Instagram is containing so many photos of food—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people's taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I'd probably do it too.“The Picture House” is the world's first pay-by-photo restaurant—you order,click a photo of the food,share on Instagram and eat for free!
The restaurant belongs to frozen food giant (巨人) Birds Eye,who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online.They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in Soho,London for three days in May,and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for,if they photo and Instagram it.
The restaurant is a part of Birds Eye's 'Food for Life' campaign,a new marketing project that aims at changing the way people look at frozen food."Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special," said marketing director Margaret Jobling .
The reaction to The Picture House has been great so far.And The pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year,in a cafe in Germany customers pay by how much time they spend there,not by what they eat.
1. Instagram probably is ____.| A．a restaurant free of charge | B．a program used to share photos |
| C．a new marketing project | D．a campaign of "Food for Life" |
| A．raise the price of frozen food | B．reward the regular customers |
| C．create a new social media trend | D．attract more customers |
| A．No Need to Pay. | B．The Pop-up Diner. | C．Pay by Picture. | D．Food for Life. |
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【推荐1】A survey of university students shows that those who place more online orders for food seem more likely to feel depressed. The Panel Study of Chinese University Students released by the Chinese Academy of Social Sciences surveyed students at 18 universities.
The survey found that time spent online in general had a significant impact on students' mental health. The longer a student spent online each day, the worse was the self-evaluation and the higher the likelihood of depression. For sleep quality, about 45 percent of student respondents gave themselves a score of 6 points out of 10. Data showed that 6.4 percent of university students order takeaway food online almost every day, followed by 16 percent who place orders 3 to 5 times a week and 21 percent who use the services 1 to 2 times weekly. Dr. Zhang Zhenyu, who participated in the research, said students on average had a self-assessment that rated their physical and mental health at 8.45 points. Over 36 percent scored more than 10 points on the CESD-10 depression scale. Zhang also found that 29.9 percent of students thought themselves "fat" or "very fat" and 54.3 percent said their appearance scored 6 out of 10.
According to the survey, 2.5 percent have had facial plastic surgery(整形手术) and 5.8 percent have plans to improve their appearance through surgery in the next three years. Among students who want plastic surgery and those willing to do it, girls take up to 64 percent and 79.8 percent respectively(依次).
The survey also showed that 22.6 percent of students were left-behind children when they were kids, which research defines as children separated from their parents for six months in a row who had to be looked after by others. Zhang said the early experience of separation from parents had a negative impact on students’ mental health and self-assessment scores. They also had higher depression scores than those who lived with parents.
The research team also found that students with good family economic conditions scored higher in all dimensions than students from poor families. Students with a good physical and mental status had strong time management and self-management abilities.
1. According to the surveyed students, how many of them make online orders for daily food?| A．6.4%. | B．16%. | C．21%. | D．45%. |
| A．By making comparisons. | B．By giving clear explanation. |
| C．By giving data. | D．By following time order. |
| A．better in the self-evaluation |
| B．more likely to feel depressed |
| C．in high spirits in daily life |
| D．mentally and physically healthy |
| A．Nine out of ten students regard themselves as fat or very fat people. |
| B．Many a girl shows no interest in facial plastic surgery. |
| C．Students who lived with their parents longer had lower depression scores. |
| D．A student with a strong body usually comes from a well off family. |
I always thought people’s taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK，I’d probably do it too．“The Picture House”is the world’s first pay-by-photo restaurant—you order， click a photo of the food，share on Instagram and eat for free!
The restaurant belongs to frozen food giant(巨人)Birds Eye，who came up with the idea to cash in on people’s addiction with photographing food and sharing the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals．So they realized it was a better way to advertise their new dining range．
The pop-up diner was open in Soho，London for three days in May，and is now moving to other major UK cities．They serve two-course meals that customers don’t have to pay for, if they photo and lnstagram it．
The restaurant is a part of Birds Eye’s“Food for Life”campaign，a new marketing project that aims at changing the way people look at frozen food．“Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special，”said marketing director Margaret Jobling．
The reaction to The Picture House has been great so far And the pay-by-picture concept has proven to be an effective way．Alternative payment methods are actually gaining popularity among a lot of businesses．Last year in a cafe in Germany customers pay by how much time they spend there，not by what they eat．
1. Instagram probably is______．
| A．a restaurant free of chmge |
| B．a campaign of“Food for Life’’ |
| C．a program used to share photos |
| D．a new marketing project |
| A．Confused | B．Unconcerned |
| C．Opposed | D．Interested |
| A．raise the price of frozen food |
| B．attract more customers |
| C．create a new social media trend |
| D．reward the regular customers |
| A．Pay by Picture | B．The Pop-up Diner |
| C．No Need to Pay | D．Food for Life |
【推荐3】A new coffee shop in Shanghai has gotten a lot of attention online for its creative approach to serving customers.
Hinichijou opened on Dec. 3 and has a rather minimalist (简约主义者的) design. With no tables or chairs—or even a door—it is just a grey wall with an uneven hole. After customers place their order by scanning a QR code on the wall, their coffee is served through the hole—by a fury bear claw (爪).
Having baristas (咖啡师) wear the bear paw prop (道具) has definitely drawn customers, with many flocking to the business to get videos of this novel approach to customer service. And if they’re lucky, they may even get a pat on the head or handed arose.
“Having your coffee handed to you by a fluffy (毛茸茸的) paw is a rather heart-warming experience,” said one satisfied customer.
While the concept is indeed endearing (惹人喜爱的), it isn’t the only factor keeping business flowing.
The baristas behind the bear claw are actually bearing impaired. Wang Haiqing, one of the café’s three founders, said that they were hired through the China Disabled Persons’ Federation. According to Wang, one of the reasons Hinichijou was founded was to provide more employment opportunities to disabled people. The story behind the shop “has melted the hearts of customers and Chinese internet users,” CGTN noted.
Wang hopes that customers feel the love and warmth from the employees, while also supporting the rights of those with disabilities.
1. What make Hinichijou a special coffee shop?| A．It has gotten a lot of attention online. |
| B．It has a minimalist design. |
| C．It has a creative approach to serve customers. |
| D．It has a QR code on the wall for customers to scan. |
| A．They are the founders of the China Disabled Persons’ Federation. |
| B．They are all with hearing disability. |
| C．They wear the bear paw prop in order to draw customers. |
| D．They offer a pat and hand arose to every customer. |
| A．To provide more jobs to disabled people. |
| B．To support the rights of animals. |
| C．To create heart-warming experience for customers. |
| D．To support the rights of disabled people. |
【推荐1】Language is powerful. It’s that realization that led Poole College graduate Jeyashree Haridoss, to found Sol, a platform that instantly connects immigrants and refugees (难民) with translators. After recognizing that these communities often lack access to people who have the language skills and cultural knowledge to help them, Haridoss got to work creating an app that closes the gap.
“I have always loved the idea of using business as a force for good,” Haridoss says. “Through entrepreneurship (创办企业), I can make a difference to communities that need help in a sustainable (可持续的) way.” This passion for entrepreneurship, coupled with her interest in global cultures, first led Haridoss to NC State University. “NC State University has a great dual degree (双学位) program that allowed me to earn two degrees in four years while also giving me the opportunity to study abroad,” Haridoss says.
Born in Chennai, India, Haridoss moved to Cary, North Carolina at the age of three. She grew up speaking both English and Tamil, and often acted as a translator for her grandparents when they visited the United States. However, her experience translating didn’t end there — while studying abroad during her junior year in Argentina and Spain, Haridoss had opportunities to use her Spanish language skills to help others. “I was surrounded by other students who couldn’t speak Spanish,” Haridoss says. “I was able to help them order at restaurants, pay their cellphone bills, and even get haircuts. The role of language in connecting people began to inspire me.”
After returning to the United States, Haridoss’ eyes were opened to the need for translators among immigrant and refugee populations seeking resources — and Sol was born. The web app allows people in new places to enter the language they need help with and the amount of time they might need one. Within 60 seconds, the app connects a user with an interpreter who can help. “These communities already face so many barriers and we don’t want to put another one in their way,” Haridoss explains.
In the future, Haridoss hopes to turn the web app into a mobile app, and sees how it could provide help to international students, overseas students and tourists alike.
1. What did Haridoss want to achieve in NC State University?| A．Expanding her own business. |
| B．Improving her language skills. |
| C．Doing good by starting businesses. |
| D．Helping her community develop well. |
| A．She had a generous heart. |
| B．She was under great pressure. |
| C．She inspired lots of people around her. |
| D．She was determined to become a translator. |
| A．It focuses on language teaching. |
| B．It provides free machine translation. |
| C．It aims to remove language barriers. |
| D．It offers immigrants and refugees financial help. |
| A．Build an overseas branch. |
| B．Change the app completely. |
| C．Seek resources from communities. |
| D．Make her app available on phones. |
【推荐2】The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
1. What is the best title of the text?| A．The guide of Admongo | B．An education website for children |
| C．A popular online video game | D．A website aimed at children |
| A．To attract the biggest market of buyers. | B．To sell the products of its company. |
| C．To help children know about advertising. | D．To advertise the video game for children. |
| A．Choose hair styles for their character. | B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. | D．Play video games during the trip. |
| A．important for the society | B．the most potential buyers |
| C．easily influenced by ads | D．easily affected by poor products |
| A．healthy | B．of high nutrition | C．yummy | D．of low quality |
【推荐3】Since the COVID-19 outbreak, many people have been forced to stay at home for long periods of time to protect themselves from the virus. This has given people more free time to learn new skills and find different ways to entertain themselves.
Some of these activities include things like singing, learning to cook and ordering fresh food online. All of these things can be done in the palm of your hand with mobile apps.
Before, young people would go outside and meet friends at karaoke bars. Now, friends can meet and sing on the mobile karaoke app Changba, which translates to Singing Bar. “The Changba app not only gives me the chance to sing whatever I like at home, but also lets me keep in touch with friends by sharing our songs,” said an app user.
Some people have also taken up cooking as a new hobby to pass the time. You don’t need to attend culinary school, thanks to apps like Xiachufang and Ecook, which make it easier for those who want to learn how to cook. These apps provide a platform for users to look up different recipes and to share their own recipes with others. “Using this app, I have learned many new and healthy dishes which help me eat better,” an app user commented on the app’s website.
To help people avoid crowded places like grocery stores, apps that deliver goods right to your door have also become very popular. “It is noteworthy that the epidemic has attracted new groups of consumers, such as elderly people, who originally didn’t belong to our target user group,” Zhang Yi, an analyst from the market research company iiMedia Research, said.
Indeed, during this special time, these apps have opened up a whole new world of opportunities for people of all ages and backgrounds.
1. What did the author tell us about Changba in Paragraph 3?| A．It is more user-friendly than karaoke bars. |
| B．It helps users to discover their singing talent. |
| C．It provides opportunities to communicate with friends. |
| D．It allows users to improve their singing skills fast. |
| A．They have lost many young customers. |
| B．They have opened culinary classes for their users. |
| C．They have more elderly users than before. |
| D．They have caused many grocery stores to close. |
A． | B． |
C． | D． |
| A．To tell people how to make full use of mobile apps. |
| B．To advertise mobile apps used for different purposes. |
| C．To show how people kill time during self-isolation. |
| D．To introduce the mobile apps people use during self-isolation. |
