TikTok is making a mark on the world of publishing. Much of this is done through BookTok, the app’s community of users who comment on books. It is among the largest communities on the app; videos with this tag have been viewed 179 billion times, more than twice as many as BeautyTok. Whoever said books are dead has not spent much time on TikTok, nor in bookstores, which now have whole displays promoting titles “as seen on TikTok”.
Last year in Britain one in four book buyers used TikTok. Although the sales share is still very small, TikTok’s influence is significant and growing. The largest group of book buyers—women aged 54 and younger—are more likely to use the app than their male peers. TikTok recommendations influence their purchases, creating new literary stars and unearthing unlikely past ones, too.
One way to think about BookTok is as a book club for the Internet age. Just as stars like Oprah Winfrey and Barack Obama can cause copies to fly off bookstore shelves by updating their lists of recommended reads, BookTok does something similar. However, the tastemakers are not usually celebrities (名人) but attractive book girlies doing reading challenges, often in artfully lit bedrooms.
Some old-fashioned bibliophiles (藏书家) may suspect that BookTok is less about books than about people seeking attention by promoting them. But BookTokers are already swaying bestseller lists. For example, novels categorised as “romance” have enjoyed the biggest push due to the promotion of BookTok. In addition, because TikTok is so visual, the app has an outsize impact on sales of physical books in particular. E-books do not make such attractive visual props. BookTokers show off their notes and flick through pages. Filming themselves finishing a book in a single day against a backdrop of hundreds of them on shelves is all part of the performance, and viewers will be extra impressed if the book looks thick.
1. How has TikTok influenced the world of publishing?A.By promoting the celebrity authors and their works. |
B.By encouraging people to read e-books. |
C.By creating a community of users who comment on books. |
D.By focusing on promoting e-books. |
A.Changing direction rapidly. | B.Causing change. |
C.Moving back and forth. | D.Remaining still. |
A.The visual nature of TikTok makes physical books more appealing as props. |
B.TikTok users prefer reading physical books over e-books. |
C.E-books already have a more popular platform than TikTok. |
D.TikTok offers discounts on physical books but not on e-books. |
A.TikTok’s impact on book sales is limited to specific genres such as romantic novels. |
B.The popularity of TikTok has significantly decreased the sales of physical books in bookstores. |
C.TikTok has a great impact on the purchasing decisions of young women aged 54 and below. |
D.TikTok’s influence on book sales primarily results from the recommendations of celebrities. |
相似题推荐
On the top of my list is The Secret by Rhonda Byrne. It is basically the book version of the world-famous film of the same title, and it’s a wonderful companion to life.
What could be more motivating than a book that teaches you how to achieve everything that you’ve ever wanted to achieve — whatever that may be — using the law of attraction? This is a book that says nothing is impossible and more importantly, makes you believe it.
The Second Best Motivational Book: The Alchemist
The most inspirational books aren’t always self-help in nature. Paulo Coelho’s The Alchemist is a must on every person’s shelf.
The story is of a young shepherd boy named Santiago who goes on an exciting adventure to reach his dreams. The book is full of philosophies and talks about the importance of understanding your personal legend.
The Third Best Motivational Book: The Happiness Project
Written by Gretchen Rubin, this is possibly one of the easiest and fun reads in the list. While it is indeed one of the most inspiring books I’ve come across recently, it is never preachy (说教的) as some books often become. Reading Rubin’s work is like reading the adventures of a good friend—funny, down-to-earth and inspiring.
The Fourth Best Motivational Book: Your Best Life Now
Joel Osteen’s book is a wonderful source of good advice and motivational tips. His book is simple and would be a wonderful companion to just about anybody.
When it comes to the best motivational books, everyone has an opinion. These are the books that made it to my list and I’m sure that you have your own set, too. I hope that these can help you live a better life.
1. What’s the writer’s purpose of writing this passage?A.To persuade readers to live a better life. |
B.To recommend some motivational books to readers. |
C.To present that he loves reading motivational books. |
D.To prove that he has come across some motivational books. |
A.love making films about wonderful companions |
B.want to teach something to others |
C.need to achieve something difficult |
D.have a very strong belief in themselves |
A.Rhonda Byrne’s. |
B.Paulo Coelho’s |
C.Gretchen Rubin’s. |
D.Joel Osteen’s |
A.The Secret and The Happiness Project. |
B.The Alchemist and Your Best Life Now. |
C.The Secret and The Happiness Project. |
D.The Happiness Project and Your Best Life Now. |
A.Motivational Book Review. |
B.Reading Skills of Motivational Books. |
C.Motivational Books on Sale. |
D.The Best Sellers of the Week — Motivational Books. |
【推荐2】
Rocket to Space By Diego Ramirez - Astronaut’s life aboard the ISS (International Space Station) - Two months from setting off to landing - Learn about jobs in space Was $39. 95 Now $19. 95 | Fur Friends With which pet can you have the best relationship? Learn about different kinds of cats and dogs Know how to raise them Only $15 every 2 weeks | Handcrafts for All March issue (期刊) -Make money with handcrafts (手 工艺品) - Create baskets from wood, feathers, and more - Make costumes and blankets by hand $3. 75 each month |
Technology 4U Set your satellite dish (卫星天线) and get more channels Fix electronic equipment Save money in the long run New issue every 2 months $100 a year | Journeys on Ice By Sam McGee Explorer’s adventures in the South Pole Amazing story of 15 brave men Over 800 pages, Half price! Now just $12. 50 | Detective’s World Solve the most mysterious crimes in different times Think like a real detective Exciting and enjoyable to read in your fee time 4 issues per year for $5 each |
A.1. | B.2. | C.3. | D.4. |
A.Technology 4U | B.Handcrafts for All. | C.Fur Friends. | D.Detectives’ World. |
A.$25 | B.$19. 95 | C.$12. 50 | D.$3. 75 |
A.Journeys on Ice | B.Handcrafts for All | C.Rocket to Space | D.Technology 4U |
【推荐3】Lately, there has been a lot of discussion among parents, educators, and within the community that reading is a lost art. We hear people crying that books are dead or that technology is changing how we get our information. Thankfully, however, book sales are rebounding(回升) and literature is far from dead. That’s great news, because science has proven that there are many ways that reading is beneficial to our lives and brain development.
The benefits of reading range anywhere from reducing stress, to developing our brains, to improving memory, and helping increase emotional intelligence. For parents, this is especially important to note, because empathy (共情) is among the five most important skills for success for people living in a digital and global economy. Our kids, who are digital natives, are going to be required to explore a world that requires them to have emotional intelligence to succeed.
In addition to helping children develop critical thinking and writing skills, research has long been telling us that reading fiction can develop empathy and emotional intelligence. Surprisingly, the actual art of reading isn’t capable of producing this surprising reaction. Children don’t develop emotional understanding by focusing on mechanics. Instead, there is hard evidence that reading literary fiction improves emotional intelligence.
Stories allow readers to bury themselves in the life of another person and see the world through their eyes. This has always been a good way to broaden a child’s outlook, but now we actually have the research and science to say it makes us more empathetic. For example, studies published before uncovered that participants who read literature with strong characters showed higher levels of empathy and emotional intelligence by being able to “feel” the characters. The subjects of these studies were better able to understand others by empathizing with characters and viewing the world in their different ways.
1. What does the author mainly want to tell us in Paragraph 1?A.Reading is a lost art. | B.Reading has a great influence on us. |
C.Book sales are going up again. | D.Technology leads to the death of books. |
A.Succeeding in their career. | B.Bringing back their memories. |
C.Gaining popularity in the digital world. | D.Enabling them to be emotionally intelligent. |
A.The change of the readers’ values. |
B.The readers’ devotion to reading stories. |
C.The development of the readers’ critical thinking skills. |
D.The readers’ ability to understand the characters in stories. |
A.Why Reading Will Never Die |
B.How Children Develop Good Reading Habits |
C.How Reading Improves Emotional Intelligence |
D.What Parents Can Do to Improve Kids’ Emotional Intelligence |
【推荐1】This week, Google researchers published a paper describing results from an AI tool built to create music. The tool, called MusicLM, is not the first AI music tool to be launched. But the examples Google provided demonstrate musical creative ability based on a limited set of descriptive words.
Several different music examples produced by MusicLM were published online. Some of the generated music came from just one- or two-word descriptions, such as “jazz”, “rock” or “techno (高科技舞曲)”. The tool also created other examples from more detailed descriptions containing whole sentences.
In one example, Google researchers included these instructions to MusicLM, “It is a soundtrack of a game. It is fast-paced and upbeat, with a catchy electric guitar riff (反复乐节). The music is repetitive and easy to remember, but with unexpected sounds ...” In the resulting recording, the music seemed to keep very close to the description. The team said the more detailed the description was, the better the system could attempt to produce it.
The MusicLM model operates similarly to the machine-learning systems used by ChatGPT. ChatGPT and MusicLM both require powerful computers to operate complex machine-learning models. The San Francisco-based company OpenAI launched ChatGPT late last year. ChatGPT has recently received a lot of attention because of its ability to generate complex writings and other content from just a simple description in natural languages. Such tools can produce human-like results because they are trained on huge amounts of data. Many different materials are fed into the systems to permit them to learn complex skills to create realistic works.
However, the MusicLM researchers said there were some risks linked to the new tool. One of the biggest issues the researchers identified was biases (偏好) present in the training data. A bias might be including too much of one side and not enough of the other. The researchers said this raised a question about appropriateness for music generation for cultures underrepresented in the training data.
1. What can we learn about MusicLM?A.It is the first AI music tool to be launched. |
B.It requires detailed descriptions of full sentences. |
C.It creates music based on simple descriptive words. |
D.It generates complex writings from a simple description. |
A.They can take the place of musicians. | B.They have gained commercial success. |
C.They don't have any practical use in life. | D.They are based on huge amounts of data. |
A.Creating music with strong biases. | B.Requiring too much training data. |
C.Being difficult for some people to use. | D.Producing music works with no creativity. |
A.The future of humans with AI | B.A new AI tool to make music |
C.Music created by some AI tools | D.AI and its function in culture development |
【推荐2】Countries around the globe are spending billions of dollars and lots of time on various space missions.
Space exploration has already promoted technological improvements that benefit us all. High-end products around the world are made to a higher standard. Today space technologies are widely used in all kinds of industries.
Sending astronauts into space has helped people think about the world’s problems and find ways to solve them. Our planet’s resources are limited. In order to provide for the rapidly increasing population, scientists are trying to find other planets that could one day be our new home.
Exploring space benefits us so much. So it should continue so as to provide new and better solutions to people’s short-term and long-term problems.
A.Then the data is transmitted to scientists on Earth. |
B.Exploring space brings many difficulties to the world. |
C.Some people think we should realize how exploring space helps us. |
D.The greatest attention at present is on Mars because it is closer to Earth. |
E.Some people argue we should stop wasting time and money exploring space. |
F.Exploring space has already made a difference in the fight against world hunger. |
G.GPS, memory foam pillows, smartphone cameras and so on are changing our lives. |
【推荐3】Language is powerful. It’s that realization that led Poole College graduate Jeyashree Haridoss, to found Sol, a platform that instantly connects immigrants and refugees (难民) with translators. After recognizing that these communities often lack access to people who have the language skills and cultural knowledge to help them, Haridoss got to work creating an app that closes the gap.
“I have always loved the idea of using business as a force for good,” Haridoss says. “Through entrepreneurship (创办企业), I can make a difference to communities that need help in a sustainable (可持续的) way.” This passion for entrepreneurship, coupled with her interest in global cultures, first led Haridoss to NC State University. “NC State University has a great dual degree (双学位) program that allowed me to earn two degrees in four years while also giving me the opportunity to study abroad,” Haridoss says.
Born in Chennai, India, Haridoss moved to Cary, North Carolina at the age of three. She grew up speaking both English and Tamil, and often acted as a translator for her grandparents when they visited the United States. However, her experience translating didn’t end there — while studying abroad during her junior year in Argentina and Spain, Haridoss had opportunities to use her Spanish language skills to help others. “I was surrounded by other students who couldn’t speak Spanish,” Haridoss says. “I was able to help them order at restaurants, pay their cellphone bills, and even get haircuts. The role of language in connecting people began to inspire me.”
After returning to the United States, Haridoss’ eyes were opened to the need for translators among immigrant and refugee populations seeking resources — and Sol was born. The web app allows people in new places to enter the language they need help with and the amount of time they might need one. Within 60 seconds, the app connects a user with an interpreter who can help. “These communities already face so many barriers and we don’t want to put another one in their way,” Haridoss explains.
In the future, Haridoss hopes to turn the web app into a mobile app, and sees how it could provide help to international students, overseas students and tourists alike.
1. What did Haridoss want to achieve in NC State University?A.Expanding her own business. |
B.Improving her language skills. |
C.Doing good by starting businesses. |
D.Helping her community develop well. |
A.She had a generous heart. |
B.She was under great pressure. |
C.She inspired lots of people around her. |
D.She was determined to become a translator. |
A.It focuses on language teaching. |
B.It provides free machine translation. |
C.It aims to remove language barriers. |
D.It offers immigrants and refugees financial help. |
A.Build an overseas branch. |
B.Change the app completely. |
C.Seek resources from communities. |
D.Make her app available on phones. |
【推荐1】Half of the world’s coral reefs have died in the last 30 years. Now scientists are racing to ensure that the rest will survive.
“The threat to coral reefs isn’t something that’s going to happen 100 years from now. We’re losing them right now,” Julia Baum told the Associated Press. She is a marine biologist at the University of Victoria, in British Columbia, Canada. “We’re losing them really quickly, much more quickly than I think any of us ever could have imagined.”
Even if global warming were in stop right now, scientists predict that more than 90% of corals will die by 2050. If no major steps are taken to address the issue, the reefs may be headed for total extinction.
The planet’s health depends on the survival of coral reefs. They are often described as underwater rainforests, because they are ecosystems that provide habitats for one in four of all marine species. In addition, the reefs serve as barriers that protect coastlines from the full force of powerful storms. Corals are used in medical research for cures to diseases. They are key to local economies, as well, since the reefs attract tourists, the fishing industry, and other businesses, bringing in billions of dollars of revenue (收入).
“To lose coral reefs is to fundamentally damage the health of the human race,” Ruth Gates, director of the Hawaii Institute of Marine Biology, said.
Corals are animals that lack a backbone. They live mostly in tropical waters. The corals release a substance called calcium carbonate (碳酸钙), which forms protective skeletons around them. The skeletons grow and take on vivid colors. This is the result of the corals’ mutually beneficial relationship with algae (藻类) that live in their tissues (组织) and give them energy.
But corals are particularly sensitive to changes in temperature. A rise of just 1 to 2 degrees Celsius can force the corals to drive out the algae. Then the corals’ skeletons turn white in a process called “bleaching”. Corals can survive in these higher temperatures only for a few months.
1. What can we know about the world’s coral reefs?A.The number of the world’s coral reefs is on the decrease. |
B.45% of the world’s coral reefs have died in the last 30 years. |
C.Global warming has no influence on the world’s coral reefs. |
D.Scientists have taken major steps to address the issue of world’s coral reefs. |
A.economic value of coral reefs |
B.the challenges faced by coral reefs |
C.the medical functions of coral reefs |
D.the importance of coral reefs. |
A.Changes in temperature. | B.Ocean waters. |
C.Algae living inside corals. | D.Protective skeletons. |
A.there is not enough oxygen. |
B.there are no algae in the corals’ skeletons. |
C.water pollution is worsening. |
D.the ocean temperature is too low. |
【推荐2】Experts recently suggested that teens should start having early bedtimes. Before you think it as a habit suited only for young kids, consider that there are serious advantages in being well-rested. And now, even more research suggests that putting phones away before going to sleep is important to teens’ well-being.
A new study from Seton Hall University School of Health and Medicine Science found that 62 percent of kids used their smart phones before bed, and it’s causing less sleep and poor performance in school.
Those teens who text before bedtime tend to go to sleep later, and get up later in the morning. Such behavior can be associated with mental health illnesses like depression or anxiety. Besides, once teens do receive a text, experts found, they tend to respond right away. Then the text conversation continues — leading to an even later bedtime.
The study’s co-author Dr. Peter Polos says this leads to excessive stimulation (过度刺激) at night. Light from electronic devices can prevent the secretion (分泌) of melatonin — a hormone (荷尔蒙) that promotes sleep, which makes sleep difficult in the face of overuse of smart phones at night. It’s true! More screen time means less sleep time; other studies have suggested the same idea.
As for a final piece of advice, Dr. SushanthBhat says, since getting the proper amount of sleep is very important for brain development and learning in the teenage years, our study should encourage parents and guardians (监护人) to limit the smart phone usage of kids at night. Keep in mind that teens aren’t the only ones addicted to their phones! Adults can also benefit from setting a tech curfew (宵禁) for themselves. After all, kids learn by example!
1. What is the text mainly about?A.How to promote sleep. |
B.The disadvantages of phone usage before bed. |
C.The advantages of going to bed early. |
D.How kids learn from their parents. |
A.Kids having text conversations before bed. |
B.Kids putting their phones away at night. |
C.Kids studying their lessons hard at school. |
D.Kids exercising with friends after school. |
A.wake people from a sleep | B.help people fall asleep |
C.lead to later bedtimes | D.make sleep difficult |
A.learn from their kids |
B.get rid of smart phones |
C.try to benefit from hi-tech development |
D.set a good example to their kids |
A.lesson plan | B.book review |
C.science report | D.personal diary |
This hasn’t quite happened in real life. But the world is already experiencing a revolution using RFID technology.
An RFID tag with a tiny chip can be fixed in a product, under your pet’s skin, even under your own skin. Passive RFID tags have no energy source-batteries because they do not need it. The energy comes from the reader, a scanning device(装置),that sends out energy (for example, radio waves)that starts up the tag immediately.
Such a tag carries information specific to that object, and the data can be updated. Already, RFID technology is used for recognizing each car or truck on the road and it might appear in your passport. Doctors can put a tiny chip under the skin that will help locate and obtain a patient’s medical records. At a nightclub in Paris or in New York the same chip gets you into the VIP (very important person) section and pays for the bill with the wave of an arm.
Take a step back: 10 or 12 years ago, you would have heard about the coming age of computing. One example always seemed to surface: Your refrigerator would know when you needed to buy more milk. The concept was that computer chips could be put everywhere and send information in a smart network that would make ordinary life simpler.
RFID tags are a small part of this phenomenon. “The world is going to be a loosely coupled set of individual small devices, connected wirelessly,” predicts Dr.J.Reich. Human right supporters are nervous about the possibilities of such technology. It goes too far tracking school kids through RFID tags, they say. We imagine a world in which a beer company could find out not only when you bought a beer but also when you drank it. And how many beers accompanied by how many biscuits.
When Marconi invented radio, he thought it would be used for ship-to-shore communication. Not for pop music. Who knows how RFID and related technologies will be used in the future. Here’s a wild guess: Not for buying milk.
1. The article is intended to .
A.warn people of the possible risks in adopting RFID technology |
B.explain the benefits brought about by RFID technology |
C.convince people of the uses of RFID technology |
D.predict the applications of RFID technology |
A.will have no trouble getting data about others |
B.will have more energy for conversation |
C.will have more time to make friends |
D.won’t feel shy at parties any longer |
A.scanning devices | B.radio waves |
C.batteries | D.chips |
A.Because children will be tracked by strangers. |
B.Because market competition will become fiercer. |
C.Because their private lives will be greatly affected. |
D.Because customers will be forced to buy more products. |