The round-up fundraising strategy was first introduced about 15 years ago. Why have round up for charity campaigns proven so successful? Katie Kelting, an associate professor of marketing at Saint Louis University, suggests that there’s some powerful psychology at work.
In 2018, Kelting and her colleagues enlisted the St. Louis Zoo in a field study. Instead of asking people for the usual $1 donation for a wild animal conservation effort, the zoo temporarily tried the round-up approach.
Arguably more important is that at cashier register charitable requests can change an ordinary purchase into a moral dilemma. It becomes an opportunity to signal to others that we care. In the case of the round-up request, it becomes something of a moral test.
Kelting says that customers might also change their behavior and perceptions in public and private settings.
A.It’s like an effort-reduction strategy. |
B.There are likely other factors in play. |
C.In a private setting, it is easier to decline. |
D.During the experiment fundraising jumped by 21%. |
E.The round-up fundraising strategy has really taken off recently. |
F.It’s such a low-cost ask that saying no starts to make us feel guilty. |
G.Customers may become overwhelmed with the round-up fundraising. |
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【推荐1】Simple Yet Amazing Ways to Be Wiser
Wisdom is a wonderful fruit of experience, knowledge and good judgement, which actually allows us to conquer the demands of today’s difficult and challenging world.
Why not have wise people, such as your teachers and colleagues as your mentors(导师) to make yourself better? Engage in useful dialog with them. The more time you spend with them, the more transfer of knowledge there will be. Be immersed in their knowledge as much as you can, and you won’t regret it!
● Open yourself to diverse anglesBe willing to accept different views and observe the world from different angles. Never base your perspective on the most popular opinion or what is the most familiar to you.
People who tend to listen to their hearts are good at making decisions than people who only listen to their minds.
A.Call upon the wisdom of others |
B.Share your knowledge with others |
C.It also calms us down in terrible situations |
D.We often think that wisdom is associated with the heart |
E.Inspire humanity and see your life change for the better |
F.Train your mind to be a judgment-free space for various ideas |
G.Always being in your comfort zone will never help you gain wisdom |
【推荐2】As a student, you may be asked to give a speech in your class or school. How can you get your point across to your audience in an interesting way?
Practice makes perfect. Many people are good speakers, but most weren’t born that way.
Consider your audience. One of the most important things to remember about public speaking is that you’re speaking to an audience.
Use note cards wisely. If you’re allowed to use notes when speaking, considering putting your main points on note cards.
A.Slow down your speed. |
B.Speak loudly and clearly. |
C.What’s the key to their success? |
D.Use your voice and hands. |
E.But avoid writing entire sentences on cards. |
F.Here are some tips to help you achieve your speech goals. |
G.Find some points about the topic that they might find interesting. |
【推荐3】The sense of humor is one of the most powerful tools you have for getting rid of any source of stress in your life.
Even if the jokes were intended to be humorous, they may not be received that way. I have even heard speakers make slight dirty jokes on the audience, thinking they would be seen as cool. In fact the audience thought the speakers had no taste.
Humor, if proper, can brighten up the workplace and reduce some of the stress we are all experiencing.
A.And they lost people's respect as a result. |
B.Of course, it is important to use proper humor at work. |
C.Everyone agreed that their work needed to be more fun. |
D.There are plenty of ways to bring humor into the workplace. |
E.So take a moment to laugh and help us all to feel happier at work. |
F.In addition, laughter can brighten up the feelings of everyone around. |
G.The most obvious way to make your job fun is to learn to find some humor. |
【推荐1】
When you try to blow out a lot of candles, you may not have enough air in your lungs to get them all. Here's how to measure your lung capacity. What you'll need ·Plastic bottle, such as a camping water container(容器). that holds a little more than 2 liters(公升)of water. A 2-liter soft drink bottle may be large enough; try the experiment and see. ·Plastic tube 60 centimeters long. ·Large mixing bowl ·Rubber(橡胶)bands ·Ruler ·Helper | Fill the bowl about one-third full of water and fill the bottle to the top with water. Hold your hand over the top of the bottle, turn it upside down and put its top under the water in the bowl; your helper will hold the bottle in place. Attach the ruler to the bottle with rubber bands. Put the tube in the neck of the bottle, take a deep breath, hold your nose and blow hard into the tube(管)as long as you can. |
What happened? | |
How much water did you blow out? Compare the amount of air you blew into the bottle to the amount of liquid the bottle can hold(2 liters. for example). | Do this test on different people. and see who has the largest and smallest lungs. SOURCE: TNS |
A.To hold the air that you blow out at a time. |
B.To test the size of different people’s lungs. |
C.To measure how much water you can blow out once. |
D.To know the amount of air your lungs can hold. |
A.To measure the air you blow out. | B.To display the process of the experiment. |
C.To show the size of the bottle. | D.To hold the air you blow out. |
A.Less water is left in the bottle after the experiment. |
B.The experimenter takes a deeper breath. |
C.Less water is left in the bowl after the experiment. |
D.The experimenter blows out air harder. |
【推荐2】Though fireworks (烟花) on bonfire night bring joy to many people, it is likely to be a night of fright and pain for the UK’s geese (鹅).
Research by Anglia Ruskin University has found that fireworks displays (表演) cause wild birds to suffer significant pain, and researchers have recommended that displays should not take place in areas with large wildlife populations. A study, published in the journal Conservation Physiology, is one of the first carried out into the effects of fireworks on wildlife. It found that the heart rate (率) of geese increases by 96% when they are influenced by fireworks displays.
The study involved 20 wild grey lag geese fitted with recorders to record their heart rate and body temperature, which are measures of physiological stress. Claudia Wascher, who led the research, found that the average heart rate increased from 63 to 124 beats per minute, and their average body temperature increased from 38℃ to 39℃, in the first hour of fireworks displays. It took the geese about five hours before the birds displayed normal body temperatures, with average readings returning by 5 am.
“Ours is one of the first scientific studies to examine whether fireworks disturb wildlife. There have been previous studies showing that fireworks can cause anxiety in pets, for example in dogs, but little research has been done into how animals in the wild react. We need to carry out further research to conclusively tell whether the geese are reacting to the noise or the light pollution from the fireworks, or a combination of both. Many people get a lot of enjoyment from fireworks but it’s important that we consider animals both pets and wildlife — whenever planning a display,” Wascher said.
1. What advice do researchers give according to the findings of the study?A.Geese should be protected especially at night. |
B.Great attention should be paid to the UK’s geese. |
C.Fireworks displays should be held without harming wildlife. |
D.Fireworks displays should take place to bring joy to people. |
A.To compare the heart rates between them. |
B.To make them safe and sound in the wild. |
C.To keep their body temperature normal. |
D.To measure their physiological stress. |
A.About five hours. | B.About four hours. |
C.About two hours. | D.About one hour. |
A.The relations between light pollution from fireworks and geese. |
B.The effects of noise and light pollution from fireworks on geese. |
C.Whether fireworks influence other wild animals. |
D.The influence of a display on pets and wildlife. |
【推荐3】Long ago, many people had gardens. Fewer people were interested in having gardens. But in the past few years, this has begun to change. More people are starting to make gardens again. People of all ages are learning the joy of planting. Maybe you would like to start your own garden. It’s easier than you may think.
The first step is making some choices. What sort of plants do you like? What do you want to grow? Many people have flower gardens. People grow these gardens for the way that they look. They are pretty to look at. Flowers can have many shapes and many colors. Other people grow food in their gardens. They grow fruits and vegetables. These gardens are helpful. Some people like both types of gardens, so they have flowers and food.
After you choose the type of garden you want, you’ll need a good location for it. The best place for a small garden is in a yard. One of the most important things to look for is sun. Always put your garden in a sunny spot. You should also put your garden in a place that is easy to get to. And you will want to put flowers in a place where everyone can see them. Each kind of plant is different. Once you choose the plants you want, you have to learn a little about them. Some plants grow best in spring. Others should be planted in summer. A few plants grow all year long. Choose when you will do your planting. Then choose the best plants to grow.
I’m sure you will enjoy your garden. Gardens can be very pretty. What’s nicer than seeing bright flowers all around you? You can also grow many kinds of great foods. Some people say food they grow themselves tastes better. Best of all, gardens are just plain fun.
1. Which is TRUE according to the first two paragraphs?A.Some people feel it joyful planting gardens now. |
B.You should first decide what to plant before starting your own garden. |
C.Flowers and food can’t be planted together. |
D.People grow food in their garden to appreciate. |
A.Choosing location. | B.Planting flowers. |
C.Growing food. | D.Buying fruits and vegetables. |
A.An easy place to go to. | B.In your yard. |
C.In a dark place. | D.In a sunny spot. |
A.To explain what plants to grow. | B.To tell people how to start a garden. |
C.To ask people for ideas about gardens. | D.To encourage people to grow their own food. |