1 . In 2010, a huge earthquake hit Haiti, causing the deaths of over a hundred thousand people and millions of dollars’ worth of damage.    1    On this occasion, funds were raised with amazing speed--within a week of the quake, the American Red Cross had raised $22 million. The reason? People were donating via their mobile phones.

    2     Gone are the days when people donated door by door. In today’s world of computers, smartphones, tablets, and smartwatches, charities can now reach more people than ever before.

Social media in particular has had a great impact on charity.    3     This enables charities to raise money extremely quickly, as in Haiti. And the quicker aid can be delivered, the more lives can be saved. Individual fundraising has also benefited. Most people are now so well-connected through sites like Facebook that asking people to contribute to your chosen cause is easier than ever.

New, innovative ways of donating are being thought up all the time. For example, if you want to support a good cause and keep fit at the same time, you can use an app called Charity Miles.    4     For every kilometer you cover, the app’s sponsors will make a donation to a charity of your choice. There’s also Snapdonate, which allows users to donate simply by taking a photo of a charity’s logo with their smartphone. The app recognizes the logo and allows users to immediately make a donation through their phones. This cuts out the need for entering payment details on charity websites, and makes the process of donating small amounts to multiple charities much simpler.

Apps like these are growing in number, and that can only be a good thing.    5