These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.
By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.
The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.
1. Franchising refers to a business operation in which a successful parent company .
A.sells name-brand goods to a private investor |
B.rents proven ideas and techniques for investment |
C.sells the right, the guidance to a business under its name |
D.takes no advertising responsibility for individual investors |
A.an immediate investment return |
B.the profit from the sale of supplies |
C.the ownership of additional retail stores |
D.the possibility of profitable advertising |
A.the advantages and disadvantages of franchising |
B.the benefits of franchising to the franchisor |
C.the unmatched economic growth in the 1960’s |
D.some regional and national business operation |
A.More advantages of franchising. |
B.Negative aspects related to franchising. |
C.The standard of consumer acceptance. |
D.Risks of investment besides franchising |
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【推荐1】New data presented this week at the annual Associated Professional Sleep Societies (APSS) suggest that a student's preferred sleeping schedule has a lot to do with his or her grade-point average in school. In one study, researchers at the University of Pittsburg revealed that poor sleep habits among high schoolers led to lower grades, particularly in math.
It's no surprise that poor sleep habits may negatively impact academic performance. And dozens of studies have linked an increase in nightly sleep to better cognition and alertness. The new research, however, goes a step further, quantifying the impact of erratic or inadequate sleep on grades. These findings are more convincing than saying that if you get more sleep, you'll feel better," says Jennifer Cousins, a lead researcher of the study.
The study involved data from 56 adolescents (34 female) between the ages of 14 and 18 years. They were asked to fill out sleep diaries for one week and wear a special activity monitor on their wrists, which recorded when the students were asleep or awake. Overall, teens with poor sleep habits received lower grades than students who stuck with a more regular sleep routine.
Interestingly, Cousins also found that different sleep habits had different effects on the students' school performance:those who woke up more often during the night did worse in math, for example, while those who slept peacefully through the night tended to get better grades in English.
These findings bring up new questions about teasing out(探讨)the details of what is important about sleep that impacts learning," says Cousins. "Does more sleep improve our ability to deal with abstract concepts found in math, or does sleep quality increase creativity? We don't know the answers, and don't want to draw those conclusions yet. But this helps us understand more about how sleep helps the things we do in daily life. "
Authors of the study point out that the results provide overwhelming evidence of the importance of sleep during a period of development that is critical for adolescents and recommend sleep education as a prevention tool to help increase awareness of the importance of sleep and of the negative consequences of poor sleep.
1. The underlined word "erratic" in the second paragraph probably means______.A.adequate | B.different |
C.stable | D.irregular |
A.lower grades in math are related to more awakenings at night |
B.the longer you sleep, the better your grades in English will be |
C.the findings will cause new insoluble problems about sleeping and learning |
D.different sleep habits have similar effects on students' learning |
A.People should understand the importance of sleep for students. |
B.Whether greater sleep quality help increase students' creativity is not known yet. |
C.Students' grades mainly depend on their sleep quality. |
D.The study helps researchers understand how sleep affects learning. |
A.The More Sleep, the Better Cognition |
B.The Poorer Sleep Habits, the Lower Grades |
C.The More Sleep, the Better You Will Feel |
D.The More Peacefully You Sleep, the Higher Grades You Will Get |
【推荐2】If you haven’t heard or seen anything about Road Rage in the last few months, you’ve probably been avoiding the media. There have been countless stories about this new and scary phenomenon, considered a type of aggressive driving. You have most likely encountered aggressive driving or Road Rage recently if you drive at all.
While drunk driving remains a critical problem, the facts about aggressive driving are surely as disturbing. For instance, according to the National Highway Transportation Safety Association, 41,907 people died on the highway last year. Of those deaths, the agency estimates that about two-thirds were caused at least in part by aggressive driving behavior.
Why is this phenomenon occurring more than ever now, and why is it something that seemed almost nonexistent a few short years ago? Experts have several theories, and all are probably partially correct. One suggestion is extreme overcrowding. In the last decade, the number of cars on the roads has increased by more than 11 percent, and the number of miles driven has increased by 35 percent. However, the number of new road miles has only increased by 1 percent. That means more cars in the same amount of space; and the problem is severe in urban areas. Also, people have less time and more things to do. With people working and trying to fit extra chores and activities into the day, stress levels have never been higher. Stress creates anxiety, which leads to short tempers. These factors, when combined in certain situations, can spell Road Rage.
You may think you are the last person who would drive aggressively, but you might be surprised. For instance, have you ever yelled out loud at a slower driver, sounded the horn long and hard an another car, or sped up to keep another driver from passing? If you recognize yourself in any of these situations, watch out!
Whether you are getting angry at other drivers, or another driver is visibly upset with you, there are things you can do to avoid any major conflict. If you are easily influenced by Road Rage, the key is to release your emotion in a healthy way. If you are the target of another driver’s rage, do everything possible to get away from the other driver safely, including avoiding eye contact and getting out of their way.
1. The first sentence in Para. 1 implies that ______.A.Road Rage has received much media coverage in the last few months |
B.the media created the term“RoadRage”only a few months ago |
C.one may be angered by media reports and wants to avoid them |
D.people not interested in the media know little about recent happenings |
A.relieve | B.cause | C.spread | D.prevent |
A.Talking while driving. | B.Driving at high speed. |
C.Shouting at another driver. | D.Sounding the horn when passing |
A.tell people how to deal with Road Rage |
B.inform people how aggressive drivers could be |
C.show people how to control themselves when angry |
D.warn people against eye contact with another driver |
【推荐3】Combining knowledge of chemistry, physics, biology, and engineering, scientists from McGill. University develop a biomaterial tough enough to repair the heart, muscles, and voeal cords. representing a major advance in medicine.
“People recovering from heart damage often face a long and tricky journey. Healing is challenging because of the constant movement tissues must withstand (承受) as the heart beats. The same is true for vocal cords. Until now there was no injectable (可注射的) material strong enough for the job,” says Guangyu Bao, a PhD candidate in the Department of Mechanical Engineering at McGill University.
The team, led by Professor Luc Mongeau and Assistant Professor Jianyu Li, developed a new injectable hydrogel (水凝胶) for wound repair, which is a type of biomaterial that provides room for cells to live and grow. Once injected into the body, the biomaterial forms a stable structure allowing live cells to grow or pass through to repair the injured organs.
“The results are promising, and we hope that one day the new hydrogel will be used to restore the voice of people with damaged vocal cords,” says Guangyu Bao.
The scientists tested the durability of their hydrogel in a machine they developed to copy the extreme biomechanics of human vocal cords. Vibrating (振动) at 120 times a second for over 6 million cycles, the new biomaterial remained undamaged while other standard hydrogels broken into pieces, unable to deal with the stress of the load.
“We were incredibly excited to see it worked perfectly in our test. Before our work, no injectable hydrogels possessed both high porosity (多孔性,疏松) and toughness at the same time. To solve this issue, we introduced a pore-forming polymer to our formula(配方),” says Guangyu Bao.
The innovation opens new ways of making progress for other applications like tissue engineering. The team is also looking to use the hydrogel technology to create lungs to test COVID-19 drugs.
1. What did the researchers develop the new biomaterial for?A.To experience a tricky journey. | B.To substitute damaged organs. |
C.To advance the progress of medicine. | D.To repair the injured organs. |
A.It is heavier but advanced. | B.It is injectable and strong. |
C.It is more expensive. | D.It is easier to break. |
A.Use it to cure COVID-19. | B.Increase its toughness for repairing lungs. |
C.Invent artificial organs for drug test. | D.Improve its formula further. |
A.To introduce a newly-developed material. | B.To stress the importance of innovation. |
C.To promote the sales of a new hydrogel. | D.To show his respect to the researchers. |
【推荐1】China’s three major mobile operators (运营商) on Thursday started their long-awaited 5G service plans with users in dozens of cities. China Mobile, China Unicom and China Telecom announced their monthly 5G plans with prices ranging from 128 yuan to 599 yuan, almost at the same time.
The 5G services are now being used in 50 cities, including Beijing, Shanghai, Guangzhou and Shenzhen. The expectation for the new communication technology has long been high. The three major mobile operators already registered (注册) over 10 million 5G users before the official start.
The country is expected to have over 600 million 5G users by 2025, covering nearly 40 percent of the global total. Major phone makers are jumping on the broadband (宽带) business. Eighteen types of 5G smartphones were brought out in the first three quarters of this year, and about 787, 000 5G phones came into the market, according to a research institute with the Ministry of Industry and Information Technology(MIIT).
Bloomberg News reported that bringing 5G services out to the world’s biggest population should give a push to China’s digital economy, including makers of telecommunications equipment, platforms and applications for the internet of things, autonomous (自动的) driving and factory automation. It will be expensive at first but could pay off well into the future.
China is ready to become the world’s largest 5G market by users, a position that could help it set global standards (标准) for such networks and inspire its drive to become a leader in this field.
1. What can you infer from paragraph 3?A.There will be 600 million 5G users by 2025. |
B.People have accepted 5G services as part of their life. |
C.Phone market becomes active thanks to 5G services. |
D.The new technology has long been highly expected. |
A.China can hardly benefit from developing this technology. |
B.It will be expensive to develop this advanced technology. |
C.The technology helps set the world standards for network. |
D.It will lead to China’s economic development. |
A.Worried. | B.Negative. | C.Positive. | D.Unclear. |
A.5G Services Already Widely Used. |
B.Three Major Mobile Operators. |
C.Advantages Of 5G Services. |
D.5G Services With A Bright Future In China. |
【推荐2】On Friday, Silicon Valley Bank (SVB) collapsed and was taken over by federal regulators, marking one of the largest bank failures since the 2008 Global Financial Crisis. California’s banking regulators shut down SVB and effectively gives control of the bank to the FDIC, which created a new entity(实体) to oversee it. With a 40-year history, SVB served many companies, and it played an important role in the technology industry, successfully competing with bigger-name banks.
SVB’s business boomed as tech companies did well during the Covid-19. However, the technology industry recently faced difficulties, and many clients withdrew money. To fulfill these withdrawals, SVB sold part of its bond holdings(持有债券) at a $1.8 billion loss. The Federal Reserve’s(美联储) sharp rise in interest rate also affected bonds and stocks. Then SVB decided it wanted to reduce its bond portfolio(债券投资组合) to avoid further losses.
But that announcement spooked the bank’s clients, who got worried and then proceeded to withdraw even more money from the bank—a textbook definition of a bank run. The bank’s stock price(股价) fell by 60% on Thursday, and as its share price continued to sink overnight. Trading was halted, and the FDIC took over SVB.
While concerns emerged about the banking sector, shares of major banks like J. P. Morgan, Wells Fargo, and Bank of America dropped by around 5%. Investors worried that other banks, particularly smaller ones, might experience similar withdrawals. However, by Friday, fears regarding the broader banking sector had eased. Experts argued that SVB’s situation was unusual and should not impact other regional banks.
The FDIC-created entity, Deposit Insurance National Bank of Santa Clara, will oversee SVB. Insured deposits(存款), typically up to $250,000, will be accessible by Monday. Uninsured deposits face uncertainty, with the FDIC offering an “advance dividend(提前股息)” and “certificates” accounting for the uninsured funds. The regulator has not clarified what this means for uninsured depositors. Investors will continue monitoring any potential impact on other banks.
1. What do we learn about Silicon Valley Bank?A.It is the world’s first bank that has failed. |
B.It has already been taken over by the FDIC. |
C.It failed because of the severe situation during the pandemic. |
D.It collapsed as a result of competition with the famous banks. |
A.Calmed. | B.Inspired. |
C.Panicked. | D.Persuaded. |
A.Loss of the bond portfolio. |
B.The decline of the tech industry. |
C.The reduction of the Federal Reserve’s interest rate. |
D.Withdrawals from a large number of customers. |
A.All small banks will be impacted sooner or later. |
B.The banking industry is facing the biggest challenge. |
C.Those who have uninsured deposits will lose everything. |
D.SVB’s deposit users are likely to be affected by its collapse. |
【推荐3】The fact that touch can be highly influential in successful sales has led researchers to call the phenomenon the Midas Touch, named after King Midas in Greek mythology (神话) who was said to turn everything he touched into gold.
While touching a product is clearly not going to make it golden, it can make the person connect so strongly with the item that they take psychological ownership of it. This means that the consumer is much more likely to purchase it as they feel as if it already belongs to them. Partially, this will be caused by the emotions that they experience when they engage in interaction, as there is a close relationship in our brains between touch and emotions.
In a world where online shopping is almost unavoidable, and people can’t touch what they buy, it begs the question of how touch can work in consuming.
The reality is that many consumers have a high need for touch, and when they can’t touch, they become upset and often feel dissatisfied. This will, at least partially, contribute to the high online return rates, as people don’t feel satisfied with the products when they arrive.
Presenting shoppers (直播带货者) with visually-based concrete signs can help overcome the lack of touch. For example, if the goods are clearly described, it helps the purchaser know the product more accurately. However, such descriptions only work if they are specific.
Furthermore, using moving imagery, such as a brief film of a model moving around in a clothing item, also helps with touch-related visualization (形象化) as it becomes a mental understanding of touch. Actual textures (质地) of products can also help provide signs for what the products are like.
In fact, it appears that concrete input is primarily processed subconsciously, meaning that it is not something you can necessarily ask consumers about, as they simply don’t know that it affects them. Thus, the examples mentioned here are the kind of research findings that online sellers should take note of. With some creative input, they can be used to create more satisfied customers when touch is absent.
1. What is the purpose of Paragraph 1?A.To inform people of a story. | B.To introduce the subject. |
C.To provide the background. | D.To give a definition. |
A.Touching and consuming. | B.The process of touching. |
C.Brains and emotion. | D.The problem of selling. |
A.Products’ arriving late. | B.Customers’ thinking little of products. |
C.Products’ not meeting the requirements. | D.Customers’ no describing products. |
A.By knowing specific descriptions visually. | B.By making brief films of moving models. |
C.By making notes of the research findings. | D.By asking consumers something necessary. |