Usually we all go to a store to buy something we need. But today we always want to buy something new or something special through the information from advertising and sometimes from TV show. It’s quite different from the past.
In fact, people have been advertising for thousands of years. Long ago, some men called criers(叫卖人) walked up and down the street. They shouted about things that were being sold.
Later, people met at one place. This place was a market. Some people came to sell. Other people came to buy. But only those people who were at the market knew what were being sold. When people learned about printing, things changed. Soon there were newspapers. Many people read the newspapers. They saw many ads in the papers.
Later more people saw and listened to the ads on TV.
1. Where did people get the information about what they needed long ago?A.From TV. | B.From the supermarket. | C.From the criers. | D.From the ads. |
A.Long ago. | B.Thousands of years. | C.Many years ago. | D.Later. |
A.Some people bought something they needed. | B.People learned about painting. |
C.Many people read the newspaper. | D.People met at one place to sell and buy something. |
A.Yes, they did. | B.No, they didn’t. |
C.It doesn’t mentioned in the passage. | D.I don’t know. |
A.From the bus. | B.From the building. | C.From the mobile phone. | D.All above. |
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【推荐1】Have you ever wondered why so many apps are free to use? After all, they cost money to run. Well, instead of paying with money, you’re paying by sharing your personal data (数据). Then businesses buy and use the data so that they can show you target ads (定向广告).
What happened to personal information online?
Many free apps get paid by businesses who want to know about the users of the apps. What a business wants is the exact information about customers. Data brokers collect your data—everything from your name, location and education level to the topics you search for, the websites you visit and the people you follow. And then, sell them to businesses.
________________?
The data is valuable. Businesses can use the information from data brokers to target their ads. It means they will show their ads to the people who are most likely to be interested in their products or services.
What can we do about it?
Many countries have made laws to protect personal information. For example, a law in the United States says businesses must get parents’ permission (许可) to collect personal data from kids under 13. China’s law on personal information protection came into effect (生效) on November 1st, 2021. At the same time, we should try to protect our data. If an app asks for something like your location, consider saying “No” first. In short, information about you is very valuable. Try to protect it.
1. According to the passages, how can people use some apps for free?A.By sharing their personal data. |
B.By buying and using the data. |
C.By showing the target ads. |
A.![]() | B.![]() | C.![]() |
A.What are the people interested in |
B.Why do businesses show their ads |
C.Why do businesses want the data |
A.We should never let the apps get our own personal information. |
B.We should put a high value on personal information and protect it. |
C.All the countries have made the law on personal information protection. |
A.Businessmen. | B.All the readers. | C.Data brokers. |
What do I mean by this? Well, quite simply, there is now a plane (or “chariot”) that is powered by the sun. It has special parts on its wings. These parts absorb (吸收) power from the sun. They absorb so much power that the plane can still fly even at night. In Greek mythology (神话), Helios had to take a break at night. It seems we’re finally even more powerful than the gods themselves.
This plane is called Solar Impulse. It will fly across the US in May. This is very important for the future of the world.
Why is solar energy (太阳能) important? Well, other kinds of energy are known to cause problems. If you live in China, you’ve probably noticed the pollution. This is caused by burning coal and gas to make energy. The heat and chemicals created by burning these things give us power. But if we use power from the sun, we don’t have to burn anything and there will not be any pollution.
Solar energy is not entirely ready yet. It needs to be improved. But the best thing about it is that, unlike coal and gas, it doesn’t run out. The Solar Impulse plane could pretty much keep flying forever. Of course, the sun’s light will eventually run out too one day, but not for another 5 billion years. That’s a pretty long flight.
1. The plane Solar Impulse ______.
A.cannot fly at night | B.is powered by chemicals |
C.is driven by solar energy | D.was made in the US |
A.using solar energy causes less pollution |
B.solar energy is the best kind of energy |
C.creating energy by burning things causes pollution |
D.burning things will not be allowed in China |
A.A science magazine. | B.A history textbook. |
C.A Greek myth. | D.A storybook. |
A.The story of the Greek god Helios. |
B.How China makes use of energy. |
C.The uses and advantages of solar energy. |
D.The disadvantages of burning coal and gas. |
【推荐3】What’s behind a Chinese name?
What does your first name mean? In China, first names always have special meanings. They show the culture of an era.
In the old days, first names such as Wangcai (旺财) making the family prosperous and rich were popular (流行的). During the 1950s and 1960s, many boys had first names such as “building the country” (Jianguo) and “celebrating National Day” (Guoqing). Girls had names of flowers like Guihua and Hehua.
During the 1970s, many children got the first name of Bo, or Yuhang. Their parents wanted them to learn more and have big dreams. In 2010, the Shanghai World Expo made Shibo (世博) a popular first name. Over (超过) 6,200 babies (婴儿) got the name of Shibo in the first nine months of that year, according to Xinhua News Agency.
1. In the old days, which first name was popular?A.Goudan. | B.Wangcai. | C.Shibo. |
A.Jianguo | B.Guihua | C.Hehua |
A.they wanted their family rich |
B.they hoped their children to build the country |
C.they wanted their children to learn more and have big dreams |
A.6,100. | B.6,200. | C.6,300. |
【推荐1】When we see babies or pets, we can’t help gently touching them to show our love. And they give us happy feelings back. But a recent study shows that it’s different for plants.
A study, published in The Plant Journal, shows that plants don’t “like” to be touched. That’s because touching changes their genes (基因) and, even worse, can slow their growth.
Professor Jim Whelan of the La Trobe Institute in Australia gave an explanation. “The lightest touch from a human, animal, insect, or even plants touching each other in the wind, leads to a huge gene change in the plant,” Science Daily reported.
In order to test the theory, the scientists did an experiment on plants. They grew a number of plants to the age of four weeks. Then they touched them with a paintbrush every 12 hours over a 36-hour period.
They found that as a response to the touch, the mitochondria (线粒体) in the plants had been partly destroyed. The mitochondria, as Science Alert noted, are the “powerhouse of the cell. The mitochondria produce energy for the rest of the cell in both animals and plants.
If this “powerhouse” is weakened, the plants will lose a large amount of energy that should have supported their growth.
Whelan further explained to Science Daily, “If the touching is repeated, then plant growth is reduced by up to 30 percent.”
Although the process does have a strong effect on plants, usually the plants survive. Touching changes the plants, but it’s not necessarily a bad change.
According to Science Alert, frequent touching or moving plants will make them grow shorter than other ones.
The researchers believe this change, in some ways, could be helpful. It may help plants fight threats to their health such as insects and bad weather.
The new research findings have led to a deeper understanding of the plants’ response to touching. And the research might “open up new ways to reduce sensitivity (敏感性) and optimize (优化) growth in the future”, Science Alert reported.
1. Why don’t plants like to be touched?A.Plants’ genes will be changed. |
B.Plants will grow much taller than others. |
C.Plants growth will be reduced by up to 40 percent. |
D.Plants will lose the ability to fight against bad weather. |
A.Becoming stronger. | B.Becoming less strong. |
C.Becoming less changeable. | D.Becoming more changeable. |
A.A new way to increase sensitivity in the future. |
B.A totally bad and strong influence on plants’ growth. |
C.A wonderful method to help plants grow better and better. |
D.A deeper understanding of the plants’ response to touching. |
【推荐2】Emojis are widely used on the Internet. The word “emoji” comes from Japanese, meaning “picture character”. Emojis are small images (图像) that can be sent within text messages. They make it easier to express an idea or feeling without the need to type a lot of words.
The first set of emojis was created in 1997 by a Japanese company for their new telephones. This set included 90 black and white emoji characters, but they were not widely used because of low sales. It wasn’t until two years later when Shigetaka Kurita created 176 emojis for another Japanese phone company that emojis started to become popular worldwide.
Now, there are more than 3,000 emojis to choose from on nearly every texting platform (平台). The images may look a little different on different platforms, but they share the same meaning. New emojis are added every year to show things in the real world. The Unicode Consortium (统一码联盟) decides which emojis are accepted.
Emojis have changed the way people express ideas in text messages. They were once seen as inappropriate at serious working places, but that is changing. It is now common for people to include a lively emoji in their work emails. Some offices even communicate with emojis that only people in the company will understand.
However, the meaning of an emoji can be different from person to person. For example, some might think the emoji “” means “prayer”. Others might see it as “high five”. Still others might think it means “please” or “thank you”.
People love emojis so much that there is a World Emoji Day on July 17, chosen because that is the day shown on the calendar emoji. Some celebrate by texting only with emojis. It is clear that emojis have become a new form of communication that continues to develop.
1. Why are emojis widely used?A.They make communication easier. | B.They can be sent as text messages. |
C.They are from the Japanese characters. | D.There are many people on the Internet. |
A.The advantages of emojis. | B.The meanings of emojis. |
C.The development of emojis. | D.The popularity of emojis. |
A.Not funny. | B.Not proper. | C.Not creative. | D.Not special. |
![](https://img.xkw.com/dksih/QBM/editorImg/2024/5/27/c178c15c-2cf7-44c4-b2e0-8e0e726ee284.png?resizew=20)
A.To show some emojis are hard to understand. |
B.To explain the emoji “![]() |
C.To show a same emoji can be used differently by different people. |
D.To explain the emoji “![]() |
【推荐3】Some things about cats that people believe might not be true. These can make cat owners unable to think clearly. Let’s learn the truth about them.
Some people think that cats need to drink milk. That is not true. If a cat eats well, it does not need to drink milk. Does your cat drink milk? Most cats like milk, but too much of it can not make them feel well. They can only have a little milk.
Some people put garlic (蒜) in cat food. They believe it will keep worms (寄生虫) away from a cat’s body. Is it effective? No, it does nothing to worms. If your cat has worms in its body, take it to see a doctor. The doctor will give medicine to the cat.
Some people think that a cat’s whiskers (须) can help it keep balance (平衡). In fact, whiskers have nothing to do with balance at all. They help the cat know about things around.
Have you heard these about cats before? Don’t believe them. Cats need good owners to look after them. It’s a good idea to learn how to look after cats by reading books or talking to experts.
1. What does the underlined word “effective” mean?A.Interesting. | B.Useful. | C.Creative. | D.Dangerous. |
A.The size of a cat’s whiskers. | B.The color of a cat’s whiskers. |
C.The use of a cat’s whiskers. | D.The shape of a cat’s whiskers. |
A.![]() | B.![]() | C.![]() | D.![]() |
A.Does the writer want us to keep cats? |
B.Does the writer teach us how to feed cats? |
C.Does the writer expect us to be cat lovers? |
D.Does the writer tell us some facts about cats? |