1. Which organizations used to have a lot of power according to the speaker?
| A．Libraries and printing companies. |
| B．Universities and bookstores. |
| C．Newspapers and publishers. |
| A．They are easier to carry. | B．They are cheaper. | C．They are more interesting. |
| A．They were bought by a tech company. |
| B．They made billions of dollars this year. |
| C．They used to have more than 600 stores. |
1. Who is Tom Hokinson?
| A．Founder of a magazine. | B．Publisher of a novel. | C．Editor of a newspaper. |
| A．It’s old-fashioned. | B．It’s wide-ranging. | C．It’s student-targeted. |
| A．To do a promotion. | B．To discuss an issue. | C．To introduce a lecturer. |
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4 . Magazine sales have generally been falling since the day the inventor of the Internet said, “Hey, why don’t I invent the Internet?”
But the latest ABC figures, released this week, show that sales of certain titles are actually going up. News and current affairs magazines are becoming more popular—but celebrity (名人), gossip and fashion publications are still struggling．
“Gossip and celebrity news is rarely something that requires detailed analysis—so it’s best suited to bite-sized content on social media,” says Ian Burrell, media columnist for The Drum. “Once it’s out there, it’s quickly shared and readers move on to the next star. No one wants to wait a week to read about it in a print magazine.”
Fraser Nelson, editor of The Spectator, wrote this week: “There’s now too much writing online, and in an era of fake news, where you get your analysis from has never been more important. As newspapers and magazines are finding out, if you can publish writing that is consistently better than what can be found online, people will pay.”
But many editors are struggling to strike the right balance between physical and digital content. They are faced with the choice of either posting all their articles online for free so the magazine stays relevant, or charging readers money to protect the financial future of the brand.
As Burrell points out, most readers are hungry for a deeper understanding of the fast-moving changes in global news and politics rather than seeking to escape from it by burying their heads in celebrity gossip and entertainment stories．
Serious times call for serious journalism. While general-interest daily news has been turned into an almost universally available commodity (商品) by the Internet, specialist journalism is still a service people value and think they can’t get elsewhere．
1. What does Ian Burrell think of celebrity news?| A．It should be read carefully. | B．It should appear on magazines. |
| C．It isn’t worth reading. | D．It isn’t worth analyzing． |
| A．The value of newspapers and magazines. |
| B．The significance of current affairs． |
| C．The importance of news sources. |
| D．The balance between physical and digital content. |
| A．Most readers are fond of rapid changes． |
| B．Most readers tend to escape from reality． |
| C．Most readers like entertainment news best． |
| D．Most readers show great interest in global news and politics． |
| A．What Makes Some Magazines Disappear |
| B．Where Magazines Will Go in the Future |
| C．How Magazines Are Surviving the Digital Age |
| D．Why People Are Still Reading Fashion Publications |
5 . For more than a century, student journalists at the Daily Tar Heel (DTH) have written about life at UNC-Chapel Hill, US and raised questions on the issues of free expression, education, and big-time athletics.
The independent student newspaper recently celebrated its 125th anniversary(周年). To mark the special day, student reporters asked the question: What’s the future of the DTH? The proud newspaper has been searching for the answer, and so have college newspapers across the US.
Student newspapers are facing a dark reality. As they are free to read, they are making less money than ever, meaning that such newspapers are finding it hard to survive.
Most college papers have reduced their print editions (版本). Last year, the DTH printed a paper four days a week. This year, it prints a paper every three days. And while it used to produce around 22,000 newspapers each time, it only makes around 10,000 now, said Erica Perel, general manager.
Increasingly, student journalists have turned their focus to digital versions of their newspapers, and the new ways that social media allows them to tell stories. They’ve adapted (使适应) their skills to mirror what’s going on in the professional journalism world.
“I think we’re adapting very well … in moving away from that print mentality (心态). But it’s challenging,” said Jonathan Carter, a student at North Carolina State University.
So what should student newspapers do? LoMonte said the best solution would be for universities to financially(经济上) support student journalism.
University leaders like to talk about producing civically (公民地) responsible students, he said, and journalism is a part of that. “Colleges and universities have to recognize independent media coverage as a civic good and step up to the plate,” he said.
In the meantime, campus newspapers are figuring out their financial models as they go along.
Bruce dePyssler, adviser to North Carolina Central Universit’s Campus Echo newspaper, said his students post one story a day online. The best stories are put together for a once-a-semester(学期) print edition.
And even if student journalists don’t go into media jobs, Perel said, they’ve still had a great education.
“The number one thing that we teach is critical(批判性) thinking and how to be a lifelong learner,” she said. “ The ones who are living through this transition (过渡) are the ones that are going to be a lot stronger for it in the end.”
1. What can be read about at the Daily Tar Heel (DTH)?| A．Some famous sports facilities. | B．Articleon the reporters of the paper |
| C．Columns about the free subjects. | D．Students’ college life. |
| A．Poor printing quality. | B．The impact of digital media. |
| C．Expensive advertising fees. | D．A lack of student reporters. |
| A．Reduce print editions. | B．Ask colleges for money. |
| C．Publish more digital editions. | D．Create their own financial models. |
| A．They become good at storytelling. | B．They gain problem-solving skills. |
| C．They become a logical thinker. | D．They learn how to be a lifelong learner. |
| A．The proud history of the Daily Tar Heel. |
| B．Student reporters adapting to changing situations. |
| C．School newspapers under threat in the digital age in the US |
| D．An example of how to combine traditional newspapers with new media. |
