Many factories and businesses around the globe have been struggling to deal with the severe economic realities of the recession(衰退), so they are having their employees take compulsory unpaid leave to save money. For some workers, their salaries have been cut by 20 percent, forced to stay home one out of every five working days. For some businesses, though, the economic downturn is actually a goldmine.
Instead of going out to fancy restaurants to dine with the whole family, many choose to stay at home. "People are eating out less and staying home more, which is driving our sales," reports Domino's Pizza chief manager Chris Moore. Pizza is very popular, and it is also very affordable for a family that has little extra money to spare. Domino's business in England rose 15 percent in the first six weeks this year compared with the previous year. Moore believes that the customers now will remain loyal when the financial situation rights itself. "By exceeding(超越) their expectations in terms of product quality and speed of delivery... these customers will stay with Domino's when the economy becomes better." said Moore.
Delivered pizza is not the only winner in the stay-at-home economy. Almost all online games have been reporting record-high income since the middle of 2008. Online games are designed to enable players to let off steam by interacting with each other socially in the comfort of their own homes. A Shanghai-based online game producer recently joked: "The game businesses are worried about economic recovery."
Another business that has boomed during the recession is camping equipment. Luxury vacations for families are down, but people still want to get away from their dull lives. This means that sales of tents, sleeping bags, and other outdoor equipment have gone up as families are trying to still have fun even though their bank accounts aren't as good as they once were. There have been reports that sales of fishing equipment are on the rise because many people believe this can help lower their grocery bills.
1. What is true about Domino's in economic hard times?A.It is giving its employees a 20 percent cut. |
B.It has added four or five new cheaper pizzas. |
C.It has to close 15 percent of its stores. |
D.Its business is increasing quite rapidly. |
A.Save money. |
B.Free one's feelings. |
C.Kill another player online. |
D.Make money from an online game. |
A.By giving examples. |
B.By showing a sequence. |
C.By explaining causes and effects. |
D.By making comparisons and contrasts. |
A.Domino's Pizza | B.In-house Economy |
C.Booming Businesses | D.Economic Recession |
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【推荐1】There are only 24 hours in a day, but people can use the time wisely. In other words, good time management (管理)is important if you want to succeed.
Knowing the importance of daily matters is the first step towards good time management. Write down the things that you want to do and organize them according to their level of importance. The important thing should be done first. If there are too many things that have to be done in one day, then you have to give up doing something that is less important on your list.
Besides this, you need to spend a specific (特定的) amount of time doing all the activities you have written down and make sure you finish them on time. People often slow down in their work even though they know that time will never wait for them. Make sure you keep to your plan and finish the tasks one by one. Do not try to do too many things at once.
Also, you can group similar activities together and do them one by one. For example, you can group all the tasks you need to do in the office together and do them while you’re in office. Do all the tasks that have to be done in one place first, and then move to the next place to do the other tasks.
“The bad news is that time flies. The good news is that you’re the pilot, ”said Michael Althsuler. Your future is in your hands, so remember to invest(投资)your time wisely from today on.
1. Which of the following things should be done first?A.The most difficult things. |
B.The most important things. |
C.The things that weren’t done yesterday. |
D.The things that take the least time. |
A.Do all the tasks that need to be done in one place together. |
B.Write down daily tasks that need to be done. |
C.Do as many tasks as you can at the same time. |
D.Understand and know the importance of daily matters. |
A.you can manage your time wisely |
B.you can’t control time |
C.time passes quickly |
D.everything has two sides |
A.the importance of time management |
B.ways to manage time effectively |
C.ways to organize daily activities |
D.the importance of doing tasks on time |
【推荐2】Why are some people more motivated to handle difficult things? And is there a way to make doing difficult things easy? To answer the question, we need to look at this: dopamine(多巴胺). Dopamine gives us the motivation to get up and do stuff.
In fact, your brain develops priorities in large part based on how much dopamine it’s expecting to get. If an activity releases too little dopamine, you won’t have much motivation to do it. But if an activity releases a lot of dopamine, you’ll be motivated to repeat it, over and over. So which behavior releases dopamine? Any activity where you anticipate there’s a potential reward releases it.
And in today’s digital society, we are flooding our brains with unnaturally high amounts of dopamine on a daily basis, even if we don’t know it. Some examples of high dopamine behavior include: scrolling through social media websites, playing video games, etc.
And you might think, “So what? It won’t harm me in any way. But you’d be wrong. Whenever an imbalance occurs, our body adapts to it and those high levels of dopamine became your new routine. Thus you develop a dopamine tolerance. This can be harmful because the things that don’t give you as much dopamine don’t interest you any longer. That’s why people prefer playing video games or browsing the Internet, compared with studying or working.
But it is possible to make doing difficult things feel easier. Separate yourself from the unnaturally high amounts of dopamine, or at least expose yourself to it far less frequently. Only then will low dopamine activities become exciting again. That’s why you might want to limit your phone and computer usage.
We are all dopamine addicts. And that’s a good thing because dopamine motivates us to achieve our goals. But it’s up to you to decide where you are going to get your dopamine. Are you going to get it from things that don’t benefit you or from working on your long-term goals? The choice is yours.
1. When is dopamine released?A.When we get up and do stuff. | B.When we take pleasure in the behavior. |
C.When possible benefits can be obtained. | D.When difficult things come into being. |
A.Dopamine does great harm to our body. |
B.It’s hard for our body to keep the balance. |
C.Dopamine tolerance keeps us away from games. |
D.Video games produce more dopamine than study. |
A.To offer solutions to dopamine tolerance. | B.To introduce the effects of dopamine. |
C.To explain why dopamine is harmful. | D.To stress the importance of dopamine. |
A.Doubtful. | B.Objective. | C.Supportive. | D.Disapproving. |
【推荐3】Online programs to fight depression are already commercially available. While they sound efficient and cost-saving, a recent study reports that they’re not effective, primarily because depressed patients are not likely to engage with them or stick with them.
The study looked at computer-assisted cognitive(认知的) behavioral therapy (CBT) and found that it was no more effective in treating depression than the usual care patients receive from a primary care doctor.
Traditional CBT is considered an effective form of talk therapy for depression, helping people challenge negative thoughts and change the way they think in order to change their mood and behaviors. However, online CBT programs have been gaining popularity, with the attraction of providing low-cost help wherever someone has access to a computer.
A team of researchers from the University of York conducted a randomized(随机的) control trial with 691 depressed patients from 83 physician practices across England. The patients were split into three groups: one group received only usual care from a physician while the other two groups received usual care from a physician plus one of computerized CBT programs. Participants were balanced across the three groups for age, sex, educational background, severity and duration of depression, and use of antidepressants(抗抑郁药).
After four months, the patients using the computerized CBT programs had no improvement in depression levels over the patients who were only getting usual care from their doctors.
“It’s an important, cautionary note that we shouldn’t get too carried away with the idea that a computer system can replace doctors and therapists.” says Christopher Dowrick, a professor of primary medical care at the University of Liverpool. “We do still need the human touch or the human interaction, particularly when people are depressed.”
“Being depressed can mean feeling in your own small, negative, dark world,” Dowrick says. Having a person, instead of a computer, reach out to you is particularly important in combating that sense of isolation. “When you’re emotionally vulnerable(脆弱的), you’re even more in need of a caring human being.” he says.
1. Why have online CBT programs been increasingly popular?A.Because of their easy and inexpensive access by patients. |
B.Because of their effectiveness in fighting depression. |
C.Because of their recommendation by primary care doctors. |
D.Because of their attraction of changing mood and behavior. |
A.The online programs are more advanced than regular care from physicians. |
B.The combination of traditional CBT and computerized CBT is most effective. |
C.Online CBT programs are as ineffective as regular care from physicians. |
D.Online CBT programs have no advantages over regular care from physicians. |
A.They should be used to help people touch these patients. |
B.They should not be ignored in primary care. |
C.Their effectiveness should not be overestimated. |
D.Their use should be encouraged by doctors. |
A.A positive state of mind. | B.An advanced CBT program. |
C.A devoted doctor. | D.Human interaction. |
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
1. The text is designed for _______
A.customers | B.salesmen | C.researchers | D.managers |
A.Visiting customers themselves. |
B.Giving customers free food on the street. |
C.Visiting parks as ordinary customers. |
D.Asking customers questions at supermarkets. |
A.Visiting Disneyland. | B.Wearing attractive clothes. |
C.Acting Mickey Mouse. | D.Dressing up and walking around. |
A.how to find out customers' social needs |
B.how to develop marketing strategies |
C.how to do market research |
D.how to encourage customers to spend more money |
【推荐2】Sharing economy began as a means to profit from idle assets(闲置资产). But sharing assets has been around for thousands of years. The difference lies in the development of the Internet. It has proven to be the most effective tool in bringing people with means and people with needs together at an unprecedented rate.
People, who were not necessarily entrepreneurs, would rent out their cars or houses that are not in use to others who are looking for alternatives to traditional transportation and accommodation businesses. This peer-to-peer(点对点的) concept was simple, but its inventiveness quickly transformed their respective industries. They even transformed views regarding ownership—since using their services significantly reduces the need for owning cars or houses.
Today, the sharing economy has developed into something involving numerous dealings over the Internet. Some of the leading e-commerce websites like Amazon, Ebay, and Alibaba have now become platforms shared by small businesses to display their products. Even the delivery of sold goods is being outsourced to different businesses. Although not as apparent as ride or home-sharing, these online shopping malls are also success stories of the sharing economy.
The gig economy(零工经济) has closely been related to the sharing economy since the beginning. The former is defined by its system of filling temporary positions in organizations with independent contractors. It can even be said that the gig economy is a huge and essential part, but a part nevertheless, of the sharing economy. If the sharing economy is changing the concept of ownership, the gig economy is changing the concept of employment. Companies now widely share talents and skills in the form of outsourced help. Although this is not entirely a new occurrence, digitalization has been an enormous help.
1. What can we conclude from paragraph 1?A.Sharing economy separates people. |
B.People make profits by selling their idle assets. |
C.The Internet improves the efficiency of sharing. |
D.Assets sharing is a new product of the Internet. |
A.Rise of house prices. | B.Decrease of car sales. |
C.Fast delivery of goods. | D.Success of new websites. |
A.It features flexible staffing. | B.It appears before sharing economy. |
C.It refers to hiring permanent workers. | D.It narrows the concepts of employment. |
A.Future of Sharing Economy. | B.Appearance of Gig Economy. |
C.Development of Sharing Economy. | D.Gig Economy and Sharing Economy. |
【推荐3】Heavy clouds threaten rain, but this doesn’t seem to weaken the spirits of the gardeners who are cheerfully weeding in a community vegetable garden which lies deep inside Manguinhos, previously a rubbish dump.
The Manguinbos garden is part of the Hortas Cariocas project (Carioca Gardens). Launched in 2006 by Julio Cesar Barros, an agriculturist who works for the government, the project now includes 55 gardens that are located either in schools or in ‘vulnerable’ neighbourhoods, such as favelas (棚户区). The gardens produce organic food that is then supplied to feed low-income families around.
Barros explains that the expansion of the largest garden which will benefit five nearby favelas is under way. It will follow the same model as existing gardens. Each of the five favelas will provide a team of local gardeners. Half of the produce must be donated locally, but the team is then free to sell the other half, adding to the salary they receive,
Hortas Cariocas is run and funded by the government, but each garden is tended by a group of locals who receive a small salary for their work. The favela residents involved in the gardens are nevertheless enthusiastic about the project’s other benefits, such as education and bringing people happiness. “I always tell people, ‘Hortas Cariocas’ is the name of the project, but its surname is ‘Saving Lives’,” says Ezequiel Dias Areas, who manages the team of gardeners in Manguinhos. Dias Areas was unemployed for five years before getting involved in 2013. Without the garden “today I might be doing something illegal, I might be dead, I might be in prison”, he says.
Douglas dos Santos, a 30-year-old father-of-four, tells his story. “I feel valued,” he says, explaining how he learned about agriculture via the project. Despite his pride, dos Santos isn’t blind to the project’s shortcomings. He readily admits that juggling a pleasant relationship with the favela’s residents’ association is no easy task.
1. Where may the vegetable gardens be?A.In some football pitches. | B.In Barros’ neighbourhood. |
C.In low-income communities. | D.In local government yards. |
A.Benefits of it are many-sided. | B.Local gardeners work for it for free. |
C.The produce is sold by the government. | D.It is financially supported by the locals. |
A.Negative | B.Suspicious | C.Objective | D.Not clear |
A.Organic Farming | B.Life-saving Gardens |
C.A Wise Agriculturist | D.Hard-working Gardeners |