1 . The news industry has had a rough decade. Print readership is steadily declining, newspapers are closing, and journalists with decades of experience are being laid off. In response, major newspapers have made significant changes. They’re attempting to combat declining reader interest by shortening stories, creating clickbait (诱饵性标题), and most especially, using social media to their advantage.

With the rise of social media sites, many people have claimed that we are entering a new age in which news must be delivered in 140 characters or fewer. People’s ability to focus on long-form content and engage in deep reading has also been declining due to the endless distractions and excessive information in today’s world. This change in reading habits has led to a preference for short, easily-understood news pieces that can be quickly consumed. To interest a more specific and generally younger readership, newspapers have revised content, prioritizing articles that are visually appealing instead of having depth.

But, in reality, there is still a demand for in-depth reporting. In this era of misinformation and clickbait, readers are seeking reliable sources of news that provide context, analysis, and accountability. Depth reporting explores the fundamental causes, involves multiple perspectives, and uncovers the hidden truths that shape our world, helping readers get a more comprehensive understanding of complicated matters.

While social media have changed the way we consume news, the quality of news remains essential for public. It’s crucial for the news industry to achieve a balance between catering to changing reader preferences while also maintaining the integrity (完整性) of news. This means providing both quick updates and in-depth analysis, and using social media to promote their content, but not at the expense of accuracy or integrity. By doing so, news organizations can ensure that they remain relevant and trusted sources of information in a rapidly changing media environment.

1. What problem does traditional news industry face?

A．The decline of readership.	B．The lack of long-form stories.
C．The spread of unreliable information.	D．The shortage of experienced journalists.

2. What do we know from paragraph 3?

A．People’s need for in-depth reporting is decreasing.

B．Social media has played a key role in promoting hidden facts.

C．Clickbait greatly increases readers’ interests in exploring truths.

D．In-depth reporting can improve readers’ comprehension of complex issues.

3. According to the passage, the news industry should achieve a balance between         .

A．providing quick updates and focusing on popular topics

B．stating matters in multiple perspectives and shortening articles

C．satisfying readers’ preferences and ensuring the quality of news

D．widening news sources and maintaining the accuracy of contents

4. Where is the text probably taken from?

A．An advertisement.	B．A daily newspaper.
C．A diary entry.	D．A story book.

2 . Books for Young Readers

Ivy+Bean by Annie Barrows and Sophie Blackall

Ivy is quiet; Bean is loud and goofy. Ivy wants to be a witch; Bean wants to play games. Naturally, they’re going to end up being best friends and getting into all kinds of scrapes together since their approach to pretty much everything—from discovering dinosaurs to starting their own summer camp—is “Why not?” (For ages 6 to 10)

Ways to Make Sunshine by Renée Watson and Nina Mata

Ryan Hart wants to see the good in everybody, even when she gets teased for having a boy’s name. She has a lot to deal with—her dad’s been laid off and the family has to move to a smaller house. But when Ryan runs into problems, she’s always looking for ways to make sunshine. (For ages 7 to 10)

Better Nate Than Ever (series) by Tim Federle

The budding drama club kids in your life will love this trilogy (三部曲) about a small-town boy with big Broadway dreams. Nate Foster longs to get away from Jankburg. Pennsylvania to star in a Broadway show. And then something amazing happens. There’s an open casting call for a Broadway musical based on E. T. He just has to get there. (For ages 10 and up)

New Kid by Jerry Craft

Fans of Raina Telgemeier will love Jerry Craft’s sympathetic graphic novel about seventh-grader Jordan, who’s trying to fit in at the fancy new private school where he’s one of the few kids of color in his grade. And all he really wants to do is draw comics—so how can he stay true to himself and his neighborhood, and still figure out his new school? (For ages 8 to 12)

1. Which word can best describe Ryan Hart?

A．Responsible.

B．Optimistic.

C．Reliable.

D．Enthusiastic.

2. Which book is about a boy pursuing his dream?

A．Ivy+Bean.	B．Ways to Make Sunshine.
C．New Kid.	D．Better Nate Than Ever(series).

3. What is the purpose of the text?

A．To persuade.

B．To advertise.

C．To recommend.

D．To entertain.

3 . By our very rough calculations, Reader’s Digest has published some 35,000 articles in nearly 1,200 issues. These small pages have held some very big names, including U.S. presidents, world leaders, sports legends, and, indeed, the biggest contributors of all, everyday Americans with a story to tell. These are some of our proudest moments.

How to Keep Young Mentally by Mary B. Mullett

This first article in the first issue highlighted inventor Alexander Graham Bell and his belief in lifelong learning: “The first essential of any real education is to observe. Observe! Remember! Compare!” It was an appropriate beginning. reflecting our self-educated founder’s endless curiosity.

I’ve Come to Clean Your Shoes by Madge Harrah

The morning of a family funeral, an acquaintance shows up unannounced and says, “I’ve come to clean your shoes.” He spends the day quietly shining every pair in the house. The writer ends with: “Now, whenever I hear of an acquaintance who has lost a loved one. I try to think of one specific task suiting that person’s need. And if the person says, ‘How did you know I needed that done?’ I reply, ‘it’s because a man once cleaned my shoes.’”

Strange Encounter on Coho Creek by Morris Homer Erwin

A miner spends days camping in the Alaskan wilderness, working hard to earn the trust of a mother wolf stuck in a trap before she and her four pups starve to death. Eventually, he is able to free her. Four years later, he encounters a wolf in the same meadow. Yes, the same wolf. When we shared this classic on rd.com in 2019, it went viral and it has now been read by many millions online and in print.

How Honest Are We by Ralph Kinney Bennett

Our famous “wallet drop” set up the ultimate test of honesty: If we left wallets in cities around the country, how many would be returned? Well over half, it turned out—67 percent. The most honest city? Seattle, whose upstanding residents returned nine out of ten wallets.

1. What do we know about the acquaintance in the story I’ve Come to Clean Your Shoes?

A．He shows concern by cleaning shoes.

B．He cleans shoes at the owner’s request.

C．He comforts the owner by telling his own story.

D．He visits the house where the owner is severely sick.

2. Which article gained significant popularity online?

A．How to Keep Young Mentally.	B．I’ve Come to Clean Your Shoes.
C．Strange Encounter on Coho Creek.	D．How Honest Are We.

3. Where can the text be found?

A．In a history book.

B．In a magazine.

C．In a novel.

D．In a brochure.

4 . On January 15^th, the Guardian showed off its new, smaller look, shifting from its distinctive “Berliner” format to a tabloid(娱乐小报) shape with a redesigned logo in black type. But the more dramatic makeover is of the financial books of Guardian Media Group (GMG), publisher of the Sunday Observer and the daily Guardian, which may find its new operation in the black next financial year. A newspaper business that two years ago was threatened with existentially worrying losses appears on the edge of breaking even.

The turnaround is partly due to steep cost-cutting, which is a dog-bites-man story in journalism. But the Guardian would manage the achievement while still giving away news free online, and that is a story worth telling.

In January 2016 David Pemsel, the new chief executive of GMG, and Katharine Viner, the new editor-in-chief of the Guardian, informed staff that GMG’s endowment fund, meant to ensure the financial security of the paper in the long run, had lost £100m ($140m) in just half a year, taking it to £740m. Mr Pemsel was advised by industry peers to cut costs and put online news behind a paywall. He and Ms Viner cut costs by 20%, or more than £50m. Alan Rusbridger, Ms Viner’s predecessor(前任), had led the newspaper to global relevance with a large online readership. But he spent without thinking of the consequences. In two years GMG has reduced its employees by 400, to about 1,500.

Yet unlike a growing number of newspapers, the Guardian has not put up a paywall. Instead it has pursued a membership model, asking online readers to contribute whatever they like. About 600,000 now do, with annual payments or one-off amounts. American readers tend to choose the latter option, Ms Viner says. GMG says the total figure amounts to tens of millions of pounds per year. Ms Viner says revenue from readers (including 200,000 print subscribers) is now greater than revenue from advertisers.

The result is steadily declining operating losses: from £69m two years ago to £45m last financial year and, Mr Pemsel says, less than £25m in the year that ends on April 1^st. He predicts breaking even next year. Giving up its own printing presses and going tabloid will help, saving several million pounds a year. The Guardian may now physically look more like its peers, but its turnaround story remains distinctive.

1. The phrase “in the black”(Paragraph 1) most probably means ______.

A．making profit	B．taking on a new look
C．losing support	D．enjoying great popularity

2. What does the writer imply about Alan Rusbridger?

A．He advised GMG to cost costs.

B．He got the Guardian into trouble.

C．He was the founder of GMG’s endowment fund.

D．He was fired due to his failure to bring the Guardian online.

3. What does the Guardian allow its online readers to do?

A．To pay as they like.	B．To skip the advertisements.
C．To join its membership club.	D．To connect to other newspapers.

4. What conclusion can be drawn from the passage?

A．The Guardian has been reduced to a tabloid.

B．The Guardian succeeds by giving away news free online.

C．The Guardian turns around by looking more likes its peers.

D．The Guardian has broken even by cutting its operation costs.

5 . The London Book Fair

Time and Location

The London Book Fair will take place 18 — 20 June, 2023, Olympia London.

Children’s & Young Adult

Our Children’s & Young Adult section traditionally welcomes the leading names in the field to exhibit. These companies enjoy noisy passageways full of visitors and benefit from the opportunity to increase brand awareness. However, any children under 16 are not allowed to be at The London Book Fair.

Authors & Self-Publishing

Author HQ, which consists of a theatre and networking area, is one of our most popular features, attracting great interest from the self-publishing community. Meanwhile, our Author of the Day programme helps bring writers face-to-face with bestselling authors who will share their journey to publication during a special series of talks at the fair.

Technology and Publishing Solutions

All the new ways to treat content are found in the Tech area at LBF, located in the National Gallery of Olympia. Whether it is an app, game, mobile development or enhanced eBook — or a development not yet launched — the Tech area is its home. To keep the creativity flowing, there is a dedicated Buzz Bar in the heart of the Tech area for those all-important networking meetings.

BA Members

BA Members attend the fair for FREE and receive a number of key benefits, making the fair a more accessible, cost-effective and highly relevant event for booksellers. Simply click here to find out more about becoming a BA member and take advantage of this offer.

If you have any further difficulties, please contact our Customer Services team who will be happy to help.

1. Who will be welcomed by the London Book Fair?

A．A mother with a kid.	B．A green hand writer.
C．A primary school student.	D．A visitor getting to London in July.

2. What should we do to gain more benefits on the fair?

A．Apply for BA members.	B．Attend networking meetings.
C．Increase brand awareness.	D．Contact Customer Services team.

3. Where is this text probably taken from?

A．A textbook.

B．A newspaper.

C．A website.

D．A fashion magazine.

6 . The culture of newspaper reading in the United Kingdom started in the19th century. The number of the newspapers circulated daily peaked during the early 21st century. Here are four well-known ones.

The Sun

The Sun is a popular newspaper, which was established in 1964 and bought by Rupert Murdoch’s News International Company in 1969. It is filled with the jokes about heads of state and major events both inside and outside Britain such as mayor’s trousers not being tied properly, politicians sleeping during conferences and so on. Its lively and popular style just meets the taste of the lower classes. The majority of The Sun’s readers are in the age group of 15-34 years. Now its annual circulation has reached 23,100,000 copies.

Metro

Metro is a free tabloid (小报) newspaper distributed from Monday to Friday, which was established in 1999. Metro is published by NMG group and is distributed throughout the United Kingdom. It has gained popularity over time and also has a digital platform. The features section covers a variety of articles including lifestyle, home, science, and health. This variety of content attracts readers from various walks of life.

Daily Mail

Daily Mail, compared to The Sun, is a little more serious. It was established in 1896. Reading Daily Mail can not only understand major political and economic events, but also read some relaxing and helpful contents. Well-known for female favorite topics, it is extremely popular with middle-class housewives.

The Guardian

The Guardian is a British daily newspaper that was founded in 1821 in London, UK. The Guardian receives average daily readers of about 1.03 million with 126,879 in daily newspapers circulated. The paper focuses on politics, policy, business, and international relations. Their coverage includes News and Opinion, Sports, Culture, Lifestyle, Podcasts, and more.

1. Who may be the target readers of The Sun according to the text?

A．Elderly people.

B．Middle-class men.

C．Lower classes.

D．Scientists.

2. Which newspaper has the shortest history?

A．The Sun.

B．Daily Mail.

C．The Guardian.

D．Metro.

3. Which topic is least likely to be covered in The Guardian?

A．World Cup finals.	B．Jogging methods.
C．Sino-France relations.	D．Gossip news.

7 . Mass communication is a very broad field which includes advertising, mass promotion, political campaigns, public relations, mass education and even the way you interact with other people. It covers just about everything you do in your daily life. Some characteristics of mass communication are: communication, information overload, group effort and feedback. There are some more that are less often mentioned but are just as important as the ones that have been listed above.

The most basic feature of communication is interaction. Interaction takes the form of communication where you can interpret what someone is trying to say. For example, when a person says “How are you?” and you respond in a loud voice or in a concerned manner, it’s considered interaction.

Another characteristic of mass communication that you’ll come across is a large number of receivers. When communicating with a group of people, it is important to keep in mind that each receiver will bring different characteristics to the table when communicating. Different receivers will take up different topics and bring a different set of characteristics to the table. In some cases, you will need to communicate with many different types of receiver in order for your communication ideas to be fully expressed and taken into full effect. You should therefore consider the characteristics of your receivers when planning your communication strategies.

New media is also impacting communication. Each type of new medium has diverse different ways in which it can deliver messages. You can make use of several types of communication in many cases and reach a wide range of target audiences. For example, you can use the Internet in order to communicate with your audience. As a result, the amount of information also in turn becomes too much for the human mind to process in a timely and effective manner. This overload is not only unsound, but it also tends to make people impatient, which finally takes the form of arguments and other types of exchanges that are based on facts, assumptions or personal experiences. However, although you may have to deal with some constraints, the Internet is still a very powerful tool that should not be ignored.

1. What role does the example given by the author in the second paragraph play?

A．Explain the importance of politeness.

B．Explain the concept of interaction.

C．Explain the characteristics of communication.

D．Explain what body language is.

2. Why should we consider different receivers when planning communication?

A．Because communicators have many different characteristics on the dinner table.

B．So that your ideas can be accurately expressed and play a role.

C．In order to better improve your communication strategy.

D．Because the receivers have different views on different topics.

3. Why does communication often take the form of argument?

A．Because there are too many types of communication.

B．Because people have different experiences.

C．Because the new media is not perfect.

D．Because overloaded information is boring.

4. What is the author’s attitude towards mass communication?

A．Uncaring.	B．Indifferent.
C．Objective.	D．Subjective.

8 . A book called Bartlett’s Familiar Quotations has been published in the United States since the 1850s. It started with John Bartlett, the owner of a bookstore near Boston, Massachusetts. He selected words, or quotations, from famous people, including Benjamin Franklin, Thomas Paine and John Keats for the book.

Geoffrey O’Brien is the current editor of the 170-year-old book. He said it is hard to keep up with so many quotations because of “the speed of events” in modern times. “No matter when we went to press, we would be cutting off in the middle of the story,” he said.

The 19th edition of Bartlett’s just came out. It is the first publication since 2012 and the second under O’Brien. “With the Internet and cable news, you have the constant manufacturing of statements of one kind or another,” O’Brien said. So, he tried to choose quotations that have staying power beyond current news events.

In the early days, the book was mostly made up of quotations from white men. But recently, the book includes words from the singer Beyoncé and the track and field athlete Usain Bolt. It even has thoughts from other languages such as Russian and Navajo, a Native American language.

With so many new quotes, some older ones had to be removed. O’Brien said he was sad to drop comments by John Dryden, one of his favorite poets.

O’Brien also needs to keep the book to about 1,400 pages. So, once very well-known American comedians like Bob Hope and Johnny Carson are not in the latest book. Also gone are quotes from former U.S. Vice President Dan Quayle and actor Sally Field.

O’Brien said the goal of the book is to be “representative” but not like an encyclopedia (百科全书). Not everyone can get in. He said he was sad to not be able to include a comment from U.S. civil rights activist and politician John Lewis, who died in 2020.

1. What is the main challenge the editor faces?

A．Whether to keep pace with times.	B．What to take into the book.
C．How to deal with new statements.	D．How to remove the quotes.

2. How did O’Brien tackle the challenge?

A．He included more languages.	B．He reset the goal of the book.
C．He kept the pages of the book.	D．He used power-lasting quotes.

3. What can we learn about the book?

A．It has evolved as time changes.	B．Famous stories are selected for it.
C．The 19th edition is the second publication.	D．Only quotes from white men were included.

4. What is the best title for the text?

A．Content of a Famous Book	B．Development of a Quotation Book
C．Editors Try to Publish More Books	D．Quotation Book Struggles to Keep up

9 .

The Land of the Pharaohs From the Pyramids to the Valley of the Kings-in the April issue of AQUILA children can investigate Egypt’s amazing history and follow the River Nile as it winds south through wilderness and steamy rainforests. AQUILA is unique in the world of children’s publishing: its thoughtful and intelligent topics are so well written and researched you will probably enjoy reading the articles yourself. SPECIAL ISSUE WITH EXTRA PAGES The inventive ancient Egyptians left quite a mark on history. They developed hieroglyphs and an early type of paper, so they’re indirectly responsible for this page you are reading now. You can add to this the first solar calendar, water dams, big ideas about death and the afterlife and a very modern obsession with cats-no wonder they capture our imaginations! PLUS: Pyramid Maths, translating the Rosetta Stone and the rise of the Sun God Aten.

New topics for Summer 2022: May: UNDERSEA EXPLORER Dive into coral reefs and meet their dazzling inhabitants. PLUS: underwater maps, sea monsters and the spaceship cemetery. June: CREATIVE CODING Coding is not only a language for programming software: kid’s brains can form creative connections that help them understand real-life problems and ideas. July/August: LOOK AT LONDON Get your bags packed and ready for our Summer Double issue, we’re on a visit to the UK capital. From the Romans and Boudicca to the swinging 60s there will be oodles of history, science, arts, and of course, fun! √BIG IDEAS for Curious Minds √A Book’s Worth of Reading √Brilliant New Topic Every Month

Subscriptions include: 1 Your Personal Gift Message with the first issue 2 FREE EXTRAS: every month, top-notch topic extension materials are available to download for the most dedicated AQUILAnauts to take their learning a step further! 3 50% OFF back-issues when you subscribe www.AQUILA.co.uk Creative, Funny & Inspiring AQUILA is not like any other children’s publication you have seen, and you will not find it on the newsstand; the editorial is witty and sophisticated, making children feel part of a very special club. Highly recommended reading for bright 8-13-year-olds, every monthly topic brings a well-balanced feast of Science, Arts and General Knowledge into the family home, encouraging children to think beyond the school curriculum and to become self-motivated learners.

1. The poster is designed to _________.

A．advertise the special issue of Ancient Egypt

B．introduce “The Land of the Pharaohs”

C．promote a children’s publication, AQUILA

D．feature summer topics of AQUILA 2022

2. Which issue will you like most if you are interested in marine life?

A．April issue.

B．May issue.

C．June issue.

D．July/August Issue.

3. Which way enables you to get the most issues with the same amount of money?

A．Purchasing the back-issues.

B．Downloading online issues.

C．Subscribing to the double issues.

D．Buying current issues at the newsstand.

10 . This is the digital age, and the advice to managers is clear. If you don’t know what ChatGPT is or dislike the idea of working with a robot, enjoy your retirement. So, as for the present you should get for your manager this festive season, a good choice may be anything made of paper. Undoubtedly, it can serve as a useful reminder of where the digital world’s limitations lie. Several recent studies highlighted the enduring value of this ancient technology in several different aspects.

A study by Vicky Morwitz of Columbia Business School, Yanliu Huang of Drexel University and Zhen Yang of California State University, Fullerton, finds that paper calendars produce different behaviours from digital calendars. Users of old-fashioned calendars made more detailed project plans than those looking at an App, and they were more likely to stick to those plans. Simple dimensions seem to count. The ability to see lots of days at once on a paper calendar matters.

Here is another study from Maferima Touré-Tillery of the Kellogg School of Management at Northwestern University and Lili Wang of Zhejiang University. In one part of their study, the researchers asked strangers to take a survey. Half the respondents were given a pen and paper to fill out a form; the other half were handed an iPad. When asked for their email address to receive information, those who used paper were much likelier to decide on a positive answer. The researchers believe that people make better decisions on paper because it feels more consequential than a digital screen. Paper-and-pen respondents were more likely than iPad users to think their choices indicated their characters better.

Researchers had other findings. They found shoppers were willing to pay more for reading materials in printed form than those they could only download online. Even the sight of someone handling something can help online sales. Similarly, people browsing(浏览) in a virtual-reality(虚拟现实) shop was more willing to buy a T-shirt if they saw their own virtual hand touch it.

1. How does the author lead in the topic?

A．By telling a story.	B．By giving examples.
C．By raising questions.	D．By describing a situation.

2. Why can paper calendars make users stick to plans better?

A．They are a better reminder.

B．They can show more detailed plans.

C．They provide chances for people to practice writing.

D．They provide a better view of many days’ plans at a time.

3. Which of the following did paper influence based on Paragraph 3?

A．Decision.

B．Sympathy.

C．Efficiency.

D．Responsibility.

4. What can we infer from the last paragraph?

A．Paper posters will greatly promote sales online.

B．E-magazines are thought less valuable than paper ones.

C．Seeing others buy will increase one’s purchasing desire.

D．People prefer items made of paper instead of other materials.