evidence-based arguments. Without the ability to think critically, students may struggle to excel in their coursework and may be unable to engage in meaningful debates and discussions.
Moreover, strong critical thinking skills are necessary for success in the workplace. Many employers look for individuals who can provide well-reasoned solutions to complex problems, think creatively, and make sound judgments. Critical thinking skills enable us to consider various options and outcomes and weigh the pros and cons of each before arriving at a decision.
Finally, critical thinking is crucial for participation in civic life and democracy. Informed citizens need to be able to evaluate information from different sources and decide which sources are reliable. They need to be able to question assumptions, separate fact from opinion, and make well-reasoned decisions when voting or participating in public debate.
Critical-thinking skills are essential for success in many areas of life. They enable us to make better decisions, excel academically and professionally, and participate effectively in civic life. Therefore, it’s important for individuals to cultivate and develop these skills throughout their lives.
1. Why are strong critical thinking skills essential for academic success?A.Because academic courses require students to memorize information from different sources. |
B.Because academic courses require students to engage in debates and discussions. |
C.Because academic courses require students to analyze and synthesize information from different sources and present evidence-based arguments. |
D.Because academic courses require students to avoid learning from different sources. |
A.Because employers need individuals who supply evidence and reasoning to arrive at conclusions. |
B.Because employers look for individuals who can’t provide well-reasoned solutions to complex problems. |
C.Because employers want individuals who can make right and impulsive decisions. |
D.Because employers try to gain individuals who provide reasoned solutions to problems, think creatively, and so forth. |
A.Because it’s dispensable for informed citizens to evaluate information from different sources. |
B.Because informed citizens need become capable of question-assumptions, separate fact from opinion, etc. |
C.Because civic life and democracy do require individuals to be informed in advance. |
D.Because informed citizens neglect evidence and proof when participating in public debate. |
A.The Importance of Exercise for Academic Success |
B.The Power of Positive Thinking for Workplace Success |
C.The Significance of Critical Thinking Skills |
D.The Art of Persuasion in Civic Life |
【推荐2】Everyone has a phone in their pocket nowadays, but how often do we really use them for their original purpose — to make a call? Telephone culture is disappearing. What brought us to this moment, and what are its effects?
“No one picks up the phone anymore,” wrote Alex C. Madrigal on The Atlantic. “The reflex(习惯性动作) of answering-built so deeply into people who grew up in 20th-century telephonic culture — is gone.
The shift is of course due in large part to more communication options: Texting with photos, videos, emojis, reaction gifs, links and even voice messages can be a more attractive option.
Texting is light and fun, not nearly as demanding of your attention as a phone call. It can also be done with multiple people at the same time. Social media, email and video calls have also eaten away at traditional phone calls.
In recent years, another reason has caused people to ignore phone calls completely: robocalls. Robocalls are automated(自动化的) messages from organizations verifying(核实) your phone number or telemarketers trying to sell something. Americans received 22.8 billion robocalls halfway through 2020, equaling an annual rate of 45.6 billion, slightly below 2018 numbers, according to YouMail, a robocall protection service and blocking app.
As telephone culture disappears, what is the loss of a singular family phone doing to the family unit? Early landline phones unified family members, whereas mobile phones isolate(使隔绝) them.
“The shared family phone served as an anchor (给以安全感的物品) for home,” said Luke Fernandez, a Weber State University computer-science professor and co-author of Bored, Lonely, Angry, Stupid: Feelings About Technology, From the Telegraph to Twitter. With smartphones, “we have gained mobility and privacy. But the value of the home has been diminished, as has its capacity to guide and monitor family behavior and perhaps bind families more closely together,” Fernandez said.
Of course, as technology progresses, lives always change for better or for worse. With the loss of telephone culture, families will need to find other ways to unite.
1. What has caused the traditional telephone to lose its appeal according to the text?A.People’s addiction to social media. | B.People’s preference for robocalls. |
C.People’s growing need for privacy. | D.People’s wide range of communication choices. |
A.Strengthened. | B.Reduced. | C.Instructed. | D.Inherited. |
A.Smartphones tie families together. |
B.Smartphones help people monitor family behavior. |
C.The use of mobile phones has affected family bonds. |
D.The value of home depends on how phones are used. |
A.The downfall of traditional telephone culture. |
B.The past and future of telephones. |
C.The development of communication tools. |
D.The relation between phone use and family bonds. |
【推荐3】If you are reading this, you were probably born in the 2000s. The oh-ohs. The 21st century. That would make you young, creative, connected, global, and no doubt smart. Maybe good-looking, too. Right? But what do other people think about your generation?
Some adults worry that you’re more interested in the screen in front of you than the world around you. They think of you as the “face-down generation” because you use your phone so much and they wonder how you will deal with school, friends, and family. Are today’s teenagers too busy texting and taking selfies to become successful in real life—or “IRL”, as you would say?
Other adults worry that today’s youth are spoilt and don’t want to face the challenges of adult life. Many children born in the 1990s and 2000s were raised by “helicopter parents", who were always there to guide and help their children with a busy schedule filled with homework and after-class activities such as dancing, drawing, or sports. With parents who do everything for them, today’s youth seem to prefer to live like teenagers even when they are in their 20s or 30s.
With these taken into account, does the face down generation need a warning? Well, probably not. The fact is that many of today’s teenagers are better educated and more creative than past generations. They seem to be enthusiastic and willing to be become leaders. More young people than ever volunteer to help their communities. There are also brave young people such as Malala Yousafzai, the teenager who won the 2014 Nobel Peace Prize for pushing girls’ rights to go to school.
So if you’re one of the oh-ohs, there are reasons to be hopeful about the future. Things are looking up for the face-down generation. Chances are that you will do GR8 (great) and LOL (laugh out loud).
1. Which of the following words can not be used to describe the oh-ohs?A.Creative. | B.Caring. |
C.Ignorant. | D.Intelligent. |
A.parents who are rich and travel by helicopter. |
B.parents who always watch over their children. |
C.parents who have a very busy schedule. |
D.parents who only turn up when necessary. |
A.The writer is a member of the face-down generation. |
B.The writer is optimistic about the future of the oh-ohs. |
C.The oh-ohs are more good-looking than their parents. |
D.The oh-ohs care about nothing other than their phones. |
A.The “helicopter parents” | B.The over-worried parents |
C.The spoiled generation | D.The face-down generation |