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题型:阅读理解-阅读单选 难度:0.65 引用次数:44 题号:6983101

In between running one of the world’s largest charitable agencies and acting as Microsoft’s technology advisor, Bill Gates manages to find time to read books, both long and short. Now Gates --who has been labeled a “greedy” reader—has released a list of his favorite books of the year. All of the books are standout reads, according to the billionaire, most of which are focused on business and economy.

Here are Bill’s top four picks for the year (with parts of his full review of each book).

Business Adventures, by John Brooks

Brooks’ collection was published in 1969 and remains one of Gates’ favorites. He re-read it again this year, labeling it “the best business book I’ve ever read”.

“Shortly after we met, Warren Buffett lent me this collection of New Yorker business articles from the 1950s and 1960s. I loved them as much as he did. Brooks’ insights about business have aged beautifully, and they are as true today as ever.”

Capital in the Twenty-First Century, by Thomas Piketty

Piketty’s novel hit the shelves in August 2013 and sparked much discussion concerning income inequality throughout this year. Gates also got to sit down with Piketty himself after reading the non-fiction work to discuss the topic.

“As I told him, although I have concerns about some of his secondary points and policy prescriptions, I agree with his most important conclusions: inequality is a growing problem and that governments should play a role in reducing it.”

How Asia Works, by Joe Studwell

Studwell’s work, which was published in May this year, addresses how countries such as Japan, South Korea and China have continued to achieve high growth, and why other countries have failed to do the same.

“The agriculture section of the book was particularly insightful. It provided ample food for thought for me as well as the whole agriculture team at our foundation. And it left us thinking about whether parts of the Asian model can apply in Africa.

Making the Modern World: Materials and Dematerialization, by Vaelav   Smil

Smil’s books are a constant favorite of the Microsoft founder—one of his books makes   Gates’ list almost every year. Making the Modern World came out late last year and explores the global use of materials, from silicon to wood, and plastic.

“If anyone tries to tell you we’re using fewer materials, send him this book. With his usual skepticism and his love of data, Smil shows how our ability to make things with less materials—say, soda cans that need less aluminum—makes them cheaper, which actually encourages more production.”

1. Of the books, ______ is best praised by Bill Gates.
A.How Asia Works
B.Capital in the Twenty-First Century
C.Business Adventures
D.Making the Modern World: Materials and Dematerialization
2. The books mentioned in the text are all about______.
A.charity in the world
B.business and economy
C.poverty in the world
D.Bill Gates’ life experience
3. In How Asia Works, the author analyses ______.
A.why African agriculture cannot be developed fast
B.How they can apply Asian economic model in African countries
C.why Asia is so slow in agricultural development
D.How some Asian countries have rapidly grown in economy

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文章大意:这是一篇说明文。这篇文章主要揭秘了数字广告的真相,自然而然的插入广告,而不被观众所发现。

【推荐1】With all the traditional media channels, including newspapers, magazines and television shows, shrinking, advertisers are worrying about how they can reach customers. Banners (横幅) ads on our devices are ugly and disturbing. To overcome various digital problems, the ad industry has been serving up a sneaky (不光明正大的) solution: make ads look less like ads and more like the articles, videos and posts around them.

This trend, called native advertising, has taken over the Internet; even the websites such as NYTimes.com and Wall-Street.com are using it. On Facebook and Twitter, every 10th item or so is an ad; only the small subtitle “Sponsored (赞助)” appearing in light gray type tells you which posts are ads.

Won’t dressing up ads to make them look like reported articles mislead people? Sometimes, yes. An Interactive Advertising Bureau study found that only 41 percent of general news readers could tell such ads apart from real news stories. And it’s getting worse. Advertisers worry that the “Sponsored” label discourages readers from clicking, so some websites are making the labels smaller and less noticeable. Sometimes the labels disappear entirely.

At a recent talk about the difficulty of advertising in the new, small-screen world, I heard an ad manager tell an impressive story. She had gotten a musical performance – paid for by her soft drink client- perfectly inserted (插入) into a TV awards show, without any moment of blackness before or after. “It looked just like part of the real broadcast!” she recounted happily.

Look, it is great that native advertising works. But if advertisers truly believe in their material, they should have no problem labeling it as advertising.

For now native ads continue to be a fashion- with no laws governing them and no labeling standard. But that could change; the Federal Trade Commission has begun considering regulation. If the new generation of digital advertisers clean up their act according to the regulation, native ads might become more acceptable.

1. What can we learn about native ads from the text?
A.They have overcome the problems of banner ads.
B.They are clearly labeled as ads in websites.
C.They are a special type of articles.
D.They are used by all websites.
2. The ad manager’s story in Paragraph 4 is used to show_______.
A.It’s difficult to advertise in the small-screen world.
B.It’s difficult to tell native ads from what they have been inserted in.
C.It’s easy to insert ads into a TV awards show.
D.It’s easy to deal with the “Sponsored” label.
3. In the author’s view, the future of native ads is ________.
A.brightB.discouragingC.uncertainD.time-dependent
4. What is the text mainly about?
A.How to advertise in the digital age.B.Difficulties facing native ads.
C.Truth in digital advertising.D.What native ads are?
2018-05-15更新 | 93次组卷
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【推荐2】Three Films to Watch in October

October is approaching and a new wave of films will be on soon. Here are three breath-taking films recommended by BBC and see which of the following will appeal to you best?

Rebecca (《蝴蝶梦》)

The famous adaption of Rebecca is the Oscar-winning Alfred Hitchcock classic Laurence Olivier and Joan Fontaine. How can Ben Wheatley’s new version possibly compete? Well, one answer is to have Kristin Scott Thomas as Mrs Danvers, a stroke of casting genius which is enough to justify the film’s existence. Another answer is going back to the book and trying to get closer to the actual story... You think you know it and you just don’t.

On Netflix from 21 October

Possessor

Andrea Riseborough stars as an assassin(刺客) who can control other people’s bodies and get them to do the killing for her. Her latest job is to kill an IT tycoon (Sean Bean) and his daughter (Tuppence Middleton) by possessing the daughter’s future husband (Christopher Abbott). David Ehrlich of IndieWire claimed , “90 minutes of Andrea Riseborough and Chriustopher Abbott engaging in warfare over control of the latter’s body is more satisfying”.

Released on 2 October in the US and 9 October in Canada

Honest Thief

Liam Neeson plays Tom, a retired bank robber who promises to return his ill-gotten gains in exchange for a reduced prison sentence so that he can settle down with the woman he loves (Kate Walsh). But the two FBI agents (Jai Courtney and Anthony Ramos) assigned to fetch the money decide to steal it instead and frame Tom for murder. Unfortunately for them, he is a man with a very particular set of skills, so the explosions, car chases, and shoot-outs all come.

Released on 14 October in France, 15 October in Portugal and 16 October in the US

1. What do we know about Ben Wheatley’s new Rebecca?
A.It is the most famous adaptation of Rebecca.
B.It is directed and produced closer to the original.
C.Laurence Olivier and Joan Fontaine starred in his film.
D.Kristin Scott Thomas, a casting genius edited the movie.
2. When can you first enjoy Possessor in Canada?
A.On 2 October.B.On 9 October.C.On 14 October.D.On 15 October.
3. What can be expected in Honest Thief ?
A.Tragic love.B.Thrilling action.C.Beautiful landscape.D.Psychological control.
2021-02-20更新 | 91次组卷
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Eligibility under the settled, skilled or scarce groups

You must have met the standards on 29 September 2021 and on the date you send your application.

To be eligible you must:

 have been in NZ on 29 September 2021, and

 be on an eligible visa on 29 September 2021, or have applied for an eligible visa on 29 September 2021 that was later granted.

You must also meet one of these three standards:

 (settled standards) have lived in NZ for the past three or more years, or

 (skilled standards) earn at least $27 per hour, or

 (scarce standards) work in a role on a scarce list (Click here to view scarce lists).

If you meet the standards for eligibility but were in Australia on 29 September 2021 and were unable to return to NZ by that date, you may be considered eligible but you must be in NZ when you apply.

Eligible visas

On 29 September 2021 all applicants must have been on (or have applied for and later granted) one of the following visas:

 Post Study Work Visa

 Essential Skills Work Visa

 Religious Worker Work Visa

 Talent Work Visa

 Long Term Skill Shortage List Work Visa

 Some Critical Purpose Visitor Visas (CPVV)

Short-term visa holders are not eligible, such as visitors, students, working holiday makers, and seasonal workers.

Visa application process

The 2021 Resident Visa will be open for applications in 2 periods.

Period 1: From 1 December 2021

Period 2: From 21 February 2022

Applications can be sent online. All applications must be made by 31 July 2022.


1. The passage is most likely to be taken from ________.
A.an advertising posterB.a travel magazine
C.an immigration websiteD.a geographic leaflet
2. Who may be eligible for the 2021 New Zealand Resident Visa?
A.Andy, who applied for the 2021 Resident Visa in Australia in Dec. 2021 online.
B.Judy, who came to NZ in Dec. 2021 as an exchange student and will leave in 2022.
C.Sam, who was granted a short-term visa in Sep. 2021 and works in a role on a scarce list.
D.Ron, who has been living in NZ on Talent Work Visa since 2020 and earns $27 per hour.
3. To ensure a successful application for the 2021 Resident Visa, one should apply for it no later than ________.
A.29 Sep. 2021B.1 Dec. 2021C.21 Feb. 2022D.31 Jul. 2022
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