组卷网 > 高中英语综合库 > 语篇范围 > 体裁分类 > 说明文
题型:阅读理解-阅读单选 难度:0.65 引用次数:105 题号:20305192

Sending a package back is not easy. Repacking, printing labels and shipping it back up to the seller is an increasingly familiar experience for online shoppers. In America 21%of online orders, worth some $218bn, were returned in 2021, according to the National Retail Federation, up from 18%in 2020. For clothing and shoes it can reach around 40%.

The problem has its roots in the birth of e-commerce. To compete with bricks-and-mortar (实体的) sellers and make consumers comfortable with ordering online, e-commerce firms offered free returns. Consumers came to expect it.

Each step of the process is costly. Retailers have to pay for goods to be picked up or posted. Processing returns is labor-intensive (劳动密集型), explains Zac Rogers who worked as a returns manager at Amazon. A return must be opened and someone has to decide what to do with it. “A worker in an Amazon warehouse can pick 30 items in a minute, but a return can take ten minutes to process, ” says Mr. Rogers.

Once processed, only 5% of the returned goods can be resold immediately by retailers. Most go to liquidators at the lowest prices or are thrown away.

One solution involves adding friction (阻力). Last year, a Japanese fashion brand became one of the first retailers to charge a small fee for posted returns. Other firms are selling more refurbished (翻新的) goods as a way to cut losses.

Startups are getting in on the action. Using artificial intelligence to help retailers decide what to do with the returned goods is the brainchild of them. Happy Returns, another startup, helps with logistics (物流). It has 5, 000 drop-off points for returns across America, mostly in chain stores. The returns are collected and sent back to retailers all at once, saving up to 40% of postage costs.

Some are experimenting with virtual reality (VR). Over half of the items are returned because they are the wrong size. In June Walmart said it would buy Memomi, an augmented-reality (AR) startup that lets shoppers virtually try on glasses in real-time for a seamless, easy and fun omnichannel experience. Walmart also offers ways to try on clothes and arrange furniture in rooms using AR.

1. Why did e-commerce firms offer free returns at first?
A.To cut costs.B.To develop logistics service.
C.To compete with physical stores.D.To show the advantage of shopping online.
2. Which of the following best describes the processing of returns?
A.Efficient.B.Automatic
C.Expensive.D.Time-consuming.
3. How did the Japanese company tackle the return problem?
A.By charging a fee.B.By raising the price of goods.
C.By selling more returned goods.D.By using advanced technologies.
4. What can we infer from the last paragraph?
A.Walmart has pioneered the use of AR.
B.Technology plays a role in reducing returns.
C.VR and AR will be used in more industries.
D.Cooperation among companies is important.
【知识点】 说明文 网购

相似题推荐

阅读理解-阅读单选(约310词) | 适中 (0.65)

【推荐1】Ivan Pavlov was a Russian physiologist (生理学家) best known for his discovery of classical conditioning (经典条件反射). During his studies on the digestive systems of dogs, Pavlov found that the animals salivated (流口水) naturally upon the presentation of food. However, he also noticed that the animals began to salivate whenever they saw the white lab coat of an experimental assistant. By associating the presentation of food with the lab assistant, he finally found that a dog would salivate to the presence of a stimulus (刺激物) other than food. He called this response a conditional reflex.

Ivan Pavlov was born in a small village in Ryazan. Russia, where his father was the village minister. His earliest studies were focused on theology (神学), but reading Charles Darwin's On the Origin of Species had a powerful influence on his future interests. He soon stopped his religious studies and devoted himself to the study of science at the University of Saint Petersburg. Pavlov's interests were the study of physiology and natural sciences. He helped found the Department of Physiology at the Institute of Experimental Medicine and continued to manage the program for the next 45 years.

Pavlov received much praise for his work. He worked in the Russian Academy of Science and won the 1904 Nobel Prize in Physiology. The Soviet government also offered lots of support for Pavlov's work, and the Soviet Union soon became a leading center of research on physiology. While Ivan Pavlov was not a psychologist, and reportedly disliked the field of psychology, his work had a major influence on the field, particularly on the development of behaviorism. His discovery and research on reflexes influenced the growing behaviorist movement. and Pavlov's discovery had a major influence on many thinkers, such as John B. Watson.

1. What can we infer from the first paragraph?
A.The dogs in the studies liked the color white.
B.It was found that a dog would only salivate to food.
C.Ivan Pavlov discovered the conditional reflex by accident.
D.Ivan Pavlov's assistant had a close relationship with the dogs.
2. What does the text tell us about Ivan Pavlov's early life from the text?
A.He was born in a well-off family in Russia.
B.He was greatly influenced by Charles Darwin's book.
C.He was interested in religion as well as natural sciences.
D.He studied theology at the University of Saint Petersburg.
3. What can we learn from the text?
A.John B. Watson was also a famous physiologist.
B.Ivan Pavlov's discovery had an effect on psychology.
C.The Soviet government considered Ivan Pavlov's work valueless.
D.Ivan Pavlov had a great interest in physiology as well as psychology.
4. What is the text mainly about?
A.Ivan Pavlov's dogs.
B.A great psychologist—Ivan Pavlov.
C.The life and great discovery of Ivan Pavlov.
D.The discovery of the conditional reflex.
2021-03-28更新 | 131次组卷
阅读理解-阅读单选(约360词) | 适中 (0.65)
名校
文章大意:本文是一篇说明文。文章主要从Larry Vance和Anthony Brickhouse两名空难调查人员的角度,介绍了这项工作的主要内容,以及他们所面临的困境。

【推荐2】Air-crash investigators Larry Vance and Anthony Brickhouse have details from certain jobs rooted in their memories. They could tell exact dates, locations, and fight numbers effortlessly. Vance’s “big one” is Swiss Air Flight 11 in 1998. He was put in the position of dealing with all the families from very early on, many of whom held the hope that their relatives could have survived. All 229 passengers and crew died. Burning fabric; burning flesh. The smell catches in your throat, and stays in your mind long after you’ve left the scene. Investigations can take anywhere from days to years.

“What can affect people in these jobs is the ongoing emotional damage,” said Vivien Lee, a psychologist. But mental health assistance is often lacking within the industry. Evidence suggests that investigators, like first responders, can suffer from negative emotional effects, including frequent thoughts and PTSD (创伤后应激障碍).

“One emotion of losing relatives is anger,” Brickhouse reflected. “And they’re looking to you to figure out what happened to their loved ones.” Depending on the size of the crash, that anger can come alongside a lot of international media attention.”

But more often, Vance said, the questions he faces are perhaps even tougher to answer than what caused the crash. “How did my loved one die? What were they feeling? What were they seeing?” And tougher still: “Were they suffering?”

Listening to the black box recordings takes an emotional damage. He said it was more unbearable by knowing that he’s listening to the final minutes of someone’s life. Some people in his industry listen to a black box recording once and choose to never do it again, he said.

The knowledge that they’re doing an essential job can make the tougher aspects of the work a little easier. “The end result of your work is that you try to make the world a safer place, so that this doesn’t happen to somebody else,” Vance said.

1. What can be inferred about the air-crash investigators?
A.They often get throat problems.
B.They must have good memories.
C.They experienced the same accident.
D.They have to face many challenges.
2. What should be done to help the air-crash investigators?
A.Helping them avoid air crashes.B.Sending first respondents with them.
C.Offering qualified psychologists.D.Teaching them how to communicate.
3. Which of the following statements is TRUE, according to Vance’s words?
A.Making the world a safer place takes time.
B.Answering the relatives’ questions is tougher.
C.Investigating the cause of the crash is bearable.
D.Finding the black box takes an emotional damage.
4. Which word can be used to describe the air-crash investigators?
A.Self-giving.B.Easy-going.C.Generous.D.Independent.
2024-01-17更新 | 54次组卷
阅读理解-阅读单选(约340词) | 适中 (0.65)
文章大意:本文是一篇说明文。主要讲述了BBC的一部关于诗圣杜甫的纪录片,且讲述了杜甫的生活故事和他的伟大之处。

【推荐3】As William Shakespeare is to literature in English, so is the poet Du Fu to the Chinese literary tradition. “We have Dante, Shakespeare and Du Fu. These poets create the very values by which poetry is judged, ” remarked Harvard Professor Stephen Owen in Du Fu, Chinas Greatest Poet, a new BBC documentary.

Aimed at introducing the charm and beauty of traditional Chinese literature to viewers around the globe, the documentary invited famous British actor Ian McKellen to read 15 of Du’s poems that have been translated into English.

The one-hour film traces the poet’s life experiences in detail. Born in 712, Du lived under the reign of the Tang Emperor Xuanzong (713—756), a time marked by extraordinary prosperity,

However, inclusiveness and cultural accomplishment, as the An Lushan Rebellion floored the empire, the 43-year-old Du, the former civil servant at the Tang court, had to take his family out of his hometown, and faced starvation and sufferings. Through ups and downs, the poet never stopped writing and about 1, 500 poems have been kept over the ages.

Even though he never held a high position in the government, Du still cared about common people. For example, in the poem My Cottage Unroofed by Autumn Gales, he wrote that “Could I get mansions covering ten thousand miles, Pel house all scholars poor and make them beam with smiles”.

“That is why he was honored as a Poet Sage(诗圣)by later generations. A difficult life and his spirit of concern about the world helped him create so many masterpieces, ” Shi Wenxue, a cultural critic based in Beijing, told the Global Times.

Without doubt, Du is a cultural symbol of ancient China, but his brilliant works and core spirits have also inspired people outside of China. As the documentary noted, his work represents a precious cultural heritage for the entire world, not just China.

1. What can we know about the documentary?
A.It introduces Shakespeare.
B.Du Fu is acted by Ian McKellen in it.
C.Its target audience is Chinese.
D.It shows 15 of Du Fu’s poems to the audience.
2. Why was Du Fu honored as a Poet Sage by later generations?
A.Because of his caring about common people.
B.Because of his poem My Cottage Unroofed by Autumn Gales.
C.Because of his low position in the government.
D.Because of his sentences of the poem.
3. What most inspired Du’s creation according to Shi Wenxue?
A.His work experience.
B.Hard life and his caring spirit.
C.The An Lushan Rebellion.
D.The Tang dynasty culture background.
4. In which column of a newspaper may this text appear?
A.Sports.B.Health.C.Literature.D.Science.
2023-01-10更新 | 58次组卷
共计 平均难度:一般