Imagine you bought a new shirt and did not intend to buy a new jacket,however,you suppose that the new shirt makes the old jacket look worn. You weaken and buy a new jacket, new trousers,even new shoes.Before you realize it,you have a whole new wardrobe.And maybe an empty bank account.
This is called the Diderot Effect. Denis Diderot,a well-known French philosopher,was the co-founder and writer of Encyclopedia. However,he was too badly off to afford a dowry(嫁妆)for his daughter. His only valuable possessions were books. Hearing of Diderot’s financial troubles,Catherine the Great,the Empress of Russia, offered to buy his library at a high price. Shortly after this lucky sale,Diderot acquired a new dressing gown(长袍)which had a huge effect on his life. As he wrote in the article in 1769, the new dressing gown made his other belongings seem old and unattractive. Thus, he began replacing them.
According to many social scientists,it resulted from a psychological need for our possessions to go together and to reflect our self-image. In 1988, anthropologist Grant McCracken coined the term “the Diderot Effect” to describe this need and its influence on consumerism.
Marketers utilize this need by displaying products in what McCracken calls Diderot Unities. An example is the Swedish furniture company IKEA, whose marketing uses two kinds of Diderot Unities in its shops, website and catalogue. One is dividing items like lamps and rugs into various furniture “families”. The other is displaying items in fully furnished rooms. Shops count on all of these to create the Diderot Effect, making the buyer want the entire package.
We may occasionally give in to the Diderot Effect,but knowing it exists can help us resist it so we don’t regret our purchases. Before buying something, ask yourself, is it necessary? Then, buy items that match what you already have. And remind yourself that a new chair won’t transform your bedroom into a showroom!
1. What can we infer about Denis Diderot from paragraph 2?A.His belongings were out of style. |
B.He showed interest in nothing but books. |
C.He kept on buying new items after the lucky sale. |
D.His new dressing gown landed him in financial troubles. |
A.To improve their social status. |
B.To show off their beauty and elegance. |
C.To make their belongings better matched. |
D.To cater for the needs of family members. |
A.Get rid of. | B.Ignore. | C.Affect. | D.Take advantage of. |
A.Keep an eye on your bank account |
B.Embrace Minimalism: less is more |
C.The Diderot Effect: a two-edged sword |
D.Have you ever given in to the Diderot Effect? |
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COMMERCIAL INVOICE(发货单) | |||||
Date: December 10, 2016 Invoice No: D15454978E Purchase Order No:8928 Bill of loading/ Air Waybill No:2309456703W | |||||
Contact name: Dan Richman Company name: Scan Technology, Ltd. Company address: 2, South Wabash Chicago, IL60637 Telephone number: (1) 319 554 811 E-mail: danrichman@scantech.com | CONSIGN EE(收件人) Contact name: Lee Haojie Company name: First Computers Co. Company address: 35 HeDong Road Beijing, China Telephone number: (86) 134591102 E-mail: haojie@first.com.cn | ||||
Goods Description | Model number | Quantity | Country of Origin | Unit Value | Total Value |
80211 Handheld Scanner | 8021101 | 3 | USA | $120.00 | $360.00 |
80211Base Communicator | 8021183 | 1 | USA | $200.00 | $200.00 |
80211 Cables and Connectors | 8021111 | 3 | USA | $30.50 | $91.50 |
Comments: Mr. Lee, I am able to offer a 8% discount since your total purchase is above $500. We value your business and are looking forward to more opportunities with you. | Invoice Sub Total | $651.50 | |||
Discount | $52.12 | ||||
Insurance | $0.00 | ||||
Invoice Total | $599.38 | ||||
Shipper's signature :Dan Richman | Number of Package | 1 | |||
Total Weight | 5.15kg |
To: Debbie Hu From: Lee Haojie Subject: Handheld Scanners Ms. Hu, I received the parcel from Scan Technology 1 piece. The scanner model they sent is correct, and the quantity is right. However, I’ve discovered the cables and connectors are all wrong. They are not suitable for the model 8021101. Can you do me a small favor and go through the product information website and see if the cables and connectors are still compatible (兼容的)with the 8021101 scanners? I have no wish to unpack the cables and connectors and try connecting them to the scanners. I believe we will have problem asking for an exchange if the cables and connectors are not compatible. If the website suggests an incompatibility, please contact Dan Richman and request an exchange for the collect model. (Refer to the invoice for his e-mail address.) I will only use the scanners for our project once we have resolved the exchange issue. We should not proceed unless we get confirmation (证实)on their compatibility. I am looking to resolve this in the shortest possible time as it would be disastrous to wait for this exchange without making progress on the project. Haojie |
1. Which of the following information is NOT included in the invoice?
A.The weight of the individual items. |
B.The sender's address. |
C.The names of the items sent. |
D.The consignee's contact number. |
A.Mr. Lee is a regular customer. |
B.The company only sends shipments to China. |
C.The company provides a discount on purchases of over $ 500. |
D.The shipment will arrive at its point of destination on December 10. |
A.He wants to send them back. |
B.He is going to forward them to Ms. Hu. |
C.He received some items addressed to someone else. |
D.He wants to double-check on the adaptability of some items. |
A.Model number: 8021101 |
B.E-mail address: danrichman@scantech.com |
C.Company address: 35 HeDong Road |
D.Air Waybill No: 2309456703W |
【推荐2】Every Thursday morning, a snake-like queue forms outside streetwear brand Supreme’s store in Soho as fans line up in the hope of walking away with bags filled with limited edition clothing “dropped” that day. Among them are teenagers. They’ve come for the purpose of buying items to resell on Depop, a youth-targeted auction(竞拍) app.
And it’s not just Supreme. Generation Z—those born between the mid-1990s and early 2000s—are buying from streetwear brands such as Yeezy, and Nike to resell on platforms such as Depop, and eBay.
Forget delivering newspapers or working in the local supermarket. Instead, these teens are devoting hours every week to reselling limited edition goods, a job that’s earning them up to several thousand pounds a month.
Reuben Wall was just 14 when he became hooked on selling items online after he bought one extra Rubik’s Cube by accident. “I sold it for double the price that I got it for,” says Wall, now 18. He then spent the money buying two more and sold those on eBay, before purchasing more. From there he moved on to reselling other items. He says he will read comments and polls(投票) on Twitter to evaluate the popularity of a certain product. But sometimes items will “brick”, so sometimes he takes a loss.
Depop founder Simon Beckerman says the app has “opened the doors” to a new generation using a marketplace for the first time. He says Generation Z aren’t afraid of building businesses from their bedrooms. “There’s very little risk in trying,” he adds. “There’s so much uncertainty around us nowadays that being your own boss is a very appealing idea.”
1. What’s the author’s purpose in writing Paragraph 1?A.To introduce the topic. | B.To show his attitude. |
C.To reach a conclusion. | D.To state a problem. |
A.felt uncertain about | B.became crazy about |
C.was tired of | D.was opposed to |
A.By consulting Simon Beckerman. |
B.By studying the price difference. |
C.By using different auction apps. |
D.By analyzing online data. |
A.They prefer Depop to eBay. |
B.They devote hours to delivering. |
C.They love staying in their rooms. |
D.They tend to build up their own businesses. |
【推荐3】We all regard receiving presents as a pleasant experience and yet it can be one of the most awkward situations. It is often difficult to look pleased when you receive a gift which is entirely useless or the wrong size.
So you will have to tell your favorite aunt that the T-shirt does not fit. But an exchange is not always that simple because there has to be a good reason for it.
But if you are returning something, no matter what the reason is, you will be expected to have proof of purchase. If the receipt cannot be found, then it is possible to use another proof of purchase such as a credit card receipt.
Many big stores have a much more tolerant policy towards returns and see it as a gesture of goodwill to exchange goods without question. Stores including Marks & Spencer are well known for their “no argument” policy on returned goods.
So if a shop refuses to exchange the goods or to offer a refund, the seller is likely to be within his legal rights unless there is something wrong with the goods. In that case, the boot is on the other foot. You have every right to demand a cash refund or a replacement, but only if you have returned it within a “reasonable” time.
A.You should make clear what your legal position is before returning goods to the shops. |
B.Unfortunately, the law does not explain what is meant by “reasonable”. |
C.If all of these have been lost, you may have to rely on a witness. |
D.All you can do is exchange it after your friend or relative has gone home. |
E.It is unlike anything you would buy for yourself. |
F.However, shoppers should remember this is a privilege, not a right. |
G.Either the thing has to be broken or unsuitable for the job it was intended to do. |
【推荐1】Removing gender bias
Tailors worked out long ago that men and women have different shapes. Yet this message has failed to enter many other areas of design. Car seat belts, for example, which date back to the 1880s, are often still more suitable for men, who tend to sit farther back than women when driving. And today the most forward-looking tech companies on Earth are still placing old-school bias (偏见;成见) into new products. Consider smart phones. Most are too big to fit comfortably into the average woman’s hand, as are many video-game controllers.
An obvious part of the explanation for their design problem is that men control most of its companies—male-run firms receive 82% of venture-capital (VC) funding. Male bosses may be unaware of the problems women face. They may not flag up obvious areas of concern, or ask the right questions when doing their research for a new product design. And once an idea gets the green light, it will then be handled by product-design and engineering teams, three-quarters of whose members are men. These teams often use data to make decisions, but mixing all users together means they may fail to spot trends based on sex differences. Dependence on historical data, and the lack of data on underrepresented groups, can also create bias in algorithms (算法).
Next comes testing. Naturally, designers test original models on their intended customers, but they may not get feedback from a broad enough group of people. There is also the risk of confirmation bias—designers may listen to what they want to hear, and ignore negative reactions from some groups of users.
Tech’s design bias needs fixing for moral, safety and business reasons. The ethical importance is obvious: it is wrong that women have to make do with a “one-size-fits-men” world, as Caroline Criado Perez, a writer, puts it. As for safety, regulators can tackle that by banning things that are dangerous to women—including seat belts—because they are no! designed properly.
But there is also a powerful business case for avoiding design bias, because huge opportunities are being missed. Women are 50% of the population, and make 70—80% of the world’s consumer-spending decisions.
Change is coming. The first voice-recognition systems struggled to understand female voices, but most now manage just fine. “Femtech” start-up companies, which focus on women’s health and well-being, may raise MYM 1 billion by the end of this year. VC funds and tech firms are hiring more women. Ensuring that products are designed for everyone would lead to happier and safer customers. For the companies that get it right, that means higher profits. What is holding them back?
1. The underlined part in Paragraph 2 means ________.A.hits the market | B.gets approval |
C.becomes successful | D.comes into being |
A.Why tech’s design bias needs to be fixed. |
B.How gender bias is affecting tech companies. |
C.Where gender bias in product design is rooted. |
D.Who is to blame for gender bias in tech companies. |
A.tech companies are unwilling to change |
B.design bias may result in missed opportunities |
C.male workers benefit more in engineering teams |
D.tech companies are poor at making user-friendly products |
A.Uncertain. | B.Sceptical. |
C.Positive. | D.Negative. |
【推荐2】Scroll through social media sites such as Instagram, Twitter or Facebook and you’ll be confronted with picture after picture of perfectly presented and delicious-looking meals. While the smell and taste of food can have an undeniably powerful effect on our appetite, are endless posts of steaming snacks more than just a feast for our eyes?
Our eating habits are influenced by what we see. “There is some evidence that, if you see pictures of food, that visual stimulation can prompt you to feel a desire to eat,” says Suzanne Higgs, a professor in the psycho biology of appetite. “If all your friends on social media are posting pictures or live streaming of themselves consuming fast food, it’s going to set a norm that eating fast food is what people do.” says Higgs.
Scientists are becoming increasingly concerned that food-related content on social media is making us think differently about food. Social media algorithms (社交媒体算法) promote content that users engage with more, so viewing more unhealthy food means seeing more of it on our social media feeds.
“It seems that healthier foods are often seen as boring in comparison,” says Tina Tessitore, associate professor of marketing. “In advertising, you see unhealthy food in social settings—people having a barbecue with friends, for example, while healthy food often focuses more on the nutritional value. If you saw friends eating salad together, it wouldn’t seem so credible,” she says.
But while studies have found that social media can make us think differently about food, and that we typically engage more with content featuring unhealthy food, it’s uncertain yet whether this actually translates to our changes in our behavior in daily life. “If I’m scrolling through Instagram, looking at photos of tasty food, whether I seek out the food depends on how hungry I am, and whether it’s appropriate in that moment,” says Higgs. “And when we do eat, we’re influenced by more than what we’ve seen online,” she adds.
1. What does the author want to tell us in the first paragraph?A.There are many food posts on the social media. |
B.Food posts can not only bring us visual pleasure. |
C.The smell and taste of food can stimulate our appetite. |
D.Social media can help us establish healthy eating habits. |
A.Because social media will encourage us to eat more. |
B.Because food posts may have negative effects on people. |
C.Because people may form the habit of viewing unhealthy food. |
D.Because people are more willing to browse more unhealthy food. |
A.More attention has been paid to healthier foods. |
B.Having a barbecue is healthier than eating salad. |
C.Friends can hardy ever be seen eating salad together. |
D.Having a barbecue with friends is popular among teens. |
A.A biography. | B.A fiction novel. |
C.An art magazine. | D.A health magazine. |
【推荐3】“A novel, like a letter should be loose, cover much ground, run swiftly, take risk of morality and decay,” Saul Bellow once wrote. Like many novelists, in his spare time the author of The Adventures of Augie March was also an enthusiastic letter writer.
A selection of Bellow’s huge correspondence, reproduced in a recent issue of the New Yorker, provides a fascinating insight into the writer’s character. Witty, often brief and almost always entertaining, Bellow’s letters are a reminder of why writers’ letters often prove so popular with readers. At their best, literary letters have something for everyone: general readers get a glimpse of how authors write when freed from the expectation to produce a work of conventional literary worth, and scholars get enough scholarly writings.
All this is well and good—except for one small problem: nobody writes letters anymore, at least not the kind of intellectual, humorous letters that distinguish great correspondence. As we are so often told, we live in the digital age. Like the rest of us, authors now largely correspond with their agents, friends, and occasionally, fans through email, not “snail mail”.
As literary vehicles, emails are severely lacking. Digital messages tend to alternate between the deathly dull and formal and the casually daring complete with BTW, LOLs and unclear text—speak with little middle ground. Letters can be revealing, friendly, humorous; emails, even at their best, tend to exhibit only one of these characteristics of good writing.
Future literary archivists (档案管理员) will need to be digital experts, hacking through hard drives and email accounts, mobile phones, in their attempts to fully document the lives and thoughts of their subjects. But who among us has all their email correspondence from the past five years, let alone a lifetime? Hardware is disposed (废弃) of and forgotten about; mobile phones are replaced every few years. The idea that we can construct a complete record of a writer has always been unrealistic, but technological advances have made it physically impossible, too. With so much material digitalized, and often wiped, writers will no longer leave behind boxes suffered with letters, ripe for investigation and possible publication.
Back in 1898, the New York Times named the long-dead Lord Byron the greatest letter writer in the English language, celebrating his letters’ humor, the force and spirit of their substance, the grace and purity of their style. Saul Bellow’s letters might not be remembered quite so fondly 70 years from now, but chances are that, by then, the entire genre of collected writers’ letters will have disappeared completely—leaving readers significantly poorer for their loss.
1. Authors’ letters are often popular with readers probably because ______.A.well-known magazines like New Yorker choose to publish them |
B.authors write them with a specific audience in mind |
C.not only are they scholarly, but they are also funny |
D.readers can gain an insight into how the classics are created |
A.email exhibits characteristics of good writing |
B.email reaches its receivers much faster |
C.email is full of variation alternating between “formal” and “casual” |
D.email conveys clear messages with little ambiguous middle ground |
A.To illustrate that technological advances can contribute to greater literary loss. |
B.To arouse readers’ interest in how digital property will be treated in the future. |
C.To point out that it is impossible to document the life experience of a writer. |
D.To warn that there will be no writers’ letters left for research. |
A.Exploring Literature through Letters. | B.Well-Written “Letters”: Saul Bellow Shows Us How |
C.The Dying Art of Letter Writing | D.The Power of a Letter in the Digital Age |
Look at this example:
British Betty: Would you like to see my flat?
American Amy: Yes. I’d like to come up to your apartment.
So why has English changed over time? All languages change and develop when cultures meet. At first the English spoken in England between about AD 450 and 1150 was very different from the English spoken today. It was based more on German than the English we speak at present. Then between about AD 800 and 1150, English became less like German because those who ruled England spoke first Danish and later French. These new settlers improved the English language and especially its vocabulary. So by the 1600’s Shakespeare was able to make use of a wider vocabulary than ever before.
Finally by the 19th century the language was settled. At that time two big changes in English spelling happened: first Samuel Johnson wrote his dictionary and later Noah Webster wrote The American Dictionary of the English Language. The latter gave a separate identity to American English spelling.
English now is also spoken as a foreign or second language in South Asia. For example, India has a very large number of fluent English speakers because Britain ruled India from 1765 to 1947. During that time English became the language for government and education. Today the number of people learning English in China is increasing rapidly.
1. When did English begin to be spoken in many other countries?
A.In 16th century. |
B.In 17th century. |
C.In 18th century. |
D.In 19th century. |
A.developed when new settlers came to Britain |
B.was based on Germany during the 5th century |
C.became the language for government and education |
D.was spoken wide all over the world |
A.British settlers moved to America in the 18th. |
B.It’s easy for Chinese people speak fluent English. |
C.English once became the official language in India. |
D.English was influenced by Danish invaders in AD 450 . |
A.Samuel Johnson’s dictionary | B.Shakespeare’s books |
C.French ruler’s language | D.Noah Webster’s dictionary |
A.To settle English in many countries. |
B.To understand English-speaking people. |
C.To describe the development of English. |
D.To tell people changes of American English. |
【推荐2】Dreams of world peace are as old as wars. But as the women of Wales were recovering from World War I, they demanded peace in droves.
Still sorrowing the husbands, sons, and loved ones who fought in the war, in 1923 the Welsh League of Nations United (WLNU) drafted a petition (请愿书) at Aberystwyth University calling for a warless world.
The petition was signed by roughly three quarters of all the women in Wales and was said to be seven miles long. The document was then packed in a large oak chest and sent across the Atlantic.
It was the WLNU’s hope that America would join in their mission for peace, and so they toured with the petition across the country before President Calvin Coolidge gave it to the Smithsonian for preservation.
As the centennial anniversary of World War I approached, a plaque was found in the archives at the Temple of Peace in Cardiff mentioning the petition, but nobody knew what it was, says Mererid Hopwood, chair of the Women’s Peace Petition Partnership.
So in 2017, an email was sent to the Smithsonian inquiring about the status and location of the chest and its petition.
Having arrived at the National Library of Wales on March 29 this year, Hopwood received it along with other members of the Peace Petition Partnership and described opening the chest and finally getting to see its contents (内容) as an emotional moment.
Hopwood is hoping more Welsh citizens will have similar experiences now that the petition has returned to its original home. The petition will be digitized, along with all signatures and addresses, so the public can view it online and see if their grandmothers or previous tenants of their homes signed 100 years ago.
Clearly the world has not yet achieved the petition’s great goals, but Hopwood said the signatures gave her hope.
1. What was the petition meant for?A.A thirst for peace. | B.An end to WWI. |
C.A fight for Wales. | D.A call for apology. |
A.Most Welsh signed on the petition. | B.Welsh asked for Americans’ help. |
C.Welsh women wished for peace. | D.Welsh women honored the war. |
A.She could lead the petition. | B.Her hope for peace is on fire. |
C.Welsh could be free of wars. | D.It would cause a big storm. |
A.To memorise World War I. | B.To remind to value peace. |
C.To prove Welsh bravery. | D.To inform reappearance of a petition. |
The image of a veiled(用面纱遮盖)bride walking down the aisle on her father's arm could become a thing of the past as a growing trend for 'feminist(女权主义者) weddings' has been detected among modern brides to be.
Doing away with the engagement ring, choosing not to be 'given away like property' and wearing a colour other than white are key themes gaining traction(牵引力) in the feminist wedding trend.
The findings, revealed in a survey of 200 brides to be, revealed that almost a quarter of women planned on keeping their maiden name after marriage, while one in 10 were planning to wear a colour other than white on their wedding day.
Traditions such as the wearing of an engagement ring are also increasingly being rejected by brides who feel it is anti-feminist - with such an obvious token(记号) to be worn on the finger marking the woman in question as 'taken'.
However, while there is undoubtedly a stirring among young brides to be, parents can take comfort in the fact that while some women are beginning to push back against the patriarchy(家长制), the majority are still keen to uphold certain traditions, with 76 per cent of brides saying they really would like their father to walk them down the aisle.
Elki Parmar of Wedding Days.co.uk, who conducted the survey, said: “Some of the brides we have spoken to are doing things that they feel make their wedding more 'feminist'. That could be reflected by deciding not be given away, the idea being that one of the connotations of this tradition is that the woman is property to be given away. Other brides are choosing not to wear white on their wedding day as a woman’s white wedding dress traditionally carries connotations (含义)of virginal innocence whereas what the groom wears on his wedding day is not perceived(意识到) to be symbolic, creating somewhat of an imbalance from some feminist perspectives”.
1. Which of the following is not the symbol of traditional wedding?
A.The bride wears bridal veil. |
B.The bride walks down the aisle on her father’s arm. |
C.The bride wears the engagement ring. |
D.The bride wears a color other than white. |
A.Because it is too cheap. |
B.Because it is not made of gold. |
C.Because they don’t want to marry their husband. |
D.Because it makes the women I question as “taken”. |
A.More than 200 brides were investigated. |
B.Half of the brides won’t change their last name after marriage to their husband. |
C.10% of them prefer to wear a color other than white on their wedding day. |
D.No one wants to wear an engagement ring. |
A.The tendency mentioned in the passage is becoming more and more popular. |
B.Some women are beginning to push back against their parents. |
C.The majority of brides don’t like their father to walk them down the aisle. |
D.Some brides regard wearing white on their wedding day as a symbol of unequal between men and women. |