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题型:阅读理解-阅读单选 难度:0.65 引用次数:101 题号:18738834

Imagine you bought a new shirt and did not intend to buy a new jacket,however,you suppose that the new shirt makes the old jacket look worn. You weaken and buy a new jacket, new trousers,even new shoes.Before you realize it,you have a whole new wardrobe.And maybe an empty bank account.

This is called the Diderot Effect. Denis Diderot,a well-known French philosopher,was the co-founder and writer of Encyclopedia. However,he was too badly off to afford a dowry(嫁妆)for his daughter. His only valuable possessions were books. Hearing of Diderot’s financial troubles,Catherine the Great,the Empress of Russia, offered to buy his library at a high price. Shortly after this lucky sale,Diderot acquired a new dressing gown(长袍)which had a huge effect on his life. As he wrote in the article in 1769, the new dressing gown made his other belongings seem old and unattractive. Thus, he began replacing them.

According to many social scientists,it resulted from a psychological need for our possessions to go together and to reflect our self-image. In 1988, anthropologist Grant McCracken coined the term “the Diderot Effect” to describe this need and its influence on consumerism.

Marketers utilize this need by displaying products in what McCracken calls Diderot Unities. An example is the Swedish furniture company IKEA, whose marketing uses two kinds of Diderot Unities in its shops, website and catalogue. One is dividing items like lamps and rugs into various furniture “families”. The other is displaying items in fully furnished rooms. Shops count on all of these to create the Diderot Effect, making the buyer want the entire package.

We may occasionally give in to the Diderot Effect,but knowing it exists can help us resist it so we don’t regret our purchases. Before buying something, ask yourself, is it necessary? Then, buy items that match what you already have. And remind yourself that a new chair won’t transform your bedroom into a showroom!

1. What can we infer about Denis Diderot from paragraph 2?
A.His belongings were out of style.
B.He showed interest in nothing but books.
C.He kept on buying new items after the lucky sale.
D.His new dressing gown landed him in financial troubles.
2. Why are people always buying things they don’t actually need?
A.To improve their social status.
B.To show off their beauty and elegance.
C.To make their belongings better matched.
D.To cater for the needs of family members.
3. What does the underlined word “utilize” mean in paragraph 4?
A.Get rid of.B.Ignore.C.Affect.D.Take advantage of.
4. What can be a suitable title for the text?
A.Keep an eye on your bank account
B.Embrace Minimalism: less is more
C.The Diderot Effect: a two-edged sword
D.Have you ever given in to the Diderot Effect?

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阅读理解-阅读单选(约410词) | 适中 (0.65)
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【推荐1】
COMMERCIAL INVOICE(发货单)
Date: December 10, 2016                              Invoice No: D15454978E
Purchase Order No:8928                                Bill of loading/ Air Waybill No:2309456703W
Contact name: Dan Richman
Company name: Scan Technology, Ltd.
Company address: 2, South Wabash

Chicago, IL60637


Telephone number: (1) 319 554 811
E-mail: danrichman@scantech.com
CONSIGN EE(收件人)
Contact name: Lee Haojie
Company name: First Computers Co.
Company address: 35 HeDong Road Beijing, China
Telephone number: (86) 134591102
E-mail: haojie@first.com.cn
Goods DescriptionModel numberQuantityCountry of OriginUnit ValueTotal Value
80211 Handheld

Scanner

80211013USA$120.00$360.00
80211Base Communicator80211831USA$200.00$200.00
80211 Cables and
Connectors
80211113USA$30.50$91.50
Comments: Mr. Lee, I am able to offer a 8% discount since your total purchase is above $500. We value your business and are looking forward to more opportunities with you.Invoice Sub Total$651.50
Discount$52.12
Insurance$0.00
Invoice Total$599.38
Shipper's signature
:Dan Richman
Number of Package1
Total Weight5.15kg

To: Debbie Hu
From: Lee Haojie
Subject: Handheld Scanners

Ms. Hu, I received the parcel from Scan Technology 1 piece. The scanner model they sent is correct, and the quantity is right. However, I’ve discovered the cables and connectors are all wrong. They are not suitable for the model 8021101.

Can you do me a small favor and go through the product information website and see if the cables and connectors are still compatible (兼容的)with the 8021101 scanners? I have no wish to unpack the cables and connectors and try connecting them to the scanners. I believe we will have problem asking for an exchange if the cables and connectors are not compatible. If the website suggests an incompatibility, please contact Dan Richman and request an exchange for the collect model. (Refer to the invoice for his e-mail address.)

I will only use the scanners for our project once we have resolved the exchange issue. We should not proceed unless we get confirmation (证实)on their compatibility. I am looking to resolve this in the shortest possible time as it would be disastrous to wait for this exchange without making progress on the project.

Haojie


1. Which of the following information is NOT included in the invoice?
A.The weight of the individual items.
B.The sender's address.
C.The names of the items sent.
D.The consignee's contact number.
2. What can be indicated from the invoice?
A.Mr. Lee is a regular customer.
B.The company only sends shipments to China.
C.The company provides a discount on purchases of over $ 500.
D.The shipment will arrive at its point of destination on December 10.
3. What is stopping Mr. Lee from opening all the packages?
A.He wants to send them back.
B.He is going to forward them to Ms. Hu.
C.He received some items addressed to someone else.
D.He wants to double-check on the adaptability of some items.
4. Which of the following does Ms. Hu need to know from the invoice if the cables are found to be incompatible with the scanner?
A.Model number: 8021101
B.E-mail address: danrichman@scantech.com
C.Company address: 35 HeDong Road
D.Air Waybill No: 2309456703W
2017-06-06更新 | 5次组卷
阅读理解-阅读单选(约310词) | 适中 (0.65)

【推荐2】Every Thursday morning, a snake-like queue forms outside streetwear brand Supreme’s store in Soho as fans line up in the hope of walking away with bags filled with limited edition clothing “dropped” that day. Among them are teenagers. They’ve come for the purpose of buying items to resell on Depop, a youth-targeted auction(竞拍) app.

And it’s not just Supreme. Generation Z—those born between the mid-1990s and early 2000s—are buying from streetwear brands such as Yeezy, and Nike to resell on platforms such as Depop, and eBay.

Forget delivering newspapers or working in the local supermarket. Instead, these teens are devoting hours every week to reselling limited edition goods, a job that’s earning them up to several thousand pounds a month.

Reuben Wall was just 14 when he became hooked on selling items online after he bought one extra Rubik’s Cube by accident. “I sold it for double the price that I got it for,” says Wall, now 18. He then spent the money buying two more and sold those on eBay, before purchasing more. From there he moved on to reselling other items. He says he will read comments and polls(投票) on Twitter to evaluate the popularity of a certain product. But sometimes items will “brick”, so sometimes he takes a loss.

Depop founder Simon Beckerman says the app has “opened the doors” to a new generation using a marketplace for the first time. He says Generation Z aren’t afraid of building businesses from their bedrooms. “There’s very little risk in trying,” he adds. “There’s so much uncertainty around us nowadays that being your own boss is a very appealing idea.”

1. What’s the author’s purpose in writing Paragraph 1?
A.To introduce the topic.B.To show his attitude.
C.To reach a conclusion.D.To state a problem.
2. The underlined phrase “became hooked on” in paragraph 4 can be replaced by “______.”
A.felt uncertain aboutB.became crazy about
C.was tired ofD.was opposed to
3. How does Reuben Wall decide what to sell?
A.By consulting Simon Beckerman.
B.By studying the price difference.
C.By using different auction apps.
D.By analyzing online data.
4. What can we learn about Generation Z?
A.They prefer Depop to eBay.
B.They devote hours to delivering.
C.They love staying in their rooms.
D.They tend to build up their own businesses.
2021-02-19更新 | 57次组卷
阅读理解-阅读单选(约340词) | 适中 (0.65)
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【推荐3】We all regard receiving presents as a pleasant experience and yet it can be one of the most awkward situations. It is often difficult to look pleased when you receive a gift which is entirely useless or the wrong size.    1     However, you have no right to change an article purchased just because it does not fit or is not to your taste. Worse still, the agreement on the sale is between the person who bought it and the shop.

So you will have to tell your favorite aunt that the T-shirt does not fit. But an exchange is not always that simple because there has to be a good reason for it.     2     For example, if the buyer was told that a switch was voice-operated and later found out it was not, then action could be taken. You would have the right to return it and get the money back.

But if you are returning something, no matter what the reason is, you will be expected to have proof of purchase. If the receipt cannot be found, then it is possible to use another proof of purchase such as a credit card receipt.     3    

Many big stores have a much more tolerant policy towards returns and see it as a gesture of goodwill to exchange goods without question. Stores including Marks & Spencer are well known for their “no argument” policy on returned goods.     4    

So if a shop refuses to exchange the goods or to offer a refund, the seller is likely to be within his legal rights unless there is something wrong with the goods. In that case, the boot is on the other foot. You have every right to demand a cash refund or a replacement, but only if you have returned it within a “reasonable” time.

    5     Some shops and stores expect things to be returned within a week of purchase, while others may permit a much longer time limit. In any case if you return a thing after what is considered a “reasonable” time, then all you are legally entitled to is the cost of repair.

A.You should make clear what your legal position is before returning goods to the shops.
B.Unfortunately, the law does not explain what is meant by “reasonable”.
C.If all of these have been lost, you may have to rely on a witness.
D.All you can do is exchange it after your friend or relative has gone home.
E.It is unlike anything you would buy for yourself.
F.However, shoppers should remember this is a privilege, not a right.
G.Either the thing has to be broken or unsuitable for the job it was intended to do.
2021-06-30更新 | 53次组卷
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