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题型:阅读理解-阅读单选 难度:0.65 引用次数:71 题号:12811964

Almost every family buys as least one copy of a newspaper every day. Some people subscribe to as many as two or three different newspapers. But why do people read newspapers?

Five hundred years ago, news of important happenings--battles lost and won, kings or rulers overthrown(推翻)or killed--took months and even years to travel from one country to another. The news passed by word of mouth and was never accurate. Today we can read in our newspapers of important events that occur in faraway countries on the same day they happen.

Apart from supplying news from all over the world, newspapers give us a lot of other useful information. There are weather reports, radio, television and film guides, book reviews, stories, and of course, advertisements. The bigger ones are put in by large companies to bring attention to their products. They pay the newspapers thousands of dollars for the advertising space, but it is worth the money for news of their products goes into almost every home in the country. For those who produce newspapers, advertisements are also very important. Money earned from advertisements makes it possible for them to sell their newspapers at a low price and still make a profit.

1. The phrase “subscribe to” in the first paragraph means“________”
A.go to the newspaper stand and buyB.send their own news stories to
C.agree to buy for a specific period of timeD.become faithful readers of
2. Before the time of the newspaper, ________
A.bad news traveled quickly and good news slowly
B.few people cared about events that took place in faraway countries
C.kings and rulers were often overthrown or killed
D.news was passed from one person to another
3. The author seems to agree that money spent on advertisements is ________.
A.wastedB.not much
C.well spentD.of no use to anyone
4. Which of the following statements is TRUE?
A.Five hundred years ago it took a long time for news to reach other countries.
B.Newspaper advertisements turn people’s attention away from their products.
C.The news that we read in newspapers is mainly about new products.
D.When newspapers are sold at a low price, the newspaper producers will lose money.

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【推荐1】Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

"The 'if it bleeds' rule works for mass media," says Jonah Berger, a scholar at the University of Pennsylvania. "They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer."

Researchers analyzing word-of-mouth communication, e-mails, Web posts and reviews face-to-face conversations found that it tended to be more positive than negative, but that didn't necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website. He and a Penn colleague analyzed the "most e-mailed" list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times' readers and made them want to share this positive feeling with others.

Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused one way or the other, and they preferred good news to bad, The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, "Contagious: Why Things Catch On."

1. What do the classic rules mentioned in the text apply to?
A.News reports.B.Research papers.
C.Private e-mails.D.Daily conversations.
2. What can we infer about people like Debbie Downer?
A.They're socially inactive.B.They're good at telling stories.
C.They're inconsiderate of others.D.They're careful with their words.
3. What can be a suitable title for the text?
A.Sad Stories Travel Far and Wide
B.Online News Attracts More People
C.Reading Habits Change with the Times
D.Good News Beats Bad on Social Networks
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【推荐2】If there is one thing I’m sure about, it is that in a hundred years from now we will still be reading newspapers. It is not that newspapers are a necessity. Even now some people get most of their news from television or radio. Many buy a paper only on Saturday or Sunday. But for most people reading a newspaper has become a habit passed down from generation to generation.

The nature of what is news may change. What basically makes news is what affects our lives—the big political stories, the coverage of the wars, earthquakes and other disasters, will continue much the same. I think there will be more coverage of scientific research, though. It’s already happening in areas that may directly affect our lives, like genetic (基因的) engineering. In the future, I think there will be more coverage of scientific explanations of why we feel as we do—as we develop a better understanding of how the brain operates and what our feelings really are.

It’s quite possible that in the next century newspapers will be transmitted electronically from Fleet Street and printed out in our own home. In fact, I’m pretty sure that it will happen in the future. You will probably be able to choose from a menu, making up your own newspaper by picking out the things you want to read   — sports and international news, etc.

I think people have got it wrong when they talk about competition between the different media. They actually feed off each other. Some people once foresaw that television would kill off newspapers, but that hasn’t happened. What is read on the printed page lasts longer than pictures on a screen or sound lost in the air. And as for the Internet, it’s never really pleasant to read something just on a screen.

1. In the writer’s opinion, in the future, ___________.
A.more and more people will watch TV
B.newspapers will cover more scientific research
C.more big political affairs, wars and disasters will make news
D.newspapers will not be printed in publishing houses any longer
2. From the passage, we can infer that _____________.
A.the writer believes some media will die out
B.television will take the place of the newspaper
C.newspapers will stay with us together with other media
D.newspapers will win the competition among the different media
3. The underline phrase “feed off” in the last paragraph means “ ___________”.
A.depend onB.compete with
C.fight withD.kill off
4. What is the best title for this passage?
A.The Best Way to Get NewsB.Make Your Own Newspaper
C.The Changes of MediaD.The Future of Newspaper
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【推荐3】Scientists rely on journal papers to share their scientific results.     1    

Once researchers are confident of their results, they write up a manuscript(手稿)and send it to a joumal. Editors forward the submitted manuscripts to at least two external referees who are expert in the topic. These reviewers can suggest the manuscript be rejected, published as is, or sent back to the scientists for more experiments.     2    

Research published in peer-reviewed journals has undergone strict quality control by experts. Each year, about 2, 800 peer-reviewed journals publish roughly 1.8 million scientific papers. The body of scientific knowledge is constantly evolving and updating, but you can trust that the science these journals describe is sound. Retraction policies help correct the record if mistakes are discovered post-publication.

    3    To get the word out faster, scientists sometimes post research papers on what’s called a preprint server. These often have “RXiv”—pronounced “archive”—in their name:MedRXiv, BioRXiv and so on. These articles have not been peer-reviewed and so are not proven by other scientists. Preprints provide an opportunity for other scientists to evaluate and use the research as building blocks in their own work sooner.

How long has this work been on the preprint server? If it’s been months and it hasn’t yet been published in the peer-reviewed literature, be very skeptical.     4    During the COVID-19 crisis, with researchers hurrying to understand a dangerous new virus and rushing to develop lifesaving treatments, preprint servers have been littered with immature and unproven science. Demanding research standards have been sacrificed for speed.

Be smartly aware of research published in what are called predatory (损人利己的) journals.     5    Papers from any of the thousands of known predatory journals should be treated with strong skepticism.

A.That process is called “peer review”.
B.Peer review normally takes months.
C.Call to confirm that they are proven correct.
D.However, they can’t guarantee the papers are correct.
E.They let the world see what research has been done, and how.
F.They don’t peer-review manuscripts, and they charge authors a fee to publish.
G.The scientists submitting the preprint may not come from a reliable institution.
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