1 . Branding events of China Daily
Since its launch in 1981, China Daily has grown to become the nation’s leading English-language newspaper. With a combined print, online and mobile readership of more than 350 million, it serves a vital role in telling the world about China, providing valuable insight into the world’s second-largest economy. A series of branding events are conducted by China Daily to improve public diplomacy (外交) and international communication.
Vision China Lectures
A series of talks are organized by China Daily in which leading political and business figures are invited to speak and interact live with domestic and foreign audiences. The Vision China lectures focus on major issues facing China and the world, explore what China’s story means for the world, and how Chinese wisdom can help the world.
China Watch Think Tank Forum
Elites, including opinion leaders, politicians and businesspersons with expertise (专业知识) on China, discuss topics on developments and the future of China and the world in China Watch Think Tank Forum.
Asia Leadership Roundtable
The China Daily Asia Leadership Roundtable provides a platform for high-level dialogue and communication among leaders and social elites in the fields of politics, business and academia in Asia.
“21st Century Cup” National English Speaking Competition
The competition is the most famous English-speaking competition in China. It is the qualifying round for students who wish to represent China in the International Public Speaking Competition in London.
TESOL China Assembly
Organized by China Daily in partnership with TESOL International Association (Teachers of English to Speakers of Other Languages), the TESOL China Assembly is a high-level international English Language Teaching (ELT) event in China. It aims to promote scholarship and cross-cultural understanding among English educators in China, and to enhance dialogue between China’s ELT professionals with their peers worldwide.
For more details, click here.
1. What’s the main purpose of China Daily?| A．To hold various branding events. |
| B．To promote interpersonal communication. |
| C．To combine print, online and mobile readership. |
| D．To help people around the globe know China better. |
| A．They involve politicians and businesspersons. |
| B．They focus on major issues facing China and the world. |
| C．They provide a platform for public dialogue and communication. |
| D．They discuss topics on developments and the future of China and the world. |
| A．A newspaper. | B．A textbook. |
| C．A website. | D．A magazine. |
2 . New Stories Await Just for You
The Origin of Disease
Carolyn Merchant, JD & Christopher Merchant, MD
Containing exciting information and thought, this book could help people find ways to improve or avoid diseases that can dramatically change lives. Pulling medical knowledge together in an original way, it provides a new vision for understanding chronic(慢性的) disease, and challenges readers to think of chronic disease based on the root causes. For many people, medical books can be a hard barrier to jump. but this book is written in an accessible style and format, and contains information useful to the lay person, not just medical professionals.
From Healing to Hell
W. H. Wall, Jr
From Healing to Hell is about the fall of a good and decent man and goes further to reveal the shocking details of how he was done a cruel injustice at the hands of a CIA government experiment with the drug LSD. The book tells the story of illegal activity by officials in power who operated in the name of protecting the country.
The Stuff of Monuments
Richard A. Crousey
Little things occur regularly, forbidding us to recognize their significance. What finally causes them to blossom into sweetness is their fading away. Through the stories in the book, it is shown that the seasons of our lives are made up of the stuff that went before. Nothing is truly lost. As one picture begins to fade, another begins to dawn.
There Are No Monsters Here
Buffy Brinkley
A little boy is afraid to go to bed when his mother announces his bedtime. He believes there may be monsters hiding in his room. However, his fear doesn’t stop him from trying to find them. What his decision creates is a doorway to acceptance and friendship. Out of fear comes delight, and the idea that what we see and how we initially judge a situation can be wrong——that what it takes to overcome our fears can sometimes be the best way to make a friend.
1. Who are the targeted readers of the book The Origin of Disease?| A．Students preferring challenges. |
| B．People caring about their health. |
| C．Researchers in the chemistry lab. |
| D．Doctors in the emergency room. |
| A．The Origin of Disease. |
| B．From Healing to Hell. |
| C．The Stuff of Monuments. |
| D．There Are No Monsters Here. |
| A．His innocence. |
| B．His fear. |
| C．His courage. |
| D．His creativity. |
The Palace Museum in Beijing released its calendar for 2022 on September 6 although the Year of the Tiger is still more than four months away. “The calendar has become a new way for many people
Though printed calendars seem to have lost
“The tiger is
As the 2022 Winter Olympics
In spite of the established reputation, creativity is still
1. Why does NOT the woman read newspapers?
| A．She is worried about wasting money. |
| B．She is concerned about the environment. |
| C．She gets all news from the web. |
| A．About three or four. | B．About six or seven. | C．About eight or nine. |
| A．Most of them might not be true. |
| B．They consume too much time. |
| C．People might ignore serious news. |
| A．Supportive. | B．Indifferent. | C．Disapproving. |
5 . Mass communication is a very broad field which includes advertising, mass promotion, political campaigns, public relations, mass education and even the way you interact with other people. It covers just about everything you do in your daily life. Some characteristics of mass communication are: communication, information overload, group effort and feedback. There are some more that are less often mentioned but are just as important as the ones that have been listed above.
The most basic feature of communication is interaction. Interaction takes the form of communication where you can interpret what someone is trying to say. For example, when a person says “How are you?” and you respond in a loud voice or in a concerned manner, it’s considered interaction.
Another characteristic of mass communication that you’ll come across is a large number of receivers. When communicating with a group of people, it is important to keep in mind that each receiver will bring different characteristics to the table when communicating. Different receivers will take up different topics and bring a different set of characteristics to the table. In some cases, you will need to communicate with many different types of receiver in order for your communication ideas to be fully expressed and taken into full effect. You should therefore consider the characteristics of your receivers when planning your communication strategies.
New media is also impacting communication. Each type of new medium has diverse different ways in which it can deliver messages. You can make use of several types of communication in many cases and reach a wide range of target audiences. For example, you can use the Internet in order to communicate with your audience. As a result, the amount of information also in turn becomes too much for the human mind to process in a timely and effective manner. This overload is not only unsound, but it also tends to make people impatient, which finally takes the form of arguments and other types of exchanges that are based on facts, assumptions or personal experiences. However, although you may have to deal with some constraints, the Internet is still a very powerful tool that should not be ignored.
1. What role does the example given by the author in the second paragraph play?| A．Explain the importance of politeness. |
| B．Explain the concept of interaction. |
| C．Explain the characteristics of communication. |
| D．Explain what body language is. |
| A．Because communicators have many different characteristics on the dinner table. |
| B．So that your ideas can be accurately expressed and play a role. |
| C．In order to better improve your communication strategy. |
| D．Because the receivers have different views on different topics. |
| A．Because there are too many types of communication. |
| B．Because people have different experiences. |
| C．Because the new media is not perfect. |
| D．Because overloaded information is boring. |
| A．Uncaring. | B．Indifferent. |
| C．Objective. | D．Subjective. |
6 . This is the digital age, and the advice to managers is clear. If you don’t know what ChatGPT is or dislike the idea of working with a robot, enjoy your retirement. So, as for the present you should get for your manager this festive season, a good choice may be anything made of paper. Undoubtedly, it can serve as a useful reminder of where the digital world’s limitations lie. Several recent studies highlighted the enduring value of this ancient technology in several different aspects.
A study by Vicky Morwitz of Columbia Business School, Yanliu Huang of Drexel University and Zhen Yang of California State University, Fullerton, finds that paper calendars produce different behaviours from digital calendars. Users of old-fashioned calendars made more detailed project plans than those looking at an App, and they were more likely to stick to those plans. Simple dimensions seem to count. The ability to see lots of days at once on a paper calendar matters.
Here is another study from Maferima Touré-Tillery of the Kellogg School of Management at Northwestern University and Lili Wang of Zhejiang University. In one part of their study, the researchers asked strangers to take a survey. Half the respondents were given a pen and paper to fill out a form; the other half were handed an iPad. When asked for their email address to receive information, those who used paper were much likelier to decide on a positive answer. The researchers believe that people make better decisions on paper because it feels more consequential than a digital screen. Paper-and-pen respondents were more likely than iPad users to think their choices indicated their characters better.
Researchers had other findings. They found shoppers were willing to pay more for reading materials in printed form than those they could only download online. Even the sight of someone handling something can help online sales. Similarly, people browsing(浏览) in a virtual-reality(虚拟现实) shop was more willing to buy a T-shirt if they saw their own virtual hand touch it.
1. How does the author lead in the topic?| A．By telling a story. | B．By giving examples. |
| C．By raising questions. | D．By describing a situation. |
| A．They are a better reminder. |
| B．They can show more detailed plans. |
| C．They provide chances for people to practice writing. |
| D．They provide a better view of many days’ plans at a time. |
| A．Decision. | B．Sympathy. | C．Efficiency. | D．Responsibility. |
| A．Paper posters will greatly promote sales online. |
| B．E-magazines are thought less valuable than paper ones. |
| C．Seeing others buy will increase one’s purchasing desire. |
| D．People prefer items made of paper instead of other materials. |
7 . This page explains how to prepare your article for submission to any of our journals.
Note that length limits, article types and other journal specific information are available on the “Author information” page on each journal website.
The submitting author will be required to provide an Open Researcher and Contributor ID (ORCID) via the online submission system. The benefits of registering an ORCID are outlined here. Provision of ORCIDs by co-authors is strongly encouraged, but not a must.
You are permitted to suggest suitably regular reviewers (审稿人), especially if you are from underrepresented groups, such as women, scientists with disabilities, early life researchers. However, we may choose to use other reviewers.
Editorial rules
Please carefully read our rule page before submitting and review our licensing and open access conditions. Papers submitted to our journals are normally peer reviewed in a single-blind fashion (author names are not hidden, but judge names are).
Unless you have selected for publication of peer review information for accepted papers, the review reports and other contact information relating to your paper should not be shared or made publicly available.
Formatting (编排格式) your article
In order to make submission as easy as possible for authors, we have introduced format-free first submission for the majority of our journals, apart from Biology Letters which requires a Word version upon first submission to enable accurate length calculation.
Once an article has been accepted for publication the main contribution must be submitted as an editable file, not a PDF, and the source files of any figures and tables must be provided.
1. What are women especially suggested doing in the text?| A．Offering their ORCIDs. |
| B．Recommending qualified reviewers. |
| C．Focusing on access conditions. |
| D．Measuring article length correctly. |
| A．Writer names. | B．The review reports. |
| C．Judges’ emails. | D．Judge names. |
| A．An editor. | B．A journalist. | C．A researcher. | D．A reviewer. |
8 . Fake news spreads rapidly, especially on social media. As students progress in their education, they need to be able to distinguish fake news stories from true, fact-checked journalism.
Check the history and reputation of the author and publication
Most fake news sites have just existed for a short time.
When a big news event occurs, multiple media organizations will report it. Search for other publications that have posted stories about the news. If no other news outlets are reporting the story, it’s probably a fake.
Be cautious about sensational (耸人听闻的) headlines
Fake news is designed to strike an immediate emotional chord in audiences by using an alarming headline. Often people share such a story based merely on the headline.
Carefully examine photos and other media accompanying the stories
| A．They even haven’t read the article itself. |
| B．Here’s our advice on how to spot a fake. |
| C．Compare the news with some other big news. |
| D．Determine whether other media are reporting the same news. |
| E．Fake news providers often use eye-catching photos or videos. |
| F．Photos and videos used in news are usually very beautiful and attractive. |
| G．You can find out that by entering its address in the Domain Age Checker. |
After Henry delivered all thenewspapers, he pedaled fast to The Gazette offices by 8: 30. The chief editorhad something important to tell him. He parked his bike and bounded up twonights of stairs to the chief editor's door.
Mr. Trotta greeted him."About those papers," he paused, "no good way to deliver badnews," Henry’s smile faded. "Were closing shop Saturday. Advertisingis down. Television is how people get their news today, Mr. Trotta shrugged, "You won't have to get up early on weekends." "No," said Henry, "but I like waking up early and meeting people on my route. It'ssad People won't get their neighborhood news any more.”
As Henry rode past the familiar houses, he saw Mr Grady on his porch (门廊) holding a broom (扫把). "Mr. Grady, wait," Henry called, setting down his bike. He led Mr. Grady to a chair and took the broom. In minutes, the porch was clean. "Now, Mr, Grady, anytime you have chores (家务) call me." They sat for a while asMr. Grady recalled how happy he’d been moving his family to 26 Maple. He sounded lonely.
A week after closing, Henry wondered if his customers missed The Gazette as much as he did. He thought of a way to find out.
He started out on his oldroute with a notebook. First stop: Mr, Jonas, 17 Oak. When Henry asked him about the paper, Mr. Jonas answered, "I sure liked reading the week'shappenings. By the way, I have a pile of old comics from The Gazette. Think someone would want them?"
“I’ll ask around." Henry made a note in his notebook.
He stopped at Mrs. Burke's, 27 Maple. She opened the door holding two babies. Her other two kids held on toher legs. Henry stared. "You could use a babysitter." "Definitely. I meant to put an ad in The Gazette, but....Know any neighbors with experience?”
Mr Simon was next door, carrying his violin out to his car. "Hey, Henry. My band is having aconcert in the park next Friday. Tell all your friends.”
注意：
1.续写词数应为150左右;
2.请按如下格式在答题卡的相应位置作答.
As Henry made more notes, anidea started forming in his head.
____________________________________________________________________________________________________________________________________________________________________
Customers cheered Henry idea and helpedsupply the news.
____________________________________________________________________________________________________________________________________________________________________
10 . On January 15th, the Guardian showed off its new, smaller look, shifting from its distinctive “Berliner” format to a tabloid(娱乐小报) shape with a redesigned logo in black type. But the more dramatic makeover is of the financial books of Guardian Media Group (GMG), publisher of the Sunday Observer and the daily Guardian, which may find its new operation in the black next financial year. A newspaper business that two years ago was threatened with existentially worrying losses appears on the edge of breaking even.
The turnaround is partly due to steep cost-cutting, which is a dog-bites-man story in journalism. But the Guardian would manage the achievement while still giving away news free online, and that is a story worth telling.
In January 2016 David Pemsel, the new chief executive of GMG, and Katharine Viner, the new editor-in-chief of the Guardian, informed staff that GMG’s endowment fund, meant to ensure the financial security of the paper in the long run, had lost £100m ($140m) in just half a year, taking it to £740m. Mr Pemsel was advised by industry peers to cut costs and put online news behind a paywall. He and Ms Viner cut costs by 20%, or more than £50m. Alan Rusbridger, Ms Viner’s predecessor(前任), had led the newspaper to global relevance with a large online readership. But he spent without thinking of the consequences. In two years GMG has reduced its employees by 400, to about 1,500.
Yet unlike a growing number of newspapers, the Guardian has not put up a paywall. Instead it has pursued a membership model, asking online readers to contribute whatever they like. About 600,000 now do, with annual payments or one-off amounts. American readers tend to choose the latter option, Ms Viner says. GMG says the total figure amounts to tens of millions of pounds per year. Ms Viner says revenue from readers (including 200,000 print subscribers) is now greater than revenue from advertisers.
The result is steadily declining operating losses: from £69m two years ago to £45m last financial year and, Mr Pemsel says, less than £25m in the year that ends on April 1st. He predicts breaking even next year. Giving up its own printing presses and going tabloid will help, saving several million pounds a year. The Guardian may now physically look more like its peers, but its turnaround story remains distinctive.
1. The phrase “in the black”(Paragraph 1) most probably means ______.| A．making profit | B．taking on a new look |
| C．losing support | D．enjoying great popularity |
| A．He advised GMG to cost costs. |
| B．He got the Guardian into trouble. |
| C．He was the founder of GMG’s endowment fund. |
| D．He was fired due to his failure to bring the Guardian online. |
| A．To pay as they like. | B．To skip the advertisements. |
| C．To join its membership club. | D．To connect to other newspapers. |
| A．The Guardian has been reduced to a tabloid. |
| B．The Guardian succeeds by giving away news free online. |
| C．The Guardian turns around by looking more likes its peers. |
| D．The Guardian has broken even by cutting its operation costs. |
