1 . Branding events of China Daily

Since its launch in 1981, China Daily has grown to become the nation’s leading English-language newspaper. With a combined print, online and mobile readership of more than 350 million, it serves a vital role in telling the world about China, providing valuable insight into the world’s second-largest economy. A series of branding events are conducted by China Daily to improve public diplomacy (外交) and international communication.

Vision China Lectures

A series of talks are organized by China Daily in which leading political and business figures are invited to speak and interact live with domestic and foreign audiences. The Vision China lectures focus on major issues facing China and the world, explore what China’s story means for the world, and how Chinese wisdom can help the world.

China Watch Think Tank Forum

Elites, including opinion leaders, politicians and businesspersons with expertise (专业知识) on China, discuss topics on developments and the future of China and the world in China Watch Think Tank Forum.

Asia Leadership Roundtable

The China Daily Asia Leadership Roundtable provides a platform for high-level dialogue and communication among leaders and social elites in the fields of politics, business and academia in Asia.

“21st Century Cup” National English Speaking Competition

The competition is the most famous English-speaking competition in China. It is the qualifying round for students who wish to represent China in the International Public Speaking Competition in London.

TESOL China Assembly

Organized by China Daily in partnership with TESOL International Association (Teachers of English to Speakers of Other Languages), the TESOL China Assembly is a high-level international English Language Teaching (ELT) event in China. It aims to promote scholarship and cross-cultural understanding among English educators in China, and to enhance dialogue between China’s ELT professionals with their peers worldwide.

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1. What’s the main purpose of China Daily?

A．To hold various branding events.

B．To promote interpersonal communication.

C．To combine print, online and mobile readership.

D．To help people around the globe know China better.

2. What do Vision China Lectures and Asia Leadership Roundtable have in common?

A．They involve politicians and businesspersons.

B．They focus on major issues facing China and the world.

C．They provide a platform for public dialogue and communication.

D．They discuss topics on developments and the future of China and the world.

3. Where is the text probably from?

A．A newspaper.	B．A textbook.
C．A website.	D．A magazine.

2 . 阅读下面材料，在空白处填入适当的内容(1个单词)或括号内单词的正确形式。

“Seeing printed media being     1     (gradual) replaced by new media made me feel that something precious in my memory     2     (be) lost. I don’t want them to disappear,” he said,     3     (add) that publishing marriage announcements evokes     4     warm feeling toward newspapers while bringing a sense of vintage elegance.

The price for publishing a marriage announcement differs by number of words, space and printing house. It ranges from around 100 yuan to more than 10,000 yuan. Customers can     5     pay for the service online or by phone. Globally, many newspapers also provide sections to publish marriage announcements, along with births and     6     (die).

Meng Si,     7     works for an online platform     8     (associate) with newspaper publishing services, told Xinhua News Agency recently that there has been a     9     (notice) increase in inquiries and orders for marriage announcements. The customers are predominantly young people in     10     20s, with some even making appointments one or two months in advance.

3 . Geographical, the official magazine of the Royal Geographical Society (with IBG) has been published continuously since 1935. Each month, Geographical brings the world into its readers’ living rooms, highlighting the rich diversity of world’s cultures, wildlife and places. also provides an authoritative voice on the social and environmental issues that face humanity, educating and informing its readers. Employing inspiring photography and exclusive in-depth editorial features, the brand offers a unique blend of:

• People and cultures

• Exploration and discovery

• Responsible travel

• Outdoor-equipment advice

• The natural world

• Environmental issues

• Science and technology

• The best of Britain

THE NUMBERS

Our 106,000 readers are well educated, literate, and affluent.

They approach their purchasing decisions with a mixture of thorough organisation and meaningful intent.

82% of readers subscribe to the magazine.

Readers spend an average of 94 minutes reading each issue of Geographical.

On average, our readers pick up the magazine 5.8 times per issue.

Each issue of Geographical is read by an average of 4.1 people.

81 % of readers archive their copies of the magazine for future use.

What it all adds up to... There is simply no other audience that has the all-round knowledge of, and ongoing interest in, the environment, geography and travel.

45% of leaders agree that Geographical ‘gives me ideas for things to buy’.

67% of readers contact advertisers in the magazine.

48% of readers are professionals.

19% of readers are students.

16% of readers are self-employed.

1. What do we know about Geographical?

A．Most people like reading it in library.	B．The number of its readers is larger.
C．It covers the normal trips.	D．Its content is rich.

2. What is the percentage of students among the readers?

A．82%.

B．19%.

C．45%.

D．81%.

3. Which word can describe the role of the magazine?

A．Interesting.

B．Expensive.

C．Essential.

D．Demanding.