The new study shows that we spend more time using the mobile Internet to read newspapers and magazines or do some other things. According to the Interactive Advertising Bureau(IAB),the average European spends 4.8 hours reading newspapers and magazines but 1.6 hours more using the mobile Internet per week.
The IAB questioned 15,000 people in 15 European countries, looking at how people were using the Internet and its influence on their everyday lives. It found that the mobile Internet is increasingly finding its way into the public awareness. Over 71 million Europeans now have Internet access on their mobile phones. In the UK, 10 million people now access the Internet through their mobile phones and spend 6.3 hours doing so per week averagely.
Unsurprisingly, young generations in the UK are leading the way, with nearly half of the country's 16-to 24-year-olds and a quarter of 25-to 34-year-olds using the Internet, spending 6.5 and 6.2 hours online each week.
Entertainment plays a main role in our mobile Internet lives,with one in five British people using their phones for online games,a third listening to the online radio and 39 percent watching films,TV or other videos at least once a week. One third of those using an Internet phone said they received videos,images or other multimedia on their mobile,and 61percent said they passed on the contents they had received.
From a communication point of view,80 percent of those questioned agreed that the Internet had made it easier for them to stay in touch with friends and family.
Alison Fennah,director of the IAB,said the use of the mobile Internet had come to the point that marketers should be looking to strategies(策略)that connect them with consumers more effectively. "Better tools as well as improved consumer motivation that start coming together in 2011 can make a great difference to extending the online experience," Fennah said.
1. How long does a European spend on the mobile Internet per week according to the IAB?A.6.4hours. | B.6.2hours. |
C.4.8hours. | D.1.6 hours. |
A.Communication. | B.Entertainment. |
C.Study. | D.Advertising. |
A.more than half of the people in the UK use the mobile Internet |
B.the Internet is the most effective way to stay in touch with friends and family |
C.the UK has the largest number of people who use the mobile Internet in Europe |
D.better tools and improved consumer motivation help extend the online experience |
A.how to use mobile phones to surf the Internet |
B.newspapers and magazines will disappear soon |
C.more and more people use the Internet in Europe |
D.how the Internet influences our daily lives |
相似题推荐
【推荐1】Earth is home to around 7 , 000 languages , around half of which are expected to disappear by 2100.
Languages disappear for many reasons. Sometimes younger generations stop learning a language because parents want children to fit in.
The United Nations ranks endangered languages according to their risk level.For example , a " critically endangered " language is one that even grandparents don ' t speak often. New York ' s Onondaga language is an example with only 50 speakers left. An " extinct" language has no speakers. It is gone forever. Alaska 's Eyak language is one example.
The Endangered Language Alliance wants to save languages from disappearing.
A.The last person who spoke it died in 2008. |
B.Why should we save endangered languages |
C.Various animals and plants benefit our environment. |
D.With just 5 speakers left , it is absolutely endangered. |
E.Can a language with zero native speakers come back to life |
F.Sometimes societies force minorities to give up their language. |
G.The non﹣profit group finds native speakers and records their stories. |
【推荐2】If someone said they’d pay you $1,800 to stay off social media for six years, would you do it?
In 2016, Lorna challenged her 12-year-old son Sivert to stay off social media until he was 18. If he completed the challenge, she’d award him the cash on his eighteenth birthday.
Sivert said it wasn’t too difficult to live without social media, and he didn’t think about it much during the six years.
Now $1,800 richer, Sivert told CNN he hasn’t thought about what to buy, but it’ll likely be used for his study at the University of Northwestern St. Paul, which he’ll attend in the fall But he has already decided on his first use of social media: getting Instagram.
After Sivert’s success, Lorna shared the challenge online. She said it was some of the best money she ever spent. Other parents have seemed interested in trying it out too. “
Sivert is the youngest of four children.
“For some reason, kids and adults feel so comfortable behind a screen,”. Lorna mentioned the kinds of comments people post. “I’m so happy Sivert didn’t have to read any of that.”
A.Sivert Klefsaas did just that. |
B.We are certainly not against social media. |
C.It’s about not letting yourself get addicted to it. |
D.He said that he wasn’t using social media a lot at 12. |
E.His three older sisters all used social media growing up. |
F.Lorna was inspired by a challenge she heard on the radio. |
G.Six years later, on February 19, 2022, Sivert took his prize. |
【推荐3】Some Reasons Why Random People Follow You on Social Media
For anybody who has used social media services for any extended period of time, you’ll be well accustomed to the occurrence of random follows or adds, whether it’s on Twitter, Instagram, Facebook or any other social media site.
A case of mistaken identity.
There isn’t always a hidden agenda or a strange reason behind this phenomenon. Sometimes a person may feel as though that’s what occurs on the Internet. Maybe they are new to the social network game, or maybe they genuinely wish to have “friends” to contact and communicate with.
They added you because they liked what they saw.
Perhaps they saw a post of yours that was humorous, and they figured you have the same sense of humour as them. Maybe you made a post that featured you promoting an activity they enjoy, like the gym, and: they found a connection with you there.
Their account has been hacked.
Whatever service is being used, there always exists the possibility that you can be “hacked”. It means a virus, a bot, or some other similar kind of mean software has taken control of your account.
A.Sometimes it’s genuine. |
B.They might misunderstand you. |
C.They think you are somebody else. |
D.How will a strange person contact me? |
E.Why would a random person add me? |
F.It is causing it to act independently of your commands. |
G.It’s all about sharing your thoughts with others. |
【推荐1】I love books that are great to read aloud, side-splittingly funny, hair-raisingly exciting and make me cry. Here are my top four children's books.
A book that made me cry: The Lorax by Dr. Seus
The Lorax's doomed fight to save his beloved Truffula trees from extinction at the hands of the blue-armed capitalist called the Onceler, has that lovely mixture of humour, truth and pathos. "Unless someone like you cares a whole awful lot, nothing is going to get better, it's not," says the Onceler, throwing the Very Truffula Seed of Them All down to the child who is being told the story.
At this point, if you are not in tears, you have a heart of stone.
A book that made me want to be the heroine: Pippi Long-stocking by Astride Lindgren
Pippi Lon-stocking was so strong that she could lift a horse above her head. She had independent means, no visible parents, the cheek of several Peter Pans and her very own monkey. I longed to be her.
A book with a fantasy world I am tempted to believe is true:
The Sword in the Stone by T.H. White
"The best thing for being sad, is to learn something," says Merlin, the magician who lives life backwards. This is a book about learning to be a hero, and it is funny and wise. The fight between the two knights with armour(盔甲)so heavy that they can barely move still makes me laugh out loud.
A book for your inner and your actual teenager: Holes by Louis Sachar
Stanley Yelnats is a young delinquent who is pointlessly digging holes at Camp Green Lake as punishment for a crime he did not commit. A thrilling story of crime, redemption(救赎)and how the past haunts the present.
1. Which book is hair-raisingly exciting?A.The Lorax | B.Pippi Long-stocking | C.The Sword in the Stone | D.Holes |
A.The Lorax tells a thrilling story that may scare many children. |
B.Pippi Long-stocking is a hero with special personality traits. |
C.The Sword in the Stone tells a story about a magician looking for as sword all his life. |
D.In Holes, Stanley Yelnats is wronged and punished. |
A.imaginative | B.exclusive | C.thrilling | D.humorous |
【推荐2】Despite the fact that the Mona Lisa is one of the most well-known paintings in the world, did you know that it’s actually just 30 inches by 21 inches? The famous Leonardo da Vinci painting is housed at the Louvre and is under reliable security, but in May 2022, an angry protester was still able to lob some cake over at it.
The man disguised himself as a senior in a wheelchair, when all of a sudden, he jumped up out of the wheelchair. He tried to break through the painting’s protective glass case, and when he failed to do so, he broke some cake directly onto the glass and threw roses on the ground. He was then taken out of the building by security guards.
As he was taken out, the man was said to have shouted, “There are people who are destroying the Earth... Artists should think about the Earth! All artists should think about the Earth. That’s why I did it.”
Experts believe he was able to get so close to the painting thanks to the use of the wheelchair disguise. A museum spokesperson told BuzzFeed News that the museum had been following museum “usual procedures” for visitors with disabilities.
The painting was not damaged, but this was actually not the first time that it had faced the threat of damage. It first became well known when Vincenzo Peruggia stole the painting in 1911. It took 24 hours for people to notice that the painting was stolen at all, but then it was reported all over the front page of international newspapers. Peruggia was caught two years later and the painting became internationally known after being recovered for the intensive coverage.
In 1956, the painting was sprayed with acid, with the lower part of the painting being affected. Then Ugo Ungaza Villegas threw a rock at the painting, hitting the lower elbow of the woman in the painting. Following these events, the painting has been encased in bulletproof (防弹的) glass.
1. What does the underlined word “lob” in paragraph 1 mean?A.Take. | B.Paint. | C.Hang. | D.Throw. |
A.To gain more sympathy. | B.To destroy the painting. |
C.To visit the museum for free. | D.To watch the painting closely. |
A.He tried to force the museum to close. | B.He wanted to draw others’ attention. |
C.He was dissatisfied with artists. | D.He fought for the rights of the disabled. |
A.It became world famous. | B.It led to no more attacks. |
C.It was further damaged. | D.It was easier to protect. |
【推荐3】Female scientists with PhDs earn substantially less than their male counterpart (职位相当的人). A survey tracked more than 55,700 people who earned PhDs between 2018 and 2019. Overall, about 35% of all PhD recipients reported having a permanent job lined up at graduation, among which men reported an average annual salary of $95,000. Women reported a salary of $72,500, a gap of $22,500. In a similar survey in 2020, the overall gender gap in salaries was $18,000.
Men were over-represented in relatively high-paying fields such as computer science and engineering, but inequality continued to exist even within fields. Men with permanent jobs in the life sciences, for example, reported an expected median salary of $87,000, compared with $80,000 for women. In mathematics and computer science, men reported an expected median salary of $125,000; for women, that figure was $101,500.
Salaries and career paths can vary greatly from one scientific discipline to another, says Michael Roach, an economist at Cornell University. Roach is looking closely into differences in career outcomes for US PhD holders. Roach says it’s clear that women, on average, earn less than men even when all other factors are taken into account. In industrial research and development, there are differences that can’t be explained by ability or degree or the status of a university.
The root causes of those differences remain unclear, Roach says. One possibility is that men are more willing to negotiate for higher salaries. Roach notes that some women might have to make sacrifices to start families, but it would be a mistake to blame all income gaps on lifestyle decisions. “A lot of men want to spend more time with their families too,” he says.
The report shows that a PhD improves overall career and salary prospects, but the actual value clearly depends on the field of study, the demands of the marketplace and, for reasons that still aren’t clear, the person holding the degree. Researchers are still looking at the factors that might keep women from achieving the same level of success that equally qualified men are able to achieve.
1. Which of the following is NOT a cause of the salary differences?A.Gender. | B.Negotiation skills. |
C.The field of study. | D.Earning a PhD. |
A.A man working in mathematics. |
B.A woman working in computer science. |
C.A man working in the life sciences. |
D.A woman working in the life science. |
A.The income gaps are mainly caused by lifestyle decisions. |
B.Lifestyle decisions may not be the only cause of income gaps. |
C.Men are more likely to spend time with their families than women. |
D.Women are more likely to spend time with their families than men. |
A.To discuss methods to prevent salary differences. |
B.To praise the researchers’ effort. |
C.To raise awareness of gender pay gap. |
D.To stress the importance of educational backgrounds. |
【推荐1】As a volunteer teacher, I moved into an apartment with eagerness. Sorting all the necessary paperwork out, I got ready to start my work. Great, or so I thought. At 4 a.m. And at several intervals after that, I was rudely awoken by the cock that lives opposite me. Fantastic! I now have 5 extra alarms every morning.
In the following weeks, I also started to notice a trend. Things in my flat started to break at the rate of one object per day, like the hot water line, bowls, cups, shower, doors or glass shelves. Yes, I am clumsy but things just fell apart.
If it wasn't broken, it would either be dirty or missing. Using my washing basket for the first time was pretty disgusting. When I took out my clothes, they were swiftly followed by a hundred or so bugs that were living in the bottom.
As for the general lack of equipment in the house, there was no oven, tin opener, or sharp knives. It turns out making a vegetarian burger from scratch wasn't the best idea. I had a small microwave and a grill. I thought the general understanding was never to put metal in a microwave but I went on. Smoke soon started to appear. I'm not quite sure if it was the burger or the grill but as soon as I opened the door, the electricity cut out. I spent the following 10 minutes in a dark, smoky room hunting for the power switch using the light from my mobile phone, which broke the week after and left me without a connection to the outer world.
Luckily, I'm now borrowing a phone and my luck has returned. No more things have broken (probably because there is nothing left to break). I am learning how to adapt to life with limited, broken utensils(用具)。
1. How did the author feel about her new life upon her arrival?A.She was nervous to kick off the new job. |
B.She was annoyed with the rude students. |
C.She was full of enthusiasm about her new life. |
D.She was satisfied with five alarm clocks in her room. |
A.Her flat became dirtier. | B.She developed disability. |
C.Things began to go wrong. | D.More clothes needed mending. |
A.She suffered a big fire. | B.She made a terrible mistake. |
C.She was seriously injured. | D.She broke her phone accidentally. |
A.She will go on living here. | B.She will resign from her job. |
C.She will move into a new flat. | D.She will buy new daily necessities. |
【推荐2】Japanese fans who watched their national team be defeated by the Ivory Coast on Saturday showed it is possible to lose graciously (优雅地), when they stayed behind after the match to help clean up.
Despite seeing Japan's Blue Samurais lose 2-1 against the Ivory Coast' s national team at the Arena Perambuco in Recife, the Japanese audience armed with plastic bags searched their side of the stadium and gathered up dropped litter. While gathering waste after a sporting event is customary in Japan, the audience' s actions came as a shock to football fans from other countries.
This isn't the first time the Japanese have taken trash outside the stadium. The 1998 FIFA World Cup held in France was the first ever World Cup that Japan had qualified for. After their first group game against Argentina, the Japanese fans gave the world a lesson in politeness and respect by actually cleaning the football stadium seats. They picked up all the trash around them whether it was theirs or not. They then walked out and threw the trash in the garbage cans before leaving.
The all-around cleanliness of Japanese large cities comes as a culture shock to people coming from other big cities in the world. This tidiness is not due to millions of dollars spent on street cleaners and "Let's clean-up our city" campaigns. It's not due to effective public works or community service. It's due to one simple thing: They don't throw their rubbish on the floor. This unique and rare concept allows for both huge cities and the countryside to stay neat and tidy.
To reinforce this behavior, the common signs in Japan ask people to take their litter home with them. Then, to reinforce the sign, hey usually have no garbage cans in the parks. So when faced with the choice of throwing their garbage on the ground or keeping it with them, they keep it. They don’t need a “Don't Litter” or Keep Japan beautiful” sign. They have been doing it their whole lives and are used to taking their garbage with them.
1. The story in Paragraph 3 mainly shows that___________.A.Japanese people are used to carrying their own trash |
B.Japanese fans have a habit of cleaning up the stadium |
C.Japanese fans often clean stadium seats before the game |
D.the Japanese are very interested in watching football games |
A.It has become common practice. | B.It is the result of community service. |
C.It costs millions of dollars every year. | D.It exists because of public campaigns. |
A.Punishing the behavior of littering. | B.Many signs reading "Don't Litter"." |
C.Lots of garbage cans in the parks. | D.Taking litter away with them. |
A.criticism | B.unconcern | C.respect | D.doubt |
【推荐3】It is a question that has long puzzled scientists—exactly why are tigers orange? One might think it makes them more obvious-particularly against a leafy green forest background. William Blake summed it up in his famous poem known by generations of schoolchildren: “Tyger, tyger, burning bright / In the forest of the night.” But now the answer is at hand.
While obvious to us, computer simulations (模拟) of what the big cats look to the main animals they hunt for, deer, show a different picture. Humans with normal colour vision, can see red, blue and green colours. But deer can only pick up blue and green light, they are effectively colourblind to the colour red, like some humans. It means the tigers’ orange colouration looks green to them, allowing them to mix perfectly into the background, new research claims.
Dr John Fennell at the University of Bristol and colleagues said that they used computers to estimate how noticeable a given animal was. They did this by using images of the environment in which the animal lives, and then creating images to see whether the camouflage helps the animal to mix in.
Dr Fennell writes that by simulating what the world looks like to animals who are “two-colour vision”—someone who cannot discover the difference between red and green—“we also identify the most suitable colours for hiding and visibility”.
Dr Fennell writes in the Royal Society Journal Inter face: “Considering the coat of a tiger, it has fur that appears orange to a three-colour vision observer rather than some shade of green, though the latter should be more appropriate color for an attack hunter in forests. However, when viewed as a two-colour vision observer, the tiger’s colour is very effective.”
The question then arises as to why tigers don’t grow green coats. Dr Fennell and colleagues write that mammals (哺乳动物) are not able to produce green fur. To do so would “require a significant change to mammalian biochemistry”. There is only one mammal known to have green fur but this is achieved through what might be considered as, well, cheating, not exactly real.
1. Why does the author mention the poem in paragraph 1?A.To arouse reader s interest in poems. |
B.To show the authors respect to the poet. |
C.To answer the question of the color of the tiger |
D.To stress the noticeable color of the tiger to us. |
A.Black. | B.Red. |
C.Blue. | D.Green. |
A.The cover of something. |
B.The images of something. |
C.The way of hiding something. |
D.The way of hunting for something. |
A.The colour of tigers sometimes cheats people. |
B.Getting green may prevent tigers from being extinct. |
C.There are no mammals with real green fur in the world. |
D.The tigers’ fur will probably evolve into green in the future. |
【推荐1】Being deaf in a hearing world can lead to painful feelings of isolation (孤独).
Waitress Kelsey recently shared an experience on a social media sharing site that quickly zoomed (陡直上升) to the top of the “ front page of the Internet”. In her brief post, Kelsey explained that she waits tables at a bar during the evenings, and one night she noticed a deaf man sitting alone in her section (区域).
When Kelsey isn’t working at the bar she makes a good hourly pay doing sign language interpretation (翻译), so she sensed an opportunity to use her skill to make this customer feel a little less alone in the world. She approached his table and began chatting with him in sign language.
When the table next to his noticed their silent conversation they asked Kelsey how long she’d been signing. They had a brief conversation about her goal of becoming certified (合格的) to interpret sign language in a medical or mental health setting.She didn’t think much about the whole exchange until the customers had left the restaurant and she was tidying up the tables. There, on the table of the customers who’d seen her American sign language conversation with the deaf man, was a handwritten note on the receipt.
“Thank you for what you do; it absolutely matters!” the note said. “Good luck with finishing your degree!” Not only that, but they’d left her a $100 tip.
Kelsey was moved by the kind note, especially because she wasn’t doing anything out of the ordinary. To her, she was just conversing with someone in a language that only they understood. Yet to the deaf man and the people seated next to him she’d bridged a gap and helped someone who probably feels lonely a lot of the time.
Kelsey shared the note on the Internet to spread more love and light in the world.
1. What do we know about Kelsey’s work at the bar?A.It is her part-time job. |
B.It goes beyond her ability. |
C.It requires her to work all day long. |
D.It offers her a chance to learn sign language. |
A.He left Kelsey $100 as a tip. |
B.He could use sign language. |
C.He found it hard to communicate with Kelsey. |
D.He was a friend of the customers at the next table. |
A.She is wasting time working as a waitress. | B.She needs to study further for a degree. |
C.She should use the Internet as a tool. | D.She is so kind to serve those in need. |
A.Practice makes perfect. | B.It is never too late to learn. |
C.Kindness is repaid with kindness. | D.When in Rome, do as Romans do. |
【推荐2】At 18 years old I was playing with a handgun and I accidentally shot my friend. I lost my friend and in my view my life was over. At that time I was working for the FBI as a clerk. I was never involved in any sort of criminal behavior but I wasn’t motivated about my life and I was a slacker (懒鬼). Consequently I was sentenced to 8–20 years. I ended up serving 10. But in prison something clicked in terms of being an active participant in my own life and taking ownership of the process. I was always talented academically but I didn’t live up to my potential. I began to read everything I could get my hands on. I went to every academic program. I attended them many times in the years that followed. When college was offered in prison through Saint Francis College of Loretto, I was one of the first students to attend. I ended up graduating with an Associate Degree with honors. Through education, I learned what I wanted my life to be. It’s funny how things work.
But when I was released from prison, I went further. I applied to NYU and was accepted. I graduated from NYU with BS with top honors. I didn’t stop there though. I went on and earned my MSW with distinction from NYU as well. I’m now a practicing social worker in NYC and every day I give back to society in positive ways. Many of my friends would no doubt be shocked to learn of my imprisonment and I often wonder would they understand. In many ways much of my life is a secret and it’s a burden that I have to bear. But it’s mine to bear and I take full responsibility. I use it to help others realize their dreams and goals and honor my friend’s memory.
I know there’re many others like me who made mistakes in their lives that set them way off course from their expectations and hopes for themselves. You can make the life you dream of. It’s never too late to make a new start and reclaim your life. Someone once told me that no matter what happens morning will come and you’ll see the sunshine. I’m bathing in the sunlight. Never give up.
1. Why was the author sentenced?A.He played with a handgun at home. |
B.He murdered his friend with a handgun. |
C.He killed his friend by accident with a handgun. |
D.He hated his friend and shot him with a handgun. |
A.was a clerk working for the WTO | B.graduated from NYU while in prison |
C.gained a degree while in prison | D.graduated from college after released |
A.was not motivated about his life | B.gained double degrees |
C.got his MSW with distinction | D.knew what his life goal was |
A.to tell his unusual experience. |
B.to encourage people to be determined to succeed. |
C.to tell people not to be afraid of mistakes. |
D.to encourage people to face difficulties bravely. |
【推荐3】Fresh off the biggest win of her short gymnastics career, 16-year-old Morgan Hurd and her coach, SIava Glazunov, landed at Philadelphia International Airport, headed to baggage claim and prepared for the hour-long drive home to Middletown, Delaware. It was a dull drill they’d performed hundreds of times before.
She is that gymnast who competes wearing glasses. She is so petite (娇小) that she looks tiny standing next to other gymnasts.
“No one is born perfect,” Hurd says. “You will have imperfections. I hope more people see me and try to do sports or gymnastics with glasses. Nothing should stop you from doing something you are passionate about.”
Hurd was 11 months old when her mom, Sherri, adopted her from Wenzhou, China, and brought her to Middletown. When Morgan was 3, Sherri began signing her up for various sports—gymnastics, soccer, T-ball, dance. Because of her size, most sports were tough. But at gymnastics class, being tiny and flexible was a gift. By the fifth grade, her talent had outgrown her classes, so Sherri brought her to First State.
“She stood out from the start,” Glazounov says. “She exhibited that desire. She loves to impress and she wanted it always. No one ever had to tell her to work hard.”
A single mom, Sherri worked as a dental hygienist for 30 years until retiring and taking a job for Discover Bank that allowed her to work from home, support her daughter’s home-schooling and help her daughter’s gymnastics career.
“Who would have known when I went to get that little girl in China what was going to happen,” Sherri says. “This is our life now, but that is what I want for her, a life that is as fulfilling and happy as possible.”
1. What makes Morgan Hurd different from other athletes?A.She is a poor child who has a single mother. |
B.She is an orphan who was adopted from China. |
C.She is the gymnast who competed wearing glasses. |
D.She is an athlete who first won the champion at 16. |
A.She enjoyed working at home. |
B.She didn’t like the previous one. |
C.She needed a thorough career change. |
D.She could give her full support to Morgan. |
A.Tiny and perfect. | B.Talented and Outstanding. |
C.Flexible but incapable. | D.Passionate but proud. |
A.Culture. | B.Sports. |
C.Travel. | D.Job. |