1 . Magazine sales have generally been falling since the day the inventor of the Internet said, “Hey, why don’t I invent the Internet?”

But the latest ABC figures, released this week, show that sales of certain titles are actually going up. News and current affairs magazines are becoming more popular—but celebrity (名人), gossip and fashion publications are still struggling．

“Gossip and celebrity news is rarely something that requires detailed analysis—so it’s best suited to bite-sized content on social media,” says Ian Burrell, media columnist for The Drum. “Once it’s out there, it’s quickly shared and readers move on to the next star. No one wants to wait a week to read about it in a print magazine.”

Fraser Nelson, editor of The Spectator, wrote this week: “There’s now too much writing online, and in an era of fake news, where you get your analysis from has never been more important. As newspapers and magazines are finding out, if you can publish writing that is consistently better than what can be found online, people will pay.”

But many editors are struggling to strike the right balance between physical and digital content. They are faced with the choice of either posting all their articles online for free so the magazine stays relevant, or charging readers money to protect the financial future of the brand.

As Burrell points out, most readers are hungry for a deeper understanding of the fast-moving changes in global news and politics rather than seeking to escape from it by burying their heads in celebrity gossip and entertainment stories．

Serious times call for serious journalism. While general-interest daily news has been turned into an almost universally available commodity (商品) by the Internet, specialist journalism is still a service people value and think they can’t get elsewhere．

1. What does Ian Burrell think of celebrity news?

A．It should be read carefully.	B．It should appear on magazines.
C．It isn’t worth reading.	D．It isn’t worth analyzing．

2. What did Fraser Nelson mainly stress?

A．The value of newspapers and magazines.

B．The significance of current affairs．

C．The importance of news sources.

D．The balance between physical and digital content.

3. What can be inferred from Burrell’s opinion in Paragraph 6?

A．Most readers are fond of rapid changes．

B．Most readers tend to escape from reality．

C．Most readers like entertainment news best．

D．Most readers show great interest in global news and politics．

4. Which of the following can be the best title for the text?

A．What Makes Some Magazines Disappear

B．Where Magazines Will Go in the Future

C．How Magazines Are Surviving the Digital Age

D．Why People Are Still Reading Fashion Publications

2 . Almost every family buys as least one copy of a newspaper every day. Some people subscribe to as many as two or three different newspapers. But why do people read newspapers?

Five hundred years ago, news of important happenings--battles lost and won, kings or rulers overthrown(推翻)or killed--took months and even years to travel from one country to another. The news passed by word of mouth and was never accurate. Today we can read in our newspapers of important events that occur in faraway countries on the same day they happen.

Apart from supplying news from all over the world, newspapers give us a lot of other useful information. There are weather reports, radio, television and film guides, book reviews, stories, and of course, advertisements. The bigger ones are put in by large companies to bring attention to their products. They pay the newspapers thousands of dollars for the advertising space, but it is worth the money for news of their products goes into almost every home in the country. For those who produce newspapers, advertisements are also very important. Money earned from advertisements makes it possible for them to sell their newspapers at a low price and still make a profit.

1. The phrase “subscribe to” in the first paragraph means“________”

A．go to the newspaper stand and buy	B．send their own news stories to
C．agree to buy for a specific period of time	D．become faithful readers of

2. Before the time of the newspaper, ________

A．bad news traveled quickly and good news slowly

B．few people cared about events that took place in faraway countries

C．kings and rulers were often overthrown or killed

D．news was passed from one person to another

3. The author seems to agree that money spent on advertisements is ________.

A．wasted	B．not much
C．well spent	D．of no use to anyone

4. Which of the following statements is TRUE?

A．Five hundred years ago it took a long time for news to reach other countries.

B．Newspaper advertisements turn people’s attention away from their products.

C．The news that we read in newspapers is mainly about new products.

D．When newspapers are sold at a low price, the newspaper producers will lose money.