The AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps used to persuade potentials to make a purchase. The first three steps lie in creating attention (A), decorating interest (I), and building desire (D) for the product, before the fourth step — the “call to action” (A) — tells them exactly how and where to buy. AIDA can channel the customer’s feelings through each stage toward reaching a sale.
......
“Call-to-action” is where all of the initial hard work pays off and leads to the action from a potential customer. For example, they might pick up the phone to discuss the idea of a trial of the services or, alternatively, they may just buy that product or service that has been promoted to them all along.
And AIDA is used to great effect in the movie industry. Movie studios begin their marketing campaigns months in advance. The campaigns develop by offering attractive flashes of the movie without giving too much away. Desire is inspired by the release of the full preview which is fully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue on the opening weekend. Advertisements in newspapers and on television focus on the movie’s release, inviting the consumer to go and buy a ticket.
1. What is the purpose of practising AIDA?A.To create jobs. | B.To increase sales. |
C.To research markets. | D.To introduce products. |
A.To design an AIDA model. | B.To display how AIDA works. |
C.To show how to make a movie. | D.To advertise the movie industry. |
相似题推荐
【推荐1】Why do Americans struggle with watching their weight, while the French, who consume rich food, continue to stay thin? Now a research by Cornell University suggests how life style and decisions about eating may affect weight. Researchers concluded that the French tend to stop eating when they feel full. However, Americans tend to stop when their plate is empty or their favorite TV show is over.
According to Dr. Joseph Mercola, a health expert, the French see eating as an important part of their life style. They enjoy food and therefore spend a fairly long time at the table, while Americans see eating as something to be squeezed between the other daily activities. Mercola believes Americans lose the ability to sense when they are actually full. So they keep eating long after the French would have stopped. In addition, he points out that Americans drive to huge supermarkets to buy canned and frozen foods for the week. The French, instead, tend to shop daily, walking to small shops and farmers’ markets where they have a choice of fresh fruits, vegetables, and eggs as well as high-quality meats for each meal.
After a visit to the United States, Mireille Guiliano, author of French Women Don’t Get Fat, decided to write about the importance of knowing when to stop rather than suggesting how to avoid food. Today she continues to stay slim and rarely goes to the gym.
In spite of all these differences, evidence shows that recent life style changes may be affecting French eating habits. Today the rate of obesity-or extreme overweight-among adults is only 6%. However, as American fast food gains acceptance and the young reject older traditions, the obesity rate among French children has reached 17%-and is growing.
Where does this text probably come from?
A.A TV interview | B.A food advertisement | C.A health report | D.A book review |
【推荐2】The goal of this book is to make the case for digital minimalism, including a detailed exploration of what it asks and why it works, and then to teach you how to adopt this philosophy if you decide it’s right for you.
To do so, I divided the book into two parts. In part one, I describe the philosophical foundations of digital minimalism, starting with an examination of the forces that are making so many people’s digital lives increasingly intolerable, before moving on to a detailed discussion of the digital minimalism philosophy.
What is the book aimed at?A.Teaching critical thinking skills. | B.Advocating a simple digital lifestyle. |
C.Solving philosophical problems. | D.Promoting the use of a digital device. |
【推荐3】So is Paleo diet good for you? Studies have shown a range of benefits in those who have adopted this diet, especially if they already had health problems, including weight loss, lower blood pressure and better management of diabetes. Many of these benefits are likely to be a result of decreasing the intake of carbohydrates and processed foods. However, research has shown that the advantages of the Paleo diet are not real. Following a restrictive diet that suggests cutting out whole grains and dairy can also lead to vitamin and mineral lack.
What is the author’s attitude towards the Paleo diet?
A.Positive. | B.Negative. | C.Objective. | D.Ambiguous. |
【推荐1】“Hello,” they each said in Spanish. They asked where he's from, and told him they were happy to see him. Then Levitz took him on a quick tour of the school before classes began—to her office the school store, the library, and the dining hall.
A total of 19 languages are spoken in Bulkeley High School. “We have so many new students coming here from other countries every single day,” Levitz said. “So it's not like he's the only one who has that feeling.”
“You could tell he's little worried," Guillermo said as we left.” But, at the same time, he's looking forward to it.”
What can we learn about Bulkeley High School?
A.It has no library. |
B.It is an international school. |
C.It plans to open Spanish classes. |
D.It requires all students to wear uniforms. |
【推荐2】Minutes after the last movie ended yesterday at the Plaza Theater, employees were busy sweeping up popcorns and gathering coke cups. It was a scene that had been repeated many times in the theater’s 75-year history. This time, however, the cleanup was a little different. As one group of workers carried out the rubbish, another group began removing seats and other theater equipment in preparation for the building’s end.
The film classic The Last Picture Show was the last movie shown in the old theater. Though the movie is 30 years old, most of the 250 seats were filled with teary-eyed audience wanting to say good-bye to the old building. Theater owner Ed Bradford said he chose the movie because it seemed appropriate. The movie is set in a small town where the only movie theater is preparing to close down.
Bradford said that large modern theaters in the city made it impossible for the Plaza to compete. He added that the theater’s location was also a reason. “This used to be the center of town,” he said. “Now the area is mostly office buildings and warehouses.”
Last week some city officials suggested the city might be interested in turning the old theater into a museum and public meeting place. However, these plans were abandoned because of financial problems. Bradford sold the building and land to a local development firm, which plans to build a shopping complex on the land where the theater is located.
The theater audience said good-bye as Bradford locked the doors for the last time. After 75 years the Plaza Theater had shown its last movie. The theater will be missed.
What will probably happen to the building?
A.It will be repaired. | B.It will be turned into a museum. |
C.It will be knocked down. | D.It will be sold to the city government. |
【推荐3】Before all the success were years of struggle and various walls she had to work to break down. As she was starting off on television, she received backlash for her looks, for her skin color, for her curly hair, and for her overweight body. She was a career woman who found no interest in having her own children. These were all things about Oprah Winfrey that made her, at first, an unappealing and controversial character.
What led to Winfrey’s success?
A.Her own struggle. | B.Her good luck. |
C.Defeating opponents. | D.The support of her family. |
【推荐1】Tree-planting, intended to help draw down carbon dioxide from the atmosphere, has become a synonym (同义词) for climate action. In our constant focus on trees, we’ve developed a fixed understanding: Trees absorb carbon dioxide, end of story. The reality is that trees don’t grow well alone. They exist within complex communities, helped along by each other as well as the animals they coexist with. The woodland isn’t nature’s only carbon sink: Grasslands and oceans also help reduce the carbon level and rely on a healthy amount of biodiversity.
That’s what the paper, published in Nature, wants to get across. Co-author Oswald J. Schmitz, a professor of ecology at Yale University, said trees might not be able to do their carbon-uptake job efficiently without the right animals in their ecosystem. That’s because animals animate the carbon cycle through their behavior and roles in the ecosystem. He added that the very presence of wild animals could cause feedback effects that change the ecosystem’s capacity to absorb, release, or transport carbon.
In Serengeti, for instance, the sharp decline in wildebeest (角马) population s during the mid-20th century allowed grass to grow wildly, eventually promoting wildfires that consumed 80 percent of the ecosystem annually and led to a net release of carbon dioxide into the atmosphere. When disease management and bans on illegal hunting helped animal populations recover, a greater share of the carbon stored in plants was consumed by wildebeest and released as waste, keeping it in the system and restoring the grassland as a carbon sink.
1. What can we learn from the first paragraph?A.Actions are needed to reduce carbon dioxide. |
B.Trees are a quick solution to the climate crisis. |
C.People are not thinking through trees properly. |
D.Grasslands and oceans help maintain biodiversity. |
A.The conservation of animals is still a serious issue. |
B.Animals can swing the ecosystem’s capacity to store carbon. |
C.Human impacts bring about the reduction in wildlife populations. |
D.The increase in animal species causes a decrease in carbon uptake. |
【推荐2】By the end of the century, if not sooner, the world’s oceans will be bluer and greener thanks to a warming climate, according to a new study.
At the heart of the phenomenon lie tiny marine microorganisms (海洋微生物) called phytoplankton. Because of the way light reflects off the organisms, these phytoplankton create colourful patterns at the ocean surface. Ocean colour varies from green to blue, depending on the type and concentration of phytoplankton. Climate change will fuel the growth of phytoplankton in some areas, while reducing it in other spots, leading to changes in the ocean’s appearance.
Phytoplankton live at the ocean surface, where they pull carbon dioxide (二氧化碳) into the ocean while giving off oxygen. When these organisms die, they bury carbon in the deep ocean, an important process that helps to regulate the global climate. But phytoplankton are vulnerable to the ocean’s warming trend. Warming changes key characteristics of the ocean and can affect phytoplankton growth, since they need not only sunlight and carbon dioxide to grow, but also nutrients.
Stephanie Dutkiewicz, a scientist in MIT’s Center for Global Change Science, built a climate model that projects changes to the oceans throughout the century. In a world that warms up by 3℃, it found that multiple changes to the colour of the oceans would occur. The model projects that currently blue areas with little phytoplankton could become even bluer. But in some waters, such as those of the Arctic, a warming will make conditions riper for phytoplankton, and these areas will turn greener. “Not only are the quantities of phytoplankton in the ocean changing.” she said, “but the type of phytoplankton is changing.”
And why does that matter? Phytoplankton are the base of the food web. If certain kinds begin to disappear from the ocean, Dutkiewicz said, “it will change the type of fish that will be able to survive.” Those kinds of changes could affect the food chain.
Whatever colour changes the ocean experiences in the coming decades will probably be too gradual and unnoticeable, but they could mean significant changes. “It’ll be a while before we can statistically show that the changes are happening because of climate change,” Dutkiewicz said, “but the change in the colour of the ocean will be one of the early warning signals that we really have changed our planet.”
What is the main purpose of the passage?
A.To assess the consequences of ocean colour changes. |
B.To analyse the composition of the ocean food chain. |
C.To explain the effects of climate change on oceans. |
D.To introduce a new method to study phytoplankton. |
【推荐3】In the mid-1990s, Tom Bissell taught English as a volunteer in Uzbekistan. He left after seven months, physically broken and having lost his mind. A few years later, still attracted to the country, he returned to Uzbekistan to write an article about the disappearance of the Aral Sea.
His visit, however, ended up involving a lot more than that. Hence this book, Chasing the Sea: Lost Among the Ghosts of Empire in Central Asia, which talks about a road trip from Tashkent to Karakalpakstan, where millions of lives have been destroyed by the slow drying up of the sea. It is the story of an American travelling to a strange land, and of the people he meets on his way: Rustam, his translator, a lovely 24-year-old who picked up his colorful English in California, Oleg and Natasha, his hosts in Tashkent, and a string of foreign aid workers.
This is a quick look at life in Uzbekistan, made of friendliness and warmth, but also its darker side of society. In Samarkand, Mr Bissell admires the architectural wonders, while on his way to Bukhara he gets a taste of police methods when suspected of drug dealing. In Ferghana, he attends a mountain funeral (葬礼) followed by a strange drinking party. And in Karakalpakstan, he is saddened by the dust storms, diseases and fishing boats stuck miles from the sea.
Mr Bissell skillfully organizes historical insights and cultural references, making his tale a well-rounded picture of Uzbekistan, seen from Western eyes. His judgment and references are decidedly American, as well as his delicate stomach. As the author explains, this is neither a travel nor a history book, or even a piece of reportage. Whatever it is, the result is a fine and vivid description of the purest of Central Asian traditions.
What is the purpose of this text?
A.To introduce a book. | B.To explain a cultural phenomenon. |
C.To remember a writer. | D.To recommend a travel destination. |
【推荐1】In previous recessions (经济衰退), billionaires were hit along with the rest of us; it took almost three years for Forbes’s 400 richest people to recover from losses caused in 2008’s Great Recession. But in the coronavirus recession of 2020, most billionaires have gotten richer than ever before.
Billionaires increased their new billions just as millions of other Americans ran into terrible financial problems. More than 20 million people lost their jobs at the start of the pandemic. Food banks across the country are preparing for another great increase in demand. Why are American billionaires doing so well while so many other Americans suffer? People may find part of the reasons from the following fact. Stocks (股票) are overwhelmingly owned by the wealthy, and the stock market has recovered from its early-pandemic depths much more quickly than other parts of the economy.
But some billionaires are also benefiting from economic and technological trends that were accelerated by the pandemic. Among these are the owners and investors of retail giants like Amazon, Walmart, Target, Dollar Tree and Dollar General, which have reported huge profits this year while many of their smaller competitors were defeated completely as the coronavirus spread.
Then there are companies that have bet on the rapid digitization of everything Eric Yuan, the chief executive of Zoom, became a billionaire in 2019. Now he is worth almost $20 billion. Dan Gilbert, the chairman of Quicken Loans, was worth less than $7 billion in March, now he commands more than $43 billion. But there is a great deal of stratification (层化) even among billionaires—richer billionaires got even richer in 2020 than the poorer ones did. Jeff Bezos, Amazon’s funder, was worth about $113 billion at the start of the pandemic. Now he is worth $182 billion. Two years ago, Bezos was the only “centibillionaire” on earth—the trendy neologism (a new word) for people whose wealth exceeds (超过) ¥100 billion.
What does the author mainly tell us in the passage?
A.Food banks are not enough in the United States. |
B.The richest kept getting richer even in the pandemic. |
C.The stock market recovered before the pandemic started. |
D.400 richest people recovered from losses in the pandemic. |
【推荐2】previous recessions (经济衰退), billionaires were hit along with the rest of us; it took almost three years for Forbes’s 400 richest people to recover from losses caused in 2008’s Great Recession. But in the coronavirus recession of 2020, most billionaires have gotten richer than ever before.
Billionaires increased their new billions just as millions of other Americans ran into terrible financial problems. More than 20 million people lost their jobs at the start of the pandemic. Food banks across the country are preparing for another great increase in demand. Why are American billionaires doing so well while so many other Americans suffer? People may find part of the reasons from the following fact. Stocks (股票) are overwhelmingly owned by the wealthy, and the stock market has recovered from its early-pandemic depths much more quickly than other parts of the economy.
......
What does the author mainly tell us in the passage?A.Food banks are not enough in the United States. |
B.The richest kept getting richer even in the pandemic. |
C.The stock market recovered before the pandemic started. |
D.400 richest people recovered from losses in the pandemic. |
The current challenges facing emerging markets and developing countries should be viewed in the context of the global economic landscape. Today, the world economy is experiencing great downward pressure. The prolonged COVID-19 pandemic and the Russia-Ukraine conflict have driven up energy and food prices, disrupted the global supply chains, and provoked rampant inflation, and major economies are tightening their monetary policies. Emerging markets and developing economies face serious challenges, and some of them are deeply mired in economic woes.
Question: What have caused the current challenges in developing countries?
Answer: