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题型:阅读理解-阅读单选 难度:0.4 引用次数:134 题号:22895946

People may typically think of memory as the recollection of the past. Memory enables people to learn from past experiences and apply that knowledge in present circumstances. It is a vital part of our identity. So is culture, the way of life specific to a group of people.

Cultural memory is the constructed understanding of the past that is passed from one generation to the next through text, oral traditions, monuments and other symbols. Cultural memory is often amassed in objects, such as museums or historical monuments. To understand culture, humans access a mass of cultural symbols, such as books. Artifacts (历史文物) of the past provide insights into where we came from. Libraries and the Internet keep a seemingly boundless amount of data on what it means to be part of a culture. Cultural memory is the longest-lasting form of memory.

Like all forms of memory, cultural memory has important functions. For example, it makes the experiences a nation owns clear. It provides us with an understanding of the past and the values of the group to which we belong. Besides, it creates a form of shared identity and a means for communicating this identity to new members. The most powerful forms of cultural memory may involve memories of past disastrous experiences undergone by groups of victims. For example, in Russia, their role in World War Ⅱ — in which tens of millions of Russians were killed — is still an important part of modern Russian identity. Because all groups have cultural memory, it can bring about a spirit of resistance or survival among threatened groups.

The main function of cultural memory is not to recall the past, whether it is good or bad. Rather, it is to use knowledge of past experiences to avoid making the same mistakes again and again. Aleida Assmann, a professor who has worked on memory theory since the 1960s, calls this “remembering forward”. Cultural memory enables people to adapt to their culture; it enables cultures to adapt to new circumstances by keeping traces (痕迹) of what worked in the past.

1. What is the function of the first paragraph?
A.Reporting a discovery of cultural memory.
B.Leading to the concept of cultural memory.
C.Introducing the importance of memory in identity.
D.Making a connection between memory and culture.
2. Which can replace the underlined word “amassed” in paragraph 2?
A.Stored.B.Overlooked.C.Evaluated.D.Created.
3. Russia is mentioned in paragraph 3 to indicate ________.
A.the features of cultural memoryB.the formation of cultural memory
C.the role of big events in Russian identityD.the impact of cultural memory on identity
4. What is cultural memory mainly expected to do?
A.Pass previous wisdom down.B.Keep traces of history.
C.Get people to know about the past.D.Remind people of their identity.

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【推荐1】Many of us spend part of each day surrounded by strangers, whether on our daily commute (上下班往返), or sitting in park or cafe. But most of them remain just that-strangers. However, new evidence has shown that plucking up (鼓起) the courage to strike up conversation might be good for our health.

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1. What does the underlined word“solitude”in paragraph 2 mean?
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A.Making a small talk.B.Sitting next to a stranger.
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4. Which of the following is the best title for the text?
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【推荐2】Shopping therapy (疗法) is the practice of using the shopping experience to help overcome depression (沮丧) or other emotional problems.     1     Some experts think it happens as a result of deep- seeded human needs.

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【推荐3】More and more online shopping platforms now offer consumers a detailed look into products’ historical prices. But how does this information influence buying decisions?

To explore this question, we conducted a series of experiments with a total of more than 5,000 business school students and working adults. We measured the impact of different kinds of price shifts on people’s interest in purchasing products and identified several consistent trends:

First, when consumers saw that the price today was lower than it had been in the past, they were more likely to buy now, because the current price seemed like a good deal.

However, the picture gets more complicated when you consider the frequency of historical price shifts: In our studies, we found that if consumers were shown at least three changes in the same direction, they were likely to assume the price would continue to move in the same direction. While if they were only shown one or two changes in the same direction, they expected the price to change in the opposite direction.

So what does this mean for sellers? It may be tempting to slowly lower the price over time. However, our data shows that this can lead consumers to assume that the price will continue to fall, making them hesitant to buy. But if they just see a single price drop, they ‘re more likely to expect a reversal in the near future, pushing them to buy the product now.

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A.How do price changes influence buying decisions?
B.Why should products’ historical prices be shown?
C.When is the best time for consumers to purchase?
D.What do businesses need to price their products?
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共计 平均难度:一般