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Knowing how to write an influencer brief
What is an influencer brief, anyway? It is an outline of instructions and expectations for creators prior to a social media campaign. These guidelines include everything from high-level creative direction to specific requirements. An influencer brief should sum up what a creator needs to create the best post possible. Simply put, brief are a blueprint for posts that delight brands and creators alike. Brands that cram (塞进) their instructions into an email don’t exactly reflect effort or attention to detail. Note that how you craft your influencer brief has a direct
Below are the
Campaign Goals
You can’t provide direction to creators without defining what you want their content to achieve.
For example:
● Do you want to
● Are you trying to increase brand awareness?
● Do you want to tie your influencer campaign to sales? Traffic? Engagement?
Be clear about your campaign
Target Audience
An influencer brief should be
● Demographics (think: age, gender, location)
● Interests
● Wants, needs and pain points
● Other brands they like and follow
You probably chose to work with specific influencers because their audience reflects yours, right?
Click here for more information on how to write an influencer brief.
