观点 | 理由 |
纸质报纸有存在的意义 | 可以随时阅读,不受时间限制; 版面大,字大,阅读方便; 内容的可信度相对较高。 |
纸质报纸没有存在的意义 | 携带不方便;不环保。 |
2.请按如下格式在答题卡的相应位置作答。
Whether printed newspapers should exist?
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________For over a century , student journalists at The Daily Tar Heel ( DTH ) have documented their college life and raised
Student newspapers are faced
Increasingly, student journalists have turned their focus to their digital platforms
3 . “It’s like tasering an elderly person who’s already on a pacemaker,” says a British newspaper boss of the newsprint market, where prices have risen by over 50% in a matter of months.
When times were good, before ads went online, newspapers had a supportive partnership with paper mills. As ads went away and circulations fell, “paper mills had the worst of it for years as newspapers reduced pages, went wholly digital or shut forever.”
The papers were able to cut down the cost of newsprint from firms fighting for business as demand decreased. Price-taking paper mills suffered in silence, taking out newsprint capacity and adjusting machines to make packaging for e-commerce. The pandemic, with people working from home, meant even fewer newspaper sales, which depressed demand for newsprint again and increased the pain for paper suppliers. In the past 24 months European mills have responded by shutting almost a fifth of their newsprint capacity, says a buyer for a large British newspaper group.
Then reopening of economies and growing demand for newsprint, combined with much reduced capacity and coupled with up-going energy prices, has resulted in a price shock. Particularly controversial are additional energy charges that some paper suppliers are seeking to pass on.
Newspaper firms consider this amounts as breaking agreements. European newspapers will have to pay newsprint prices that are 50—70% higher in the first quarter of 2022 compared with the year before. As for their counterparts in Asia and Oceania, they are facing prices around 25% to 45% above their usual level. North American prices went up earlier, and more gradually; agreements are fixed monthly rather than half-yearly. But there, too, newsprint prices are 20—30% higher in 2021 than in 2020.
Germany’s print and media industry association has warned that mills are going to force newspapers to quit paper editions, hurting each other in the process. But more digital adrenaline is one possible response of newspapers to the paper mills’ tasers.
1. What can be learned from the first three paragraph?A.Newspapers have raised their prices by over 50% . |
B.Newspapers and paper mills were good friends all the time. |
C.Newspapers and paper mills affect each other. |
D.Newspapers increased their sales and the pain of paper mills. |
A.Reopening of economies. | B.Growing demand for newsprint. |
C.Much reduced capacity. | D.Additional energy consumption. |
A.Europe. | B.Asia. | C.Oceania. | D.North American. |
A.Health. | B.Science. | C.Business. | D.Environment. |
4 . What is a book nowadays in a world of Kindles and iPads? Traditional publishers are traveling a long and confusing road into the digital future. Here's the conventional wisdom about publishing: People expect e-books to be cheaper than physical books, and that drives down prices. But the story's not that simple. For one thing, digital publishers have the same problem that traditional publishers do:piracy(盗版).
It turns out, though, that some publishers are doing pretty well despite the piracy problem. "We've had an amazing year," says Sourcebooks President Dominique Raccah. "Last year was the best year in the company's history. This year we beat that, which I didn't think was even possible." Raccah adds that her company is doing well because of digital publishing.
It turns out there are some huge advantages-at least for publishers. A big one: The price of an e-book isn't fixed the way it is with physical books. Ten years ago, a publisher would have sent out its books to the bookstore with the price stamped on the cover. After that, it was done - the publisher couldn't put a book on sale to sell more copies.
"The exciting thing about digital books is that we actually get to test and price differently, " Raccah says. That's what American publisher Little, Brown and Company did with Robert Dallek's book An Unfinished Life: John F. Kennedy. In the middle of November, Little, Brown and Company dropped the price from $ 9. 99 to $ 2. 99 for 24 hours. That sparks sales; it gets people talking about it," says Terry Adams, a publisher with Little, Brown and Company.
If you read the new e-book 40 Years of Queen, you will find it full of links. Links to iTunes, where you can buy the music you've been reading about. That's another huge advantage of e-books:Publishers can sell you things inside your book.
There's still one big problem putting pressure on publishers. "We actually don't have a good gifting tradition yet for e-books," says Raccah. Despite all the advances in reading technology, physical books are still the best Christmas presents.
1. How does Raccah feel about her company's achievement this year?A.It's really disappointing. | B.It's less than satisfactory. |
C.It's just what she predicted. | D.It's far beyond her expectations. |
A.To stress it had its own advantage. |
B.To show its marketing was not flexible. |
C.To complain about the changing prices of books. |
D.To indicate the unpopularity of physical books. |
A.It was written by John F. Kennedy. |
B.It caused disagreements among buyers. |
C.It was sold at a huge discount for one day. |
D.It was sold at a different price every week. |
A.Buy items mentioned in the book. |
B.Find links to other relevant books. |
C.Get some background information. |
D.Listen to music in the book for free. |