1 . The London Book Fair
Time and Location
The London Book Fair will take place 18 — 20 June, 2023, Olympia London.
Children’s & Young Adult
Our Children’s & Young Adult section traditionally welcomes the leading names in the field to exhibit. These companies enjoy noisy passageways full of visitors and benefit from the opportunity to increase brand awareness. However, any children under 16 are not allowed to be at The London Book Fair.
Authors & Self-Publishing
Author HQ, which consists of a theatre and networking area, is one of our most popular features, attracting great interest from the self-publishing community. Meanwhile, our Author of the Day programme helps bring writers face-to-face with bestselling authors who will share their journey to publication during a special series of talks at the fair.
Technology and Publishing Solutions
All the new ways to treat content are found in the Tech area at LBF, located in the National Gallery of Olympia. Whether it is an app, game, mobile development or enhanced eBook — or a development not yet launched — the Tech area is its home. To keep the creativity flowing, there is a dedicated Buzz Bar in the heart of the Tech area for those all-important networking meetings.
BA Members
BA Members attend the fair for FREE and receive a number of key benefits, making the fair a more accessible, cost-effective and highly relevant event for booksellers. Simply click here to find out more about becoming a BA member and take advantage of this offer.
If you have any further difficulties, please contact our Customer Services team who will be happy to help.
1. Who will be welcomed by the London Book Fair?| A．A mother with a kid. | B．A green hand writer. |
| C．A primary school student. | D．A visitor getting to London in July. |
| A．Apply for BA members. | B．Attend networking meetings. |
| C．Increase brand awareness. | D．Contact Customer Services team. |
| A．A textbook. |
| B．A newspaper. |
| C．A website. |
| D．A fashion magazine. |
2 . Mass communication is a very broad field which includes advertising, mass promotion, political campaigns, public relations, mass education and even the way you interact with other people. It covers just about everything you do in your daily life. Some characteristics of mass communication are: communication, information overload, group effort and feedback. There are some more that are less often mentioned but are just as important as the ones that have been listed above.
The most basic feature of communication is interaction. Interaction takes the form of communication where you can interpret what someone is trying to say. For example, when a person says “How are you?” and you respond in a loud voice or in a concerned manner, it’s considered interaction.
Another characteristic of mass communication that you’ll come across is a large number of receivers. When communicating with a group of people, it is important to keep in mind that each receiver will bring different characteristics to the table when communicating. Different receivers will take up different topics and bring a different set of characteristics to the table. In some cases, you will need to communicate with many different types of receiver in order for your communication ideas to be fully expressed and taken into full effect. You should therefore consider the characteristics of your receivers when planning your communication strategies.
New media is also impacting communication. Each type of new medium has diverse different ways in which it can deliver messages. You can make use of several types of communication in many cases and reach a wide range of target audiences. For example, you can use the Internet in order to communicate with your audience. As a result, the amount of information also in turn becomes too much for the human mind to process in a timely and effective manner. This overload is not only unsound, but it also tends to make people impatient, which finally takes the form of arguments and other types of exchanges that are based on facts, assumptions or personal experiences. However, although you may have to deal with some constraints, the Internet is still a very powerful tool that should not be ignored.
1. What role does the example given by the author in the second paragraph play?| A．Explain the importance of politeness. |
| B．Explain the concept of interaction. |
| C．Explain the characteristics of communication. |
| D．Explain what body language is. |
| A．Because communicators have many different characteristics on the dinner table. |
| B．So that your ideas can be accurately expressed and play a role. |
| C．In order to better improve your communication strategy. |
| D．Because the receivers have different views on different topics. |
| A．Because there are too many types of communication. |
| B．Because people have different experiences. |
| C．Because the new media is not perfect. |
| D．Because overloaded information is boring. |
| A．Uncaring. | B．Indifferent. |
| C．Objective. | D．Subjective. |
3 . Four Popular Newspapers in 2021
The Guardian
The Guardian is a British daily newspaper founded on May 5, 1821. It was founded by John Edward Taylor. Its headquarters (总部) is in London, the United Kingdom. It covers daily news from various sections like political news, sports news, business news, jobs and interviews, current affairs, local news, national and international news etc. The Guardian Weekly and The Observer are the sister newspapers of The Guardian.
The Asashi Shimbun
The newspaper is one of the five national newspapers in Japan. This Japan’s oldest and largest daily newspaper was founded on January 25, 1879. Its headquarters is in Tokyo, Japan. It circulates (发行) about 3,000 copies each day. It covers news from various fields like world, sports, business, jobs, current affairs, interviews, breaking news and so on.
The Washington Post
The newspaper, an American daily newspaper, was founded on December 6, 1877. It was founded by Stilson Hutchins. Its headquarters is in Washington, DC, the United States. It is an English newspaper which circulates about 474,000 daily copies while about 830,000 on Sunday. It is the oldest and largest English newspaper in the US that covers news from various fields such as sports, business, jobs, current affairs, politics etc.
China Daily
It is an English-language daily newspaper that was founded on June 1, 1981. Its head-quarters is in Beijing, China. It’s published from Monday to Saturday and its circulation is about 500,000. It is the widest print circulation of any English language newspaper in China. It serves those who are foreigners in China as well as those who wish to improve their English. It covers news from each field like sports, business, jobs, current affairs, politics etc.
1. Which newspaper has the longest history?| A．The Washington Post. | B．The Asashi Shimbun. |
| C．The Guardian. | D．China Daily. |
| A．About 3,000. | B．About 474,000. | C．About 500,000. | D．About 830,000. |
| A．They have sister newspapers. |
| B．They are daily newspapers. |
| C．They are published for English learners. |
| D．They were founded in the 19th century. |
