组卷网 > 高中英语综合库 > 主题 > 人与社会 > 通讯与媒体 > 印刷媒体
题型:阅读理解-阅读单选 难度:0.65 引用次数:62 题号:9913659

Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

"The 'if it bleeds' rule works for mass media," says Jonah Berger, a scholar at the University of Pennsylvania. "They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer."

Researchers analyzing word-of-mouth communication, e-mails, Web posts and reviews face-to-face conversations found that it tended to be more positive than negative, but that didn't necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website. He and a Penn colleague analyzed the "most e-mailed" list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times' readers and made them want to share this positive feeling with others.

Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused one way or the other, and they preferred good news to bad, The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, "Contagious: Why Things Catch On."

1. What do the classic rules mentioned in the text apply to?
A.News reports.B.Research papers.
C.Private e-mails.D.Daily conversations.
2. What can we infer about people like Debbie Downer?
A.They're socially inactive.B.They're good at telling stories.
C.They're inconsiderate of others.D.They're careful with their words.
3. What can be a suitable title for the text?
A.Sad Stories Travel Far and Wide
B.Online News Attracts More People
C.Reading Habits Change with the Times
D.Good News Beats Bad on Social Networks
19-20高一·浙江杭州·期末 查看更多[3]

相似题推荐

阅读理解-阅读单选(约230词) | 适中 (0.65)
【推荐1】The first newspaper were handwritten sheets which were posted in pubic places. The earliest recorded newspaper was started in Rom in 59 BC. In the 700’s the world’s first printed newspaper was developed in China. The paper was printed from carved(雕刻的) wooden blocks and sent out among the citizens. Europe didn’t have a regularly(定期的) published newspaper until 1609, when one was started in Germany.
The fist regularly published newspaper in the English language was printed in 1620. In 1621, an English newspaper was started in London and was published weekly. The first daily English newspaper was the Daily Courant, which didn’t appear until March 1702.
In 1690, Benjamin Harris printed the first American newspaper in Boston. But the local(当地的) government soon stopped its publication. In 1704, John Campbell started The Boston News-letter, the first newspaper to be published daily in America. By 1760, the whole America had more than thirty daily newspapers. There are now about 1800 daily papers in the United States.
Today, as a group, English language newspapers have the largest circulation(发行量) in the world. The largest circulation for a newspaper, however, is that of the Japanese newspaper Asahi Shimbun, which sells over eleven million copies every day.
1. The first English newspaper printed and sold every day appeared _________.
A.in 1620
B.at the beginning of the 18th century.
C.at the end of the 17th century
D.in 1609
2. As suggested by the article, which of the following newspapers have the largest umber of readers in the world?
A.Italian language newspapers.
B.German language newspapers.
C.English language newspapers.
D.Japanese language newspapers.
3. Which title best gives the main idea of the passage?
A.The World’s First Newspaper.
B.The First Daily Newspaper in American.
C.History of Newspaper.
D.A Remarkable Man-Benjamin Harris.
2016-11-26更新 | 72次组卷
阅读理解-阅读单选(约340词) | 适中 (0.65)
名校

【推荐2】If there is one thing I’m sure about, it is that in a hundred years from now we will still be reading newspapers. It is not that newspapers are a necessity. Even now some people get most of their news from television or radio. Many buy a paper only on Saturday or Sunday. But for most people reading a newspaper has become a habit passed down from generation to generation.

The nature of what is news may change. What basically makes news is what affects our lives—the big political stories, the coverage of the wars, earthquakes and other disasters, will continue much the same. I think there will be more coverage of scientific research, though. It’s already happening in areas that may directly affect our lives, like genetic (基因的) engineering. In the future, I think there will be more coverage of scientific explanations of why we feel as we do—as we develop a better understanding of how the brain operates and what our feelings really are.

It’s quite possible that in the next century newspapers will be transmitted electronically from Fleet Street and printed out in our own home. In fact, I’m pretty sure that it will happen in the future. You will probably be able to choose from a menu, making up your own newspaper by picking out the things you want to read   — sports and international news, etc.

I think people have got it wrong when they talk about competition between the different media. They actually feed off each other. Some people once foresaw that television would kill off newspapers, but that hasn’t happened. What is read on the printed page lasts longer than pictures on a screen or sound lost in the air. And as for the Internet, it’s never really pleasant to read something just on a screen.

1. In the writer’s opinion, in the future, ___________.
A.more and more people will watch TV
B.newspapers will cover more scientific research
C.more big political affairs, wars and disasters will make news
D.newspapers will not be printed in publishing houses any longer
2. From the passage, we can infer that _____________.
A.the writer believes some media will die out
B.television will take the place of the newspaper
C.newspapers will stay with us together with other media
D.newspapers will win the competition among the different media
3. The underline phrase “feed off” in the last paragraph means “ ___________”.
A.depend onB.compete with
C.fight withD.kill off
4. What is the best title for this passage?
A.The Best Way to Get NewsB.Make Your Own Newspaper
C.The Changes of MediaD.The Future of Newspaper
2020-07-22更新 | 193次组卷
阅读理解-七选五(约290词) | 适中 (0.65)

【推荐3】There are hundreds of thousands of publishers across the world, and millions of books get printed every year. Moreover, a book can be printed by several publishers.     1    

To overcome the problem of identifying books, publishers have come up with a unique numbering system. For instance, if 50,000 copies of The Adventures of Sherlock Holmes are printed by a publisher at one time (called an edition), all of them are identified by one number code.     2     Your address begins with your house number, street, locality, state and ends with a statement of the country where you live. An ISBN book number achieves a similar aim of identifying and tracing a book.

If you pick up any book, turn it around you will see a number which looks something like this - ISBN 90-70002-23-5. This is called the ISBN number. ISBN stands for International Standard Book Numbering.     3     The ISBN number is divided into four groups that are separated by a space or a hyphen.

The first part of the ISBN identifies the country and is called the Group Identifier.     4     The second part is called the Publisher Prefix. The Publisher Prefix is used to identify the publisher of the book. The publisher prefix may contain up to seven digits.

The third part identifies the title and the edition of the book and so is called the Title Identifier, which may consist of up to six digits.     5     Since you can have the same book from the same publisher but with different editions, the Title Identifier helps to differentiate between them.

The fourth and the final part is called the Check digit, a single digit (from 0 to 9) used to check whether the given ISBN number is correct or wrong. If an ISBN number is incorrect, this means that the book is a version printed illegally.

A.It may consist of up to five digits.
B.So what can the ISBN number do for you?
C.This makes the task of identifying a book very difficult.
D.It is a numbering system that is used to describe the book.
E.Book publishers often come out with newer and updated versions of earlier books.
F.This number code is like your home address that can only be shared by your parents and siblings.
G.The ISBN numbering system helps book stores and book publishers to handle, categorize, store and identify books easily.
2020-09-28更新 | 24次组卷
共计 平均难度:一般