1 . Mass communication is a very broad field which includes advertising, mass promotion, political campaigns, public relations, mass education and even the way you interact with other people. It covers just about everything you do in your daily life. Some characteristics of mass communication are: communication, information overload, group effort and feedback. There are some more that are less often mentioned but are just as important as the ones that have been listed above.

The most basic feature of communication is interaction. Interaction takes the form of communication where you can interpret what someone is trying to say. For example, when a person says “How are you?” and you respond in a loud voice or in a concerned manner, it’s considered interaction.

Another characteristic of mass communication that you’ll come across is a large number of receivers. When communicating with a group of people, it is important to keep in mind that each receiver will bring different characteristics to the table when communicating. Different receivers will take up different topics and bring a different set of characteristics to the table. In some cases, you will need to communicate with many different types of receiver in order for your communication ideas to be fully expressed and taken into full effect. You should therefore consider the characteristics of your receivers when planning your communication strategies.

New media is also impacting communication. Each type of new medium has diverse different ways in which it can deliver messages. You can make use of several types of communication in many cases and reach a wide range of target audiences. For example, you can use the Internet in order to communicate with your audience. As a result, the amount of information also in turn becomes too much for the human mind to process in a timely and effective manner. This overload is not only unsound, but it also tends to make people impatient, which finally takes the form of arguments and other types of exchanges that are based on facts, assumptions or personal experiences. However, although you may have to deal with some constraints, the Internet is still a very powerful tool that should not be ignored.

1. What role does the example given by the author in the second paragraph play?

A．Explain the importance of politeness.

B．Explain the concept of interaction.

C．Explain the characteristics of communication.

D．Explain what body language is.

2. Why should we consider different receivers when planning communication?

A．Because communicators have many different characteristics on the dinner table.

B．So that your ideas can be accurately expressed and play a role.

C．In order to better improve your communication strategy.

D．Because the receivers have different views on different topics.

3. Why does communication often take the form of argument?

A．Because there are too many types of communication.

B．Because people have different experiences.

C．Because the new media is not perfect.

D．Because overloaded information is boring.

4. What is the author’s attitude towards mass communication?

A．Uncaring.	B．Indifferent.
C．Objective.	D．Subjective.

2 . The culture of newspaper reading in the United Kingdom started in the19th century. The number of the newspapers circulated daily peaked during the early 21st century. Here are four well-known ones.

The Sun

The Sun is a popular newspaper, which was established in 1964 and bought by Rupert Murdoch’s News International Company in 1969. It is filled with the jokes about heads of state and major events both inside and outside Britain such as mayor’s trousers not being tied properly, politicians sleeping during conferences and so on. Its lively and popular style just meets the taste of the lower classes. The majority of The Sun’s readers are in the age group of 15-34 years. Now its annual circulation has reached 23,100,000 copies.

Metro

Metro is a free tabloid (小报) newspaper distributed from Monday to Friday, which was established in 1999. Metro is published by NMG group and is distributed throughout the United Kingdom. It has gained popularity over time and also has a digital platform. The features section covers a variety of articles including lifestyle, home, science, and health. This variety of content attracts readers from various walks of life.

Daily Mail

Daily Mail, compared to The Sun, is a little more serious. It was established in 1896. Reading Daily Mail can not only understand major political and economic events, but also read some relaxing and helpful contents. Well-known for female favorite topics, it is extremely popular with middle-class housewives.

The Guardian

The Guardian is a British daily newspaper that was founded in 1821 in London, UK. The Guardian receives average daily readers of about 1.03 million with 126,879 in daily newspapers circulated. The paper focuses on politics, policy, business, and international relations. Their coverage includes News and Opinion, Sports, Culture, Lifestyle, Podcasts, and more.

1. Who may be the target readers of The Sun according to the text?

A．Elderly people.

B．Middle-class men.

C．Lower classes.

D．Scientists.

2. Which newspaper has the shortest history?

A．The Sun.

B．Daily Mail.

C．The Guardian.

D．Metro.

3. Which topic is least likely to be covered in The Guardian?

A．World Cup finals.	B．Jogging methods.
C．Sino-France relations.	D．Gossip news.

3 . I couldn’t be more excited to join Reader’s Digest as we celebrate our 100th anniversary. Since 1922, this magazine has shared stories about remarkable people across the country and the kind and heroic things they do for one another.

I grew up in a family of storytellers. My father, a police officer in our central Illinois town, came home every day with stories about the people in our community: funny anecdotes or dramatic stories that revealed the lives of the individuals in our town and what they went through every day.

My mother was a gifted storyteller and her job in the front office of our local middle school provided a lot of material. My sister and I heard about classmates who were caught skipping school or forced by the principal to admit their mischief on unpopular teacher. She would deliver the play-by-play to us, laughing about kids and the things they do. My sister and I learned how to find and tell our own stories in a way that the April 1960 issue held Mom and Dad’s attention and earned their laughs. I suspect those conversations pushed me toward journalism, a way of telling stories to an audience beyond the dinner table.

In this special anniversary issue, we look at some of the incredible stories from famous writers, politicians, everyday heroes, and average Americans that have filled the pages of Reader’s Digest for a century. We also talk about humor, health, and how to feel hopeful about the next century. Of course, there is too much for one issue, so be sure to visit us online at rd.com/100th for more.

Most of all, thank you for being a part of the first 100 years of Reader’s Digest. I look forward to hearing and sharing your stories for years to come.

1. Which of the following is closest in meaning to “mischief” in paragraph 3?

A．Trick.

B．Pressure.

C．Influence.

D．Emphasis.

2. What drove the writer to become a journalist?

A．His abundant reading of Readers’ Digest.

B．His principal’s suggestion and guidance.

C．His parents’ good talent of telling stories.

D．His family’s frequent exchanging of stories.

3. Why is this anniversary issue of Readers’ Digest special?

A．Because it shares stories beyond the dinner table.

B．Because it has only one offline version available.

C．Because it is a story collection of the previous editions.

D．Because it is particularly enjoyed by the writer’s parents.

4. What is the purpose of the writer writing the text?

A．To prove the editor’s theory.

B．To state the writer’s opinion.

C．To promote the sale of the magazine.

D．To encourage contributions from readers.