1 . 阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。

For over a century , student journalists at The Daily Tar Heel ( DTH ) have documented their college life and raised     1    ( variety ) questions on free expression , tuition , and big-time athletics... The independent student newspaper celebrated its 125th anniversary this year . To mark it , student     2    ( report ) asked the question : What’s the future of the DTH ?

Student newspapers are faced    3     a dark reality. Falling advertising income , increasing digital demands and the lack of subscription fees as they are free     4    ( read ) mean that such newspapers are finding them much     5    ( hard ) to survive . Most college papers have reduced their print editions . And while the DTH    6    ( use ) to produce around 22,000 newspapers , it only makes around 10,000 now .

Increasingly, student journalists have turned their focus to their digital platforms    7    they can tell stories with social media. And though     8    can be challenging for them to move away from that print tradition, they manage to adapt very well. So what should student newspapers    9    (trap) in this situation do? Perhaps the ideal answer would be for universities to    10    (financial) support student journalism. In the meantime,college newspapers are figuring out their financial models as they go along.

2 . What is a book nowadays in a world of Kindles and iPads? Traditional publishers are traveling a long and confusing road into the digital future. Here's the conventional wisdom about publishing: People expect e-books to be cheaper than physical books, and that drives down prices. But the story's not that simple. For one thing, digital publishers have the same problem that traditional publishers do:piracy(盗版).

It turns out, though, that some publishers are doing pretty well despite the piracy problem. "We've had an amazing year," says Sourcebooks President Dominique Raccah. "Last year was the best year in the company's history. This year we beat that, which I didn't think was even possible." Raccah adds that her company is doing well because of digital publishing.

It turns out there are some huge advantages-at least for publishers. A big one: The price of an e-book isn't fixed the way it is with physical books. Ten years ago, a publisher would have sent out its books to the bookstore with the price stamped on the cover. After that, it was done - the publisher couldn't put a book on sale to sell more copies.

"The exciting thing about digital books is that we actually get to test and price differently, " Raccah says. That's what American publisher Little, Brown and Company did with Robert Dallek's book An Unfinished Life: John F. Kennedy. In the middle of November, Little, Brown and Company dropped the price from $ 9. 99 to $ 2. 99 for 24 hours. That sparks sales; it gets people talking about it," says Terry Adams, a publisher with Little, Brown and Company.

If you read the new e-book 40 Years of Queen, you will find it full of links. Links to iTunes, where you can buy the music you've been reading about. That's another huge advantage of e-books:Publishers can sell you things inside your book.

There's still one big problem putting pressure on publishers. "We actually don't have a good gifting tradition yet for e-books," says Raccah. Despite all the advances in reading technology, physical books are still the best Christmas presents.

1. How does Raccah feel about her company's achievement this year?

A．It's really disappointing.	B．It's less than satisfactory.
C．It's just what she predicted.	D．It's far beyond her expectations.

2. Why does the author mention publishing 10 years ago?

A．To stress it had its own advantage.

B．To show its marketing was not flexible.

C．To complain about the changing prices of books.

D．To indicate the unpopularity of physical books.

3. What do we know about An Unfinished Life: John F. Kennedy?

A．It was written by John F. Kennedy.

B．It caused disagreements among buyers.

C．It was sold at a huge discount for one day.

D．It was sold at a different price every week.

4. What can you do while reading the new e-book 40 Years of Queen?

A．Buy items mentioned in the book.

B．Find links to other relevant books.

C．Get some background information.

D．Listen to music in the book for free.