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题型:阅读理解-七选五 难度:0.65 引用次数:581 题号:18207083

Men’s sport has for decades benefited from what investors call a “flywheel effect”. Big broadcast and sponsorship deals throw money into the game readily.    1    . That, in turn, generates even more money the next time around.

Women’s sport has long suffered the opposite phenomenon.    2    With few games available, viewers cannot tune in, and few viewers means little money.

The flywheel may, at last, be starting to turn round.    3    The first quarter of 2022 saw the highest viewership, up by around 50% on 2019, the last full year before the pandemic. Women’s sport is resisting a general trend for people to watch less television. Streaming (流媒体), meanwhile, offers a way to show games without expensive deals with broadcasters, helping to build fanbases.

    4    Viewership of the Women’s National Basketball Association (WNBA) in America rose by 50% in 2021 compared with 2020. In February, the WNBA felt confident, raising $75 million and valuing it at $1 billion. The prize pool for this year’s Women’s Championship is $16 million, double the value in 2017.

One big change is that several big rights-holders, including FIFA and World Rugby, now sell, sponsorship rights for women’s events, separately, rather than bonded with the men’s tournaments.    5    

A.Start with viewing figures.
B.Money is starting to follow eyeballs.
C.Many associations fund the women’s sports.
D.Some think sponsors get a better deal with women’s sports.
E.Broadcasters have unwillingly shown it without being sure that people will watch.
F.That attracts more players and raises the level of play, which helps attract more viewers.
G.That forces buyers and sellers to think about exactly how much such rights might be worth.
2023·辽宁沈阳·一模 查看更多[6]

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文章大意:这是一篇说明文。文章主要介绍了英国的煎饼比赛传统,介绍了其比赛规则、比赛人员和比赛目的等情况。

【推荐1】The UK has many strange traditions.    1    This tradition comes Shrove Tuesday, or, as many like to call it, Pancake (薄饼) Day. The day falls on the last Tuesday of February this year.

    2    As contestants (参赛者) run, they have to toss the pancake in the air so that it flips and lands back in the pan on the other side. The winner is the first to reach the finish line, although they should also be careful to make sure that the pancake is complete and that it hasn’t broken along the way.

One of the most famous pancake races is the Rehab Parliamentary Pancake Race. This takes place on the morning of Shrove Tuesday in London, outside the Houses of Parliament.    3    One team is made up of Members of Parliament, and the other is made up of journalists. Most of them take part in the race wearing their work suits! The race is shown on the news and is covered on TV all around the world.    4    It raises awareness for the charity Rehab, which works with people with disabilities and others who suffer from social exclusion in the UK.

Another important aspect of the race is the official starter.    5    This is seen as an important role and is usually given to a British news presenter. But whoever is chosen usually has a hard time trying to control the race—the MPs are known for cheating every year!

A.One of those is pancake racing.
B.The race is a competition between two teams.
C.That is the person chosen to announce the start of the race.
D.Rome schools or businesses hold special Pancake Day events.
E.And as well as a bit of fun, the race is also held for a good cause.(事业)
F.Pancakes in the UK are large and thin and can be topped with juice.
G.In a typical pancake race, contestants have to run holding a frying pan with a pancake in it.
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【推荐2】Thirteen, for me, was a challenging year. My parents divorced and I moved to a new town with my father, far from my old family and friends. I was terribly lonely and would cry myself to sleep each night. To ease my sadness, my father purchased an old horse for me at a local auction. I named him Cowboy.

Cowboy was undoubtedly the ugliest horse in the world. But I didn’t care. I loved him beyond all reason.

I joined a riding club and suffered rude comments and mean snickersabout Cowboy’s looks. I never let on about how I felt, but deep inside, my heart was breaking. The other members rode beautiful, registered horses.

When Cowboy and I entered the events where the horse is judged on appearance, we were quickly shown the gate. No amount of preparation and love would turn Cowboy into a beauty. My only chance to compete would be in the speed events. I chose the jumping race.

One girl named Becky rode a big brown horse in the race events. She always won the blue ribbons. Needless to say, she didn’t feel threatened when I competed against her at the next show. She didn’t need to. I came in next to last.

The stinging memory of Becky’s smirks(得意的笑) made me determined to beat her. For the whole next month I woke up early every day and rode Cowboy five miles to the arena. We practiced running and jumping for hours in the hot sun and then I would walk Cowboy home totally exhausted.

All of our hard work didn’t make me feel confident by the time the show came. I sat at the gate and sweated it out while I watched Becky and her horse charge through the course and finish in first place.

My turn finally came. I put on my hat, rubbed Cowboy’s neck and entered the arena. At the signal, we dashed toward the first fence, jumped it without trouble and raced on to the next one. Cowboy then flew over the second, third and fourth fences like a bird and I turned him toward the finish line.

As we crossed the line the crowd was shocked into silence. Cowboy and I had beaten Becky and her fancy horse by two seconds!

I gained much more than a blue ribbon that day. At thirteen, I realized that no matter what the odds, I’d always come out a winner if I wanted something badly enough to work for it.

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A.Life can sometimes be unfair.
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【推荐3】Two years ago, Beijing became the first city ever to hold both Summer and Winter Olympic Games after winning the 2022 Winter Olympics bid with co-host city Zhangjiakou, bringing snow and ice sports into public spotlight. Now, let’s take a look at some of the most popular events in the Winter Olympic Games.

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B.Snowboarding and Figure skating.
C.Curling and Ice hockey.
D.Snowboarding and Ice hockey.
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B.The curling ice path is brushed to help the stone slide.
C.Snowboarding originated from skiing, surfing and shooting.
D.Over a million become Ice hockey league members each year.
2022-05-04更新 | 61次组卷
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