East Buy, a subsidiary of Chinese private tutoring giant New Oriental, announced the     1    (remove) of Sun Dongxu from the positions of Executive Director and CEO on Saturday following a dispute involving popular live-streamer Dong Yuhui intensified this week,     2     has resulted in a significant drop in the company’s stock price.

New Oriental Chairman Yu Minhong will concurrently assume     3     position of CEO at East Buy. It represents a crucial step in New Oriental’s transformation into a live- streaming e-commerce company; however, during the past week, the dispute surrounding the company     4     (continue) to escalate (加剧).

It originated from East Buy staff     5     (respond) on social media, stating that the scripts used for live-broadcasts are collaboratively created by the hosts, copywriting team, filming team and editing team.

The reply has sparked discontent among the fans of the platform’s top-performing host Dong.

The former CEO’s subsequent response and apology not only failed to calm the storm     6     stirred up more frustration among netizens. In his response, Sun mentioned that Dong’s annual salary is more than     7     (ten) of millions of yuan and expressed a firm stance against the so-called “fan culture”.

The term “fan culture”     8     (rough) refers to an organized and spontaneous community of fans who support or promote their idols. Subsequently, Yu also publicly responded, acknowledging significant flaws in the company’s management and stating that the disclosure of Dong’s salary was     9     (appropriate). He also extended an apology to Dong for the situation.

On Saturday evening, Dong appeared in live-streaming together with Yu and confirmed his commitment     10     (stay) with East Buy. Yu announced that the company would soon initiate a major adjustment about the incomes of hosts, including Dong.