Phone-surfing Results in More Purchases
Leaving your mobile phone at home when you go shopping could prevent mindless overspending, a new study suggests. Research from the University of Bath discovered that when people are distracted by their mobiles during a trip to the supermarket their shopping bills
In one study, 294 people aged between 18 and 73 at four Swedish supermarkets wore eye-tracking glasses throughout a shopping trip to measure where they went and
A second study of 117 shoppers found those with mobile phones spent longer in the store,
Dr Carl-Philip Ahlbom, of the University of Bath’s School of Management said: “Business owners have tended to worry that mobiles distract shoppers from spending money,
“So if you’re trying to budget,
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