组卷网 > 高中英语综合库 > 主题 > 人与社会 > 通讯与媒体 > 广告/布告
题型:阅读理解-阅读单选 难度:0.65 引用次数:159 题号:4044177
Wanted, Someone for a Kiss
We’re looking for producers to join us in the second of London 100FM. You’ll work on the station’s music programmes. Music production experience in radio is necessary, along with rich knowledge of modern dance music. Please apply(申请) in writing to Producer Vacancies, Kiss100.
Father Christmas
We’re looking for a very special person preferably over 40, to fill our Father Christmas suit.
Working days: Every Saturday from November 24 to December 15 and every day from December17 to December24 except Sunday, 10:30—16:00
Excellent pay.
Please contact(联系)the Enterprise Shopping Center, Station Parade, Eastbourne.
Accountants Assistant
When you join them in our Revenue Administration Unit, you will be providing assistance within all parts of the Revenue Division, dealing with post and other general duties. If you are educated to GCSE grade C level we would like to talk to you. This position is equally suitable for a school leaver of for somebody who has office experience.
Wealden District Council
Software Trainer
If you are aged 24-45 and have experience in teaching and training, you could be the person we are looking for. You should be good at the computer and have some experience in programme writing. You will be allowed to make our decision, and to design courses as well as present them. Pay upwards of £15,000 for the right person. Please apply by sending your CV (简历) to Mrs R. Oglivie, Palmlace Limited.
1. Who should you get in touch with if you hope to work in a radio station?
A.Producer Vacancies,Kiss 100.
B.Mrs R.Oglivie,Palmlace Limited.
C.The Enterprise Shopping Centre
D.Wealden District Council.
2. We learn from the ads that the Enterprise Shopping Centre needs a person who __________________.
A.is aged between 24 and 40
B.may do some training work
C.should deal with general duties
D.can work for about a month
3. What kind of person would probably apply to Palmace Limited?
A.One with GCSE grade C level.
B.One with some office experience.
C.One having good computer knowledge
D.One trained in producing music programmes.

相似题推荐

阅读理解-阅读单选(约290词) | 适中 (0.65)
名校
文章大意:本文是一篇应用文。本文的主题是中学生有机会参加CHI的学术年度计划(AYP),这使他们有机会在美国学习,并与志愿家庭一起生活。文章概述了参与的要求,申请流程以及通过该计划进行文化交流的好处。

【推荐1】CHI’s Academic Year Program(AYP)is your chance to study in America and spend either an academic year or a semester living with a volunteer host family.

The requirements for studying in America:

● High school students who are aged 15 to 18

● A score of at least 212 on the ELTIS exam

Application

Contact a partner agency in your home or a nearby country. We can also send you a list of partners near you. They will set you up with an application and let you know what you need to submit in order to be considered.

Admission and visa

Our Admissions Department reviews and accepts your application. We issue and send your agency the Form as-2019, which is the official US Department of State document that allows you to apply for and receive your J-1 visa. Once you receive the DS-2019, you can make your visa appointment. When the visa is granted, you are all set to travel to America.

Home stay zksq

Meanwhile, our Field and Operations staff work hard to find you the perfect family and school as soon as possible! Once we find the right host family for you, you can start to get to know your family by email.

Depart to the US and meet your family and friends

Your agency will book your flight according to your school start date. When you arrive, we will give you a student orientation(迎新会)and introduce you to other exchange students and the surrounding community. When school starts, you will begin the process of cultural exchange!

Contact us: 1-800-432-4643; 1-415-459-5397

Location: 255 W End Avenue San Rafael, CA 94901

1. Who can take part in this home stay project?
A.Those interested in American culture.
B.College students with 220 on the ELTIS exam.
C.14-year-old students with good graded at school.
D.17-year-old high school students with 212 on the ELTIS exam.
2. How do the students apply for this project?
A.Call-800-432-4643.
B.Contact a partner agency in their country.
C.Visit CHI’s website and fill out an online application.
D.Apply in person at CHI’s headquarters in San Rafael.
3. In which part of a magazine can we most probably find the article?
A.Tourism.B.Science.C.Education.D.Entertainment.
2023-07-02更新 | 95次组卷
阅读理解-阅读表达(约390词) | 适中 (0.65)
文章大意:这是一篇说明文。文章主要说明了广告的作用和制作广告的方法。
【推荐2】阅读下面短文,根据题目要求用英文回答问题。

Most companies use advertising to promote their brands, sell their products, and increase their income. For years, businesses have used different strategies in advertising to sell their products or services through written or visual messages.

When creating advertisements, companies tend to design some parts that appeal to our emotions or can be connected to our own lives. This is called memorable advertising. Our brains often pay attention to those parts that appeal to our emotions and forget about the rest of the information we see. So, one way to make memorable advertising is by adding an emotional or personal aspect to the most important part of the advertisement. As a result, there is a greater chance that viewers will remember that. If the scenes that appeal to our emotions manage to, at the same time, highlight the brand and its benefits, viewers will be more likely to build a connection with the brand, which can increase sales.

A good example is an advertisement from a leading consumer goods company. The advertisement showed people of all ages and from all parts of the world. In the advertisement, an artist drew pictures of what people thought they looked like — and compared those pictures to pictures of what their friends thought they looked like. This showed that people often perceive themselves negatively compared with reality — usually people criticize their looks too much. The advertisement encouraged people to see the positives in their looks, rather than the negatives. In this way, the advertisement triggered very strong emotional responses, achieved attention worldwide, and so made more people remember it.

Another way to make memorable advertising is by creating a fictional character that represents the brand. Think of the Michelin Tire Man. The human-like figure consists of stacked white tires. The mascot gives customers a friendly, fun personality to connect and build a relationship with. It is much easier to connect with the friendly fat man than with a faceless tire company.

1. What is memorable advertising?
___________________________________________________________
2. According to the passage, what are the two ways to make memorable advertising?
___________________________________________________________
3. Please decide which part is false in the following statement, then underline it and explain why.
In the advertisement of a leading consumer goods company, it encouraged people to see their negative aspects and triggered very strong emotional responses.
___________________________________________________________
4. Are you usually influenced by advertisements when you go shopping? Why or why not?(In about 40 words)
___________________________________________________________
2023-05-17更新 | 139次组卷
阅读理解-阅读单选(约260词) | 适中 (0.65)
名校

【推荐3】Ideally situated db San Antonio Hotel + Spa is only 150 meters away from the beautiful Qawra Promenade. This newly redecorated hotel offers an extensive range of modern facilities(设施), entertainment and animation programs and enjoys its own concession (特许经营权) on the nearby beach. It’s an ideal choice for those seeking to relax and enjoy the best of what Malta has to offer.

Accommodation

db San Antonio Hotel + Spa offers big, modern rooms all with a balcony. Interconnecting rooms and disabled access rooms are available upon request. All the guest rooms are well equipped with heating and air conditioning, a private bathroom with a hair dryer, a telephone, a satellite TV, a mini-fridge, tea and coffee making facilities, free Wi-Fi, and a ceiling fan.

Facilities

2 pools — an indoor pool (with a baby pool) and an outdoor pool

A health club including the fully-equipped gym, aerobic studio, steam bath, saunas and Jacuzzi

Private underground parking

Shops, restaurants and bars (the mini bar only opens on request)

Meals & Drinks

Three meals a day, with lunch/dinner including house wine/beer, soft drinks, mineral water

Tea, coffee, soft drinks, local fruit juices, water, house beer/spirits, cocktails

Attention: Now a FREE room upgrade is provided; an upgrade is valid on inland and pool view rooms. A free upgrade to the next room category is subject to availability and can be withdrawn at any time. The offer is valid on new bookings made between 22 June and 1 July with travel dates within 1 July to 31 October (staying for a minimum of 5 nights).

1. What is one feature of the hotel?
A.Traditional.B.Disabled-friendly.
C.On the sea.D.Kid-centered.
2. What do we know about the hotel?
A.Its two pools are for adults only.
B.Its mini bar is not always in business.
C.Mineral water is served during three meals.
D.Customers cannot make coffee by themselves there.
3. Who may get a free upgraded room?
A.One who books before 22 June.
B.One who books a double room.
C.One who will stay between July 1 and 3.
D.One who stays from October 20th to 30th.
2019-03-22更新 | 205次组卷
共计 平均难度:一般