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题型:阅读理解-七选五 难度:0.85 引用次数:14 题号:23271256

The round-up fundraising strategy was first introduced about 15 years ago. Why have round up for charity campaigns proven so successful? Katie Kelting, an associate professor of marketing at Saint Louis University, suggests that there’s some powerful psychology at work.

In 2018, Kelting and her colleagues enlisted the St. Louis Zoo in a field study. Instead of asking people for the usual $1 donation for a wild animal conservation effort, the zoo temporarily tried the round-up approach.     1     As Kelting explains, a lot of it has to do with the “pain” of parting with our hard-earned cash. The perceived pain is less in the consumer’s mind when that round-up request is presented.

    2    Humans, for instance, appear to have a fairly strong preference for round numbers, or figures ending with a zero. A 2013 study noted that at restaurants, many people prefer to leave tips that bring the final bill to a round number. “    3     People are better at and intuitively(直觉地) prefer to deal with round numbers,” Kelting says.

Arguably more important is that at cashier register charitable requests can change an ordinary purchase into a moral dilemma. It becomes an opportunity to signal to others that we care. In the case of the round-up request, it becomes something of a moral test.    4    

Kelting says that customers might also change their behavior and perceptions in public and private settings.    5    However, the same decision in front of a cashier—especially one who adds a verbal(口头的) request for the donation—is something different.

A.It’s like an effort-reduction strategy.
B.There are likely other factors in play.
C.In a private setting, it is easier to decline.
D.During the experiment fundraising jumped by 21%.
E.The round-up fundraising strategy has really taken off recently.
F.It’s such a low-cost ask that saying no starts to make us feel guilty.
G.Customers may become overwhelmed with the round-up fundraising.
【知识点】 方法/策略 科普知识

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【推荐1】Simple Yet Amazing Ways to Be Wiser

Wisdom is a wonderful fruit of experience, knowledge and good judgement, which actually allows us to conquer the demands of today’s difficult and challenging world.     1    . Here are some strategies that you can follow to get wiser.

● Never back away from learning

    2    , so you must develop a thirst for knowledge. Take new classes, read books, listen toeducational podcasts, and the list goes on and on. If something confuses you, surf the Internet and clear out your problems. All of these activities will strengthen your critical-thinking skills, finally helping you tackle a problem smoothly.

    3    

Why not have wise people, such as your teachers and colleagues as your mentors(导师) to make yourself better? Engage in useful dialog with them. The more time you spend with them, the more transfer of knowledge there will be. Be immersed in their knowledge as much as you can, and you won’t regret it!

● Open yourself to diverse angles

Be willing to accept different views and observe the world from different angles. Never base your perspective on the most popular opinion or what is the most familiar to you.     4    .

● Always trust your gut(直觉)

People who tend to listen to their hearts are good at making decisions than people who only listen to their minds.     5    , but gut also counts and people mostly ignore that. Whenever a certain situation occurs, check how you react and then go with your gut.

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【推荐2】As a student, you may be asked to give a speech in your class or school. How can you get your point across to your audience in an interesting way?     1    

Practice makes perfect. Many people are good speakers, but most weren’t born that way.     2     Practice. Practice your speech in front of a mirror to get an idea of how to improve your body language and gestures (姿势).

Consider your audience. One of the most important things to remember about public speaking is that you’re speaking to an audience.     3     The more you can relate your points to their own experiences, the better your speech will be.

Use note cards wisely. If you’re allowed to use notes when speaking, considering putting your main points on note cards.     4    They’re harder to read at a glance and encourage you to read your speech rather than speaking to the audience.

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